Did you that consumers in the US spent more than 5 billion dollars in 2014 purchasing eBooks? This number sounds insane, but according to Statista it is expected to swell up to 8 billion dollars by 2018.
With the number of smartphone users on the rise, eBooks have become a convenient way for people to learn about new skills and stay updated on the topics of their interest.
People are willingly consuming more content than ever before.
As a blogger, you’re clearly missing out on a highly lucrative market if you don’t sell eBooks.
Your blog has a dedicated following, and there are people out there who’re willing to pay you if you can share your knowledge with them.
Publishing and selling eBooks is easier than ever before thanks to dozens of user friendly tools that are available online.
So what’s holding you back?
In this post, I’ll share exactly how you can create, design, launch and sell an eBook that not only earns you big bucks, but also attracts more subscribers to your email list (so that you can make more sales).
1.Develop and Fine Tune Your Buyer Persona
Before you start writing an eBook, you need to identify your ideal reader. Research indicates that marketing campaigns that are targeted towards particular buyer personas are 2 – 5 times more effective than generic campaigns. Similarly, targeted email campaigns have a 14% higher open rate and 10% higher conversion rate.
So clearly, you need to identify your ideal reader before proceeding.
In order to develop the right personas, here are some of the questions you need to ask yourself.
- Who is your ideal reader?
- What information is he looking for?
- What’s his professions?
- What’s his career level?
- How can your eBook add value to his business?
- How desperate is he for the solution you’re offering?
- How much money is he willing to pay for that solution?
You can go on and on with this. The more clarity you have about your ideal buyer, the more targeted and valuable your eBook will be.
You can find out more about your ideal buyer by looking at your most popular blog content, comments on your posts, running surveys etc.
This infographic by HubSpot describes the process of constructing an ideal persona
2. Identify Topics That Your Audience is Dying to Learn About
Once you have more clarity on your ideal buyer, you need to come up with an initial list of topics for your eBook.
These topics will be primarily based on your understanding of what your potential buyer is looking for. List down all the ideas that come to your mind.
Research on industry specific forums, Quora and LinkedIn Groups. Study competitor blogs and see what they’re offering to their readers.
Amazon is another great place to research titles. Search Amazon for eBooks related to your industry and identify the ones that have lots of reviews and sales.
Don’t try to find the perfect idea just yet. Just list down relevant titles.
3. Get Specific, Develop Focus and Go Deep
Now that you have a long list of titles to choose from, identify the ones that are closer to your expertise. But don’t confuse expertise with perfection.
No expert is perfect, and every expert has room for improvement.
You don’t need to create a perfect eBook. You just need to tell your readers what they don’t know yet.
Things that are common knowledge for you might be expert advice for someone else. That’s how it goes.
So don’t fall prey to the perfectionist syndrome.
Identify the topics that are closely related, focus on one problem, go deep and share as much value as you can.
For example, instead of creating an eBook on “How to Make Money with Blogging”, try narrowing it down to “How To Create a Profitable Blog with Affiliate Marketing” or “The Only Traffic Strategy To Take Your Blog from 0 to 100,000 Visitors per Month”.
4. Make a Plan, Set Deadlines and Start Writing
This is the stage where most bloggers struggle. Coming up with the right eBook topic isn’t that hard. But disciplining yourself, planning your eBook and then holding yourself accountable isn’t easy.
But you have to do it if you want to complete your eBook in time.
Start with a content plan. Break down your main topic into sub topics. Make a table of content for your eBook. Decide the number of chapters or the main sections of your book.
Now set deadlines for each chapter on your list, and hold yourself accountable if you don’t meet them.
Make a daily writing plan and follow it religiously. In my experience, an initial commitment of 500 words every day is manageable.
Once you get in the flow, increase this to 1000 or even 2000 words per day.
Along with text content, add relevant images and snapshots to your eBook. To create your own images, you can use Canva. In fact, you can also use it to create the title of your eBook once it’s completed.
