Are you struggling to grow your audience or get their attention through your marketing campaign?
There’s good reason: Everyone’s competing for their attention. On a given day, each of us gets exposed to an estimated 5,000 advertisements.
In a world where advertising is everywhere, a personal touch can make all the difference. Here are six tips to help your business establish a CRM marketing strategy.
1. Understand What CRM Can Offer
Maybe this is your first time hearing of such a strategy. So let’s begin by asking one simple question: What is customer relationship management?
Think of CRM as the process or group of processes dedicated to understanding audience demographics and desires. The ultimate end goal of CRM, aside from generating leads, is to deliver a more personalized, friendly form of marketing.
Though audience relationships have always been important in blogging, it’s no longer viable to approach advertising by casting a wide net.
2. Reassess Your Audience
Since CRM relies so heavily on the customer, it makes sense that bloggers need to know who they’re targeting.
Take a look at your analytics. Find out which section of your audience is most likely to post a comment, reblog your post, or purchase a product. Now, start thinking of ways you can retarget your blogging and advertising toward them.
It isn’t that the rest of your audience isn’t important. But it makes sense to invest more time in those interested than those who never open your emails or texts.
3. Collect and Learn From Data
You have your new audience, and now it’s time to learn even more about them. The easiest way to do so is by investing in CRM software.
CRM software is often automated, allowing for the instantaneous collection and storage of customer information. All you have to focus on is the great content!
This info can tell you someone’s likes, dislikes, age, geographic location, and even their birthday. Suffice to say, there’s a ton of valuable information to glean from CRM software.
4. Personalize Your Ads
It’s no joke that people love personalized advertising. In fact, 80% of people said they’d be more likely to interact with a brand if they delivered advertisements specific to them and their interests.
Even something as simple as using their name in the introduction can make a message feel warmer.
In addition to personalization, every business and brand should be using remarketing campaigns as well. These are easy to set up through Facebook Ads and Google Adsense, and are proven to lower costs and increase conversions.
5. Make Yourself Accessible
Since the barrier between blogger and audience is more or less nonexistent now, many audience members expect their favorite blogger to be accessible 24/7.
Be sure to check in on your social media and email accounts on a regular basis, as they’re slowly becoming the new hubs for customer service.
This is also something that should be applies to all business guidelines and work ethics. Making sure all employees and staff know how to measure and use your CRM is extremely important for your bottom line and productivity across all levels of the business.
6. Establish Real Bonds
A lot of CRM marketing can seem stuffy, even if it’s intended to bridge the gap between audience and blogger. That’s why it’s so important that bloggers don’t rely solely on software alone.
There’s no substitution for honesty and transparency. Be upfront about when you’re collecting a user’s data and what you’re using it for.
Once a consumer trusts you, you’ll find that they’re much more understanding about data collection.
Crafting The Right CRM Marketing Strategy: Final Tips
If you’re struggling to come up with a great new marketing campaign or just aren’t seeing the results you’re after, turn your focus to building long-lasting, strong relationships with your audience.
A human element to marketing means more to your audience that you might think.
If you’re looking for more CRM marketing strategy tips or have a few words of advice, feel free to reach out and get in touch. I’d love to hear what worked for you!
Blogging for a Living: Mindset Considerations
Blogging for a living seems fun and freeing. I agree.
I blogged for a bit as a pro. Living this lifestyle of working when, how and where you want to work feels awesome. But mindset plays a chief role in becoming a professional blogger. Few aspiring bloggers know this. I believe successful blogging is between the ears. How you choose to think, feel and act determines your blogging success or failure. Before you decide to blog for a living keep these considerations in mind.
Big Shifts Needed
I made a huge shift from scarcity to abundance to blog full time. You likely need to make the same shift because most folks grow up conditioned with feelings of poverty, scarcity, lack and limitation. Prepare for uncomfortable bumps in the blogging road during early days. Although you desire success and work hard, owning, facing, feeling and releasing fear-pain to develop your abundance consciousness feels highly unpleasant in moments. Be ready to make a huge mindset shift in order to blog full time.
