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How to Create Content That Builds a Loyal Audience And Increases Traffic And Sales

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Great content make the Internet go round.

Ask any blogger, writer or marketer about their secret recipe, they will tell you: “content that connects with people is super important”.

Creating content that sells is no rocket science. You need to learn the art of copywriting and few other persuasive techniques to build massive audience with your content. That’s how Copyblogger did it and built a million dollar online business within a decade.

If you want to increase your blog traffic, you need lots of great content that people crave for. Observe any successful blog, it’s well received because of just one reason – “posting problem-solving contents frequently”.

If you are looking for proven ways to create content that goes viral and increases your sales, you are in the right place. We’ll first talk about what type of content goes popular.

3 types of content that always go viral

#1) Research backed data

Gone are the days where you can write 500-word random articles to increase your blog traffic and sales. No one likes to read or share them unless you have effective data-backed content on your blogs.

If you observe any top marketing (Fitness, Yoga etc) blog, you will notice most of their epic posts are research-driven blog posts. They are not only extremely detailed, but they often contain accurate data.

For instance, “How Tim Lost 15 Kgs in 2 Months Using Paleo Diet” tends to get more social shares, backlinks and sales when compared to the average posts like “How to lose 10 kgs”. Are you getting me?

Always use accurate data while creating your content. Analyze all the top performing blogs in your niche and share your opinions on them including the results.

#2) Case studies

Case studies always perform well. They not only instantly connect with everyone but also go viral if they are well written.

If we again consider the above same example, an effective case study can be written around “How I lost 10 kgs in a month” and sharing everything you did from diet to exercise to help your audience to lose their weight.

#3) List posts

List posts can go viral easily. If you observe any top post on Digg, StumbleUpon or any other blog marketing forum, you will notice most of the top posts contain list posts. They are not only easy to consume by online audience but people love to share them with their network if they find useful.

Now, let’s talk about how to create amazing content that gets more traffic and sales.

Content

How to create compelling content that gets you readers

In order to create powerful content that builds loyal audience, you need to come up with incredible ideas. How do you get ideas that are proven to go viral?

Use Skyscraper technique. This concept was originally coined by Brian Dean from Backlinko. This involves in 3 simple steps. One is finding top performing content in your niche, the second step is to write exceptional content around it and the final step is to promote your content with the right people.

To put it simply, you need Buzzsumo (free tool) to start finding the epic content in your niche. Once you enter any keyword on Buzzsumo, it will give you a list of all the top performing posts including the social shares and links.

Pick anyone of them and beat that content by making more detailed, adding more links and resources etc. Then use tools like Topsy to find the top tweets to promote your existing content. Email all the people who are interested in reading or sharing your stuff (use Topsy) to reach a wider audience.

Always aim for quality over quantity.

One quality link from a top blog is equivalent to hundreds of links from small or random blogs. Likewise, one epic post beats 100’s of crappy posts in terms of getting more shares, links, comments and traffic. Most new bloggers make a mistake of churning out more contents to increase their traffic.

But the reality is Google won’t send you massive traffic for updating your blog frequently. It will only reward if your site is well linked, well written and well shared on social media sites. So make sure to spend more time in crafting one amazing post than writing tens of crappy posts.

Controversial topics spread like a wildfire.

If your blog audience are debating on a popular topic, that’s a great blog post idea to spread your blog’s exposure and if done right, controversial topics spread like a wildfire. Make a list of all the trending topics in your niche, then filter all the results that sound controversial.

Use both Google and other blogging forums to see what others are discussing about the topics you filtered out. Form a strong opinion around it, research well and finish your post! It will not only give you a better idea but these controversial topics always perform well in increasing traffic, shares and comments.

For instance, blog posts titled “Why Matt Cutts Is Completely Wrong About Building Links” can attract more eyeballs than with the posts titled “Matt Cutts Talk About Link Building”. Are you getting me? Start writing controversial topics in the beginning to increase your brand and if they are handled well, you will soon see a massive traffic spike and social shares.

How to increase your traffic with your content

Headlines: 9 out of 10 people read your headlines before even clicking on any of your blog posts. Magnetic headlines always create a lot of buzz online. If you want to boost your traffic, the simplest is to write great headlines that make your audience immediately click after reading them.

Here are few simple yet effective ways to write captivating headlines for your blog posts.

