Great content make the Internet go round.
Ask any blogger, writer or marketer about their secret recipe, they will tell you: “content that connects with people is super important”.
Creating content that sells is no rocket science. You need to learn the art of copywriting and few other persuasive techniques to build massive audience with your content. That’s how Copyblogger did it and built a million dollar online business within a decade.
If you want to increase your blog traffic, you need lots of great content that people crave for. Observe any successful blog, it’s well received because of just one reason – “posting problem-solving contents frequently”.
If you are looking for proven ways to create content that goes viral and increases your sales, you are in the right place. We’ll first talk about what type of content goes popular.
3 types of content that always go viral
#1) Research backed data
Gone are the days where you can write 500-word random articles to increase your blog traffic and sales. No one likes to read or share them unless you have effective data-backed content on your blogs.
If you observe any top marketing (Fitness, Yoga etc) blog, you will notice most of their epic posts are research-driven blog posts. They are not only extremely detailed, but they often contain accurate data.
For instance, “How Tim Lost 15 Kgs in 2 Months Using Paleo Diet” tends to get more social shares, backlinks and sales when compared to the average posts like “How to lose 10 kgs”. Are you getting me?
Always use accurate data while creating your content. Analyze all the top performing blogs in your niche and share your opinions on them including the results.
#2) Case studies
Case studies always perform well. They not only instantly connect with everyone but also go viral if they are well written.
If we again consider the above same example, an effective case study can be written around “How I lost 10 kgs in a month” and sharing everything you did from diet to exercise to help your audience to lose their weight.
#3) List posts
List posts can go viral easily. If you observe any top post on Digg, StumbleUpon or any other blog marketing forum, you will notice most of the top posts contain list posts. They are not only easy to consume by online audience but people love to share them with their network if they find useful.
Now, let’s talk about how to create amazing content that gets more traffic and sales.
How to create compelling content that gets you readers
In order to create powerful content that builds loyal audience, you need to come up with incredible ideas. How do you get ideas that are proven to go viral?
Use Skyscraper technique. This concept was originally coined by Brian Dean from Backlinko. This involves in 3 simple steps. One is finding top performing content in your niche, the second step is to write exceptional content around it and the final step is to promote your content with the right people.
To put it simply, you need Buzzsumo (free tool) to start finding the epic content in your niche. Once you enter any keyword on Buzzsumo, it will give you a list of all the top performing posts including the social shares and links.
Pick anyone of them and beat that content by making more detailed, adding more links and resources etc. Then use tools like Topsy to find the top tweets to promote your existing content. Email all the people who are interested in reading or sharing your stuff (use Topsy) to reach a wider audience.
Always aim for quality over quantity.
One quality link from a top blog is equivalent to hundreds of links from small or random blogs. Likewise, one epic post beats 100’s of crappy posts in terms of getting more shares, links, comments and traffic. Most new bloggers make a mistake of churning out more contents to increase their traffic.
But the reality is Google won’t send you massive traffic for updating your blog frequently. It will only reward if your site is well linked, well written and well shared on social media sites. So make sure to spend more time in crafting one amazing post than writing tens of crappy posts.
Controversial topics spread like a wildfire.
If your blog audience are debating on a popular topic, that’s a great blog post idea to spread your blog’s exposure and if done right, controversial topics spread like a wildfire. Make a list of all the trending topics in your niche, then filter all the results that sound controversial.
Use both Google and other blogging forums to see what others are discussing about the topics you filtered out. Form a strong opinion around it, research well and finish your post! It will not only give you a better idea but these controversial topics always perform well in increasing traffic, shares and comments.
For instance, blog posts titled “Why Matt Cutts Is Completely Wrong About Building Links” can attract more eyeballs than with the posts titled “Matt Cutts Talk About Link Building”. Are you getting me? Start writing controversial topics in the beginning to increase your brand and if they are handled well, you will soon see a massive traffic spike and social shares.
How to increase your traffic with your content
Headlines: 9 out of 10 people read your headlines before even clicking on any of your blog posts. Magnetic headlines always create a lot of buzz online. If you want to boost your traffic, the simplest is to write great headlines that make your audience immediately click after reading them.
