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Ecommerce Niche: Why This Is A Great Niche, Examples Of Success & More

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If you’re looking for a way to make money online, eCommerce is worth considering.

It is a large market that will continue to grow.

There are plenty of opportunities for success if you know where to look.

In this post, we’ll take a look at why eCommerce is a quality niche and some examples of successful eCommerce sites.

Keep reading if you’re ready to start exploring exciting opportunities inside the eCommerce niche.

What Is the eCommerce Niche?

eCommerce refers to any type of business transaction that takes place online.

It can include anything from selling physical products to digital products and services.

eCommerce has become increasingly popular in recent years as more people shop and conduct business online.

Types of Sites Within the eCommerce Niche

The eCommerce niche represents one of the best niches for bloggers.

The niche is vast, and many different types of eCommerce websites exist.

Sites That Sell Their Own Products and Services

Some bloggers create eCommerce sites where they sell products or services that they create themselves.

For example, an eCommerce store owner might sell handmade jewelry, vintage clothing, or e-books.

Other eCommerce store owners might sell services such as web design or copywriting.

Dropshipping Sites

Dropshipping is a type of eCommerce where the store owner doesn’t keep any products in stock.

Instead, when a customer orders a product from the store, the store owner contacts the supplier, who then ships the product to the customer.

Dropshipping is a popular eCommerce model because it’s relatively easy to set up and run.

It’s also a low-risk business model since you don’t have to invest any money in inventory upfront.

Other Sites in This Niche

In addition to the two types of eCommerce sites mentioned above, there are other types of eCommerce sites as well.

For example, some eCommerce sites are affiliate sites.

These sites earn commission on sales generated by linking to products or services that exist on other sites.

Is the eCommerce Niche Profitable?

As you work to choose a profitable niche, considering the eCommerce niche is a smart move.

eCommerce is a growing industry, and there are plenty of opportunities for making money.

You aren’t locking yourself into a specific niche when you choose eCommerce, which gives you more flexibility to find product opportunities that pay you healthy commissions.  

How Much Does the eCommerce Niche Pay?

How much money bloggers make from eCommerce sites depends on several factors, including the type of eCommerce site you have, the products or services you sell, your traffic levels, and more.

Some eCommerce store owners make a full-time income from their sites, while others make only a few hundred dollars per month.

Your success will depend on how well you execute your business efforts.

Let’s look at income report examples so you can see what’s possible in this niche.

Seng Nickerson runs a lifestyle blog where she earns income from using a combination of ads and eCommerce revenue.

In November of 2021, for instance, she earned over $8,000 on her eCommerce site.

The Create and Go eCommerce blog earns almost $1,000,000 per year, selling a mixture of affiliate products and products created by the owners.

Even a food blog can earn you a sizable income.

Using her Midwest Foodie blog, for instance, owner Kyle earned over $70,000 in the 4th quarter of 2021 using a mixture of eCommerce techniques.

Is the eCommerce Niche Good for Marketers?

The eCommerce niche is a good niche for bloggers and marketers willing to put in the work.

eCommerce takes time, patience, and effort to build a successful site, but it can turn into a profitable endeavor.

There are various types of eCommerce sites you can create, which gives you plenty of flexibility to find a topic that interests you.

There are numerous eCommerce products and services you can promote as an affiliate or sell as your product.

Is the eCommerce Niche Good for Affiliate Marketing?

The eCommerce niche is an excellent niche for affiliate marketing.

Affiliate marketing makes it easy to begin selling because you don’t have to create your products.

You find eCommerce products you can promote and earn a commission on each sale you generate.

Several eCommerce affiliate programs exist where you can source the products and services to sell on your blog.

Is the eCommerce Niche Good for Dropshipping?

Yes, the eCommerce niche is good for dropshipping.

Dropshipping is a simple way to start an eCommerce business since you don’t need to stock any inventory.

You can find dropshipping products through various eCommerce platforms and market them on your site.

When a customer buys a product, you order it from the supplier and have it shipped directly to the customer’s door.

High-performing Products & Services in the eCommerce Niche

Building a strong monetization strategy requires careful consideration of which niche products to use.

The information below will assist you in determining the best niche products to sell on your eCommerce blog.

Products That Perform Well in the eCommerce Niche

There is almost an endless list of products that you might sell on an eCommerce website.

To get you started, here are five of the most popular types of products to consider.

