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8 Creative Ways You Can Improve Your Online Dental Marketing Strategy

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Successful dental practices sign at least 20 new patients every single month. With so many options out there, how do you encourage prospective patients to choose your practice over your competition? Go to where they conduct their searches.

Since 97% of consumers use online search engines to look for a local business, your dental practice needs to appear in those search results. Learn how to improve your digital dental marketing strategy below to get more patients and keep your current patients coming back.

Take your dental marketing strategy to a new level with these 8 genius suggestions.

1. Build a Better Dental Website

Think about the last time you searched for a new doctor. Did you drive around town to physically check out all the clinics in your local area? Or did you conduct a search online and check out their website?

Chances are you did the latter. Potential patients most often form their first opinion of your practice when checking out your website. The look and quality of information on your website reflect how people will view your practice.

Since 75% of people judge a business’s credibility based on the website’s design, you need to take the time to build a great one.

The best dental websites offer features like online scheduling, bill pay, and prescription renewal.

This shows you care about your patients and want to make these important interactions as easy as possible. They also come with direct messaging options so your patients can quickly ask questions without needing to make an appointment.

Great dental websites should also load quickly to prevent users from bouncing. This applies to both the desktop and mobile versions of your website. As more people use their smartphones to look up services, you need to make sure you optimize your website for these mobile searches.

2. Start a Dental-Focused Blog

If you have not done so already, you need to start a blog focusing on all things dental. A dedicated business blog with relevant articles covering topics related to dentistry draws in more potential patients. When they search for an answer to a very specific dental question, blogs and articles containing keywords from the search pop up.

Be sure you are one of these websites that appear high up in search results by covering as many helpful subjects as possible in your blog. Consider writing a post that corrects a wrong assumption about dentistry. Or break down a recent trend in your industry, like using activated charcoal for whitening teeth.

3. Remember SEO

You must include search engine optimization, or SEO, techniques on both your website and in every single blog post. SEO means creating content that search engines easily understand to help your pages rank higher on the search engine results page.

Help search engine algorithms help you by including the following:

  • Security certificates proving your pages are safe
  • High-quality, relevant content on every page
  • Alt tags for any uploaded images
  • A solid social media presence.
  • The correct schema markup for the dental industry
  • Backlinks from reliable websites
  • A mobile-friendly version of your page

Good SEO requires careful research and planning to get the best results. Interested in learning about great SEO for dentists? Read more here.

4. Create Images Patients Want to Share

When patients share images that relate back to your business on social media, it acts as free advertising. A viral image reveals your authority within the industry and creates many links back to your website. It also gets your brand name in front of people interested in your services.

People share images they believe will be entertaining or bring value to their social circle. They also share images to declare their individuality and define themselves to other people. Tap into these reasons for sharing to ensure your images reach as far as possible.

5. Include Video Marketing

The highest-ranking dental websites with successful conversion rates all use one very important type of media marketing, video. Modern consumers prefer to watch a video than read an article or webpage when learning new information. The same applies to learning about a new business.

Dental practices benefit from videos since almost every action take comes with a visual component, like using CAD-CAM machines to make crowns. Consider including a few of the following video types on your dental website:

  • Educational videos covering frequently asked questions or basic dental hygiene
  • Overviews of the various treatments and procedures offered
  • Reviews from happy patients
  • Introduction videos for each dentist to include in their profile
  • A welcome video to introduce your dental practice to new, potential patients

Each of these videos offers a different benefit. So think about what action you want users to take when they watch the video to decide what will work best in what location.

6. Highlight Patient Reviews

People love looking at online reviews before making a purchasing decision. In fact, 84% of people in the United States trust an online review as much as they do a personal recommendation from a friend. They do the same thing when searching for a new service provider like a dentist.

No dental advertisement strategy would be complete without patient reviews. Feel free to ask your patients directly or offer an incentive for them to leave a review. You can ask in person or provide a link on your website to the main review websites: Facebook, Yelp, Google, and the dental directories listed below.

7. Join Dental Directories Online

Join a directory for an easy dental advertisement by getting high-authority backlinks to your website. Go beyond the typical Google My Business page and Yelp directories for more hits.

Claim your business on other dental directories on the ADA website, Smile Guide, The Dentist Hub, Dentists.com, ZocDoc, and more.

8. Invest in Pay-Per-Click Advertising

Your dental Internet marketing strategy should always include extensive keyword research. You want to include these keywords on your website for better SEO and a free pass to higher search engine results rankings.

You should also use these keywords when conducting paid advertising.