5. Create a Distraction Free Landing Page
An effective sales landing page can be the difference between a wildly successful eBook and an average one.
No matter how valuable your eBook is, if your landing page is not optimized for conversions, you’re likely to find visitors bouncing away from your landing page.
Everything on your landing page should be focused on making the visitor click on the Buy Now button, enter his payment details and make the purchase.
The whole process should be distraction free and completely seamless.
Lead Pages is a good option for creating distraction free and mobile responsive landing pages for your eBook.
Another great option, and one that I particularly like, is Selz.
Using Selz you can create a minimalistic landing page that already has major payment processors and email marketing tools, like MailChimp and AWeber, integrated with it.
Or you can create simple product widgets that can be placed in your blog sidebar or a dedicated landing page.
The reason I like Selz is that it offers a seamless buying experience that does not involve any redirections, and completes in the same window. The landing page, the product widgets and the checkout phase are all mobile responsive.
This significantly impacts the shopping cart abandonment rates.
You may also want to look at GoSpaces, a dedicated landing page app for selling eBooks and digital products.
The key point to keep in mind here while creating a landing page is that it should minimize clutter, provide a seamless buying experience, and should be optimized for conversions.
Along with placing your eBook on the landing page, you may even consider offering a summary of your eBook or a blue print of your strategy for free, just to get visitors on your email list. Once they become your subscribers, you can work on them with a series of emails and convince them about the value of your eBook.
6. Generate Momentum with Testimonials and Pre-Launch Emails
Designing, writing and publishing your eBook is just one part of the equation. In order to execute a successful book launch, you need to create early momentum and engage your audience in a variety of ways.
First up, start getting in touch with some of the other authority bloggers in your niche and offer them a free copy of your eBook. Instead of targeting the biggest names in your niche, focus on bloggers who have a considerable following but have not reached celebrity status yet.
Ask these bloggers to have a look at your eBook and request their feedback. Use the positive reviews as testimonials for your sales campaign.
Also try building partnerships with other bloggers by offering them commissions on your book sales.
Develop a series of pre-launch emails for your email subscribers, and describe the problem that your eBook solves. Offer exclusive pre-launch discounts to your subscribers who sign up early.
In short, build momentum before the launch.
7. Aggressively Market Your eBook with Facebook Ads
Once you launch your eBook, use the power of Facebook advertisements to target your ideal buyer personas.
Facebooks ads is a powerful and cost effective way to get your message across to potential buyers.
While choosing the target audience in your ad campaigns, target people who’re following some of your closest competitors and their products.
Start with a small budget and test 3-4 different ad sets with high quality images and enticing headlines.
Track the results, make changes to your ads, and finally run a full-fledge campaign using the best performing ad.
In all your ads, route buyers to your sales landing page, so that they immediately see your message and sign up for your eBook.
Here’s a detailed guide on setting up effective Facebook ads.
The demand for eBooks is increasing exponentially across the globe (especially in the US). In order to take advantage, you need to stop planning and take action. The steps I’ve shared in this post should provide you a general guideline on how to create, design and launch an eBook. However, you need to launch your first eBook ASAP in order to practically understand the demands and needs of your target audience.
So my advice is simple, you have the right tools to create an eBook, and you enough knowledge about your niche to provide value to your readers.
It’s time you stop doubting yourself and take action.
What Does Your Blogging Network Look Like?
I do nothing on my own.
Everything is a team effort.
As I teach in my blogger networking eBook, the way to increased, ever-expanding blogging success is to look for, grow and tap into a huge, loyal network of blogging friends through the power of generosity. Be generous. Help people. Shout out fellow bloggers. Release expectations. Get super connected. Most of us understand this is how to succeed online; be generous and get connected because 100 is better than 1. 100 friend efforts are far better than your effort alone.
