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The Importance of Digital Marketing Research for Brands in 2020

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One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.

A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.

If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!

Digital Marketing Research

Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.

But, how do you go about implementing digital marketing research?

Here’s how:

Eyes on the Audience

First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.

After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey or an online form is a great option to ask your target audience questions to garner information about them.

And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).

Social Media Marketing and Other Digital Platforms

Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.

Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.

Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.

An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.

Who Can Help You and Who Can Challenge You

The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.

A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.

Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.

Get The Ball Rolling

Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.

Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.

Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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Every Blogger Walks a Different Path

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Neil Patel walks a different path than I. I walk a different blogging path than you. Just like no two snowflakes are alike, no two bloggers walk the same exact path. We take different routes. Different journeys require different strategies, detours, tactics and strategies. Neil walked an SEO-rich path. I do not. I chose a prolific, SEO-free path. No one mimics a fellow blogger perfectly because no two humans have the same experience. We succeed by differentiating. Never believe you need to walk the same path as some blogging pro to succeed. Of course, doing so proves fruitless because no two bloggers walk the same blogging journey. Never try to do the impossible. Stop believing you need to do the same things top bloggers do to succeed like top bloggers. I broke many traditional blogging rules to circle the globe as a pro blogger. Of course I created a blogging course, eBooks and audio books. Content? Check. Connections? Check. I honored fundamentals to succeed but never tried mimicking the same journey as any top blogger.

Walk your blogging path. Take your blogging journey. Your blogging path separates you from the herd. My travel stories and blogging lessons make me different from any blogger. Ditto for you. We all have different experiences to call upon for becoming a successful blogger. Respect your uniqueness. Find your blogging flow. I do not enjoy doing SEO to drive Google traffic. Why would I force a blogging journey trough some strategy I disliked working?  I should just work a job if I did something for money versus working for passion. Of course, I never took a path like Neil Patel because I do not enjoy SEO-optimizing posts. I succeeded through another strategy. Never believe you need to walk the same path as pros to become successful as pros. New bloggers swing and miss daily by believing success is writing 4,000 word, SEO-optimized posts dominating competitive keywords on Google. Are you nuts? Neil Patel dominates competitive keywords on Google after 10,000 plus hours of practice-work-creating-connecting. You have 5 or 10 hours or maybe 100 hours of practice-work-creating-connecting. Relax. Slow down. Calm down. You have another 10,000 hours of blogging work to do before being skilled, creative and connected enough to dominate page 1 of Google for 1 – let alone 20 – competitive keywords.

But you may dislike SEO all together. Take a different blogging path. Find tactics resonant with you. Perhaps building bonds with bloggers and creating helpful content feels fun to you. Take that route. But know your path differs from any blogging path because we each fly solo and learn different lessons for specific parts of our blogging journey. No two bloggers walk in the same blogging shoes. No two bloggers walk the same blogging path. Two bloggers may walk similar blogging journeys. Bloggers sometimes walk similar blogging paths. But nobody walks identical paths because bloggers have different experiences to learn from during our blogging journey.

Respect your path. Honor your progression. Accept how you blog in the perfect place, at the perfect time, now. Do not resist your blogging path. Everything brought you here to this point now. Accepting your present state of blogging growth reduces resistance to future growth. Surrender serves as a powerful concept. Be completely at peace with your blogging growth now. Hug your progress. Walk your blogging path. Of course, note wins. Celebrate success. Avoid comparing yourself to bloggers. Bloggers experience different situations to benefit from different circumstances. We all have different lessons to learn on our respective blogging journeys. Honor this truth. Cultivate peace of mind. Position yourself to succeed. Walk your one-of-a-kind blogging path to experience your greatest success.

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Hobbies Change for Habits to Change

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Over a decade ago, I woke up, watched TV, grabbed breakfast, hit the gym for bodybuilding and returned home to watch a DVD movie. At 2:30 PM I prepared for work. I drove to my security guard job. By 10:30 PM on most nights I drove home. Evening movie. Sleep. Rinse, wash and repeat the following day. I worked a security guard job. My hobbies consisted of lifting weights and watching TV. But my hobbies and habits changed the moment I became a blogger. Morning breakfast vanished. I stopped going to the time-consuming gym. Watching movies every day? Fat chance. My bodybuilding workout and movie hobbies had to change for me to begin the habits of meditating, doing yoga and expanding my awareness daily. Hobbies change before habits change.

