The goal of every eCommerce site is to close as many sales as possible.
There are lots of factors involved in converting your visitors into customers. How you design the layout of your site, the way you present your products, and the ease of completing a transaction from your online shop are just some of the basic but crucial details that make an impact on your conversion rate.
Including coming up with a sophisticated blogging strategy in the list.
While known as a platform to engage with your core audience and attract more visitors to your site, blogging can yield positive results as long as you do it right. Therefore, you need to come up with content that converts, which is a tough task in itself. However, by following the tips featured below, you will be able to develop a content strategy that satisfies the needs of your eCommerce site.
Publish a series
Blogging is normally approached as a one-and-done task – after publishing a post, you brainstorm for a brand new post unrelated to the previous one. However, to get the most out your blogging, you need to create a series of posts promoting your products and services.
A great example of an eCommerce site running a series of posts was Elegant Themes when they published The Countdown to Divi 3.0. It details the 100 days before the grand unveiling of their latest and popular WordPress theme.
Throughout that period, Elegant Themes slowly introduces features from their brand new creation that were unavailable from the previous version. Each post includes images and videos so visitors can have a better idea of what to expect from the theme.
What makes this approach to blogging ideal is how you can generate excitement and anticipation from your audience. By detailing the specs and nitty-gritty of your product in public, you can show the many reasons why they should buy it from you.
Run a giveaway contest
If you’re launching a brand new product, you can turn to giveaways to compel your audience to join and get their hands on your latest shiny object for free. Everybody loves free stuff, and a giveaway on your blog gives your audience what they want.
The best way to host a giveaway is by announcing it weeks or a month in advance. This will give your audience time to process the information and decide on joining your giveaway once it launches. Using a giveaway tool like Rafflecopter allows you to collect entries in an organized manner and leverage on your audience’s proclivity to share on social media to gain traction.
While contests are normally held on social media like Birchbox, you can use your blog to host your giveaway. The great thing about having a dedicated blog post for your contest is so you can promote it on different social media platforms.
Publish user-generated content
One of the biggest indicators of online sales is trust. Because people don’t see and feel online store they way they do with mom and pop shops, there is more skepticism when transacting with the former. After all, with all the dangers involved in purchasing from untrustworthy vendors online, their skepticism is warranted.
However, to quell their doubt, you need to make them trust you. Talking about yourself and how trustworthy you are can only go so far. Therefore, you need your audience to do the talking for you.
User-generated content (UGC)is a great way to build trust with your audience in an attempt to make a sale, as these statistics would suggest. UGC comes in the form of user reviews, testimonials, social shares and comments, and others.
What makes them perfect for eCommerce sites is they come from an objective and unbiased perspective. Therefore, whatever they publish about your online shop and their experience with it, you can be sure that it’s authentic and honest, which is what doubters want to read and see from your site.
The best way that you can leverage UGC on your blog is to share stories from satisfied customers. You can dedicate a full post about what they love about your products, which is an indirect way of telling your readers to buy from you as well.
Evergreen content serves as an information pillar of your eCommerce site. Unlike other blog posts, this content type stands the test of time and remains relevant and informative even years after it is published.
As an eCommerce site owner, you need to consider setting up different evergreen content about your products and services. By creating “how to” guides on how consumers can use your products, you can provide them with highly informative content that may compel them to buy from you.
Not to mention, evergreen content can work as a touchpoint in your conversion funnel. For example, if you’re running a sophisticated eCommerce marketing strategy on Facebook, which includes the use of ads and retargeting, you can insert evergreen content as the page for your top of the funnel (ToFu) marketing that will bring them down to the lower parts of your conversion funnel.
Wrapping it up
How you treat every aspect of your online shop will eventually determine your conversion rate and sales. By working diligently on the parts that matter, you can be sure to make the most out of your opportunity to converting the most of your visitors into customers.
Treating your blog as an integral part of your conversion funnel will work wonders for your eCommerce site. Crafting carefully developed blog content by following the tips above should help you streamline all your assets towards your main goal.
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
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