In the last few years, our society has seen a change in how we experience life.
We now work from home, play from home, and shop from home.
Therefore, keeping your business up to date is important with the world shifting to an online-based society.
That means using online marketing strategies to conquer and excel in your trade.
Of course, everyone’s using digital marketing these days, and sometimes it’s hard to keep up.
And with a rapid increase in entry-level digital marketing jobs, knowing where to turn can get confusing.
Unsure where to start?
You’re in luck because there are services that can easily help you promote your brand.
If you’d like to see your business flourish in 2023, keep reading to learn about the best digital marketers.
- Top Digital Marketing Services of 2023 (Overview)
- What Is Digital Marketing?
- What are Digital Marketing Services?
- Top Digital Marketing Services of 2023
- How to Choose a Digital Marketing Service
- Wrapping Up
Top Digital Marketing Services of 2023 (Overview)
We’ve included an overview of our top picks below. For detailed information on each pick, scroll down.
- Ignite Visibility
- Lyfe Marketing
- Vertical Measures
- Conversion Rate Experts
- Stellar SEO
- Disruptive Advertising
- Column Five
- Pearl Lemon
- Ignite Visibility is one of the best-known digital marketing agencies in the world
- This company does outstanding work - their results speak for themselves
- One of the highest recommended agencies on Clutch.co
- Offers a wide variety of digital marketing services, but has a heavy specialization on social media
- Great team culture and we're told they are very pleasant people to work with
- A relatively small team, meaning less overhead and less agency bloat that some of the bigger firms
- Specialied focus on Google Ads and Facebook ads, meaning consistent results time and time again
What Is Digital Marketing?
Digital marketing is the promotion of a business’s brand, products, or services done through the internet.
Digital marketing plays a large role in e-commerce and company growth.
The concept of digital marketing is fairly recent, so new developments are always being made to increase its efficiency.
How Does Digital Marketing Work?
When a company wants to promote a product or service, they employ various mediums to convey ads about the product/service.
They may also have influencers endorse their brand, making it more enticing to the public.
These mediums may include the use of social media, apps, email listings, online advertisements, and search engine marketing.
Why Do I Need Digital Marketing?
Online marketing is essential for most companies in 2023 since companies are doing more business online.
This is partly due to the recent pandemic, where society was pushed to such measures.
Even more so, some sources claim that the average person spends about 7 hours a day on the internet.
That’s the majority of a person’s waking day.
With such an online-centric way of life, it’s undeniable that the digital market is imperative for the success of any business.
Examples of Digital Marketing
These are some examples of ways businesses use digital marketing:
1. Youtube Ads
Youtube is one of the largest media platforms out there, with tons of content tailored to every group you could possibly think of.
This platform is great for businesses because you can choose which audiences you appeal to.
A company that sells tents would be able to promote its products through youtube videos that revolve around camping.
Likewise, a gaming company would be able to promote its games through videos based on gaming.
2. Email Lists
Businesses can use email lists to advertise products based on a person’s shopping habits.
By doing this, they can offer coupons to urge people to buy their products.
Businesses may also use them to inform customers of sales, special promotions, and new items.
3. Local Search Ads
Local search results usually include those ads that pop up when you look something up on google.
Usually, these ads relate to the search and are a great way for a business to find its target audience.
What are Digital Marketing Services?
Digital marketing services are paid web services that help businesses market their brand and gain online traffic.
These services help optimize web design, social media usage, search engine discoverability, and other useful resources.
Digital marketing services can vary greatly, but the average costs tend to fall around a few thousand dollars, which can be more or less depending on your needs.
Benefits of Digital Marketing Services
There are many benefits of using digital marketing services, such as:
- Targeting the right audience: A digital marketing service can help you advertise to potential customers efficiently. They can help you avoid generalization and pinpoint people who would be interested in your brand.
- Specialized needs: Many digital marketing services focus on specific services, making them experts on the subject. They are often more optimized for specialized features and dedicated to their craft.
- Saves you time: Marketing can be time-consuming, especially when you need to divert your efforts elsewhere. Digital marketing services make marketing simple and can save a ton of time if you’re pressed for it.
- They’re affordable: Advertisements in the past were extremely pricey—TV ads, radio broadcasts, billboards, etc. Fortunately, digital marketing services are cheap comparatively and way more effective.
- Helps build a following: Digital marketing services can help you build a loyal following over time and allow your business to prosper.