Pay-per-click advertising works well to attract customers because your dental promotions appear when someone searches for a specific keyword you know brings you business. You simply choose the keywords that trigger your ad to display and, when someone clicks on it, you pay a set amount of money.

Keywords with more competition cost less than those with narrower results.

Get More Great Advice for Superior Dental Marketing Strategy

Marketing experts incorporate all these creative strategies into their own digital advertising campaigns. As a dental practice, you must include the above suggestions in your online dental marketing strategy to succeed. But what else can you do to improve your business’s client base?

Check out these other awesome articles like tips on blog design to drive traffic and how to make a sitemap for better SEO. No matter your question, BloggingTips can help you find a workable solution fast.

Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Search Engine Optimisation

How to Create More Clickable Google Search Snippets

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Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.

With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.

How to get more people click your search listing in SERPs? Here are three really effective ways:

1. Monitor Your Click-Through

The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.

Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.

To monitor your click-through from organic search:

  • Register an account at Finteza
  • Add their tracking code to your site and give it some time to accumulate some data
  • Click “Sources” and there choose “Search”
  • Go to “Pages” to see how your top landing pages are performing in search:

Finteza

This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.

Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:

2. Use Semantic Analysis

Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.

Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.

All of those concepts relate to hiking in some way or another.

Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.

When it comes to search optimization, semantic SEO helps:

  • Create more indepth and richer content that meets Google’s expectations
  • Optimize for intent (what’s the end goal behind each search)
  • Give Google enough context for them to create a more clickable search snippet for your listing.

Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.

Semantic SEO

Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:

Text Optimizer

[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]

Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.

3. Optimize for Rich Snippets

Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.

“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:

Here are the supported types of rich snippets:

Reviews

If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!

Reviews

Recipes

Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.

recipes

Events

Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.

Event schema

Business

There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).

These include: Official social media accounts, logo, and the corporate contact:

Corporate Contact

Movies and Books

Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.

HowTo

HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:

HowTo

HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.

One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!

Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.

The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!

Do you have a tip for optimizing search snippets? Let us know in the comments!

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Search Engine Optimisation

Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service

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According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.

When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.

All you need is search engine optimization or SEO!

Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!

Let’s get optimizing.

1. Topics & Keywords

An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.

To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.

Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.

This strategy can help boost your SEO plan and attract people to your Managed IT Services.

That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.

2. On-Site SEO

Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.

Then, there are a number of areas that require review to ensure these SEO solutions work.

Once you’ve studied your target audience to determine your keywords, you also need:

  • Descriptive URLs
  • Keyword-optimized page titles
  • Compelling meta descriptions
  • Content optimization (includes keyword placement in headers, body text, etc.)
  • Good user experience
  • Structured data markup
  • Effective call-to-action language

As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.

3. Off-Site SEO

An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.

To start, make sure your listings are updated with the correct content information.

This includes your Google My Business listing as well.

4. Technical SEO

Technical SEO ensures search engines can find your content. These areas include:

  • Crawling
  • Indexing
  • Mobile-optimization
  • Website speed
  • Hierarchy

Technical SEO solutions are essential for success. Otherwise, how will customers find your website?

5. Content

According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.

Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.

This content should also add value to your business.

Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.

That way, your SEO content shows visitors you’re a valuable resource.

Bring It in: 5 Must-Have SEO Solutions

With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!

That way, your company grows, one SEO strategy at a time.

Check out our latest posts for more effective tips and tricks!

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Search Engine Optimisation

SEO 101: The Essential SEO FAQ for Bloggers

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I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.

With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:

What is SEO?

Simply put, SEO is about making a website easy for search engines to discover, go through and understand.

This includes:

  • creating content (based on search engine users’ needs),
  • making your content “link-worthy” (i.e. attract backlinks),
  • using HTML and structured data to make content easier to understand for the machine, etc.

SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.

Do Bloggers Need to Know SEO?

Yes!

SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).

No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask

This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)

How Has SEO changed over the years?

SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.

The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains

If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.

The future of SEO is in voice search, artificial intelligence, more diverse content types and channels.

Can SEO Be Handled “At Home”?

WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.

Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?

What is The Most Important SEO Element?

Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.

Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.

Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.

Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.

Text Optimizer for content creation

While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.

You can read my own Text Optimizer case study here.

What Are the Most Dangerous SEO Myths?

  1. Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
  2. On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
  3. SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again

The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.

What’s the Best SEO Advice You’ve Received?

There’s a real human being behind each query.

Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).

This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)

On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.

Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.

answerthepublic

On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.

Where Does a Blogger Start with SEO?

As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.

Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:

writing checklist

As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!

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