Manage Your Energy Daily
Spend 30 minutes or more managing your energy to vibe from abundance, love, peace, generosity and trust. Pro bloggers vibe stable to become pro bloggers. Manage your energy to maintain a stable, calm vibe. I meditate, do Kriya yoga, do yin yoga and exercise daily. Do whatever vibes with you. Begin meditating with 5 minute sessions to slowly build up your habit. Expand your awareness. Manage your energy daily.
Be Aware of Your Thoughts and Feelings
Hands down, this is the most uncomfortable mental consideration to make because people plow through life on auto pilot. Most bloggers have no idea how they think and feel. Fewer understand how their thinking and feeling affects their blogging campaign or life in general. Blogging seems difficult but discomfort seems to be the culprit. Become hyper aware of your thoughts and feelings. Observe the difference between discomfort and true difficulties. I feel discomfort now because I have 3 hours to get my work done. We meet with friends tonight for dinner. But completing work in 3 hours seems not difficult to me, although finishing the task tests my limits, feeling quite uncomfortable.
Blogging for a living requires intense mental due diligence. Some people seem born with an expanded awareness. Other folks grow up around success conscious people. But the majority needs to practice being aware of their thoughts and feelings to succeed because until you own, feel and release destructive thought and feeling patterns you have a tough time making any headway with your blogging campaign. Being a successful business owner requires complete honesty with self. Example; 2 minutes ago, after enjoying a quick bowl of cereal, I found myself lost in a 5 minute YouTube basketball loop. I scanned a few videos to enjoy. But being honest with myself alerted me to my error; I have less than 3 hours to get my work done, so why do I waste time scanning YouTube basketball videos? Being honest and flat out straight with myself brought me back to here to write this post.
Nobody said this blogging journey guarantees an easy ride, but the fun and freedom of blogging for a living seems worth the mental discomfort.
Do you want to travel the world? Buy my eBook:
1 Often Ignored Factor for Blogging Success
Successful blogging expands on a foundation of trust.
People must trust you before they hire you or buy your stuff. Bloggers must trust you before they give you admin rights to guest post on their blog. Zac Johnson gave me publishing rights 4 years ago. Over 1000 guest posts ago, he trusted me enough to offer me log in credentials and the right to publish posts on his blog. Did earning that trust occur easily for me. No; of course not. Hundreds to thousands of hours of blogging factor in to gaining both skills and exposure enough to land publishing rights on perhaps the top blogging tips blog on earth. But did earning his trust seem worth it? Yes, of course. I circle the globe as a pro blogger, living a life of fun and freedom. Publishing guest posts here factored into my globe trotting lifestyle.
New bloggers often mean well but seem deluded. Newbies believe they can guest post anywhere, land clients any time and attract eBook customers within days or weeks of buying their domain and hosting. Impossible. Why? Newbie bloggers seem highly unskilled and lack massive exposure. Makes perfect sense. If you have 40 hours of blogging practice under your belt, how can you earn any reader’s, customer’s or client’s trust? You cannot because you have no clue what you are doing yet, possessing few skills and virtually no exposure. Do not worry, newbie bloggers; put in the generous effort and time, and you will gain skills and exposure enough to be trusted, and with trust comes increasing traffic and increasing blogging profits.
Time to put my kindle down. Bought 2 books today on finding your writer’s voice. One is by @chrisbrogan and the other is by @RyanBiddulph . Reading them at the same time has been inspiring ideas through the ways they differ.
— Eric Cole (@EricColeBlog) January 22, 2020
Eric bought our eBooks because he trusts us. He trusts us because we both put in tens of thousands of hours practicing, creating and connecting, giving much of our lives to serving people and building our businesses. Note; Chris has been at this game far longer than I. We practiced, gain skills and exposure, popped up on the blogging radar screen, and more awesome folks notice us.