New bloggers often struggle because newbies cling to old, worn out, failing hobbies like:

  • watching TV for hours nightly
  • mindlessly cruising the internet for hours nightly
  • mindlessly gossiping on the phone or with family for hours nightly

These low-energy hobbies need to change pronto for you to develop fun, freeing, higher energy habits like meditating, doing yoga, blogging generously and engaging in some form of exercise. Picture those 4 hours you waste on watching TV each evening. How do you find time to engage in different habits? Change your hobbies. Out goes TV, or, TV just consumes 45 minutes per evening. Enter 20 minutes of meditating. Release some hobbies. Fill the time with different, empowering, freeing, sometimes uncomfortable habits. Imagine watching the idiot box for 3 hours nightly. 3 hours pass. Nothing profitable, productive or empowered happens watching the television. But for you to be a pro blogger you need to spend those 3 hours meditating for perhaps 10 minutes and blogging for the remaining 2 hours and 50 minutes. Change your hobbies to create space for changing habits. Changing habits accelerates, colors and influences hobby changes too. My hobbies went from watching TV to circling the globe on meditating more deeply, doing more yoga and spending more time in serious introspection. Life became more uncomfortable but far more fun and freeing as my hobbies and habits changed. I preferred to wander around Ubud, Bali versus watching an episode of Curb Your Enthusiasm. My hobbies changed for the better. I respect how we all travel different paths but if your hobbies and habits never changed, you are either enlightened, and never needed to change your meditating and yoga habits, or you have been making fear-driven, comfortable, confining choices wasting your life.

I have yet to see a genuinely happy, peaceful, powerful, prospering person who watches more than 2-3 hours of TV every single night. People call TV the idiot box because television makes you an idiot. Mindless, bland, non-stimulating TV watching does nothing for your growth, happiness, fulfillment, peace of mind and overall abundance. Empowered bloggers cannot spend 5 seconds on idle, mindless, dingbat-style activities. Stop spending hours watching TV each evening. Start spending hours blogging and working on your abundance mindset. Buy a blogging eBook. Surround yourself with pro bloggers. Learn from these pros. Mimic their ways. Gain inspiration from their example. Fill time not with garbage but with goal-achieving, fun, freeing and sometimes scary blogging actions. First, the hobbies change. Gone goes watching TV, gossiping and wasting time on low energy actions. Habits change with the hobby vacuum being void. Begin meditating. Start doing yoga. Awareness-expanding activities unearth fears, nudge you toward love, amplify your generosity and accelerate your blogging success.

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Contact Page: Yes or No?

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Should you post a contact page on your blog?

In most cases, yes. In few cases, no. Let’s dive in.

Yes

For almost all bloggers, posting a contact page on your blog allows readers to contact you quickly and easily. Before traffic and business grows you need to connect with readers fast. Seamlessly connecting with you allows readers to grow your blogging traffic and profits. Picture a potential client with questions about your services. How quickly can the person ask questions and get answers to make an informed decision? Publish a clear, easy to see and easier to use contact page to give clients an easy way to get their questions answered. Clear clients who vibe with your services hire you. Making money online becomes easier if people connect with you quickly via contact pages.

No

But in a few cases, not posting a contact page actually grows your business. Incredibly busy bloggers with huge, engaged readerships need to cut down on spam and other non-relevant emails. Removing your contact page instantly cuts down on spammy submissions. Publish a contact page and you waste precious time sifting through emails littered with spam, unsolicited pitches and other time sucks. Even if you have not made millions yet, removing your contact page may be a springboard to greater success. Devote time and energy spent sifting through emails to guest posting, genuine blog commenting and promoting fellow bloggers on your blog. Leverage.  Spend time intelligently. Reach bigger, targeted audiences by releasing time-wasting activities. Removing contact pages works for incredibly busy bloggers slowly being overrun by spam submissions sent via contact pages. Spend this saved time growing your blogging business through leveraging.

Trust Your Intuition

Intuitively, my gut told me to remove my contact page months ago. I became busier but noted a high ratio of spam submissions through the page. Lazy, non-targeting, struggling entrepreneurs mindlessly click on contact pages and send generic emails, wasting my time and their time. Removing my contact page instantly lowered these spammy submissions by 70% to 80%. Most people who email me now seem to be serious entrepreneurs. These people want to work for me. Gone are lazy bloggers and outreach specialists who wish not to do the legwork of finding my email addy on my About page. I want people to work a little bit to contact me. Of course, working a little bit proves individuals genuinely want to connect with you to discuss business, to ask questions or to simply connect. Build posture. Do you want lazy, mindless people to contact you? Or do you prefer serious, genuine people to contact you?

Ultimately, trust your intuition. I suggest most bloggers to publish contact pages because the majority wants to be easily reachable for increasing your blogging presence. But being busier after building your blogging business makes you think twice about allowing people to connect with you easily.

I wanted to add how even though I publish no contact page, people reach me easily via Twitter and Facebook. I respond to DMs on Twitter, I scan @replies and also respond to Messages on Facebook, including my Message Requests.

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