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How To Create The Perfect CTA That Gets Clicks And Conversion



Perfect CTA

When you ask someone to do something online, they have to go through your call-to-action to do it.

The CTA is the key to converting a visitor.

If someone chooses not to click your CTA, they bounce. This makes the CTA button so important.

Call to action that convert

Do you want visitors to start filling out that form, buying your product, or clicking through to another important page?

You need to create the perfect CTA to achieve that.

Without the perfect CTA, you’ll lose a lot of potential sales.

So, where do you start from?

Test The Button Copy

Evernote uses a very simple CTA button.

It says “Sign Up For Free.”

Evernote CTA button

This is a company that is worth $1 billion according to various reports.

It’s a little bit surprising to me that even Dropbox uses the same copy on their CTA.

Dropbox CTA

Square’s CTA copy is pretty simple: “Get Started.”

Square CTA

These CTAs are effective. No doubt about that.

But the problem is that these words are generic.

Web users see them everywhere on the web.

They won’t really generate more conversions.

In fact, they could hurt conversions.

The fact that these big companies are using them doesn’t mean it will work for you.

Words like “Sign Up,” “Get Started,” and “Buy Now” are nothing new. We see them in the offline world too. They rarely influence us to buy.

Your CTA should be unique, relevant and conveys value.

For example, Akismet is all about spam protection.

Their software protects your blog from comment spam.

Their CTA copy states the same thing they do.

Akismet CTA

I’m very impressed with the CTA copy of OH! Media.

Their CTA: “Let’s build something together” is unique and relevant.

OH! Media CTA

Plugin Group is another perfect example of a website that uses a CTA copy that is unique and relevant to its services.

The company is a marketing agency that partners with other marketing firms.

Their CTA conveys value to potential clients.

PluginGroup CTA

Instead of using generic CTAs like “Contact us” or “Get Started,” they are using a benefit-oriented copy which is “Empower Your Agency. Get Started Now!”

Test Button Color

Everything in our world is made up of colors.

Look everywhere right now. I’m sure you see things made with colors.

Certain colors can lift you up. Some colors can bring you down.

Colors affect the way prospects view and react towards your offers.

The color of your CTA button is very important.

With the right color, you can boost sales.

Red is a popular color. Many websites use it as their CTA button.

This is because color Red stands out on most pages.

It invokes passion, excitement, and urgency.

For example, ConversionXL, a marketing blog about conversions uses color red for their CTA buttons.

See how color red stood out on the page:

Color Red CTA

Anyone would see that call-to-action button.

Green is another color that is good for CTA buttons.

Color green is calming. It is related to peace, psychology, environment and wealth.

It may be mentally easier for your visitors to click green than other colors.

Kickstarter uses color green for its CTA buttons.

Kickstarter CTA

It works for them.

If people are going to donate, they need a color that will make it mentally easy. And green does just that.

Orange and Yellow are also very common.

Orange is exciting and warm.

Most individuals will associate it with warmth from the sun.

This warmth, in turn, leads to people taking action.

Amazon is the largest online retailer.

You can quickly become overwhelmed by the number of products you can buy on the site.

Amazon does a lot of A/B testing in order to improve sales.

What’s interesting is that they stick with two colors for most of their CTA buttons. That’s orange and yellow.

Amazon CTA

A/B test different colors for your CTA button.

But start with the popular and trusted ones:

  • Blue
  • Green
  • Orange or Yellow

Test Location

Just like any business, location is one of the most important factors.

Where you place your CTA on your landing page can have a big impact on conversion.

You should test adding CTAs above the fold, below the fold and anywhere else you think makes sense.

Putting Your CTA Above The Fold

To be honest, I’m not a big supporter of the idea of putting the CTA button above the fold. I think it’s too early for most prospects to see your CTA.

It’s like asking someone to marry you when they barely know anything you.

But above the fold is still the most common place of choice.

Most website owners put their CTA above the fold because it exposes their call-to-action to at least 90% of visitors that land on their website.

For example, Exposure puts their CTA above the fold.

Exposure CTA

They want you to become a customer immediately. No beating around the bush trying to explain anything to you.

