When you ask someone to do something online, they have to go through your call-to-action to do it.
The CTA is the key to converting a visitor.
If someone chooses not to click your CTA, they bounce. This makes the CTA button so important.
Do you want visitors to start filling out that form, buying your product, or clicking through to another important page?
You need to create the perfect CTA to achieve that.
Without the perfect CTA, you’ll lose a lot of potential sales.
So, where do you start from?
Test The Button Copy
Evernote uses a very simple CTA button.
It says “Sign Up For Free.”
This is a company that is worth $1 billion according to various reports.
It’s a little bit surprising to me that even Dropbox uses the same copy on their CTA.
Square’s CTA copy is pretty simple: “Get Started.”
These CTAs are effective. No doubt about that.
But the problem is that these words are generic.
Web users see them everywhere on the web.
They won’t really generate more conversions.
In fact, they could hurt conversions.
The fact that these big companies are using them doesn’t mean it will work for you.
Words like “Sign Up,” “Get Started,” and “Buy Now” are nothing new. We see them in the offline world too. They rarely influence us to buy.
Your CTA should be unique, relevant and conveys value.
For example, Akismet is all about spam protection.
Their software protects your blog from comment spam.
Their CTA copy states the same thing they do.
I’m very impressed with the CTA copy of OH! Media.
Their CTA: “Let’s build something together” is unique and relevant.
Plugin Group is another perfect example of a website that uses a CTA copy that is unique and relevant to its services.
The company is a marketing agency that partners with other marketing firms.
Their CTA conveys value to potential clients.
Instead of using generic CTAs like “Contact us” or “Get Started,” they are using a benefit-oriented copy which is “Empower Your Agency. Get Started Now!”
Test Button Color
Everything in our world is made up of colors.
Look everywhere right now. I’m sure you see things made with colors.
Certain colors can lift you up. Some colors can bring you down.
Colors affect the way prospects view and react towards your offers.
The color of your CTA button is very important.
With the right color, you can boost sales.
Red is a popular color. Many websites use it as their CTA button.
This is because color Red stands out on most pages.
It invokes passion, excitement, and urgency.
For example, ConversionXL, a marketing blog about conversions uses color red for their CTA buttons.
See how color red stood out on the page:
Anyone would see that call-to-action button.
Green is another color that is good for CTA buttons.
Color green is calming. It is related to peace, psychology, environment and wealth.
It may be mentally easier for your visitors to click green than other colors.
Kickstarter uses color green for its CTA buttons.
It works for them.
If people are going to donate, they need a color that will make it mentally easy. And green does just that.
Orange and Yellow are also very common.
Orange is exciting and warm.
Most individuals will associate it with warmth from the sun.
This warmth, in turn, leads to people taking action.
Amazon is the largest online retailer.
You can quickly become overwhelmed by the number of products you can buy on the site.
Amazon does a lot of A/B testing in order to improve sales.
What’s interesting is that they stick with two colors for most of their CTA buttons. That’s orange and yellow.
A/B test different colors for your CTA button.
But start with the popular and trusted ones:
- Orange or Yellow
Just like any business, location is one of the most important factors.
Where you place your CTA on your landing page can have a big impact on conversion.
You should test adding CTAs above the fold, below the fold and anywhere else you think makes sense.
Putting Your CTA Above The Fold
To be honest, I’m not a big supporter of the idea of putting the CTA button above the fold. I think it’s too early for most prospects to see your CTA.
It’s like asking someone to marry you when they barely know anything you.
But above the fold is still the most common place of choice.
Most website owners put their CTA above the fold because it exposes their call-to-action to at least 90% of visitors that land on their website.
For example, Exposure puts their CTA above the fold.
They want you to become a customer immediately. No beating around the bush trying to explain anything to you.
Here are five important points you should keep in mind when putting your CTA above the fold:
- Write a powerful and descriptive headline that gets prospects attention.
- Write a sweet and short sub-header that gives extra information.
- Write a brief statement that describes the core benefits your product offers.
- Add some sort of urgency to the header.
- The CTA copy should describe exactly what visitors will get.
Make sure you keep these points in mind when you’re putting the CTA above the fold.
Below The Fold
Looking at the homepage of Basecamp, they are not aggressive trying to make you convert. They want to make it easy for you to convert, by yourself.
They give you enough time to learn about their product.
Their home page is so long that by the time you’re through reading it, you have no choice but to start a free trial of their product.
Telerik also tries not to be pushy by putting their CTA first. They want you to learn more first.
By putting your CTA below the fold, you will receive fewer leads. But most of those leads will be quality leads.
When you put your CTA above the fold, you may receive a lot of leads. But many of those leads still don’t fully understand how your product will help them.
I’m a big supporter of putting the CTA button below the fold.
