Connect with us

Blogging

Do’s and Don’ts of Cold Calling for Freelance Writers

Published

on

In yesterday’s post, we went over a cold-calling script freelancers writers can use to drum up more freelance writing jobs. Today, as promised, I want to discuss some do’s and don’ts of cold calling. At the end, I’ll tell you a friendly group with which to start your cold calling campaign. I’ve been on both sides of the hiring desk, so what I’m about to relay is from my personal experience.

Your preferences, experiences and way of doing things may be completely different. And that’s fine. So take what you will from the following.

Do’s and Don’ts of Cold Calling for Freelance Writers

Be Brief: This almost goes without saying, but get your “elevator speech” down pat before you pick up the phone. Now, if the respondent is inclined to keep you on the line, by all means, talk away. But your call should be brief and to the point.

Practice your speech until it’s 30 seconds or less. You’d be amazed at how long 30 seconds is once you start talking, so anything longer seems reeeaaalllllyyy long to the person on the other end.

Ask about Followup: Even if the prospect blows you off, ask them how they prefer to be contacted – and how often. In my experience, most will give you this info just to get you off the phone if they don’t want to talk to you. You will have a few (very few) who will be rude and flat out tell you to more or less get lost. They’ll say something like, “We never use freelancers,” or “All of our writing is done in house.”

As I said though, these type of responses will be few and far in between, so don’t let that deter you.

Do Regular Followup: Once a prospect gives you a follow up method and timeframe, be sure to follow their instructions. If you follow up when you say you will – in the manner that they’ve prescribed – this alone will make you stand out because most freelancers are horrible about follow up.

How to Stay Top of Mind with Prospects for Freelance Writing Jobs

Make regular followup a part of your marketing routine. This is particularly effective after cold calling because you will be remembered so much more easily than those nameless, faceless, voiceless email queries prospects receive from freelancers all the time.

If you’ve cold called and do regular followup, when that prospect has a job to outsource, you will be top of mind almost every time.

Landing Freelance Writing Jobs: A Friendly Group to Start Cold Calling

When I first started to cold call for freelance writing jobs, I targeted web designers. I chose this group because I thought they would be the ones in the most dire need of my services. But, it turned out to be a good niche to target because these were some of the friendliest cold call recipients I’ve ever encountered.

I think the reason is a lot of web designers are solo entrepreneurs, or they may be two, three or four-man shops. In any case, they’re usually super busy and tend to wait until the last minute to look for freelance writers. Hence, they tend to be very grateful when they get a call from a freelance writer.

Many web designers offer content development for their clients. Some may do it themselves, but many like to outsource this. And, they like to partner with writers too. Now that SEO is all the rage, many web designers are looking for good SEO writers they can depend on to deliver the goods. I know because I have quite a few as clients. So if I had to start cold calling today, this is a group I’d definitely start with again.

Remember, while cold calling is scary, it is one of the quickest, easiest and cheapest ways to land freelance writing jobs. And because not many do it, it puts you head and shoulders above the competition.

So start dialing – and good luck!

Yuwanda Black is the founder of New Media Words (NewMediaWords.biz), an SEO writing company, and the publisher of InkwellEditorial.com, a leading blog for info on how to start a successful freelance writing career. Follow her on Twitter and Facebook.

Continue Reading

Blogging

Top 5 Social Media Marketing Tools To Grow Your Business

Published

on

Social media has become an imperative part of our daily lives.

And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.

Today 3.8 billion people or 45% of the global population use social media.

Below are some important statistics on the use of social media as of March, 2019.

 

As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.

Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.

However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.

This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.

Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.

While the best social media scheduling and management tools are always changing depending on  the social landscape, there are some evergreen tools that will dominate your social strategy.

 

Here goes the list………..

 

  1. Buffer

 

Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.

Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.

Pricing: $15 a month

 

  1. Buzzsumo

Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.

Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.

And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.

Pricing:  $99 per month

 

  1. Feedly

Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.

Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.

You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.

This helps you curate the best articles and share with your audience.

Pricing: $5 a month

 

  1. Agorapulse

Agorapulse is one of the best social media marketing tools on the internet.