Here are few simple yet effective ways to write captivating headlines for your blog posts.
- Using specific numbers or data in your headlines always perform well online. For instance, 9 tips to make more money online.
- Use rocking headline formulas. You can write an incredible headline mentioning the problem and offering a solution. For instance, 10 Easy Ways to Reduce Your Headache.
- Data-driven case studies can attract your target audience. For instance, “how I increased my social shares by 160% in just 2 hours”
Strategic linking: The fastest way to increase your overall search engine traffic is to get as many links as possible from other sites. Even if you have a new blog, you can get massive organic traffic by getting quality links from other blogs. Before asking someone to link to your blog posts, you need to frequently link out to other blogs and let them know about it. Sooner or later, they will start linking to your stuff if they find your content useful and relevant.
Proper on-page SEO: Proper content marketing starts with the right SEO. SEO is incomplete without on-page SEO. Proper on-page SEO include things like using the primary keywords in h1 tags, meta description, image alt tags, right usage of keyword placement and keyword density. If done right, it can alone boost your overall search rankings without building too many backlinks.
Here are few amazing on-page SEO tips just in case if you want to implement the right on-page metrics on your blog to increase your traffic from search engines.
Blogger outreach: A successful blogger outreach strategy not only increases your traffic and sales but it will also help you explode your online brand. Networking is the main key to succeed online. Without having connections with the influential bloggers in your industry, you won’t see massive results. People see you as an expert if an established expert endorses you or tweets your stuff regularly. It can only happen if you already have a connection with him.
Before asking someone for a link or share, make sure to understand their needs first. Don’t blindly send massive sales pitches, it’s the surefire way to get rejected. Figure out what their blog needs and give suggestions based on it.
You can even pitch great guest posts that may help their blog audience. Once you have the proper connections with the right people, you can ask for a tweet or link whenever you post something epic.
How to create content that sells
Build rapport with your audience: Building a virtual friendship with your audience is the key to increasing your online sales. No one buys from strangers online. They think twice if not thrice before buying anything online. If they like you and trust you, it becomes so easy to turn your blog audience into buyers.
- Always ask questions at the end of your blog posts. This is the simplest way to get your readers opinions. And when they leave their comments on your blog, respond to them passionately. Respond to each and every email you get (even though if it’s not a sales relevant email).
- Link out to your blog audience who leaves more comments, frequently shares your posts or buy stuff from you. This way you cultivate the habit of generosity which is essential to boosting your online sales in the long run.
Selling becomes easy with your email list: Many successful marketers such as Neil Patel, Darren Rowse, Brian Clark, Pat Flynn etc have built their empires just by using an email list. Having a hungry list is what all you need to increase your online sales without sounding like a sales guy.
Having an email list not only helps you increase your sales and revenue but you can leverage your connections whenever you launch something new (be it a new blog, product or software).
Another great way of using email list is to promote the right products at the right time. Use special days such as Black Friday, Cyber Monday etc to your advantage. Most companies offer huge deals during such days and you can quickly increase your overall revenue by promoting the right products to your audience.
Final thoughts on creating captivating content that connects
Creating great content that increases your traffic and sales isn’t hard. If you follow the exact framework I have laid out, you will not only get more traffic but you will actually build raving fans.
Writing no posts is better than writing a bad post. It’s better spend 10 hours on ONE epic post rather than spending the same time on publishing 10 average posts. So take your steps wisely when you are creating content for your blogs. Also make sure to reach out to other bloggers in your niche to build relationships and grow your online brand exposure.
If I had to start building a profitable online business by using a blog, I would use just one tactic: content marketing. It works like a charm no matter what niche you are in. It not only helps you boost your online exposure, expertise and sales but also helps you connect with the right people in your industry.
So, how else can you create captivating content that turn readers into fans into long time customers?
How to Ride out Traffic Swings
Traffic swings occur for every single blogger who ever blogged.
Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.
Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.
Check Stats Infrequently
Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?
Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.
Do you want to make more money blogging by managing my energy?
Buy my eBook:
How Much Traffic Do You Need to Make Money Blogging?
But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.
Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.
Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.
Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.
Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
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