Here are five important points you should keep in mind when putting your CTA above the fold:

  1. Write a powerful and descriptive headline that gets prospects attention.
  2. Write a sweet and short sub-header that gives extra information.
  3. Write a brief statement that describes the core benefits your product offers.
  4. Add some sort of urgency to the header.
  5. The CTA copy should describe exactly what visitors will get.

Make sure you keep these points in mind when you’re putting the CTA above the fold.

Below The Fold

Looking at the homepage of Basecamp, they are not aggressive trying to make you convert. They want to make it easy for you to convert, by yourself.

Basecamp CTA

They give you enough time to learn about their product.

Their home page is so long that by the time you’re through reading it, you have no choice but to start a free trial of their product.

Telerik also tries not to be pushy by putting their CTA first. They want you to learn more first.

Telerik CTA

By putting your CTA below the fold, you will receive fewer leads. But most of those leads will be quality leads.

When you put your CTA above the fold, you may receive a lot of leads. But many of those leads still don’t fully understand how your product will help them.

I’m a big supporter of putting the CTA button below the fold.

If you are a new marketer, it’s a bit hard putting your CTA below the fold.

You will have lost a lot of potential customers before they see your CTA.

To make below the fold work, you need to use a marketing concept called AIDA.

AIDA is the acronym of Attention, Interest, Desire and Action.

Let me break down this marketing principle:

  • Attention: You need to first capture the attention of the visitor with a punchy headline.
  • Interest: You gain the interest of a prospect through the use of video.
  • Desire: You create desire by emphasizing the benefits and features customers will get when they buy your product.
  • Action: Finally, this is where your CTA comes in. Your CTA should get prospects to act and convert.

If you study the home page of Basecamp carefully, you’ll see AIDA at work.

AIDA marketing principle


Both below and above the fold are effective. There’s no perfect place to put your CTA.

The perfect place can only be determined by your prospects and how complex your offer is.

If your product is complex, visitors to your website will want to learn a lot about it before giving you their email address or hard-earned cash.

But if it’s simple, visitors may not need to read much because they are already familiar with your product.

In this case, putting your CTA above the fold may make sense.

Unless you a/b test the location for your CTA, you never know where is the perfect place.

By using these tips, you’ll create the perfect CTA button that gets clicked and produces sales.

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Do You Base Blogging Success or Failure on Your Email Inbox?



I clung to such a weird blogging habit for many years of my online career.

I based my blogging day success or failure solely on the number of emails I received. I sometimes did the even more foolish thing of digging deeper and based my success or failure on money emails. You know what I mean. Emails leading directly to profits like landing clients, selling eBooks or landing sponsored post opportunities. This was one of my biggest blogging mistakes for years because I held on to a predominant vibe of fear which deluded me into believing my success or failure depended on emails in an inbox.

I am as happy and free as I have ever been as a blogger and some days I receive a bunch of email and other days I receive little email. Email has nothing to do with your blogging success because email is 1 of a billion to an infinite number of channels through which you could tune into success and through which you can help people. For some bizarre idea, most bloggers base success or failure on their email inbox, checking their email every few minutes or every few hours. Meanwhile, I just wrote a hundred plus ebooks and promoted those suckers during all those hours you were needlessly checking email, trying to figure out if you were successful or not. I let go the email obsession a while back. Now it is time for you to let go your email obsession in order to free yourself and to become a more successful blogger.

I found out something neat after releasing my fear concerning email. I did not even want email. I wanted as few emails as possible because my prime intent is to profit 100% through passive income streams. Particularly, I intend to profit through my 100 + ebooks. This is why I promote one of my ebooks or more through every piece of content I create and publish daily. I enjoy receiving passive income through royalty payments via Amazon, Selz and Gumroad. Do I need emails to do that? Of course not. I can profit and spend a few seconds or a few minutes checking my email daily and that is pretty much my dream day. This dream day has been moving into form AKA happening quite a bit recently as I moved towards a passive income model slowly and let go the time sapping activity of scanning and responding to email.

Even when I do check email and respond I always include a link to one or more of my eBooks. I do not even specify in most cases the e-book itself. I respond to the email and drop my link. Inquiring minds may want to know, and click, and I receive another potential ebook sale. I am still building my passive income even as I actively check email but I needed to let go the email scarcity thing or the email judgment thing to enter into this space persistently.

