I chose to partner with Sue Ann to release our blogging course.
We had serious resonance. Awesome vibes. Got along well. We also have a similar life vision as far as how we treat blogging as a business. Generosity and integrity are two key buzzwords. From there, it made perfect sense to partner with her when she asked me to co-release a blogging course with her. Why the heck not? We’ve known each for years, we get along well and we both appreciate each other’s work. No brainer.
…..some bloggers do not pick good blogging partners. Why? Fear. Greed. Desperation. Greed likely comes to the front of my mind. Bloggers see dollar signs and blind pitch anyone. Or, greedy bloggers gobble up any partnership opportunity with any Tom, Dick or Harry who cyber stumbles upon them. I recall getting pitched left and right via a well known internet marketing foreign. Complete, utter strangers sent me messages, asking me to release products with them via joint ventures. Huh? You are a stranger. I have no idea who you are, and what you value, and your integrity (or lack thereof), so why in the heck would I go into business with you?
Imagine this scenario, my Young Blogging Padawans: you find yourself walking down the street. All of the sudden, a complete stranger walks up to you, and these are his first words:
“Would you like to go into business with me?”
Doesn’t that sound insane? Nuts? Dude is a complete stranger. Dudette is a complete stranger? They can be an ax murderer, for all you know. No trust. No bond. No story. No credibility. Yet, this complete, utter stranger wants you two to go into business together, rendering value, handling thousands to potentially millions of dollars? Insane. Nuts! Yet again and again, this specific scenario unfolds online. Just as weird. Just as bizarre. A complete stranger pitches me via a forum message. He wants to do business with me. Can you see why so many business partnerships turn South? Do you understand why money problems, legal problems and hell, all types of problems, ensue, the moment you choose to do blogging business with a stranger?
No trust. No bond. Big time problems.
Pick Trusted Partners
Trust develops over months, and years. Two bloggers admire one another from afar. Then, over time, by helping each other with no agendas, bonds form. People link to one another. Bloggers steadily become buddies. Both of you love each other’s blogging work. Style resonance. Both of you trust each other. So at this point – and this point, alone – you have the potential for a business partnership.
I co-released one course and engaged in lesser partnerships only by bonding with fellow bloggers. Trust came first. Then, the business venture. Demand that you have a stellar bond between two folks who genuinely know, like and trust each other. Never chase money. Never chase profits. Business must be all about the process of helping other human beings versus trying to squeeze moolah out of folks, like, wringing a wet dish cloth. Focus on the process, not the outcomes. Partner with bloggers focused heavily on the process versus outcomes.
Guaranteed, all will take off swimmingly with your blogging partnership. All will flow seamlessly. Profits – eventually – will flow in too, as both partners gain greater clarity in the blogging process. Win-win. But only because you built the foundation of trust, upon which you worked the partnership.
Do you feel a bit lost in this partner-seeking process? Don’t sweat it! I got ya covered. I wrote an eBook to help you actually turn down potential partnerships where your fellow blogger starts flashing some serious red flags.
Buy it here: