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6 Ways to Improve Your Marketing with a CRM Marketing Strategy

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Are you struggling to grow your audience or get their attention through your marketing campaign?

There’s good reason: Everyone’s competing for their attention. On a given day, each of us gets exposed to an estimated 5,000 advertisements.

In a world where advertising is everywhere, a personal touch can make all the difference. Here are six tips to help your business establish a CRM marketing strategy.

1. Understand What CRM Can Offer

Maybe this is your first time hearing of such a strategy. So let’s begin by asking one simple question: What is customer relationship management?

Think of CRM as the process or group of processes dedicated to understanding audience demographics and desires. The ultimate end goal of CRM, aside from generating leads, is to deliver a more personalized, friendly form of marketing.

Though audience relationships have always been important in blogging, it’s no longer viable to approach advertising by casting a wide net.

2. Reassess Your Audience

Since CRM relies so heavily on the customer, it makes sense that bloggers need to know who they’re targeting.

Take a look at your analytics. Find out which section of your audience is most likely to post a comment, reblog your post, or purchase a product. Now, start thinking of ways you can retarget your blogging and advertising toward them.

It isn’t that the rest of your audience isn’t important. But it makes sense to invest more time in those interested than those who never open your emails or texts.

3. Collect and Learn From Data

You have your new audience, and now it’s time to learn even more about them. The easiest way to do so is by investing in CRM software.

CRM software is often automated, allowing for the instantaneous collection and storage of customer information. All you have to focus on is the great content!

This info can tell you someone’s likes, dislikes, age, geographic location, and even their birthday. Suffice to say, there’s a ton of valuable information to glean from CRM software.

4. Personalize Your Ads

It’s no joke that people love personalized advertising. In fact, 80% of people said they’d be more likely to interact with a brand if they delivered advertisements specific to them and their interests.

Even something as simple as using their name in the introduction can make a message feel warmer.

In addition to personalization, every business and brand should be using remarketing campaigns as well. These are easy to set up through Facebook Ads and Google Adsense, and are proven to lower costs and increase conversions.

5. Make Yourself Accessible

Since the barrier between blogger and audience is more or less nonexistent now, many audience members expect their favorite blogger to be accessible 24/7.

Be sure to check in on your social media and email accounts on a regular basis, as they’re slowly becoming the new hubs for customer service.

This is also something that should be applies to all business guidelines and work ethics. Making sure all employees and staff know how to measure and use your CRM is extremely important for your bottom line and productivity across all levels of the business.

6. Establish Real Bonds

A lot of CRM marketing can seem stuffy, even if it’s intended to bridge the gap between audience and blogger. That’s why it’s so important that bloggers don’t rely solely on software alone.

There’s no substitution for honesty and transparency. Be upfront about when you’re collecting a user’s data and what you’re using it for.

Once a consumer trusts you, you’ll find that they’re much more understanding about data collection.

Crafting The Right CRM Marketing Strategy: Final Tips

If you’re struggling to come up with a great new marketing campaign or just aren’t seeing the results you’re after, turn your focus to building long-lasting, strong relationships with your audience.

A human element to marketing means more to your audience that you might think.

If you’re looking for more CRM marketing strategy tips or have a few words of advice, feel free to reach out and get in touch. I’d love to hear what worked for you!

Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Are You Trying to Rank or Help People?

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Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?

But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.

Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.

Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.

Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.

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Why Blogging Jealousy Is a Damaging Emotion

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I spent today enjoying lunch and a hike through the forest with my wife. But like the past goodness knows how many years, I will work 6-8 hours daily….or more. I put in an hour or so this morning. Now I get to work a bit before 5 PM. People love my travel photos. Folks often tell me how jealous they feel, envying our life. We are so lucky! We are blessed. We are aligned. All that jazz. But the same folks NEVER feel jealous or envious of the fact that I worked 6 hours daily for the past goodness known how many years of my life. I tell folks about my workload sometimes; most look at me like I have 3 heads, people proclaiming themselves lazy and definitely, believing I can have this workload because working long and persistently is not for them.

Before you envy my movie-worthy life, envy my movie-worthy workload. Before you jealously bust my chops about my photos in Fiji and Bali, be just as envious and flat out jealous of the 20,000 hours I have blogged over the past decade of my life. You cannot have the sweet fruit unless you patiently water the seed and allow for it to thrive, during growing season. Likewise, you cannot have blogging success unless you patiently, persistently and generously work, to succeed.

Jealousy and Damage

Most bloggers never realize the intense jealousy that damages their blogging campaign. Why does jealousy hurt you and your blog? Delusion, that’s why. Take my Fiji or New Zealand or Costa Rica pictures. Most people who see the pictures envy my life because most folks CHOOSE to work a 9-5 job and CHOOSE not to travel. In the same breath, after expressing intense jealousy at me living a cool life of travel, I advise the person to begin blogging, to engineer a similar life for self and family. In an instant, most bloggers complain about having no time, no time, and no drive to design such a life of fun and freedom. Why? Being jealous of bloggers immediately places you in a “they have it, but I cannot have it,” type victim, non-empowered, weakling energy. If you believe only I can live this life, and envy me, and you foolishly believe you cannot life this life, you make endless excuses to cling to your belief system. Said excuses guarantee your unhappiness and comfort.

If you envy my life of travel, envy the 6 to 10 hours or more I have worked every single day of my life over the years. Do you envy working 8 hours every Saturday and Sunday? Are you SOOOO jealous that I will work 6-7 or more hours today, after being out of the house for about 6 hours, hustling into the evening? Nope. I did not think so. Few human beings envy someone who works generously, diligently and persistently because most people hate doing the very thing that sets them free. Why? Doing the thing that sets you free forces you outside of your comfort zone, to face deep, pulsating fears. Facing these fears seems highly unpleasant. Nobody enjoys facing fears, but you need to face fears in order to grow, to succeed, and to live a life of movie-worthy levels, you being the object of blogger envy.

Stop being jealous. Get to work, admire industrious bloggers who live their dreams, and you too will live your dreams.

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Blogging

How to Ride out Traffic Swings

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Traffic swings occur for every single blogger who ever blogged.

Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.

Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.

Check Stats Infrequently

Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?

Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.

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Law of Attraction Series: How to Make Money

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