Did you that consumers in the US spent more than 5 billion dollars in 2014 purchasing eBooks? This number sounds insane, but according to Statista it is expected to swell up to 8 billion dollars by 2018.
With the number of smartphone users on the rise, eBooks have become a convenient way for people to learn about new skills and stay updated on the topics of their interest.
People are willingly consuming more content than ever before.
As a blogger, you’re clearly missing out on a highly lucrative market if you don’t sell eBooks.
Your blog has a dedicated following, and there are people out there who’re willing to pay you if you can share your knowledge with them.
Publishing and selling eBooks is easier than ever before thanks to dozens of user friendly tools that are available online.
So what’s holding you back?
In this post, I’ll share exactly how you can create, design, launch and sell an eBook that not only earns you big bucks, but also attracts more subscribers to your email list (so that you can make more sales).
1.Develop and Fine Tune Your Buyer Persona
Before you start writing an eBook, you need to identify your ideal reader. Research indicates that marketing campaigns that are targeted towards particular buyer personas are 2 – 5 times more effective than generic campaigns. Similarly, targeted email campaigns have a 14% higher open rate and 10% higher conversion rate.
So clearly, you need to identify your ideal reader before proceeding.
In order to develop the right personas, here are some of the questions you need to ask yourself.
- Who is your ideal reader?
- What information is he looking for?
- What’s his professions?
- What’s his career level?
- How can your eBook add value to his business?
- How desperate is he for the solution you’re offering?
- How much money is he willing to pay for that solution?
You can go on and on with this. The more clarity you have about your ideal buyer, the more targeted and valuable your eBook will be.
You can find out more about your ideal buyer by looking at your most popular blog content, comments on your posts, running surveys etc.
This infographic by HubSpot describes the process of constructing an ideal persona
2. Identify Topics That Your Audience is Dying to Learn About
Once you have more clarity on your ideal buyer, you need to come up with an initial list of topics for your eBook.
These topics will be primarily based on your understanding of what your potential buyer is looking for. List down all the ideas that come to your mind.
Research on industry specific forums, Quora and LinkedIn Groups. Study competitor blogs and see what they’re offering to their readers.
Amazon is another great place to research titles. Search Amazon for eBooks related to your industry and identify the ones that have lots of reviews and sales.
Don’t try to find the perfect idea just yet. Just list down relevant titles.
3. Get Specific, Develop Focus and Go Deep
Now that you have a long list of titles to choose from, identify the ones that are closer to your expertise. But don’t confuse expertise with perfection.
No expert is perfect, and every expert has room for improvement.
You don’t need to create a perfect eBook. You just need to tell your readers what they don’t know yet.
Things that are common knowledge for you might be expert advice for someone else. That’s how it goes.
So don’t fall prey to the perfectionist syndrome.
Identify the topics that are closely related, focus on one problem, go deep and share as much value as you can.
For example, instead of creating an eBook on “How to Make Money with Blogging”, try narrowing it down to “How To Create a Profitable Blog with Affiliate Marketing” or “The Only Traffic Strategy To Take Your Blog from 0 to 100,000 Visitors per Month”.
4. Make a Plan, Set Deadlines and Start Writing
This is the stage where most bloggers struggle. Coming up with the right eBook topic isn’t that hard. But disciplining yourself, planning your eBook and then holding yourself accountable isn’t easy.
But you have to do it if you want to complete your eBook in time.
Start with a content plan. Break down your main topic into sub topics. Make a table of content for your eBook. Decide the number of chapters or the main sections of your book.
Now set deadlines for each chapter on your list, and hold yourself accountable if you don’t meet them.
Make a daily writing plan and follow it religiously. In my experience, an initial commitment of 500 words every day is manageable.
Once you get in the flow, increase this to 1000 or even 2000 words per day.
Along with text content, add relevant images and snapshots to your eBook. To create your own images, you can use Canva. In fact, you can also use it to create the title of your eBook once it’s completed.