How Digital Marketing Services Drive Business Growth
Due to their ability to work with great efficiency, digital marketing services are proficient at promoting business growth.
Marketing services help locate potential customers and promote the best aspects of your brand.
They will streamline the process using clever marketing tactics and various software.
The constant engagement will increase business and get your company’s name out there.
Furthermore, these marketing services will help your business establish its online presence and allow it to become marginally more recognizable.
These aspects are all essential for a company’s digital success.
Top Digital Marketing Services of 2023
Our findings have concluded that these are the 15 best digital marketing services available in 2.
1. Ignite Visibility
Ignite Visibility is a California-based digital marketing service founded in 2013.
They offer a variety of high-end software and resources to boost a business’s online performance.
Ignite Visibility is best known for its search engine optimization (SEO) and social media marketing.
They also offer pay-per-click advertising, local search advertising, franchise marketing, Amazon marketing, and basically any other service you could think of.
Ignite Visibility secures its place on our list as one of the most versatile and best quality services that offer essentially anything a business could need.
2. Lyfe Marketing
Lyfe Marketing is a renowned social media management firm.
They put their marketing efforts into helping businesses flourish in the social media world and maintain an online presence.
Businesses can hire them to create and manage high-performing social media campaigns, optimize businesses for search engines, and to create successful email listings.
Lyfe Marketing specializes in managing social media accounts such as Twitter, Instagram, Facebook, and Linkedin accounts, which includes gaining followers, posting, analytics, promotional, and marketing automation.
Given how important social media marketing services have become, Lyfe Marketing finds its way on our list as a company that provides an essential service for all businesses.
Compared to some of the other services on this list, Instaboost is relatively small.
They offer paid advertisements for Google ads and Facebook ads and related statistics, demographics, and customer review tools.
Their services are mainly for SEO purposes, specifically to be found in local searches.
Instaboost may have a limited range of services and a smaller client base, but this actually works in their favor.
They’re able to dedicate more resources to their customers.
They are great for small businesses looking to get their names out there.
SmartSites is a web design and search engine optimization-based service created in 2011.
Like Ignite Visibility, this one’s pretty well known in the business world and one of the top-rated.
SmartsSites is mainly centered on online presentation and appeal.
Their services include web design, SEO, pay-per-click (PPC) advertisements, and conversion rate optimization (CRO).
The main focus is on web design, specifically creating business websites that are appealing to customers and easy to navigate.
They also ensure that your site is easily found on major search engines such as Google and Bing through search engine optimization.
Web design is important to the presentation of your company.
SmartSites understands this and offers a high-caliber service to improve your online presence.
WebFX is another versatile digital marketer that provides a variety of online-based functions.
The site claims to have a 21% increase in traffic for its customers and is optimal for small to mid-sized businesses.
WebFX specializes in SEO, social media marketing, and digital advertising.
They also have options for eCommerce and web design.
Alongside everything, there are numerous statistics and analytics available.
We put WebFX on this list because they have one of the best revenue generation results available.
Additionally, their digital marketing is top-notch, and their software is amazing.
Web.com is a website creation service that makes building your business’s website simple.
Their builder is specifically tailored for DIY sites and WordPress sites.
The site specializes in web design and offers SEO utilities.
In addition to site creation technology, Web.com recently has begun to offer e-commerce related services, including creating online stores, selling through online marketplaces, and shipping services.
Web.com makes website creation simple, inexpensive, and quick – all things we love to see in a digital marketing service.
7. Vertical Measures
Vertical Measures (now known as InvestisDigital to their 2019 acquisition) is a service that aids businesses in improving their online presence and image.
They offer brand-promoting content creation, web-design options, SEO, and various other digital marketing firms.
Their main goal is to improve corporate responsibility, brand reputation, customer reach, and company recruitment.
Vertical Measures has a more socially-engaging method of brand promotion.
They seem to specialize in creating innovative ways for customers to get involved with the brand.
Overall, we like this one because it offers a more interesting way of creating a following.
It deviates from traditional marketing and takes a more proactive, human approach.
Mainstreethost was introduced back in 1999 and served as a simple-to-use SEO-based digital marketing agency.
The site’s main role is to increase a business’s website traffic through SEO strategy.
However, they also offer web design, PPC campaigns, social media marketing, and content creation options.
Mainstreethost is one of the best options for optimizing your business search engine and creating a steady traffic flow.
