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4 Powerful eCommerce Blogging Tips To Boost Your Sales and Revenue

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Starting an eCommerce business is not as complex as it used to be just a few years ago. This is why you see so many online stores selling all kinds of stuff on the web.

But one problem that most of these new eCommerce websites face is attracting relevant traffic to their products.

And no traffic means no sales.

Starting a blog is one of the best things you could do for your eCommerce business. When you create new blog content, it helps you rank for relevant search keywords and generate traffic to your website. Studies show that websites that blog regularly, have 97% more inbound links and 434% more indexed pages.

Blogging is also a great way to build your brand image, connect with your audience and increase sales.

bloggingbrand

However, since blogging is a time –intensive activity, you need to have strategy to ensure that your hard work isn’t wasted.

Here are a few eCommerce blogging tips to help you increase your online sales.

1. Understand the Needs of Your Customers

The objective of eCommerce blogging is to solve the problems of your readers by offering actionable, accurate and high-quality content for free. When you offer free actionable advice, readers start trusting you. And trust, according to several studies, is the number one factor that drives online sales.

However, to create accurate and high-quality content, you need to understand the needs of your customers and prospects. Ask yourself the following questions

  • What problem is my product solving?
  • What’s the core benefit and value that I’m offering my customers?
  • Why would someone spend money to buy my product?
  • What am I offering that others are not?
  • What questions are my prospects likely to ask when I offer them my product?

Don’t just assume the answers. Look for them on Quora, Facebook groups, LinkedIn Groups and your competitor blogs. You can also survey your existing customer base to get more insights.

When you come up with precise answers to each of these questions, you can use this knowledge to create high-quality content, answer the questions of your prospects and build a strong relationship with them.

2. Build Your eCommerce Store on a Blogging Friendly Platform

Over the last few years, dozens of free web-based eCommerce platforms have popped up and made it really simple to set up an online store. But many of them do not have their own blogging platforms.

To start a blog for your business, you need to ensure that you’re using an eCommerce platform that supports blogging. WordPress is the best option in most cases, since it can be used as an online store and a blogging platform at the same time.

But in case you’re using any other eCommerce app like Shopify, BigCommerce etc, you can integrate it with your WordPress blog.

In fact, most experts agree that even if your eCommerce store app has a blogging platform with it, it’s better to use WordPress because of its seemingly unlimited range of free plugins.

3. Create Multiple Content Types To Drive Engagement

Your blog is a content creation and publishing platform.

Why stick to just one form of content when you can mix things up and generate more interest in your audience?

For example, research shows that infographics and list posts get the highest number of social shares.

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The best way to approach this is by creating a content plan for your blog and include different forms of content in it.

Here are a few examples

  • Product Focused Content

Since you’re running an eCommerce blog to help readers understand the benefits of your products and indirectly convince them to buy from you, product focused blog posts should be among your top content types.

Create blog posts that educate your readers and demonstrate your expertise. The eCommerce blog of Decor Clad is a good example.

content type1

Create useful content around your products and include links to your sales page within the content body where relevant.

  • Emotionally Driven Content

Selling is all about persuading your clients to take action. If your content can trigger the right emotions in your readers, selling becomes much easier.

There are two main components of an emotionally driven blog post

  • Effective storytelling
  • Powerful headline

Effective storytelling helps you engage customers and drives action.

storytelling

Source: OneSpot

Jon Morrow, one my favorite bloggers and storytellers, generated six-figure sales from just one blog post.

That’s the power of an effective story.

However, an effective headline, the second component of emotional content, is even more important than storytelling. If your content headline doesn’t engage the readers immediately, they’re unlikely to read the rest of your piece.

For example, this eCommerce store selling men’s gifts uses a headline that immediately generates interest.

giftsmen

  • Video Content

High-quality product videos are among the most effective forms of content for eCommerce blogs. Using videos to demonstrate product usage can significantly boost your conversion rates.

