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8 Creative Ways You Can Improve Your Online Dental Marketing Strategy

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Successful dental practices sign at least 20 new patients every single month. With so many options out there, how do you encourage prospective patients to choose your practice over your competition? Go to where they conduct their searches.

Since 97% of consumers use online search engines to look for a local business, your dental practice needs to appear in those search results. Learn how to improve your digital dental marketing strategy below to get more patients and keep your current patients coming back.

Take your dental marketing strategy to a new level with these 8 genius suggestions.

1. Build a Better Dental Website

Think about the last time you searched for a new doctor. Did you drive around town to physically check out all the clinics in your local area? Or did you conduct a search online and check out their website?

Chances are you did the latter. Potential patients most often form their first opinion of your practice when checking out your website. The look and quality of information on your website reflect how people will view your practice.

Since 75% of people judge a business’s credibility based on the website’s design, you need to take the time to build a great one.

The best dental websites offer features like online scheduling, bill pay, and prescription renewal.

This shows you care about your patients and want to make these important interactions as easy as possible. They also come with direct messaging options so your patients can quickly ask questions without needing to make an appointment.

Great dental websites should also load quickly to prevent users from bouncing. This applies to both the desktop and mobile versions of your website. As more people use their smartphones to look up services, you need to make sure you optimize your website for these mobile searches.

2. Start a Dental-Focused Blog

If you have not done so already, you need to start a blog focusing on all things dental. A dedicated business blog with relevant articles covering topics related to dentistry draws in more potential patients. When they search for an answer to a very specific dental question, blogs and articles containing keywords from the search pop up.

Be sure you are one of these websites that appear high up in search results by covering as many helpful subjects as possible in your blog. Consider writing a post that corrects a wrong assumption about dentistry. Or break down a recent trend in your industry, like using activated charcoal for whitening teeth.

3. Remember SEO

You must include search engine optimization, or SEO, techniques on both your website and in every single blog post. SEO means creating content that search engines easily understand to help your pages rank higher on the search engine results page.

Help search engine algorithms help you by including the following:

  • Security certificates proving your pages are safe
  • High-quality, relevant content on every page
  • Alt tags for any uploaded images
  • A solid social media presence.
  • The correct schema markup for the dental industry
  • Backlinks from reliable websites
  • A mobile-friendly version of your page

Good SEO requires careful research and planning to get the best results. Interested in learning about great SEO for dentists? Read more here.

4. Create Images Patients Want to Share

When patients share images that relate back to your business on social media, it acts as free advertising. A viral image reveals your authority within the industry and creates many links back to your website. It also gets your brand name in front of people interested in your services.

People share images they believe will be entertaining or bring value to their social circle. They also share images to declare their individuality and define themselves to other people. Tap into these reasons for sharing to ensure your images reach as far as possible.

5. Include Video Marketing

The highest-ranking dental websites with successful conversion rates all use one very important type of media marketing, video. Modern consumers prefer to watch a video than read an article or webpage when learning new information. The same applies to learning about a new business.

Dental practices benefit from videos since almost every action take comes with a visual component, like using CAD-CAM machines to make crowns. Consider including a few of the following video types on your dental website:

  • Educational videos covering frequently asked questions or basic dental hygiene
  • Overviews of the various treatments and procedures offered
  • Reviews from happy patients
  • Introduction videos for each dentist to include in their profile
  • A welcome video to introduce your dental practice to new, potential patients

Each of these videos offers a different benefit. So think about what action you want users to take when they watch the video to decide what will work best in what location.

6. Highlight Patient Reviews

People love looking at online reviews before making a purchasing decision. In fact, 84% of people in the United States trust an online review as much as they do a personal recommendation from a friend. They do the same thing when searching for a new service provider like a dentist.

No dental advertisement strategy would be complete without patient reviews. Feel free to ask your patients directly or offer an incentive for them to leave a review. You can ask in person or provide a link on your website to the main review websites: Facebook, Yelp, Google, and the dental directories listed below.

