Your blog’s bounce rate is the percentage of all visitors who view a single page and then leave.
A ‘bounce’ is defined as a visitor either clicking on the link to a different website, closing the tab or window, entering a new URL, going back, or simply having their session time out, according to the analytical software used to monitor bounce rate.
Bounce rate is important because it measures the effectiveness with which your blog captures the attention of visitors.
6 Ways to Decrease Bounce Rate
Here are some tips and pointers to keep in mind if you are currently making plans to cut down on your blog’s bounce rate:
1) Enhance Blog Content
Better content ensures that visitors will be more easily hooked on your blog and continue navigating through your blog in search of more posts to read.
Most people are fairly impatient and unlikely to continue reading things that do not match their standards.
If your bounce rate is high, go through your posts and see if you can improve on your content quality. Run your writing through a grammar checker, break it up for easy reading, and see if you can continue to improve on your writing ability.
2) Blog Design
Good design helps to build a good impression and makes for a better viewing experience.
Set up your blog so that people can read your posts with minimal hassle and navigate to other posts easily. Make sure that your blog seems professional and remains tasteful in its appearance.
3) Visitor Participation
Encourage visitor participation by setting up a comments section. In relation to your blog’s bounce rate, the simple act of commenting means that the visitor has not bounced because the visitor has either gone to a new page or refreshed the old one.
An active and healthy comments section will encourage visitors to spend more time and participate on your blog.
4) Blog Subscription
Encourage visitors to subscribe to your blog. You can hand out freebies to help entice visitors into subscribing.
Make the subscription button as accessible as possible, use multiple instances on the same page if you think you can do it, and automate as much of the process as possible to make signing up convenient.
5) Internal Link Building
Insert links to other posts on your blog whenever and wherever it is appropriate and relevant.
Internal links tell your visitor that there is more information on the relevant topic available on your blog and that the visitor can get there by simply continuing to read through your blog.
6) External Links on New Window
Make sure that the external links on your blog open that website in new window.
Opening other websites in new windows means that your visitors have not departed your blog and will need to come back to it at a later time, giving your blog another chance plus more time to pique their interest and capture their attention.
How to Monitor Bounce Rate?
Google Analytics is the perfect place to monitor bounce rate. It will show you reader engagement in detail. Use this information to know what kind of blog posts attract a better bounce rate and try to include those in the blog.
Poor bounce rate is a measurement of a blog’s poor success rate.