You can also increase your website’s average time on site by embedding video content within text blog posts.

There are several other content forms like infographics, memes, product reviews etc. that you can include in your eCommerce content plan

4. Use Blogging to Build Your Email List

Email marketing is one of the biggest sources of eCommerce sales. According to studies, more than 65% of consumers in the U.S made a purchase in the last year because of an email.

email marketing

More than 90% consumers check their email at least once a day, which gives you a great way to build long lasting relationships with your prospects.

Blogging can help you accelerate the list building process.

Not sure how? Here are a few ways.

  • You can offer post specific lead magnets in your blog posts to increase sign ups.

lead magnets

  • You can use a content locker plugin to hide a specific portion of your blog post and ask users to sign up to read the full post.
  • Regularly posting on your blog brings in organic search traffic to your site which can be converted into subscribers.

A blog opens up hundreds of ways to convert readers into subscribers. And when you have a large list, you can send them new product offers and convert more customers.

Wrapping Up

Some of the biggest eCommerce companies in the world are investing insane amounts of money in content creation and blogging. By starting an eCommerce blog, you can create awareness about your products, build a loyal tribe and generate cheap word of mouth for your brand. Just make sure you keep this post in mind while creating your next eCommerce blog.

Blogging

1 Often Ignored Factor for Blogging Success

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Successful blogging expands on a foundation of trust.

People must trust you before they hire you or buy your stuff. Bloggers must trust you before they give you admin rights to guest post on their blog. Zac Johnson gave me publishing rights 4 years ago. Over 1000 guest posts ago, he trusted me enough to offer me log in credentials and the right to publish posts on his blog. Did earning that trust occur easily for me. No; of course not. Hundreds to thousands of hours of blogging factor in to gaining both skills and exposure enough to land publishing rights on perhaps the top blogging tips blog on earth. But did earning his trust seem worth it? Yes, of course. I circle the globe as a pro blogger, living a life of fun and freedom. Publishing guest posts here factored into my globe trotting lifestyle.

New bloggers often mean well but seem deluded. Newbies believe they can guest post anywhere, land clients any time and attract eBook customers within days or weeks of buying their domain and hosting. Impossible. Why? Newbie bloggers seem highly unskilled and lack massive exposure. Makes perfect sense. If you have 40 hours of blogging practice under your belt, how can you earn any reader’s, customer’s or client’s trust? You cannot because you have no clue what you are doing yet, possessing few skills and virtually no exposure. Do not worry, newbie bloggers; put in the generous effort and time, and you will gain skills and exposure enough to be trusted, and with trust comes increasing traffic and increasing blogging profits.

Trust Example

My friend Eric Cole just bought one of my eBooks along with an eBook from rockstar entrepreneur Chris Brogan:

Eric bought our eBooks because he trusts us. He trusts us because we both put in tens of thousands of hours practicing, creating and connecting, giving much of our lives to serving people and building our businesses. Note; Chris has been at this game far longer than I. We practiced, gain skills and exposure, popped up on the blogging radar screen, and more awesome folks notice us.

I did not kill myself by working myself to death, to gain trust and to earn credibility, but I had to follow my fun – blogging passionately – and nudge into fears to do enough creating and connecting to the point where I became skilled and known enough to earn credibility. This is the eBook of mine Eric bought:

How to Find Your Writing Voice

At one point, this was the highest rated eBook in its category, with 59 reviews, almost all 5 star reviews. Why did Eric buy it? Why did it become the highest rated eBook in its category on all of Amazon? I spent thousands of hours writing, gained skills and exposure, earned trust and success flowed to me. No way could I write this eBook 2 weeks into my blogging career. No skills! No exposure! No trust! How could I teach people how to find your writing voice? I could only write 300 words back then before crying in frustration, LOL 🙂 If I could only write 300 unclear, not too confident, words, nobody trusted my writing or blogging skills. Every single blogger you meet struggles through a similar journey as a newbie.