I did not kill myself by working myself to death, to gain trust and to earn credibility, but I had to follow my fun – blogging passionately – and nudge into fears to do enough creating and connecting to the point where I became skilled and known enough to earn credibility. This is the eBook of mine Eric bought:
At one point, this was the highest rated eBook in its category, with 59 reviews, almost all 5 star reviews. Why did Eric buy it? Why did it become the highest rated eBook in its category on all of Amazon? I spent thousands of hours writing, gained skills and exposure, earned trust and success flowed to me. No way could I write this eBook 2 weeks into my blogging career. No skills! No exposure! No trust! How could I teach people how to find your writing voice? I could only write 300 words back then before crying in frustration, LOL 🙂 If I could only write 300 unclear, not too confident, words, nobody trusted my writing or blogging skills. Every single blogger you meet struggles through a similar journey as a newbie.
Never overlook the trust factor. Practice your butt off. Create and connect for thousands of hours. Trust will come. Credibility will knock on your cyber door. Steadily earning the trust of more folks accelerates your blogging success and oh yeah, it’s definitely worth it.
How to Deal with the Overwhelm of Blogging Success
I am no blogging billionaire. Currently.
But some days, as success builds, I feel overwhelmed. How do you devote time and energy to blogging and live a rich life offline too? Do you feel overwhelmed by slow, steadily increasing blogging success? Even though experiencing success feels good, the increased responsibility may feel daunting. I love my gig. But in moments, I fear being up until 1 AM to complete my work day.
Follow these tips to deal with the overwhelm of blogging success.
1: Address the Overwhelmed Feeling as Being Fear
Feeling overwhelmed is fear, plain and simple. Feel the fear. Fear passes. Overwhelm vanishes.
All successful business owners need face, feel and release fears to accelerate their growth. Every successful blogger faces, feels and releases overwhelmed emotions to proceed from a calm, abundant energy. Face your fears. Feel and release overwhelm to proceed from a calm, peaceful energy.
2: Trade Overwhelm for Gratitude
Change your perspective. Trade the overwhelmed feeling for a feeling of genuine gratitude for money flowing freely to you. Even if you love your gig, taking on increased responsibility feels uncomfortable sometimes. But receiving more and more money for your increased responsibility frees you from financial stresses like worrying about paying bills. Dwell on gratitude. Overwhelm dies quickly in an appreciative environment. Making more money and largely enjoying the ride feels fun, good and freeing. Remember this any time overwhelmed, swamped emotions flood your mind.
3: Ask for Help
Hire someone to help with specific blogging tasks. Outsource. Hand off certain tasks to free up your schedule. Reduce overwhelm by hiring someone to help you or by coming to a mutually beneficial agreement which lessens your blogging load. Hire experts to help you in your business. Outsource intelligently to relax, to leverage and to let go the feeling of being completely burned out with your blogging business duties.
4: Simplify Your Interactions
A few folks pitched me sponsored post opportunities today. I responded with 2 sentences. I used approximately 9 words and 8 seconds to respond to each email. Release overwhelm by simplifying interactions. Seven figure bloggers sometimes respond only to 1 or 2 sentence emails. Pros often respond with 1-2 words. Otherwise, pros become completely overwhelmed with the sheer volume of business opportunities flowing to their inbox daily. Use a few words to make your point and to dissolve the swamped feeling plaguing successful bloggers.
5: Reduce Interactions
Iconic, fictitious trader Gordon Gekko said in the movie Wall Street: “100 deals cross my desk every day. I choose one.”
As the sponsored post pitches, partnership pitches and overall work volume builds, you need to physically respond to only a small handful of engagements daily to leverage, to keep increasing your traffic and to keep increasing your blogging profits. No highly successful bloggers responds to 1000 plus interactions daily through email, Twitter and Facebook because you need to give most of your time, attention and energy to creating content and building bonds versus desperately trying to respond to every retweet, at least if you want your blogging business to keep growing.
Surrender. After responding to a handful of emails and retweets, let everything else go, to focus your attention and energy on what brings the greatest scale, what benefits the most people and what benefits your blogging business. Tony Robbins gives most of his attention and energy to inspiring millions through live seminars, through doing TV interviews and by writing books; he ain’t responding individually to 5000 emails daily. Be 100% committed to your blog and business growth by giving your time and energy to what matters most.
Do you need a nudge to become an author? Buy my eBook:
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