One basic problem arises for most new or struggling bloggers: overcoming the deep fear of networking. For odd reasons, humans cling to pulsating fears concerning reaching out to other human beings. Bloggers fear being rejected, failing, being criticized or giving up credit for their blogging success. Honor that fear. See how far you get on your own steam. Not only that, the agony of micro-managing makes you sick, broke and quite dumb, if you are honest with yourself. How silly of you! Why do everything on your own today? Why not comment genuinely on a few blogs, retweet a few blogger blog posts and mention a few bloggers on your blog? Begin networking. Build a network. Succeed online.
What’s It Look Like?
Be honest, my blogging sweet robbins. What does your network look like? Is it even there? Do you even have a network? Many bloggers publish a post, share it to Twitter and Facebook and sit there, dumbfounded. Do you honestly believe your network just materializes out of thin air? Nope. But if you buy my eBook, follow my 13 steps and build your blogger buddy network by being generous, you can land on famous blogs, earn coin and drive traffic to your blog, too. Everything hinges on your honesty. Admit having only 1, 3 or zero blogging buddies. Truths set you free to network generously and successfully.
How to Grow Your Network
Simple. Be generous. Begin now. Publish a thoughtful, personalized comment below. Be seen. I cannot read all comments but the thousands of people who read blogging tips tend to read comments. Somebody eventually reads your blog comment if you comment genuinely and generously every day on Blogging Tips after reading posts. Someone clicks your link because they love your comment and want to meet you. One visit to your blog later, you may have a blogging buddy, or even a client or customer. Or maybe you have a loyal reader. This is networking 101; be generous, engage people and you build your network.
But do not stop after commenting on Blogging Tips. Branch out. Go wide. Read and comment genuinely on other blogs in your niche. Make more friends. Life gets easier and easier if you have more blogging friends in your corner because these folks inspire you to keep going, plus your friends amplify your presence exponentially.
Be generous and genuine. Reach out to more bloggers every day. Networking is a bit uncomfortable sometimes if you look for immediate returns but gliding through these temporary feelings helps you tap into something special with your blog. Connected bloggers have no issues growing their blogging business because 100 is better than 1. Remember that they next time you try to go lone wolf with your blogging campaign.
Are You Leveling Up with Your Blog?
Every time I reach a new level with my blog, I notice another level invites me. I do not work harder. I never work longer. I love what I do and keep generously helping people but think of how to go wide as I level up. Think of that one for a moment: consider how to go wide, and what it means.
I write and publish multiple posts to my blog. Each post gains views. Going wide. 4 quality posts beats 1 quality post. But I go even wider by writing and publishing multiple guest posts daily. I speak to 2 or 3 or more different blogging audiences, going wider and wider, increasing my exposure and expanding my presence online. But I go even wider as I level up; I contribute on Quora and on the Warrior Forum daily. Leveling up is uncomfortable sometimes but always freeing. Leveling up helps you see greater success versus hitting blogging ceilings.
Be More Generous to Make More Money and to Avoid Lulls
I speak to bloggers who suffer lulls. One client signed up 4 months ago but no clients signed up since. The appearance of a 4 month client drought, or lull, simply indicates a lack of leveling up and a lack of generosity. Even if no clients signed up during your 4 months of leveling up, your eBook sales would triple. Audio book sales would jump, too. Plus you would open 2 new income streams. This just happens. Be generous and blogging will be generous to you.
Being more generous by helping more folks across multiple platforms feels uncomfortable sometimes. Who wants to go wide when doing so means leaving your comfort zone on a daily basis? I love blogging. But I feel uncomfortable writing my third post on a train ride to Connecticut. I will go super wide when I reach the destination though, publishing a combo of posts and guest posts to level up effectively, reaching more people in less time.
Most Bloggers Never Level Up
Most bloggers write and publish a post to their blog weekly. Struggles ensue because they never level up after publishing weekly for 3-6 months. Be more. Serve people generously. Go wide. Publish blog posts and guest posts more frequently to expand your reach. Increase blogging traffic and profits.