If you are a new marketer, it’s a bit hard putting your CTA below the fold.
You will have lost a lot of potential customers before they see your CTA.
To make below the fold work, you need to use a marketing concept called AIDA.
AIDA is the acronym of Attention, Interest, Desire and Action.
Let me break down this marketing principle:
- Attention: You need to first capture the attention of the visitor with a punchy headline.
- Interest: You gain the interest of a prospect through the use of video.
- Desire: You create desire by emphasizing the benefits and features customers will get when they buy your product.
- Action: Finally, this is where your CTA comes in. Your CTA should get prospects to act and convert.
If you study the home page of Basecamp carefully, you’ll see AIDA at work.
Both below and above the fold are effective. There’s no perfect place to put your CTA.
The perfect place can only be determined by your prospects and how complex your offer is.
If your product is complex, visitors to your website will want to learn a lot about it before giving you their email address or hard-earned cash.
But if it’s simple, visitors may not need to read much because they are already familiar with your product.
In this case, putting your CTA above the fold may make sense.
Unless you a/b test the location for your CTA, you never know where is the perfect place.
By using these tips, you’ll create the perfect CTA button that gets clicked and produces sales.
4 Ways to Respond to Blogging Critics
We all have ’em.
Or, if new to blogging, critics will pay you a visit eventually. Being seen online means being criticized sometimes. Part of your successful blogging tax.
Fools waste precious time and energy engaging critics in some way, shape or form. Avoid doing this. Paying, loyal, loving fans deserve your energy. Go to where you are loved.
Follow these 4 tips to respond to blogging critics effectively.
1: Ignore Critics Completely
If I come across a nasty 1 star review of my eBooks, I ignore the barb completely because miserable, angry, unhappy people cannot think clearly and tell the truth. Why trust a raging, mindless, idiotic bull? Ignore these people. Buy my critics eBook too to begin spotting these fools.
2: Listen for a Shred of Stinging Truth
OK guys; following this step feels uncomfortable but you need take the step to become a successful blogger. Listen closely to critic feedback. How does it feel to you? Upsetting? Embarrassing? Does a critic anger you or annoy you? Do you want to debate or debunk those morons? If any negative emotion feels triggered by receiving criticism you believe some or all of their critical feedback. I did tell you; this step/tip feels unpleasant. But how could you ever sell a bunch of eBooks and help people and make money if you genuinely do NOT believe in the value of your eBooks? How can you become a pro blogger if you believe you will always be amateur hour?
Critics trigger false beliefs you need face, feel and release to reach the next stage of your blogging growth. I never had powerful break throughs until a critic tossed some nasty barb my way, triggering some fear I needed to release to gain enough clarity and confidence to reach the next stage of my growth.
3: Psyche Homework
Critics see you as a mirror. What criticism seems doled out to you, on to you, is a critic speaking of themselves. We are connected; all of us. Critics never seem to see this and choose to speak of self via their criticism of you. Do your mindset homework. See how criticism serves as a projection of individual onto you? Relax. Prep yourself for future criticism. Consider writing blog posts discussing problems critics see in self if this topic applies to your blogging niche. Turn criticism into help and profits, too.
4: Never Gang Up
Ganging up on critics with your friends only shows your weakness. Critics fear. Critics are in pain. Imagine taking time to rile the troops and kick a wounded dog? This is what it’s like to get your tribe rounded up to gang up on and belittle critics. Plus, try getting featured on world famous blogs by building a bully image these days. I dare you.
Relax. Critics have issues. Ignore these folks outright. Leave them be, and you will be happier, healthier and wealthier, too. Never waste your time fighting critics; especially with friends. Do something uplifting and enriching with your time, energy and efforts.
Help people. Do not try to hurt, hurt people. Give your attention and energy to love, generosity, abundance and service to experience the greatest blogging success.
How to Self-Publish eBooks for Increased Blogging Profits
Have you bought my blogging eBook?
Well; this is one of my 100 plus eBooks:
I thought 10 eBooks in 4 months was cooking in 2014, as a newbie author. Boy, was I off. I eventually went on a blitz including publishing 1 eBook daily for 3 months in a row during one of my trips to Bali, in 2015. Anyway, I want to help you self-publish eBooks to boost your blogging profits because every blogger loves registering sweet profits, right?
Follow these tips.
1: Solve Common Problems
Solve common problems in your blogging niche. Earn profits by solving problems through eBooks people need solving. If they need the solution they buy the solution. Does it get any simpler?
2: Keep It Short and Sweet
Gone are days of 50,000 word eBooks being the norm or a bit more normal. Kindle short reads and other short, sweet numbers seem resonant with our ever-increasing microwave culture. Note how folks love watching videos and getting the latest updates via phone. People enjoy getting what they want quickly so if you solve a pressing problem fast people buy the eBook-solution.
