I’m still quite surprised that in today’s business and digital world, some Small and Medium-sized Enterprises (SMEs) still don’t have an online presence. Some tell me they have an email with a free service provider but to me, that’s not what it means to have a business presence online. Others have a website but often, they feel ashamed to mention it because everything about it is shameful.
I want to discuss some 6 things in this post that will help everyone build a flourishing presence online. Whether you have a website or not, some of these points can help you take your current status to a better level.
1 – Choose a reliable web hosting company
To be online means having your virtual presence hosted by a dedicated hosting company. But the failure of many online entrepreneurs starts here. A poor choice here means failure to create a thriving online presence.
Your web hosting company is the backbone of your online presence. They keep your data and make it available when needed by you or your customers. Whether it’s general information, specific product data, purchase specifications or emails, your web host has to make this available 24/7.
A reliable web host has to give you some maximum guarantees. This includes 99.9% uptime, reliable amount of disk space and bandwidth, databases, email accounts, tools to manage your property (easily create and manage databases, emails, easy installation of scripts like WordPress, Forums, mailing lists, etc) and above all 24/7 qualified live support).
Most of us from developing worlds have it difficult with local web hosting companies. A friend of mind in Nigeria has had his effort almost all crumbled because he took the wrong choice to host his business website. His site, including his blog were jumping On and Off. His host was completely unreliable and when he spoke to me, I quickly recommend a foreign host. I advised him to quit hosting with local companies.
The truth is, I sent him a list of top web hosting companies and he chose to go with Temok Web hosting. Just a few hours ago, Emeka sent me a mail informing me of his decision;
The truth is, you shouldn’t choose a web hosting because the owner is a family member or a friend. Don’t even do it because the company is based in your country. Being based in your country doesn’t mean the servers are also based there (as that has become a speed factor). Choose based on reliability.
One of the factors you should consider before making a final decision is customer service. Note that there is no perfect web hosting company. Everything runs on machines that can fail anytime.
What’s more important is how much time they take to resolve issues. This is influenced by how quick you can get to them when there is an issue (Telephone, Email, Ticketing system, Live chat, etc) and how qualified they are in resolving the matter.
2 – Start a blog on your business website!
I have mentioned it a couple of times that creating a blog for your business is a strong step toward giving your clients the required information and expanding your business.
Your customers are looking for information that’s related to your product. Why not create your blog and publish this materials? The more useful information you publish on your business blog, the more readers you attract and the more customers you get. If you want a thriving online business presence, add a blog to your business website.
3 – Do local SEO
Most SMEs have a local market. Most of their clients can be found just around them. People in your town are looking for you online and if you don’t do local SEO, you will be missing a lot.
Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Local SEO uses search engines like Google and business directories.
Here are some great content to read and improve your local business;
- How to Rank your Business Locally
- How to do local Marketing and dominate the competition
- Making Local SEO work for you
NB: I recommend you check out my blog posts how to get to Google page #1 without backlinks
4 – Optimize your website/blog for mobile
The world today is going mobile and I’m sure you know about it. People are busy moving and the state-of-the-art mobile technology allows them to browse websites, place orders, send mails, etc while on the go. In 2016, over 50% of Internet users are on mobile phones.
According to Google Analytics stats of one of my blogs, 51% of my visitors in the current month used their mobile phones to browse the blog.
Once your blog or business website has been set, you need to test it for mobile friendliness. A recommended test tool is this one by Google.
5 – Hire or outsource content marketing
Success online is hugely dependent on content. The more valuable content you produce and disseminate online, the more your influence. Content Marketing is simply about producing and distributing relevant content that attracts, acquires, and engages a clearly defined and understood target audience.
The error of most SMEs is that they completely abandon their websites to themselves. On some sites, past events are still labeled “Upcoming events” That’s clear indication that the website means nothing to their business.
In order to succeed in today’s content days, you must build a strong inbound marketing strategy that keeps your online presence constantly active. This includes hiring a permanent staff to monitor and promote your business online or outsource the job to offshore firms whose expertise and service quality has earned them the reputation.
6 – Have an active social media presence
Social media today is no new thing to businesses but what is puzzling business owners is how to use it to prosper their businesses.
The business phase of social media has outgrown the social phase. Because social media has succeeded in gathering a huge crowd of lovers, people now see it a fruitful ground to do business.
Most social media sites have developed business tools, allowing users a huge opportunity to generate more leads and grow their business. While most of these tools (paid) don’t require you have a huge social media follower-base, you still need to build an attractive profile.
Check out Facebook, Twitter, LinkedIn, Instagram, Iinterest, Google+, etc. I’m not recommended you become active on all of these. Here are 5 reasons why social media is crucial
Those are some of the things you need to do to create a thriving business online. Kindly share this post on social media to keep the information going.
Don’t forget to check out my blog here for more engagement
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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