Email has no meaning save the meaning you assign to email in mind. I talk about this in my blogging mindset ebook:

Creating the Mindset of a Successful Blogger

…. not so much specifically but in the general concept that you succeed or fail based on the vibe you maintain or based on the mindset you cultivate. Succeed as a blogger by thinking, feeling and acting like a successful blogger. To do this you need to create a successful blogger mindset in most cases because we tend to think, feel and act like failing bloggers as newbies or struggling bloggers. Face your fears. Feel your fears. Clear your fears. Lay the foundation for a successful blogging campaign.

Develop an abundance mindset, as I discuss in this video:

Email is just one of a billion to infinite streams through which you can help people and receive money. Let it go. Do not judge your blogging success or failure on numbers on a screen. This is lunacy. Follow your fun. Nudge into fears. Create and connect. Monetize through multiple income streams. Be generous. Trust in the blogging process. Success will find you.

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What Bosch Products and Dishwashers Can Teach Us About Business



Business is what makes the world go round. It’s not just about the money that is generated from a business, it’s the service provided and also learning how to better cater to the needs of your audience, while also evolving over time.

Whether you have an offline retail or service business, a website or blog, or even working as a freelancer to start making some money on the side and doing your own thing — they are all unique in their own ways, and also providing you with a journey that you learn from day after day.

Bosch, one of the most popular electronics and service businesses in the world today has created some of the more important products in millions of households around the world, while also building quite the reputation for themselves.

With this in mind, I thought it would be interesting to take a look at their latest Bosch 800 Series Dishwashing Machines, and comparing it’s features to that of an online business, or to the life of an entrepreneur.

After all, these products are all created for the ideal usage from their customers, which is the same way your blog, brand, or business should be built as well.

What Every Entrepreneur Can Learn from a Dishwasher

When you think of a dishwashing machine, you probably just think about how you have to load dirty dishes into and then click a button.

Much like a business or a marketing strategy, there are many different components to a dishwasher to make sure it’s always working, cleaning as much as possible, and also worth the monetary investment that someone has to make to acquire one.

With all of this in mind, lets take a look at some of the more important features, settings, and factors in place that make Bosch’s line of dishwashing machines not only top of the line, but also for comparing a business to a dish washing machine as well.

Bosch 800 Series Dishwasher Highlights and Features:

• CrystalDry™ (only available in 800 Series) | The ultimate clean. The ultimate dry, including plastics. The new Bosch 800 Series dishwasher delivers a sparkling clean and dry with advanced PrecisionWash technology and patented CrystalDry technology. Patented CrystalDry technology transforms moisture into heat up to 176F for the ultimate dry, even for plastics
– Not all dishwashing machines are the same, nor are the millions of businesses in the world today. With Bosch, they put a ton of work and effort into making sure their machine provide the ultimate cleaning experience, while also having implement advance trying methods and the ability to place plastics for wash in the machine as well. In short, if you are looking for a dishwasher, it’s a name that is going to be associated with top rated products. Now in reference to your business, this is something that one should be striving for as well — not just to provide the best service possible, but to be able to boast about it, and deliver every time.
• With PrecisionWash, intelligent sensors continually scan and check the progress of dishes throughout the cycle, and powerful spray arms target every item of every load, for the ultimate clean.
– If you were to look at the history of washing machines over the past several decades, it would be quite amazing. From just having a bucket and soap to manaually washing your dishes, or using any of the first generation washing machines, it’s been quite a journey. Now through the power of great advancements in technology, dishwashing machines are even better and more computerized than ever before. Just like how Bosch is creating dishwashing machines that use intelligent sensors to scan the progress of it’s washings, businesses also need to rely on advanced artificial intelligence, the internet of data, and automation to get more done. If you are, then your business or brand might quickly find itself lost in the mix.
• Extremely quiet operation (42 dBA)- incorporates 18 unique sound-reducing technologies such as multiple insulation layers, grindless food filtration, and a sound absorbing base. Large interior provides the loading flexibility to easily accommodate 16 place settings, and Bosch’s largest 3rd rack- the MyWay rack provides additional loading space for cereal bowls and large utensils. Every Bosch dishwasher is ENERGY STAR qualified and meets or exceeds federal guidelines, for year-round energy savings.
– Look at any of the top dishwashing and home appliance brands today, and you will find some common ground with all of them (in the eyes of the customer). We all want them to be quite, energy efficient, and also to work for many years to come. This is nothing new, but it is something that might be hard to find when comparing so many different products and solutions out there. Bosch makes this process easier by highlighting these features and letting the end customer know exactly what their products have to offer. As a business owner or entrepreneur, this is something one should do with their own services or products as well. Remember, it’s not just about getting a new client, it’s about also making sure they completely understand everything they are getting and what they are paying.
As you can imagine, these are just a few of the many features and highlights that are available from Bosch’s extensive line of products, but just a handful that we wanted to highlight today in this entreprenuer and business comparison guide.