The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.

One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.

In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.

Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.

 

Price – $89 a month

 

  1. Sprout Social

The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.

Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.

Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.

The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.

Pricing- $99 a month

Summing Up

There are a lot of outstanding tools out there, with new ones popping up time and again.

The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.

What are some of the social media marketing tools you’ve been using and how has been your experience with them?

Continue Reading

Blogging

What Does Blogging Teach You?

Published

on

Blogging teaches you how to handle fear.

My best blogging lesson ever; blogging unearths fears for you to feel fear and for you to release fear, to serve more people and to see greater success. I wish blogging were more complex. I would sound intelligent. Alas, this blogging journey is simple, fun, freeing and in moments, highly uncomfortable.

Welcome to blogging, guys.

Take my eBook:

11 Proven Tips for Aspiring Bloggers

Literally, take it or buy it on Amazon. Share it with friends and readers, too.

Chapter 6: Ignore Useless Criticism

Some bloggers and readers offer loving, meaningful feedback from a genuine, calm, detached energy. Pay attention. This could apply or be helpful. But most readers vibe predominantly from fear so criticism offered in biting, angry, unhappy, nasty fashion does something beautiful to a new blogger: said criticism forces you to face, feel and release deep fears. Again, blogging teaches you how to handle fear because as you grow, fears arise, for feeling and releasing, to reach the next stage of your journey.

My Criticism Story and Fear

At various times, everybody in my life criticized me and some believed I was nuts, for what I did online. Some triggers in other humans, goading their criticism:

  • me asking candid questions online
  • sharing thought belief that disease begins within your body
  • being genuinely honest with my thoughts and feelings

Being a newbie many years ago, I never faced such sharp criticism from friends, family and strangers. Deep fears bubbled in me. Sometimes I screamed at people in rage; fear. Other times I angrily made fun of critics; fear. Sometimes, I broke down and cried; fear. Every time, I learned how to handle fear through my blogging experiences. Every time, I grew through the fear-feeling and experienced more traffic and profits down the blogging road. Every time, I gained platforms to inspire more people as I developed a more intimate bond with fear. Every time, I only lived my dreams and allowed my dream life to expand because I faced, felt and released deep fears, triggered by blogging experiences.

These days, anybody I am close to, can criticize me and I smile and calmly speak to them. No deep criticism fears reside in me because I learned how to handle this fear from my decade of blogging and being an entrepreneur. Fear is an anchor that destroys your day, week or life if you allow fear to do so, unless you learn how to face, embrace and release deep fears.

Blogging: A Vehicle

Blogging can be an awesome vehicle for facing, feeling and releasing deep fears if you are willing to intimately explore fears triggered during your journey. Plus, the direct path toward greater blogging success is lined with fear. Struggles and failure are fear-fueled. Success is love, abundance, detachment, trust and fun. Feeling fear helps you arrive at fun. Blogging unearths fears every moment of some days because you are not enlightened. You are human. You live a worldly life. Fear will be there because you have attachments.

Face, embrace and release deep fears fueling your blogging struggles. Hug the fear of criticism. Dance with the fear of failure. Be with the fear of poverty. Guaranteed, the person who comes out on the other side of these fears will become one of the most successful people in your blogging niche.

Everything begins when you see blogging’s greatest lesson: how to handle fear.

Continue Reading

Blogging

How to Better Handle Blogging Obstacles

Published

on

Take a breath.

Now, take a deep breath.

This, too, shall pass.

Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.

Better handle blogging obstacles by following a few tips.

1: Take a Deep Breath

Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.

Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.

2: Feel the Fear

Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.

Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.

3: See the Opportunity

Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:

  • learn more about tech, to solve the problem
  • hire a web developer to solve the problem, outsourcing
  • ask your readers and Facebook friends how to solve the problem, humbling yourself

Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps.  Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.

4: Invest in a Resource

Do you always seem to be getting tripped up by blogging obstacles?

Buy my eBook:

10 Powerful Strategies for Knifing through Blogging Obstacles

Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.

Obstacles Are Not that Scary

Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success

Continue Reading










Trending