Starting an eCommerce business is not as complex as it used to be just a few years ago. This is why you see so many online stores selling all kinds of stuff on the web.
But one problem that most of these new eCommerce websites face is attracting relevant traffic to their products.
And no traffic means no sales.
Starting a blog is one of the best things you could do for your eCommerce business. When you create new blog content, it helps you rank for relevant search keywords and generate traffic to your website. Studies show that websites that blog regularly, have 97% more inbound links and 434% more indexed pages.
Blogging is also a great way to build your brand image, connect with your audience and increase sales.
However, since blogging is a time –intensive activity, you need to have strategy to ensure that your hard work isn’t wasted.
Here are a few eCommerce blogging tips to help you increase your online sales.
1. Understand the Needs of Your Customers
The objective of eCommerce blogging is to solve the problems of your readers by offering actionable, accurate and high-quality content for free. When you offer free actionable advice, readers start trusting you. And trust, according to several studies, is the number one factor that drives online sales.
However, to create accurate and high-quality content, you need to understand the needs of your customers and prospects. Ask yourself the following questions
- What problem is my product solving?
- What’s the core benefit and value that I’m offering my customers?
- Why would someone spend money to buy my product?
- What am I offering that others are not?
- What questions are my prospects likely to ask when I offer them my product?
Don’t just assume the answers. Look for them on Quora, Facebook groups, LinkedIn Groups and your competitor blogs. You can also survey your existing customer base to get more insights.
When you come up with precise answers to each of these questions, you can use this knowledge to create high-quality content, answer the questions of your prospects and build a strong relationship with them.
2. Build Your eCommerce Store on a Blogging Friendly Platform
Over the last few years, dozens of free web-based eCommerce platforms have popped up and made it really simple to set up an online store. But many of them do not have their own blogging platforms.
To start a blog for your business, you need to ensure that you’re using an eCommerce platform that supports blogging. WordPress is the best option in most cases, since it can be used as an online store and a blogging platform at the same time.
But in case you’re using any other eCommerce app like Shopify, BigCommerce etc, you can integrate it with your WordPress blog.
In fact, most experts agree that even if your eCommerce store app has a blogging platform with it, it’s better to use WordPress because of its seemingly unlimited range of free plugins.
3. Create Multiple Content Types To Drive Engagement
Your blog is a content creation and publishing platform.
Why stick to just one form of content when you can mix things up and generate more interest in your audience?
For example, research shows that infographics and list posts get the highest number of social shares.
The best way to approach this is by creating a content plan for your blog and include different forms of content in it.
Here are a few examples
- Product Focused Content
Since you’re running an eCommerce blog to help readers understand the benefits of your products and indirectly convince them to buy from you, product focused blog posts should be among your top content types.
Create blog posts that educate your readers and demonstrate your expertise. The eCommerce blog of Decor Clad is a good example.
Create useful content around your products and include links to your sales page within the content body where relevant.
- Emotionally Driven Content
Selling is all about persuading your clients to take action. If your content can trigger the right emotions in your readers, selling becomes much easier.
There are two main components of an emotionally driven blog post
- Effective storytelling
- Powerful headline
Effective storytelling helps you engage customers and drives action.
Jon Morrow, one my favorite bloggers and storytellers, generated six-figure sales from just one blog post.
That’s the power of an effective story.
However, an effective headline, the second component of emotional content, is even more important than storytelling. If your content headline doesn’t engage the readers immediately, they’re unlikely to read the rest of your piece.
For example, this eCommerce store selling men’s gifts uses a headline that immediately generates interest.
- Video Content
High-quality product videos are among the most effective forms of content for eCommerce blogs. Using videos to demonstrate product usage can significantly boost your conversion rates.
You can also increase your website’s average time on site by embedding video content within text blog posts.
There are several other content forms like infographics, memes, product reviews etc. that you can include in your eCommerce content plan
4. Use Blogging to Build Your Email List
Email marketing is one of the biggest sources of eCommerce sales. According to studies, more than 65% of consumers in the U.S made a purchase in the last year because of an email.
More than 90% consumers check their email at least once a day, which gives you a great way to build long lasting relationships with your prospects.
Blogging can help you accelerate the list building process.
Not sure how? Here are a few ways.
- You can offer post specific lead magnets in your blog posts to increase sign ups.
- You can use a content locker plugin to hide a specific portion of your blog post and ask users to sign up to read the full post.
- Regularly posting on your blog brings in organic search traffic to your site which can be converted into subscribers.
A blog opens up hundreds of ways to convert readers into subscribers. And when you have a large list, you can send them new product offers and convert more customers.
Some of the biggest eCommerce companies in the world are investing insane amounts of money in content creation and blogging. By starting an eCommerce blog, you can create awareness about your products, build a loyal tribe and generate cheap word of mouth for your brand. Just make sure you keep this post in mind while creating your next eCommerce blog.
Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears
Build a list. Publish posts frequently. Guest post. Work harder.
I did all that stuff. I still struggled. You did all of it, too. Some of you at least.
But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.
Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.
Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:
- writer’s block
- general apathy
I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.
Crying Leads to Shining
Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.
Do Not Be Tough Because Repressed Fear Leads to Endless Struggle
I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.
In my eBook: Creating the Mindset of a Successful Blogger
I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?
Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.
Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.
Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.
Why Do You Resist Writing eBooks?
Writing and self-publishing eBooks scares bloggers.
I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.
Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:
I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.
Why Do You Resist Writing eBooks?
Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.
Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.
I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.
Nothing to Lose Everything to Gain
Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.
Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.
Write and ship.
You have nothing to lose and everything to gain.
1 Tip for Being an Intelligent and Prospering Blogger
possesses an interesting cover for anyone not familiar with my eBooks.
For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.
I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.
Smart and Prospering Means Different
Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?
I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.
Bigger Profits from a Smarter Energy by Being Different
Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?
But Make Sure You Follow Some Fundamentals
Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger