You had a plan when you built your blog.
Create clever content.
Say important things.
But it’s that last step that can be so elusive. Just how do you profit with a blog?
Some websites offer these get-rich-quick solutions, but more often than not they don’t pan out the way you’d expect. Fortunately, if you’re willing to invest some time and effort in learning the key methods to online monetization, it’s not hard to make decent money off your blog content. In this post, I’ll give you personally tried and tested recommendations
Show Ads That Make Sense and Money
Traditional advertisements can be a big turn-off for readers. Flashing banners and annoying pop-ups may make some money in the short term, but they can drive your visitors away eventually. Fortunately, advertisements have advanced as much as the internet has, and now you have the option to include content-rich advertisements that actually benefit visitors and add value to your content.
Native and contextual advertisements are the perfect example of these. A visitor lands on your site looking for information that interests him/her. While looking at your content, he notices a few keyword-topics, closely related to the content of your page. On clicking on any of them, he gets a bunch of listings relevant to the topic he is keen to explore, which he might choose to engage with through a click that leads him to fill a form or make a purchase etc.
In the reader’s journey, the last engagement happens to be with a sponsored listing or an ad. The difference, from a typical ad, however, is that unlike ads that jarr and disrupt your readers’ experiences, these ads are native to the form of your content and remain true to the theme of your content.
So, from your content’s environment, the visitor has seamlessly moved to the advertiser’s page with each stage being so inherently intuitive and relevant.
In all of this, you’ve made a profit!
A great option to try out for such native and contextual ads, is Media.net. They are the world’s 2nd largest contextual ads network that provide exclusive access to the Yahoo! Bing network of advertisers. What that means is that there will always be premium quality ads available for your content and audience.
The reason I recommend them is because they are great with assistance on content monetization which, let’s face it, is a combination of a lot of factors falling in place together. So, if you’re a blogger looking to make more off your blog, you could use all the help you can get. And that is exactly what Media.net offers. They assign a dedicated Account Manager to you right after they approve your website. This person actually works with you to help you drive up your revenue with actionable suggestions regularly. In my opinion, that makes Media.net a solid option to add to your current mix of revenue strategies.
Sell Your Product
Of course, if you have a product of your own, that reduces the need to host a ton of advertisements for other people’s products. That’s not to say you shouldn’t have a variety of monetization techniques on your site, but don’t lose sight of what you can offer customers directly. After all, if customers buy your clever new gizmo, you stand to gain the full profit of that interaction, rather than just a percentage of the sales.
Some blogs come about as a support tool or sales tool for a product that has already been developed. Other bloggers realize that they have a built-in, captive audience and could stand to turn a profit if they could find something that those readers might enjoy. Clever slogans, t-shirts, e-books and gizmos are all fun ways to enhance what you’re already offering a make a bit of extra money in the process.
There are many ways to sell products through your blog. You have the option to sell the item directly via posts and promotions, or you can sell your goods through a third party platform like Amazon.com or eBay where you can create your own shop, or you can sell more personalized material through a site like Etsy.com.
Provide a Service
For bloggers already used to writing interesting articles or creating clever infographics, selling a service may be more natural than trying to create a clever product instead. Of course, you’ll have to decide if selling your abilities to write clever things or take excellent pictures or even edit all of those things together is going to undermine your own blogging effort.
If you sell your articles to competing blogs, you might create a problem for yourself. There is also a possibility of burning yourself out by doing too much writing for others and losing interest in doing it for your own enjoyment. But at the end of the day, if you’re already running a successful blog, you already have multiple skills you can sell to others, along with a ready-made portfolio to showcase your talents.
Again, you can establish your own writing business as a side hustle on your blog and embrace the networking and marketing that this will require establishing a client base, or you can take an easier path. Marketplaces like Upwork or even Fiverr offer freelance opportunities for both beginning and established writers, editors and other online professionals. You don’t have to do much of your own hustling for clients, but you may pay a bit of a premium by using the service.
Affiliate marketing is often one of the first ways people profit from blogs, because it’s relatively simple to set-up. Affiliate marketing is simply including links on your site to items for sell from other websites. Amazon is a prime example of affiliate marketing. A blog post discusses the latest developments in cloth diapers or baby shoes and there on the side of the blog is an ad for the exact shoes mentioned in the article!
Many bloggers also accept items for review as well and link to those items through their content. If you are going to review and try to sell items through affiliate links in your content, be mindful of the truth in advertising requirements and basic advertising ethics. Trying to hide affiliate links with fake reviews and dishonest practices is a recipe for financial (and blogging) disaster.
There are big names in affiliate marketing. Many bloggers start out with Amazon items linked through their posts, but there are many more options available. Clickbank and Rakuten are excellent places to start as well as you search for the ideal products to fit your purposes and your audience on your blog.
Gather Leads and Information
Products, services, affiliate items. So many clever things to sell through a blog, but what about the most obvious of all? Your readers. Lead generation and opt-ins are a booming business online. You encourage your readers to sign up for something that includes information and promotions from partners and advertisers and you suddenly have permission to sell those email addresses to other advertisers.
Granted, if you plan to capture and sell leads through your blog, you may run the risk of alienating readers who aren’t excited to suddenly be receiving emails from hundreds of your “partners and advertisers”, so choose this path carefully. If you are just selling demographic information or carefully culled leads for certain items you may have better luck boosting your revenues while still providing your readers with the information or entertainment they visit your blog for without interruption or irritation.
This is by no means an exhaustive list of profitable blog activities, but it is the best starting place for most bloggers. Before you decide on the best way to profit from your blogging efforts, consider your audience, your blogging goal and your current stats. Make a plan that allows you start earning now and well into the future as well.
How to Better Handle Blogging Obstacles
Take a breath.
Now, take a deep breath.
This, too, shall pass.
Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.
Better handle blogging obstacles by following a few tips.
1: Take a Deep Breath
Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.
Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.
2: Feel the Fear
Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.
Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.
3: See the Opportunity
Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:
- learn more about tech, to solve the problem
- hire a web developer to solve the problem, outsourcing
- ask your readers and Facebook friends how to solve the problem, humbling yourself
Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps. Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.
4: Invest in a Resource
Do you always seem to be getting tripped up by blogging obstacles?
Buy my eBook:
Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.
Obstacles Are Not that Scary
Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
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