So you want to bring more traffic to your blog, eh? Well, did you know customers who watch a video of a product or service are 85% more likely to buy? This statistic should not only be a huge incentive for businesses, but for bloggers as well. Using video is one of the smartest marketing strategies there is.
So why isn’t everyone creating videos to show off their blog? Well, anyone who has tried creating quality material can tell you it takes lots of creative energy, time, and money—that is until Twitter announced the smartphone app, Vine. Essentially, it allows users to create six-second long videos that loop. And to everyone’s surprise, a relatively simple idea has become the go-to quick and easy way to advertise. Vine videos can easily be added to your website or shared on any number of social networking sites in order to draw in new customers. Most importantly, they’re easy to make and easy to upload. If you choose to use Vine, follow these tips to market your brand.
Do Select the Best Clips
Ask yourself, “Why should anyone visit my blog?” Now imagine you have six seconds to convince them. Think of it as your elevator pitch. What images will you show? What will you say? Leaving an impression is what marketing is all about. Don’t be afraid to differentiate your blog. Show off your personality by making the video quirky or innovative. It’s imperative to leave questions in the mind of the viewer, intriguing them to look into your blog more closely. When creating your marketing video with Vine, be sure to capture the best six seconds you can.
Before you launch your video, make sure you edit it several times to make sure you are releasing the highest quality video you can. You don’t want to release it after only one or two tries, only to discover later that your video isn’t framed right, isn’t looping right, or cuts off before you thought it would. Preview it yourself before it goes public!
Your video is going to continuously loop every six seconds. Make sure that the end of the clip matches up well with the beginning so that the loop looks natural. Remember you’ll want your video to be addictive, as it loops over. Re-watchability is key!
Do Ensure the Video is Viewable on Smartphones and Tablets
Most viewers are going to be viewing your video over tablets or Smartphones. You want to make sure your video will be viewable on these devices as clearly as they would be viewed on a large monitor. When you’re developing and editing your video, be sure to test it on these devices before releasing.
Don’t Use the Wrong Soundtrack
If you’re going to add music or a voice over, remember that it will only last for six seconds and then loop. You don’t want any lyrics or voiceovers to sound like a broken record! If you want a soundtrack to go with your video, select natural sounds, such as waves crashing, or ongoing classical music, such as a piano or violin playing. Make sure the soundtrack flows smoothing when it loops.
Don’t Forget to Add Share Buttons
The main purpose for creating Vine videos is so they will be shared among social network systems, like Facebook and Twitter. Make sure the share buttons are in place when your video goes live.
By following these do’s and don’ts when using Vine, you’ll ensure to get the most out of your six-second video. Have fun, and be creative.
- Select the most captivating images!
- Rewatchability is Key!
- Mobile device friendly!
- Pick loopable music!
- Add a share button!
- Remember the magic of simplicity!