Additionally, they are affordable, straightforward, and reliable.
9. Conversion Rate Experts
Conversion Rate Experts are a conversion rate optimization (CRO) company that prides itself on its results and qualified employees.
In addition to optimizing conversion rates, the site will conduct tests on web pages and verify business growth.
Conversion Rate Experts offer consultations, digital strategy sessions, and tips on how to make certain aspects of your business’s site conversion rate optimized.
They also offer several free resources on their main site.
This one is pretty straightforward but dedicated to their craft.
Their effectiveness and diligence to a single focal point makes them one of the best, if not the best, option for CRO-related needs.
Klientboost is another multi-channel digital advertising agency that encourages the creation and use of online marketing strategies.
They offer standard functions such as paid advertising, SEO, PPC ads, CRO, and email listings but deviate from similar services in execution.
The main focus of Klientboost is to create a plan of action that considers revenue, competitors, reports, trends, and studies.
Klientboost is exceptional in its services because they’re more involved with its clients.
As a result, they’re a great digital marketing company for startup businesses that don’t have a particular plan of action.
11. Stellar SEO
Stellar SEO was created in 2011 and serves as a means of increasing the visibility of a business.
They work to increase the searchability of a company through targeted hyperlinks and content marketing related campaigns that put the company in the spotlight.
Stellar SEO helps businesses rank higher in searches by increasing the number of links that lead to the business.
In addition, they help create a plan of where the links are placed and to whom they appeal.
Stellar SEO is another service that specializes in a single yet important function.
It’s interesting to see the intricacy of a single marketing tactic and how it can impact a business so profoundly.
Moburst is a digital advertising agency tailored entirely for mobile experiences.
They help create a mobile-based digital marketing strategy and promote businesses through various features.
Moburst can help businesses optimize their apps for the app store, reach target audiences, and generate creative assets, such as digital art, music, and videos.
They even have options for influencer marketing.
Given that everyone has a smartphone nowadays, mobile compatibility is important for any digital marketing campaign, and why we believe Moburst is the best option for doing so.
13. Disruptive Advertising
Disruptive Advertising is an ad-oriented digital marketing agency.
They provide services to manage a business’s paid promotions, email listings and paid social advertisements.
While the company specializes in advertising paid ads, they also have functions for website optimization and content creation.
Overall, Disruptive Advertising has a good reputation and is one of the top-rated services that focus on paid ads.
14. Column Five
Created in 2009, Column Five is an American-based visual communication company that specializes in creating promotional content for digital content marketing.
This company focuses on four main aspects: brand strategy, content creation, content strategy, and distribution strategy.
They essentially work on a company’s image through a variety of creative, visual mediums.
Why does this one belong on this list?
Because Column Five offers business growth through creative measures.
Getting innovative is extremely important in the modern age and why companies are being forced to get craftier with their content marketing campaigns.
15. Pearl Lemon
The last entry on our list is Pearl Lemon.
They are an SEO-based agency focused on generating leads to your company site.
They offer website optimization for site creation tools like Weebly and WordPress and e-commerce optimization for major providers such as Amazon.
Additionally, they have PPC, CRO, and content writing services.
This is another great all-around option to make your business more easily found around the web and has quite a few testimonials backing its authenticity.
How to Choose a Digital Marketing Service
Choosing which digital marketing service can be tough, especially with so many great ones currently available.
If you’re struggling to find the perfect one for your business, here’s a little guide on choosing a digital marketing service.
Step 1: Determine What You Need the Digital Marketing Service For
First, you will have to decide which digital marketing service(s) your business needs to focus on.
These are the most common ones:
- Social Media
- Search Engine Optimization (SEO)
- Conversion rate optimization (CRO)
- Link Building
- Email Marketing
Step 2: Determine Your Budget
Determine how much you’re willing to spend on each service beforehand.
Then, create a budget to avoid spending too much.
Step 3: Compare Features of Each Service
The last step is to compare each service.
Find which ones specialize in your needs, and compare them by price, ratings, and efficiency.
Digital marketing is fairly new yet extremely prevalent in the growth of every business.
A few decades ago, the concept didn’t even exist.
Now, the world is completely reliant upon it.
Navigating this new way of promoting a brand can be a bit confusing, but luckily you can employ the aid of all the services listed in this article to find success and improve your online presence.
Get on the digital marketing train now.
There are so many new businesses popping up online that the competition constantly evolves.