Why do you think most bloggers never make $100 during their careers? Few bloggers regularly level up, playing small to be comfortable, dodging their fears. Of course, their fears manifest as 0 dollars and 6 blog visitors daily for the next 12 months UNTIL they level up, go wide, be generous, leave their comfort zones and face their fears. This is not a fluffy, pleasant process but we all pay a fear tax to level up and to become successful bloggers.
Pay Up to Level Up and to Play Up
Pay up by spending time and generous energy reaching as many people as possible through blogging. Guest post. Publish more frequently to your blog. See increased blogging responsibility as more fun and freedom and service. I enjoy freedom offline because I level up online. I pay up, level up and play up in higher blogging circles because all top bloggers paid the same dues to reach the top. Why do top bloggers hobnob with one another? Top bloggers respect how other top bloggers pay their dues on this blogging journey and connect deeply with one another, co-promoting each other’s success.
The fun and freedom you experience through blogging is well worth the effort and discomfort of leveling up.
If you need a guide for facing blogging fears, grab my blogging mindset eBook on the way out.
1 Warning About Blog Site Speed and Successful Blogging
I know blogs should be fast loading for becoming a successful blogger.
But successful blogging depends not on site speed alone.
Before you go bananas trying to make your site as fast as possible because you believe you cannot succeed sans a razor sharp, lightning fast loading blog, get this: a handful of bloggers I came across yesterday made $10 grand, $20 grand or $30,000 monthly – or more – running relatively slow-loading sites heavy with ads and images. Far from being lightning fast loaders, the blogs took a while to render on my Chromebook. Why does someone make $30,000 monthly with a kinda slow loading blog? How clear you are on your blog determines how much you succeed with your blog.
I feared publishing high volumes of content for worrying the posts would slow down my lightning fast blog. I held back. But hugging the fear of slowing down my blog, I decided to publish more content and experienced greater blogging success. Traffic and profits rose. Even though my blog slowed down a little bit, people did not care. Like the $30,000 a month bloggers, I got clearer on my blog loading more slowly and saw greater success because I hugged the fear of having a slow loader, and proceeded in that direction.
My blog does not load lightning fast and I experience increasing success. But when my blog loaded blindingly fast, I did not see as much success because I stopped posting generously due to my fear of posting too much and slowing down my blog. Do you see how insidious fear is? Do you see why I wrote an entire blogging mindset eBook? Blogging struggle is fear. Blogging success is feeling fear and letting fear go, to blog from abundance, love and trust, being generous with your time and talents.
Slow Blog Big Bucks
I have seen legit slow loading blogs run by bloggers who make hundreds of thousands of dollars every year. The blogger proves: if you let go fear in any area of your blog, success is yours. I betcha these bloggers did not have the fear of a slow loader in their ear; these bloggers have posture, knowing loving readers read their content if said content loads in under 1 second or in 10 seconds. Seriously; some blogs load 10 seconds or longer for me and the bloggers owning these blogs make serious bank and have serious clout online
By all means, speed up your blog. But do not make the common mistake of trying desperately to preserve lightning fast load times at the expense of increased blogging profits, increased blog traffic and stunning success over the long haul. You can always upgrade hosting too; the option is available at any time. But do not foolishly believe blogging success is a simple speed test. I vividly recall feeling proud how fast my blog loaded, publishing 1 post every few days, and seeing my lukewarm to not so hot at all blogging success. I had fun generously increasing my posting frequency, then, voila! My blog slowed down some but my traffic skyrocketed and profits grew fast too.
Never allow someone’s fear – including your own – dictate your blogging campaign direction. Bloggers who make serious coin run some slow-loading blogs. People stick around and read your blog if you fear not it loads slowly. Simple energy thing. But the clarity needs to come from within if you want to make a lasting change and get super clear of this destructive, failing energy.
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