Did you that consumers in the US spent more than 5 billion dollars in 2014 purchasing eBooks? This number sounds insane, but according to Statista it is expected to swell up to 8 billion dollars by 2018.
With the number of smartphone users on the rise, eBooks have become a convenient way for people to learn about new skills and stay updated on the topics of their interest.
People are willingly consuming more content than ever before.
As a blogger, you’re clearly missing out on a highly lucrative market if you don’t sell eBooks.
Your blog has a dedicated following, and there are people out there who’re willing to pay you if you can share your knowledge with them.
Publishing and selling eBooks is easier than ever before thanks to dozens of user friendly tools that are available online.
So what’s holding you back?
In this post, I’ll share exactly how you can create, design, launch and sell an eBook that not only earns you big bucks, but also attracts more subscribers to your email list (so that you can make more sales).
1.Develop and Fine Tune Your Buyer Persona
Before you start writing an eBook, you need to identify your ideal reader. Research indicates that marketing campaigns that are targeted towards particular buyer personas are 2 – 5 times more effective than generic campaigns. Similarly, targeted email campaigns have a 14% higher open rate and 10% higher conversion rate.
So clearly, you need to identify your ideal reader before proceeding.
In order to develop the right personas, here are some of the questions you need to ask yourself.
- Who is your ideal reader?
- What information is he looking for?
- What’s his professions?
- What’s his career level?
- How can your eBook add value to his business?
- How desperate is he for the solution you’re offering?
- How much money is he willing to pay for that solution?
You can go on and on with this. The more clarity you have about your ideal buyer, the more targeted and valuable your eBook will be.
You can find out more about your ideal buyer by looking at your most popular blog content, comments on your posts, running surveys etc.
This infographic by HubSpot describes the process of constructing an ideal persona
2. Identify Topics That Your Audience is Dying to Learn About
Once you have more clarity on your ideal buyer, you need to come up with an initial list of topics for your eBook.
These topics will be primarily based on your understanding of what your potential buyer is looking for. List down all the ideas that come to your mind.
Research on industry specific forums, Quora and LinkedIn Groups. Study competitor blogs and see what they’re offering to their readers.
Amazon is another great place to research titles. Search Amazon for eBooks related to your industry and identify the ones that have lots of reviews and sales.
Don’t try to find the perfect idea just yet. Just list down relevant titles.
3. Get Specific, Develop Focus and Go Deep
Now that you have a long list of titles to choose from, identify the ones that are closer to your expertise. But don’t confuse expertise with perfection.
No expert is perfect, and every expert has room for improvement.
You don’t need to create a perfect eBook. You just need to tell your readers what they don’t know yet.
Things that are common knowledge for you might be expert advice for someone else. That’s how it goes.
So don’t fall prey to the perfectionist syndrome.
Identify the topics that are closely related, focus on one problem, go deep and share as much value as you can.
For example, instead of creating an eBook on “How to Make Money with Blogging”, try narrowing it down to “How To Create a Profitable Blog with Affiliate Marketing” or “The Only Traffic Strategy To Take Your Blog from 0 to 100,000 Visitors per Month”.
4. Make a Plan, Set Deadlines and Start Writing
This is the stage where most bloggers struggle. Coming up with the right eBook topic isn’t that hard. But disciplining yourself, planning your eBook and then holding yourself accountable isn’t easy.
But you have to do it if you want to complete your eBook in time.
Start with a content plan. Break down your main topic into sub topics. Make a table of content for your eBook. Decide the number of chapters or the main sections of your book.
Now set deadlines for each chapter on your list, and hold yourself accountable if you don’t meet them.
Make a daily writing plan and follow it religiously. In my experience, an initial commitment of 500 words every day is manageable.
Once you get in the flow, increase this to 1000 or even 2000 words per day.
Along with text content, add relevant images and snapshots to your eBook. To create your own images, you can use Canva. In fact, you can also use it to create the title of your eBook once it’s completed.
5. Create a Distraction Free Landing Page
An effective sales landing page can be the difference between a wildly successful eBook and an average one.
No matter how valuable your eBook is, if your landing page is not optimized for conversions, you’re likely to find visitors bouncing away from your landing page.
Everything on your landing page should be focused on making the visitor click on the Buy Now button, enter his payment details and make the purchase.
The whole process should be distraction free and completely seamless.
Lead Pages is a good option for creating distraction free and mobile responsive landing pages for your eBook.
Another great option, and one that I particularly like, is Selz.
Using Selz you can create a minimalistic landing page that already has major payment processors and email marketing tools, like MailChimp and AWeber, integrated with it.
Or you can create simple product widgets that can be placed in your blog sidebar or a dedicated landing page.
The reason I like Selz is that it offers a seamless buying experience that does not involve any redirections, and completes in the same window. The landing page, the product widgets and the checkout phase are all mobile responsive.
This significantly impacts the shopping cart abandonment rates.
You may also want to look at GoSpaces, a dedicated landing page app for selling eBooks and digital products.
The key point to keep in mind here while creating a landing page is that it should minimize clutter, provide a seamless buying experience, and should be optimized for conversions.
Along with placing your eBook on the landing page, you may even consider offering a summary of your eBook or a blue print of your strategy for free, just to get visitors on your email list. Once they become your subscribers, you can work on them with a series of emails and convince them about the value of your eBook.
6. Generate Momentum with Testimonials and Pre-Launch Emails
Designing, writing and publishing your eBook is just one part of the equation. In order to execute a successful book launch, you need to create early momentum and engage your audience in a variety of ways.
First up, start getting in touch with some of the other authority bloggers in your niche and offer them a free copy of your eBook. Instead of targeting the biggest names in your niche, focus on bloggers who have a considerable following but have not reached celebrity status yet.
Ask these bloggers to have a look at your eBook and request their feedback. Use the positive reviews as testimonials for your sales campaign.
Also try building partnerships with other bloggers by offering them commissions on your book sales.
Develop a series of pre-launch emails for your email subscribers, and describe the problem that your eBook solves. Offer exclusive pre-launch discounts to your subscribers who sign up early.
In short, build momentum before the launch.
7. Aggressively Market Your eBook with Facebook Ads
Once you launch your eBook, use the power of Facebook advertisements to target your ideal buyer personas.
Facebooks ads is a powerful and cost effective way to get your message across to potential buyers.
While choosing the target audience in your ad campaigns, target people who’re following some of your closest competitors and their products.
Start with a small budget and test 3-4 different ad sets with high quality images and enticing headlines.
Track the results, make changes to your ads, and finally run a full-fledge campaign using the best performing ad.
In all your ads, route buyers to your sales landing page, so that they immediately see your message and sign up for your eBook.
Here’s a detailed guide on setting up effective Facebook ads.
The demand for eBooks is increasing exponentially across the globe (especially in the US). In order to take advantage, you need to stop planning and take action. The steps I’ve shared in this post should provide you a general guideline on how to create, design and launch an eBook. However, you need to launch your first eBook ASAP in order to practically understand the demands and needs of your target audience.
So my advice is simple, you have the right tools to create an eBook, and you enough knowledge about your niche to provide value to your readers.
It’s time you stop doubting yourself and take action.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
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