Building Your Business Like a High-Quality Dishwashing Machine

Sure, the idea of business your business off the same elements of a dishwashing machine might seem a little off the wall or crazy, but it actually isn’t.

Think about all of the moving cogs and components that make up some of the most important electronics and appliances in your house today. Now think about your business and how many different moving parts are built into that as well.

The more efficient and optimized your business is, like that of a quality dishwashing machine, then the more likely you are to find success with your overall business.

The next time you are loading up your dishes and about to turn the dishwashing machine, why not think about how each peice is similar to that of your business as well?

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Do You See Yourself as a Struggling Blogger?



Yeah. Good luck succeeding if you see yourself as a struggling blogger. You cannot outrun your self-image. You cannot outmaneuver your energy. How you see yourself is how the world sees you. If you emit a struggling blogger vibe then people will see you as a struggling blogger and choose to stay away.

In essence, you wave a big red flag that tells people to avoid you because nobody wants to get advice from a struggling blogger. What does a struggling blogger know how to do? Struggle. Why would bloggers want to learn how to struggle? We want to learn how to succeed. We follow successful bloggers. But in the same regard, do not brag about yourself all day long as the most successful bloggers put their attention on their readers most of the time and allow their community to spread their successful word for them. People who brag about themselves all day long just do not believe in themselves. This is low self-esteem at play.

Bizarre bloggers carry some weird idea that bragging about their struggles makes them proud, or attractive, or someone to follow, for other people who struggle. This is a stupid idea. Guess what happens? You and hundreds of other struggling bloggers all get together and complain, whine and moan about your struggles as you struggle forever because nobody is teaching each other How To Succeed. Does that sound like a fun blogging career? I do not think so. I sometimes see these groups on Twitter and Facebook. Struggling bloggers crying in each other’s beer. Who cares? I have compassion for struggling bloggers but I have enough respect for them that I see them in an empowered light. The problem is they are a little bit lost. As a matter of fact, it is because I have compassion for these bloggers that I see them in an empowered, not struggling, light.

Ultimately, nobody cares that you struggle because people want to win. Nobody cares that you struggle because people want to succeed. People will simply exit your blog and follow a winning, successful blogger to learn how to succeed and how to live your dreams. Sure you can share some of your struggle but don’t build your entire freaking brand on being a struggling, broke blogger or you will get to be a struggling, broke blogger for your entire career because where your attention and energy goes, grows. You create your blogging struggles and you create your blogging success depending on where you put your attention and energy. A hundred percent of the time you are the source of your blogging struggles and you are the source of your blogging success. What would you rather do? Struggle or succeed? Any sane human being would rather succeed and live their dreams and live a fun, freeing life over struggling.

Watch as I explain how I retired to paradise from beautiful Bali.

Lose the struggling image. Adopt a new, fun, freeing, successful image. Focus on abundance. Count your blessings. Release the starving artist image and you will also release fellow struggling bloggers who only hold you back, in your comfort zone. These are not true friends. These are fear filled folks who say they mean well but only hold you back because they are not teaching you how to succeed, but how to struggle like them. Let them go. Allow them to find their own way. Your job is to be an empowered, abundant, grateful, generous servant who creates and connects their way to the top of your blogging niche. Why? You get to help other struggling bloggers in increasing numbers leave their struggles behind so they can live their dreams.


Do you want to enjoy a colorful read that will help increase your blogging success?

Buy my eBook:

8 Blogging Lessons I Learned from a 23 Hour Flight Around the World

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