7. Join Dental Directories Online

Join a directory for an easy dental advertisement by getting high-authority backlinks to your website. Go beyond the typical Google My Business page and Yelp directories for more hits.

Claim your business on other dental directories on the ADA website, Smile Guide, The Dentist Hub, Dentists.com, ZocDoc, and more.

8. Invest in Pay-Per-Click Advertising

Your dental Internet marketing strategy should always include extensive keyword research. You want to include these keywords on your website for better SEO and a free pass to higher search engine results rankings.

You should also use these keywords when conducting paid advertising.

Pay-per-click advertising works well to attract customers because your dental promotions appear when someone searches for a specific keyword you know brings you business. You simply choose the keywords that trigger your ad to display and, when someone clicks on it, you pay a set amount of money.

Keywords with more competition cost less than those with narrower results.

Get More Great Advice for Superior Dental Marketing Strategy

Marketing experts incorporate all these creative strategies into their own digital advertising campaigns. As a dental practice, you must include the above suggestions in your online dental marketing strategy to succeed. But what else can you do to improve your business’s client base?

Check out these other awesome articles like tips on blog design to drive traffic and how to make a sitemap for better SEO. No matter your question, BloggingTips can help you find a workable solution fast.

Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Search Engine Optimisation

Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service

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According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.

When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.

All you need is search engine optimization or SEO!

Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!

Let’s get optimizing.

1. Topics & Keywords

An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.

To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.

Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.

This strategy can help boost your SEO plan and attract people to your Managed IT Services.

That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.

2. On-Site SEO

Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.

Then, there are a number of areas that require review to ensure these SEO solutions work.

Once you’ve studied your target audience to determine your keywords, you also need:

  • Descriptive URLs
  • Keyword-optimized page titles
  • Compelling meta descriptions
  • Content optimization (includes keyword placement in headers, body text, etc.)
  • Good user experience
  • Structured data markup
  • Effective call-to-action language

As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.

3. Off-Site SEO

An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.

To start, make sure your listings are updated with the correct content information.

This includes your Google My Business listing as well.

4. Technical SEO

Technical SEO ensures search engines can find your content. These areas include:

  • Crawling
  • Indexing
  • Mobile-optimization
  • Website speed
  • Hierarchy

Technical SEO solutions are essential for success. Otherwise, how will customers find your website?

5. Content

According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.

Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.

This content should also add value to your business.

Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.

That way, your SEO content shows visitors you’re a valuable resource.

Bring It in: 5 Must-Have SEO Solutions

With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!

That way, your company grows, one SEO strategy at a time.

Check out our latest posts for more effective tips and tricks!

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Search Engine Optimisation

SEO 101: The Essential SEO FAQ for Bloggers

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I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.

With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:

What is SEO?

Simply put, SEO is about making a website easy for search engines to discover, go through and understand.

This includes:

  • creating content (based on search engine users’ needs),
  • making your content “link-worthy” (i.e. attract backlinks),
  • using HTML and structured data to make content easier to understand for the machine, etc.

SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.

Do Bloggers Need to Know SEO?

Yes!

SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).

No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask

This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)

How Has SEO changed over the years?

SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.

The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains

If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.

The future of SEO is in voice search, artificial intelligence, more diverse content types and channels.

Can SEO Be Handled “At Home”?

WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.

Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?

What is The Most Important SEO Element?

Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.

Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.

Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.

Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.

Text Optimizer for content creation

While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.

You can read my own Text Optimizer case study here.

What Are the Most Dangerous SEO Myths?

  1. Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
  2. On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
  3. SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again

The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.

What’s the Best SEO Advice You’ve Received?

There’s a real human being behind each query.

Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).

This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)

On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.

Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.

answerthepublic

On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.

Where Does a Blogger Start with SEO?

As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.

Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:

writing checklist

As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!

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Search Engine Optimisation

Top 5 Best SEO Practices to Dominate Google Search Results In 2019

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best seo practices

Who doesn’t want to dominate Google? We all love first page rankings, right?

But there’s one thing about dominating Google search results: SEO.

SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site.

