More than 64 million new blog posts are published on WordPress blogs every month. Which means if you’re new to blogging, or thinking about starting a new blog from scratch, competing against the already established players can be a daunting task.
There’s already so much competition that I won’t blame you if you give up after publishing 1 or 2 posts.
However, if you’re smarter than the average blogger, there are still ways you can make a name for yourself, and a lot of money, in almost any niche.
In fact, if you look closely, you only need to do a few things well on a consistent basis to generate regular traffic to your blog, build a loyal readership and open up possibilities of monetization.
Let me explain them one by one
1. Focus on a Very Specific Niche and a Well-Defined Audience
If your next blog is about weight loss and healthy living, stop!
Narrow your focus down to something like “post pregnancy weight loss tips” or “healthy living for heart patients over 50”
Instead of creating a blog on freelancing in general, start a blog for freelance bloggers or freelance graphic designers. You can be even more specific by targeting certain countries and locations. For example, freelance graphic designers from India.
The more niche you go the higher your chances of success.
Why? Because targeting a small niche, instead of a very broad audience, allows you to create laser-focused blog content that solves problems and establishes you as an expert.
Google also loves blogs that are focused on a single niche or a small group of closely related topics.
In short, choosing the right niche can be the difference between a wildly successful and a completely useless blog.
2. Answer the Biggest Questions of Your Audience With Your Content
Millions of new blog posts are published every day, but most of them hardly get any traffic.
If you don’t want to be one of them, identify the right topics for your blog content.
The best way to do this is by identifying the biggest problems and questions of your target audience. Things that they want to know more about.
Even when you’re creating promotional content like product reviews and comparisons, keep the benefit of your readers ahead of everything else. Ask yourself if your content is solving a problem or simply adding to the noise. This detailed product comparison post is a fine example
There are several ways to identify the topics your audience wants to know more about.
You can use discussion forums like Quora, Reddit and LinkedIn groups, or look for niche specific discussion forums.
Or you could use Answer The Public, a brilliant free tool that helps you find dozens of questions people are asking about your topic.
For example, this is what got when I searched for the term “make money online” [click image to enlarge]
Every one of these questions is a potential blog post topic.
Simply download the list of questions and start creating detailed and actionable step by step guidelines that can help your audience move forward.
Remember, the only way to get your content noticed is by making it super actionable. Don’t just tell people what to do, show them how it’s done.
Create content that solves the problems of your readers but also don’t forget to follow on-page SEO best practices before publishing your posts so that you attract traffic from Google as well.
3. Use Lead Magnets to Build Your Email List from Day 1
To build a successful blog, you need to diversify your traffic sources so that you don’t go out of business with one Google algorithm change.
Which is why you need to build your email list from day 1.
Your email subscribers know you, trust you and are much likelier to read your content and buy from you.
But not every subscriber is useful for your business.
You need to attract email subscribers who can turn into paying customers in future.
To achieve this, you need to create a highly focused email lead magnet – a free eBook, a video course, an email course or any other incentive for joining your list.
Create a lead magnet that is closely aligned with your paid services.
For example, if you’re selling website design services through your blog, your potential lead magnet could be “10 Deadly Sins of Web Design” or “21 Point Website Design Checklist”
The primary audience of BloggingTips consists of people who want to make money with blogging.
Which is why Zac’s free course “30-Day Blog Mastery Videos” is the perfect lead magnet for his audience.
The right lead magnet will start converting your traffic into subscribers. So put it in place from the very first day.
But if you really want to accelerate the list building process, market your lead magnet using Facebook ads. It might cost you a few hundred dollars, but it would save you months or even years of hard work required to get subscribers organically.
4. Establish a Strong Relationship With Your Audience Using Email Marketing
Once your email lead magnet is in place and starts attracting subscribers, make sure you keep them engaged with smart email marketing.
In fact, you need to have a pre-designed autoresponder series in place to nurture the relationship with your subscribers and convince them to buy the products you recommend or create yourself.
Create engaging email content that talks directly to your subscribers in a very informal and conversational tone. Ask them questions and encourage them to pick your brains. The more they engage with you, the quicker your relationship will grow.
This email marketing infographic sums up the topic pretty well.
When your audience is used to reading and interacting with your emails, your chances of driving action from them are much higher.
This is exactly why the most successful internet marketers and bloggers consider email subscribers their biggest assets.
5. Build Your Credibility and Brand Image With Guest Blogging
If you want people to read your content, share it with their friends and keep waiting for your next post, you need to build trust and credibility.
Once people start trusting you a genuine expert your niche, they would gladly read your content and even feel proud in associating themselves with you.
And what’s the easiest way to build credibility on the web?
By simply associating yourself with established industry leaders and by writing guest posts for respected blogs, magazines and online publications.
When people see that your content has been published on The Huffington Post, Business Insider, Problogger, MarketingProfs, HubSpot and other established high traffic blogs, they assume you’re an expert in your niche.
This is the path some of the most successful bloggers have followed.
Bamidele Onibalusi is a great example of how effective guest blogging can be. The very foundations of his blog are built on guest blogging
Jon Morrow and Danny Iny are other hugely successful bloggers who’ve used guest blogging to build their online businesses.
Building a successful blog from scratch is a very difficult thing to do these days because of the amount of new content being published every day on the web. However, if you target a very specific audience, create content that solves their problems, build you email list and focus on building trust with your audience, you can still create a hugely successful and popular blog in a very short time.
Avoid this Blogging Wake Up Call to Enjoy the Journey
Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.
But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?
Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts? How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?
Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.
Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉
The Importance of Digital Marketing Research for Brands in 2020
One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.
A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.
If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!
Digital Marketing Research
Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.
But, how do you go about implementing digital marketing research?
Eyes on the Audience
First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.
After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.
And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).
Social Media Marketing and Other Digital Platforms
Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.
Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.
Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.
An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.
Who Can Help You and Who Can Challenge You
The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.
A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.
Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.
Get The Ball Rolling
Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.
Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.
Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.
Do You Honor the Law of Lag?
The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.
See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.
What happens when business slowly, steadily begins to grow? Now it’s time to learn how to better serve your customers. Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.
I believe in you. See the journey through. Honor the law of blogging lag.
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