Never overlook the trust factor. Practice your butt off. Create and connect for thousands of hours. Trust will come. Credibility will knock on your cyber door. Steadily earning the trust of more folks accelerates your blogging success and oh yeah, it’s definitely worth it.

 

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Blogging

How to Deal with the Overwhelm of Blogging Success

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I am no blogging billionaire. Currently.

But some days, as success builds, I feel overwhelmed. How do you devote time and energy to blogging and live a rich life offline too? Do you feel overwhelmed by slow, steadily increasing blogging success? Even though experiencing success feels good, the increased responsibility may feel daunting. I love my gig. But in moments, I fear being up until 1 AM to complete my work day.

Follow these tips to deal with the overwhelm of blogging success.

1: Address the Overwhelmed Feeling as Being Fear

Feeling overwhelmed is fear, plain and simple. Feel the fear. Fear passes. Overwhelm vanishes.

All successful business owners need face, feel and release fears to accelerate their growth. Every successful blogger faces, feels and releases overwhelmed emotions to proceed from a calm, abundant energy. Face your fears. Feel and release overwhelm to proceed from a calm, peaceful energy.

2: Trade Overwhelm for Gratitude

Change your perspective. Trade the overwhelmed feeling for a feeling of genuine gratitude for money flowing freely to you. Even if you love your gig, taking on increased responsibility feels uncomfortable sometimes. But receiving more and more money for your increased responsibility frees you from financial stresses like worrying about paying bills. Dwell on gratitude. Overwhelm dies quickly in an appreciative environment. Making more money and largely enjoying the ride feels fun, good and freeing. Remember this any time overwhelmed, swamped emotions flood your mind.

3: Ask for Help

Hire someone to help with specific blogging tasks. Outsource. Hand off certain tasks to free up your schedule. Reduce overwhelm by hiring someone to help you or by coming to a mutually beneficial agreement which lessens your blogging load. Hire experts to help you in your business. Outsource intelligently to relax, to leverage and to let go the feeling of being completely burned out with your blogging business duties.

 4: Simplify Your Interactions

A few folks pitched me sponsored post opportunities today. I responded with 2 sentences. I used approximately 9 words and 8 seconds to respond to each email. Release overwhelm by simplifying interactions. Seven figure bloggers sometimes respond only to 1 or 2 sentence emails. Pros often respond with 1-2 words. Otherwise, pros become completely overwhelmed with the sheer volume of business opportunities flowing to their inbox daily. Use a few words to make your point and to dissolve the swamped feeling plaguing successful bloggers.

5: Reduce Interactions

Iconic, fictitious trader Gordon Gekko said in the movie Wall Street: “100 deals cross my desk every day. I choose one.”

As the sponsored post pitches, partnership pitches and overall work volume builds, you need to physically respond to only a small handful of engagements daily to leverage, to keep increasing your traffic and to keep increasing your blogging profits. No highly successful bloggers responds to 1000 plus interactions daily through email, Twitter and Facebook because you need to give most of your time, attention and energy to creating content and building bonds versus desperately trying to respond to every retweet, at least if you want your blogging business to keep growing.

Surrender. After responding to a handful of emails and retweets, let everything else go, to focus your attention and energy on what brings the greatest scale, what benefits the most people and what benefits your blogging business. Tony Robbins gives most of his attention and energy to inspiring millions through live seminars, through doing TV interviews and by writing books; he ain’t responding individually to 5000 emails daily. Be 100% committed to your blog and business growth by giving your time and energy to what matters most.

eBook

Do you need a nudge to become an author? Buy my eBook:

How I Published 10 eBooks in 4 Months and How You Can Too

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Blogging

How About Helping Versus Pitching Top Bloggers?

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I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.

Who guest posts on my blog?  People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast.  Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems.  Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.

I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily.  Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.

My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.

Being generous has some serious perks.

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