I span 6000 to 15000 words per eBook; find your sweet spot.
3: Be Prolific
I think too many bloggers eat into their eBook profits due to holding back. Do not be stingy. Self-publish freely to increase your exposure and to better increase your blogging profits. I shipped 100 plus eBooks and promote a fair chunk daily. Being prolific helps me to help more readers; smart way for boosting your profits.
4: Help People for Free….A Lot
Do you see how many guest posts I publish daily? Quite a few, folks. I publish guesties to help you and to increase both my presence and eBook sales. Profits flow to leveraging bloggers. If self-published authors guest post heaps, all the better for increasing your blogging and eBook sales. Keep helping people via blog posts, videos and podcasts too. Do not be shy. Increase your skills, exposure and eBook profits by generously helping people for free through content creation.
5: Show Off 5 Star Reviews
I recently began showing off my 5 star reviews for my eBooks, via my blog and social media. People sometimes buy based on word of mouth marketing. Observe the review below in response to the eBook above.
Seeing positive reviews makes it easier for a reader to buy your eBooks and pad your profits. Show off 5 star reviews. Go to where you get love to get more love and to increase your eBook profits.
6: Keep It Simple
Short and sweet eBooks sell.
Simple eBooks sell even more frequently.
I always simplified my eBooks as much as humanly possible to both reach maximum readers and to increase my eBook profits. Why do people buy solution-eBooks? Authors who offer simple, easy to follow reads find few issues selling a nice volume of eBooks. Keep eBooks simple. Imagine yourself writing for a small child. Be clear and simple. Resonate with readers. Sell more eBooks.
7: Persist in Promotion
I did not begin selling eBooks until I promoted the heck out of these reads. Often this involved mentioning 1 eBook per every blog post and guest post I published for months at a time. Such is the effort of a self-promoter who drives increasing eBook profits.
Tap into this prospering blogging income stream.
Being writing and selling helpful eBooks today.
How Did You Pick Your Blogging Niche?
Did you pick your blogging niche mainly to make money? Or do you blog mainly to follow your passion? Be straight with yourself. Being honest makes the difference between happiness and misery, and, the difference between success and failure.
10 years ago I chose my blogging niche mainly to make money. I had little interest enjoying the ride and helping people. I did have a wee bit fun, freeing driver, but that intent shifted fairly quickly. I figured it’d be easy to make money blogging because top pros showed it’d be easy. Pros I followed back then, at least.
But I quickly learned being a pro blogger was no joke.
I picked the wrong niche because profits mainly drove me. Big mistake.
In my eBook: How to Pick the Right Blogging Niche
I explain how to pick the proper niche for you. Most bloggers struggle because they do not pick a niche for themselves and for their enjoyment; these folks chase money, so the niche is for money, not self. Money never arrives fast because money arrives after you practice writing, improve your skills and build your network. Why do you keep blogging if you make no money and money is your prime driver? You don’t keep blogging. Or you fail terribly, until you blog your passion versus mainly blogging for profits.
Choose Passion Over Profits
Choose your blogging passion for your driver; make the work, the reward. Profits feel like extra, which needs to be the case because you will not make money for a while. Remember; you need to practice for a long time to develop the skills, content and connections to command money for your premium offerings. Nobody makes money right away because no new blogger has a complete blogging skill set. Perhaps you have industry knowledge but you have no clue how to create content and build connections. Practice, time and trust factor deeply into the blog monetizing equation.
Pick your niche based on what you love doing. Do you dislike covering your current niche? Trash the blog. Do yourself a favor. Avoid the nightmare of spending years struggling, doing something you do not enjoy doing. You may as well work a job. Quit blogging, get a 9-5 job offline and at least get a steady paycheck and some comfort, if you are going to be miserable.
How Did You Pick Your Niche?
Most bloggers lie to themselves on niche selection because most bloggers claim to follow their passion on some level but in the next breath, these bloggers struggle for years. Guess what? If you struggle for a long time, you are chasing profits, not following your passion. Passionate bloggers put in the time, practice writing, build meaningful connections and publish helpful content. Check all those marks for 6-12 hours daily and you will begin making some solid coin over years.
Do you genuinely love your niche? If not, trash it. Start quickly and intelligently from an abundant, generous, powerful energy. Blogging From Paradise took off fairly quickly because I trashed on old blog and my old niche and followed my passion. Nothing held me back. Nothing pulled me back. Nothing held me down like an anchor.
Trashing a losing venture and blogging money obsession beats holding onto a losing venture and wasting your blogging time for years. Nobody succeeds from a happy, abundant energy trying to squeeze cash out of a blog because you cannot get big bucks unless you render big time service. Bloggers who follow their fun and make profits feel like bonuses are the exact folks who render the greatest service online.
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