Every day I see talented bloggers who struggle.
Many wrongly believe they need more skills or more tools or more apps to succeed. Some try to squeeze as much success as possible through their blog. Other simply publish a post and wait for it to either go viral, or to slowly but steadily grow into something special.
I have even seen solid but not spectacular bloggers who would be super successful but these cats languish in the cyber shadows, being on the blogging sidelines, never guest posting or blog commenting.
Hands down, most bloggers do not need more skills but DO have an exposure problem.
Exposure Problem Versus Skills
Most bloggers write skillfully. I get their point. I see their value. I feel they know their stuff. And they do.
But most bloggers have either zero exposure or scant exposure because most bloggers rarely go offsite aka off blog to gain exposure, to share value, to make friends and to leverage their presence. Bloggers foolishly believe if you build it, they will come, without doing anything save publishing posts, responding to comments and doing every onsite.
Most bloggers struggle because not enough people know who they are. Intentionally, they play small, or, are completely ignorant of the fact that virtually all highly successful entrepreneurs get massive exposure by doing every interview they can, by going on guest posting blitzes, and by co-promoting through networking with other entrepreneurs. Nobody is immune from this rule of happy hustling to get massive exposure, before the massive exposure occurred.
I noted Gary Vaynerchuk and Justin Bieber as 2 icons who gained massive exposure through interview blitzes. Gary did 2000 YouTube interviews and Bieber did 83 radio interviews in an insanely short span, both people becoming world renowned in part due to their skills but primarily because they gained massive exposure by busting their butts doing interviews and speaking to anybody who’d give them an open mic. I have seen social media gurus who are incredibly skilled like Gary Vee and stunningly talented street performers in NYC who surpass Biebs, but these icons had an abundant mindset, gained massive exposure through their efforts, gave generously of their times and talents, and became famous.
Massive Exposure Does Not Wind Up in Your Lap
You go get it!
I guest post 5-10 times or more daily to be seen in many spots in my niche. I am calm, confident and poised, seizing opportunities from a chill space, but still, I seize opportunities all day long to gain exposure through guest posting.
I recall 10 years ago when I began blogging. I observed a blogger who made 6 figures a year. He wrote OK but his posts were somewhat littered with errors; English was his second language. Yet he had massive exposure, a huge tribe, and he seemed to be all over his niche. He was not particularly skilled but made 6 figures a year, had clout and helped a lot of folks. But massive exposure did not find him; he went out, and got it.
Keep making friends through genuine blog commenting and by promoting other bloggers. Be generous. Be genuine. Help folks. Guest posting invites flow your way. You already have the skills. Now it is time to double down on gaining exposure so people see your goods.
Do this from a relaxed, detached energy guys. Chill out. Do not let fear drive you. Be calm, confident and generous to allow opportunities to flow to you. This is how you detach from outcomes and say “yes” to bloggers from your niche who ask you to guest post for them, or who take you up on your invite.