Just learn and implement “few” most important SEO techniques and you’ll be way ahead of your competitors in search results. If you’re looking to improve your search traffic, here are a few of the best SEO practices you can implement in 2019.

5 Best SEO Practices for Bloggers To Dominate Google

best seo practices

1. Perform in-depth keyword research

If you don’t understand keyword research, you’re missing out on huge amount of traffic and sales from search engines.

Keyword research is all about finding “low competitive yet profitable keywords” so that you can create highly informative content (by keeping your target keywords in mind) to your audience.

Here’s the key to successful keyword research: “find low competitive keywords”.

It doesn’t matter what niche you are in, if you’re going after high competitive keywords, you’re not going to get any traffic from search (especially if you’ve a new website). So the key here is to find long tail keywords which have less monthly searches.

Quick note: Always have access to SEO tools like SEMrush if you want to find highly profitable yet low competitive keywords.

If you’ve a fairly new blog or website, I highly recommend you to go for those keywords which have less than 500 monthly searches. Why?

Low competitive keywords are easier to rank for. You can get first page rankings by creating informative content (you’ll get great results even without building too many backlinks).

That being said, here are a few helpful keyword research tools you can use in 2019.

  • Ubersuggest
  • SEMrush
  • Keywordtool.io

While doing keyword research, target long tail keywords.

Long tail keywords usually contain 4 or more keywords and they are easier to rank in Google search.

For instance, you can get better rankings for long tail keyword phrases like “best fitness apps for Yoga teachers” instead of targeting short tail keywords like “best fitness apps”.

So that’s how you can perform long tail keyword research to dominate Google search in 2019 and beyond.

2. Content creation and optimization is essential

Content is really the king. No matter what niche you are in, if your content is mediocre, it will not perform well in the search engines. That said, here are few incredible tips to create exceptional content that performs well in search engines.

Understand your target audience: This is the first step to creating great content. The better you understand your audience, the easier it is for you to create “high converting content”. Make sure to find their wants and needs. Make a list of all the questions they might have by browsing through platforms like Quora or taking surveys.

Create in-depth content: If you want to dominate Google search results with your content, make it extremely detailed. According to many researches, it’s proven that in-depth content (which contains over 2000 words) performs really well in search results.

In fact, we’ve been creating long form of articles for more than 4 years now at Bloggers Passion and the results are amazing both in terms of search traffic and sales.

Use platforms like Quora: Q & A platforms like Quora help you find out what your target audience truly wants. You can follow all the topics that you blog about, find all the questions and start creating content around the topics that you’re interested in.

Last but not least, properly optimize your content for search engines which we’re going to discuss now.

When it comes to content optimization, the following factors play a crucial role.

  • Page title
  • Meta description
  • URL
  • Heading tags (h1, h2, h3, h4, etc.)
  • Image optimization
  • Internal links

If you’re using WordPress, I recommend you to check out the following 2 plugins (both are great) for content optimization.

WordPress SEO by Yoast: This is the most downloaded SEO plugin in WordPress history with over 20 million downloads worldwide. It helps you easily optimize all your contents (including posts and pages) for your primary keywords. From page titles to meta description to image optimization, you can do everything using this plugin.

SEO By Rank Math: This plugin is getting a lot of positive buzz and it’s considered as the best alternative to SEO by Yoast. In fact, it offers all the premium features of plugins like Yoast where you can optimize your posts for 5 focus keywords per post. Not only that, it also lets you track your keyword positions in Google and offers a wide range of other helpful features to optimize your contents like a pro.

3. Make sure your website ticks all the boxes

Here are few things that your website must have for better performance in search.

  • SSL integration
  • Mobile-friendly design
  • Faster website loading times

Now, let’s talk about the above most important things to make your website great for both search engines and users.

SSL integration: Google considers https as a ranking signal, which means, Google is giving weightage to websites on https version. To get https version, you need SSL integration. SSL stands for Secure Socket Layer which makes your site go from http to https and it’s a secured protocol which is used to establish a secure connection between server and client.