  • Using specific numbers or data in your headlines always perform well online. For instance, 9 tips to make more money online.
  • Use rocking headline formulas. You can write an incredible headline mentioning the problem and offering a solution. For instance, 10 Easy Ways to Reduce Your Headache.
  • Data-driven case studies can attract your target audience. For instance, “how I increased my social shares by 160% in just 2 hours”

Strategic linking: The fastest way to increase your overall search engine traffic is to get as many links as possible from other sites. Even if you have a new blog, you can get massive organic traffic by getting quality links from other blogs. Before asking someone to link to your blog posts, you need to frequently link out to other blogs and let them know about it. Sooner or later, they will start linking to your stuff if they find your content useful and relevant.

Proper on-page SEO: Proper content marketing starts with the right SEO. SEO is incomplete without on-page SEO. Proper on-page SEO include things like using the primary keywords in h1 tags, meta description, image alt tags, right usage of keyword placement and keyword density. If done right, it can alone boost your overall search rankings without building too many backlinks.

Here are few amazing on-page SEO tips just in case if you want to implement the right on-page metrics on your blog to increase your traffic from search engines.

Blogger outreach: A successful blogger outreach strategy not only increases your traffic and sales but it will also help you explode your online brand. Networking is the main key to succeed online. Without having connections with the influential bloggers in your industry, you won’t see massive results. People see you as an expert if an established expert endorses you or tweets your stuff regularly. It can only happen if you already have a connection with him.

Before asking someone for a link or share, make sure to understand their needs first. Don’t blindly send massive sales pitches, it’s the surefire way to get rejected. Figure out what their blog needs and give suggestions based on it.

You can even pitch great guest posts that may help their blog audience. Once you have the proper connections with the right people, you can ask for a tweet or link whenever you post something epic.

How to create content that sells

Build rapport with your audience: Building a virtual friendship with your audience is the key to increasing your online sales. No one buys from strangers online. They think twice if not thrice before buying anything online. If they like you and trust you, it becomes so easy to turn your blog audience into buyers.

  • Always ask questions at the end of your blog posts. This is the simplest way to get your readers opinions. And when they leave their comments on your blog, respond to them passionately. Respond to each and every email you get (even though if it’s not a sales relevant email).
  • Link out to your blog audience who leaves more comments, frequently shares your posts or buy stuff from you. This way you cultivate the habit of generosity which is essential to boosting your online sales in the long run.

Selling becomes easy with your email list: Many successful marketers such as Neil Patel, Darren Rowse, Brian Clark, Pat Flynn etc have built their empires just by using an email list. Having a hungry list is what all you need to increase your online sales without sounding like a sales guy.

Having an email list not only helps you increase your sales and revenue but you can leverage your connections whenever you launch something new (be it a new blog, product or software).

Another great way of using email list is to promote the right products at the right time. Use special days such as Black Friday, Cyber Monday etc to your advantage. Most companies offer huge deals during such days and you can quickly increase your overall revenue by promoting the right products to your audience.

Final thoughts on creating captivating content that connects

Creating great content that increases your traffic and sales isn’t hard. If you follow the exact framework I have laid out, you will not only get more traffic but you will actually build raving fans.

Writing no posts is better than writing a bad post. It’s better spend 10 hours on ONE epic post rather than spending the same time on publishing 10 average posts. So take your steps wisely when you are creating content for your blogs. Also make sure to reach out to other bloggers in your niche to build relationships and grow your online brand exposure.

If I had to start building a profitable online business by using a blog, I would use just one tactic: content marketing. It works like a charm no matter what niche you are in. It not only helps you boost your online exposure, expertise and sales but also helps you connect with the right people in your industry.

So, how else can you create captivating content that turn readers into fans into long time customers?

Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Blogging

3 Tips for Bonding with Blogging Influencers

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Forget traditional influencer marketing. We want to go deeper.

Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.

What is the solution? Learn how to bond with blogging influencers.

I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.

Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.

Follow these tips to bond with influencers.

1: Buy a Resource

The best way to bond with an influencer is to get inside their heads.

Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.

When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.

2: Spend a Few Months Giving Not Asking

Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.

Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.

Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.

3: Never Rush the Process

Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.

Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.

Good things take some time. Never rush the bonding process.

Allow bonds to form organically to do influencer marketing right.

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Blogging

How Do Blogging and Fitness Relate?

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I spend 3 hours daily honing my mental and physical fitness.

In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.

I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.

Blogging and Fitness

Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.

Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.

I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.

Gratitude

Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.

Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.

Get fit.

Don’t quit.

Be a successful blogger by being mentally and physically fit.

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Blogging

Why Doing this Works Better than Asking for Business Referrals

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After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.

Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.

A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:

  • referral-seeking seems to be time-wasting
  • referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you

I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:

  • the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
  • I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified

Top Bloggers Become Ruthlessly Effective with their Time

Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.

12 Times Daily Sales

I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.

The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.

Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.

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