5. Create a Distraction Free Landing Page
An effective sales landing page can be the difference between a wildly successful eBook and an average one.
No matter how valuable your eBook is, if your landing page is not optimized for conversions, you’re likely to find visitors bouncing away from your landing page.
Everything on your landing page should be focused on making the visitor click on the Buy Now button, enter his payment details and make the purchase.
The whole process should be distraction free and completely seamless.
Lead Pages is a good option for creating distraction free and mobile responsive landing pages for your eBook.
Another great option, and one that I particularly like, is Selz.
Using Selz you can create a minimalistic landing page that already has major payment processors and email marketing tools, like MailChimp and AWeber, integrated with it.
Or you can create simple product widgets that can be placed in your blog sidebar or a dedicated landing page.
The reason I like Selz is that it offers a seamless buying experience that does not involve any redirections, and completes in the same window. The landing page, the product widgets and the checkout phase are all mobile responsive.
This significantly impacts the shopping cart abandonment rates.
You may also want to look at GoSpaces, a dedicated landing page app for selling eBooks and digital products.
The key point to keep in mind here while creating a landing page is that it should minimize clutter, provide a seamless buying experience, and should be optimized for conversions.
Along with placing your eBook on the landing page, you may even consider offering a summary of your eBook or a blue print of your strategy for free, just to get visitors on your email list. Once they become your subscribers, you can work on them with a series of emails and convince them about the value of your eBook.
6. Generate Momentum with Testimonials and Pre-Launch Emails
Designing, writing and publishing your eBook is just one part of the equation. In order to execute a successful book launch, you need to create early momentum and engage your audience in a variety of ways.
First up, start getting in touch with some of the other authority bloggers in your niche and offer them a free copy of your eBook. Instead of targeting the biggest names in your niche, focus on bloggers who have a considerable following but have not reached celebrity status yet.
Ask these bloggers to have a look at your eBook and request their feedback. Use the positive reviews as testimonials for your sales campaign.
Also try building partnerships with other bloggers by offering them commissions on your book sales.
Develop a series of pre-launch emails for your email subscribers, and describe the problem that your eBook solves. Offer exclusive pre-launch discounts to your subscribers who sign up early.
In short, build momentum before the launch.
7. Aggressively Market Your eBook with Facebook Ads
Once you launch your eBook, use the power of Facebook advertisements to target your ideal buyer personas.
Facebooks ads is a powerful and cost effective way to get your message across to potential buyers.
While choosing the target audience in your ad campaigns, target people who’re following some of your closest competitors and their products.
Start with a small budget and test 3-4 different ad sets with high quality images and enticing headlines.
Track the results, make changes to your ads, and finally run a full-fledge campaign using the best performing ad.
In all your ads, route buyers to your sales landing page, so that they immediately see your message and sign up for your eBook.
Here’s a detailed guide on setting up effective Facebook ads.
The demand for eBooks is increasing exponentially across the globe (especially in the US). In order to take advantage, you need to stop planning and take action. The steps I’ve shared in this post should provide you a general guideline on how to create, design and launch an eBook. However, you need to launch your first eBook ASAP in order to practically understand the demands and needs of your target audience.
So my advice is simple, you have the right tools to create an eBook, and you enough knowledge about your niche to provide value to your readers.
It’s time you stop doubting yourself and take action.
Face Newbie Blogger Fears Early to Accelerate Your Success
Do you genuinely want to hit the ground running with your blog? Face newbie blogger fears early. Do not mess around. Do not play around. Never be anchored down by doubt. Face fears, feel fears and you will feel so good, and free, and ready to succeed through your new blog because fear cannot hold you back if you face it, feel it, release it and proceed.
