I often get confused while writing posts as whether to write for humans or engines?
Often..very often, I end up writing for humans but I think that is not the best way to go about it.
What does writing for humans mean?
What I mean by “writing for humans” is writing in an appealing way, provoking readers, making them think and aligning parallel in the thinking process with them.
If you read my blog, many of the posts there are about how SEO tips can increase traffic to your blog. And every single time, I write stuff keeping in mind that after all a blogger is going to read it, and this guy would’ve read so many other articles and he may be knowing some of the things that I’m talking about.
And I try to make a connection with the reader taking his perspective.
Now, would it really help me if I always wrote that way? I don’t think so. You got to write for the engines in between, don’t you?
Writing for the engines – means picking up one of those often searched keywords, and writing a post that may not be of interest to your regular readers, but you know will attract organic traffic.
We all do that. It’s just that some of us do it very often while some of us rarely. If you ask me, honestly I write for the engines once in a while. Or else, how am I going to pull in traffic from Google? The traffic that I get from my normal posts are not that great always.
So my recommendation to niche bloggers is that once in a while you should write for the engines and that way run your blog on steroids. Let these one-off posts, that are intended to pull in the organic traffic, be the steroids.
Just a word of caution. Don’t write them too often and while selecting a keyword, let it be the one that’s closest resembling your niche. Like for instance if you are writing on “Chinese cuisine” you may want to write on “Chinese Kungfu” (assuming it’s a heavy traffic keyword).