If you’re using hosts like Bluehost, WPX hosting etc, you’ll get SSL integration at free of cost (all you need to do is to turn on SSL to make your site https). Otherwise, you can free SSL integrations from sites like Cloudflare.

Super fast page loading times: If your site takes more than 3 to 4 seconds to load, your website visitors will most probably abandon your site. Your website speed is so much important not only for your users but also for improving your search rankings.

Did you know that Google takes page loading times into consideration while ranking web pages? Yes, that’s true. Here are few quick tips to have a faster loading website.

  • Move to a faster web host (at Bloggers Passion, we’re using WPX hosting and it’s really faster when compared to any other web hosting companies)
  • Use less plugins
  • Optimize your image size before you even upload them on to your dashboard
  • Leverage browser caching
  • Enable GZip compression (Gzip is a file format that essentially locates strings of similar code in your text files and then temporarily replaces them to make the files smaller which helps in faster loading times)
  • Minimize your redirects

Mobile responsive design: Is your blog mobile-friendly? If not, you’re missing a lot of traffic and sales on the table which can be beneficial to your competitors. So why leave your traffic and sales to them?

If you’re on WordPress, you can simply install a plugin like WP Touch or buy a premium responsive WordPress theme. Problem solved!

4. Research your competitors

If you see your competition as an opportunity, you’ll thrive online but if you see it as a threat, you’ll fail in the long run.

Do you know who your competitors are? Do you know who you are competing against? By knowing and carefully analysing your competition, you can learn so much.

Here are a few things to analyse while researching your competitors.

  • Find out their top performing blog posts (which are bringing them the most traffic)
  • Find out their top “income generating” pages (so you’ll have a better idea about what type of products to promote)
  • Analyse your competitors website traffic (along with their traffic sources)
  • Research your competitors backlink sources (so you can find link building opportunities to improve your own site’s backlink profile)

In a nutshell, the fastest way to your website’s success is to make a list of 10 to 15 competitors, find all their top performing pages along with their backlink sources and try to get links from those sites using various link building strategies.

5. Link building is the key

It doesn’t matter how great your content is, if it’s not attracting any links or you’re not building back link to your content, it’s not going to rank in the first page.

The sooner you realise the importance of link building, the faster you’ll start generating better results from SEO. It’s as simple as that. That being said, there are various ways to build quality backlinks to your site but the following strategies work like a charm in every industry.

  • Roundup links
  • Guest posting
  • Build relationships

Let’s briefly talk about each one of them now.

Guest posting: Guest posting is the evergreen strategy to build links from relevant blogs in your industry. You don’t always have to aim for authority sites for guest posting as publishing and high quality, relevant and small blogs can also work like a charm.

Just make sure to write high quality guest posts so you can improve your authority as a blogger apart from getting relevant links to your site.


Roundups links:
One of the easiest ways to build quality and highly relevant links to your site is to find and participate in roundup posts. There are a ton of bloggers (especially new bloggers) from all kinds of niches publish roundups on a regular basis.

You just need to be active on social media or use search strings on Google like “expert roundups + [your topic]” to find such sites. Make friends with them by sharing their stuff, commenting on their posts. That’s how you can get into their radar to start participating in their roundup posts.

Link building by building relationships: Networking and building relationships with other bloggers is often the most underrated strategy to build links. Make sure to focus on helping people instead of solely focusing on getting links and that’s the secret to successful networking.

We’re currently building a Facebook group where we share mostly blogging and SEO related stuff. The whole purpose of the group is to help beginners to build a money making blog and to connect with other bloggers in our industry. The best part is that, there are so many bloggers who interviewed me (by linking to my posts) and they mostly came from the Facebook group.

That’s the power of networking. So go and start networking with other bloggers using email, blogs and social media sites.Final thoughts on the best SEO practices to use in 2019

Practicing the best SEO strategies is the key to long term SEO success. Don’t look for shortcuts as increasing your organic traffic takes time.

Focus on learning and implementing just 2 to 3 evergreen SEO best practices and you’ll be way ahead of your competitors. Just be consistent and regularly create content that adds value to your target audience.

Let me know if you’ve any questions in the comments.

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