Life as a solopreneur feels fun, freeing and highly challenging because you do not possess the resources of more established entrepreneurs or people working for a company. The #1 tool in your new blogger arsenal is a willingness to face, feel and release deep fears related to being a newbie. Do this; be golden. Fun, freedom and expansive success awaits you because your generosity, creativity and willingness to connect just accelerates your blogging success…yes…even as a new blogger. How cool, right? No new blogger needs to struggle, fail and quit before giving themselves a chance, because fear is the only thing standing between you and what you need to do, to succeed. For example, I routinely tell new bloggers to buy courses or eBooks for due diligence material. More importantly, I tell them NOT to rely solely on questions and answers through Quora for their due diligence campaign because free platforms pale in comparison to trusted, premium resources from the top bloggers, in terms of research materials.
What can you do to accelerate your new blogger success fast? Nudge into the fear of spending money on training resources, feel the fear, release the fear and buy the course and/or eBook. Doing this, you begin taking the course and/or reading the eBook, putting your new knowledge into action, succeeding more quickly. Meanwhile, most new bloggers who refuse to face their fears keep asking questions on Quora, relying on strangers, possibly skilled but usually unskilled bloggers to supply them with non-vetted answers for critical blogging research. How in the heck can you rely on this most crucial of information if you have no idea who offers the answers? Can you see why this method is totally unreliable, for getting your blogging research? A few skilled bloggers offer some keen insight but step out of the fear-vibe into the abundant, successful vibe by investing money in a top blogging education.
If you can either pay for a Harvard education or ask some stranger on the street for their free advice, what seems to be the more intelligent decision? Invest money in expert advice? Or save money to get advice from some stranger on the street who may or may not know what they are talking about? Can you see why so many new bloggers struggle, fearing to invest money in the best blogging advice, choosing to get free, unreliable blogging advice from the general blogging public?
Pay up to play up. Invest money in your blogging education to move higher in blogging circles. Be a fear-diver; keep nudging into fears to better understand how to succeed, feeling and releasing these confining, restricting forms of bondage. Face newbie blogger fears early and often to remove the shackles that hold you down. Doesn’t it feel better to dive into fears routinely so you can accelerate your blogging success, even as a newbie?
How to Promote Yourself without Bragging and Repelling Readers
You do know promoting yourself freely constitutes one pillar of blogging success, right guys? Bloggers need to be clear, confident and relaxed enough with self to appeal to us. Who wants to follow someone with low self-esteem? We seek out bright lights, not bloggers slumming around in the blogging sewer, eh? But self-promoting is a fine art for the discerning blogger to master; go too far, bragging your butt off, and your arrogance repels readers. People despise someone who speaks about self all day long because these over-compensating buffoons, deep-down, fear they are not enough. Bad trait in a leader. I figured it’d be easiest to self promote by simply…..self promoting like the dickens.
Example; buy our new course. Yep, Sue-Ann and I plan to make you happy as a blogging pig in slop with our new course. Do you see how I got right to the point? No beating around the bush. I promoted me, and, Sue-Ann, clearly explaining why you need to buy our blogging course….by saying….buy it, and you will be a happy blogger. Promoting yourself through virtually all content you create is the easiest, simplest way to find the happy medium between being a shy guy or shy gal and being an arrogant, boastful, bragging clown. The real secret is to keep promoting self through all the self-conscious, anxious, money-related, appearance-related fears most of us cling to, before we become clear, confident self-promoters.
Put Attention on Your Readers
Do you feel disgusted with wasting time online? Do you want to drink up sweet blogging freedom, using your time online effectively, powerfully and efficiently? Buy my eBook:
Let us rewind for a moment, shall we? Time to review how I promoted myself by putting attention on you, you rocking readers of Blogging Tips Dot Com. I promoted self because I promoted my eBook. I make money every time you buy the eBook. Cool. Feels good to me. But did you notice I asked if YOU felt disgusted, and if YOU wanted to drink up sweet blogging freedom, before I promoted ME? This is one secret to promoting your products and services without looking like a dingbat. I helped you by putting the attention on you, making my self-promotion about you and me. We both win. You access a freeing, fun, valued resources and I access an energy we call “money”. Fair exchange, methinks. I never come off as bragging, being boastful or outright being a cocky jerk because I make it about US. See how thinking about everybody, and bringing folks together, benefits everyone? Cultivate your sense of compassion guys; developing this skill helps you go far in blogging, and, in life.
Be Subtle in Sharing Your Accomplishments
Feel free to share your accomplishments if you feel doing so boosts your credibility. But never be a flat out braggart by speaking about yourself in boastful, self-centered, self-serving tones. Why? Doing so turns off folks because braggarts secretly do NOT believe in themselves, and need that facade of boastfulness to even dream of trying to succeed online. Every braggart is broken. Point blank. Even if you achieved immense worldly success and appear to be happy, the appearance is an illusion, as you do not believe in yourself, and people who do not believe in themselves cannot succeed in leading others. Be subtle in sharing your wins. Be delicate in sharing your feats. Humble yourself. Allow other folks to do the bragging so you promote yourself from a relaxed, chill, attractive energy.
Tap those Twitter and Facebook buttons to spread the word on this important topic of self-promoting. Let’s empower bloggers to taste sweet success by teaching them how to promote themselves the right way, shall we?
Why Is a Blog Better than a Static Website?
First off guys; everybody requires different needs online. Some folks love static sites because a static website checks all boxes for you. Experience sweet success without blogging one bit. Can, and does, happen, quite a bit online for entrepreneurs. But since we blog on a blogging tips blog, you arrived to learn more about blogging tips, eh? Good. In most cases, blogs are better options than static websites for a whole host of reasons. I believe reason #1 is the dynamic, easy to update, nature of a self-hosted, WordPress dot org blog. Imagine wanting to share help via online content. Updating static sites is a slow, blocky, inorganic, pain in the butt process. Nobody wants to struggle just to share helpful content. Do you? Of course not.
Blogging gives you the platform for publishing helpful online content quickly, easily, seamlessly, thru a properly formatted, easy to digest medium. Yep guys; it is called a “blog post”. Think how easy it is for me to write and publish this post in 20 minutes and think how easy it is for you to read, process and use this blog post in a few minutes. We both win. But imagine if I tried to share this information through a static site? Not only would it require well over 20 minutes of my time, the content would be formatted in ugly, not easy to digest, fashion, and neither you or I would benefit as quickly and easily. We both lose.
Blogs offer unlimited branding and monetizing potential due to the rich library of blog themes, robust plugins and monetizing options available via a WordPress dot org blog. In essence, these blogs seemed to be designed solely for the purposes of standing out, offering service and yep, making a sweet online income, too. Not so with static sites. Updating a static site may seem like a pain but trying to customize the site to be a one of a kind web portal, seems highly difficult to virtually all entrepreneurs. Static sites do not boast the same massive library of themes for choosing, to maximize your branding potential. Plug ins? Pulllleese….non-existent. Monetizing potential takes a hit because some affiliate programs turn you down if you do not offer a rich library of trusted content on your static site, and as we already reviewed, updating your static website with fresh, helpful content proves to be a Yeoman’s task. Like, trying to walk this 140 pound dog, around NYC, as I am doing now.
How about the fun factor? Blogging – to my biased eyes hehehe… – feels much more fun because of the skills you learn, the energy spent practicing and the overall sense of fulfillment learning how to blog effectively on a WordPress dot org blog. I have oodles of fun and a genuine feeling of accomplishment learning all the in’s and out’s of blogging, and, I feel so good helping folks through this rich, robust medium. Again; biased eyes here. But for most entrepreneurs, blogging proves to be a richer, more enjoyable experience. Of course you face more challenges and you need to put in significant time and energy to learn and master multiple skills with blogging, but most of us want to enjoy the work, and, we want to work, to render useful service.
Do you want to taste sweet freelance writing success? I wrote an eBook to help you rock out your freelance writing business. Buy it here:
Smash those Twitter and Facebook share buttons to help more budding freelance writers, OK guys? Let’s spread the word to empower a new generation of freelancers.
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