  • Digital Products: These are items that people download and use electronically. Digital products might include eBooks, courses, software, plugins, or anything else that a user can download to a phone or laptop.
  • Physical Products: When selling physical products, you will cater to people looking to ship items to their front door. These might include clothes, food, furniture, cosmetics, or anything else people might order online and have delivered to their homes.
  • Services: You can also sell services in the eCommerce niche. Services might include web design, copywriting, SEO consulting, or anything else you can do remotely and bill for by the hour.
  • Courses and eBooks: Courses and eBooks are a type of digital product people can purchase and download. eBooks are typically shorter products that might teach a single skill or provide information on a specific topic. Courses are usually more comprehensive and might contain multiple modules, hours of video content, and other downloadable resources.
  • Membership Sites: A membership site is a type of eCommerce website where people pay a monthly fee to access exclusive content, courses, eBooks, or other digital products. You can also include a forum or social community as part of the membership site to further engage your audience.

Notable Brands in the Ecommerce Niche

As you start selling in the eCommerce niche, you might want to focus on well-known brands.

While your website visitors may not know you, they will recognize notable brands and feel safe ordering from your eCommerce store.

  • Amazon: Amazon is the world’s largest eCommerce website and offers just about anything you can imagine. You can sell physical goods, digital products, or services on Amazon.
  • eBay: eBay is an online auction site where people can buy and sell just about anything. If you have unique items to sell, eBay might be a good option for your eCommerce website.
  • Etsy: Etsy is a marketplace for handmade and vintage goods. If you make your products or have unique items to sell, consider using Etsy as one of your eCommerce platforms.
  • Walmart: Walmart is a large retail chain that offers both physical and online stores. You can sell physical goods through Walmart’s eCommerce site.
  • Alibaba: Alibaba is a Chinese eCommerce website that offers a wide variety of products. Consider Alibaba if you’re looking for unique items to sell at discounted prices for your website customers.

Services That Perform Well in the eCommerce Niche

Many marketers fail to realize that you don’t only need to sell physical products with an eCommerce business. You can add services to the mix.

  • Social Media Management: With social media becoming increasingly important for businesses, many are willing to pay someone to manage their accounts. As an eCommerce site owner, you can offer this service to supplement your product sales.
  • Search Engine Optimization: If you have experience with SEO, you can offer your services to eCommerce businesses looking to rank higher in Google.
  • Email Marketing: Email marketing is still an effective way to reach website visitors and customers. You can offer all types of businesses email marketing services to help them stay in touch with their audience.
  • Web Design and Development: Most businesses need help with web design and development at some point. If you have these skills, sell your services alongside other eCommerce products on your website.
  • Copywriting: Many business owners, marketers, and entrepreneurs need help with product descriptions, blog posts, and other types of copy. If you’re a talented writer, consider offering your services to them.

Popular Affiliate Programs in the eCommerce Niche

If you’re not sure what to sell as you get your eCommerce website up and running, you can visit one of the many available affiliate programs.

These programs offer products and services that you can begin selling as an affiliate marketer.

  • Amazon Affiliate Program: Amazon is the largest eCommerce website in the world. They offer just about anything you can think of, from books and movies to clothes and electronics. As an Amazon affiliate, you can earn a commission on qualifying purchases made by customers you refer to their site.
  • eBay Affiliate Program: eBay is another large website where people can buy and sell just about anything. Earn commissions on qualifying items sold by customers you refer to their site.
  • Chewy Affiliate Program: Chewy is a popular pet supply website. They offer food, toys, and other supplies for dogs, cats, birds, fish, and other pets.
  • Shopify Affiliate Program: Shopify is a platform that allows businesses to create their online stores. As a Shopify affiliate, you can refer businesses to their site and earn a commission.
  • WooCommerce Affiliate Program: WooCommerce is a WordPress plugin that allows businesses to sell products and services online. Using its affiliate program, you can market the plugin to people on your website.

eCommerce Niche Ideas

As you now understand, the world of eCommerce is massive.

Your next step is to narrow your efforts into a sub-niche that allows you to gain ground inside the larger eCommerce niche.

Here are four niche ideas to consider.

1. Pets

If you’re passionate about animals, there are many ways to make money in the pet niche.

You could sell products like food and toys or offer services like dog walking or pet sitting.

As well it’s easy to create content around this niche.

You might write a blog post about the best dog toys or film a YouTube video showing people how to groom their pets.

Link people from this content to your products.

2. Home Office Equipment

With more and more people working from home, there’s an increase in demand for home office equipment.

You could sell items like desks, chairs, and lamps or offer services like virtual assistant services or bookkeeping.

In terms of content, you might write blog posts about setting up a home office.

Once again, link people from your content to your products or services.

3. Beauty Products for Men

There is a growing market for men’s beauty products.

You could sell items like skincare products, shaving supplies, and cologne.

Your blog posts might revolve around the best skincare routine for men or you might create YouTube videos showing people how to style their hair.

4. Nutrition and Wellness

As people become more health conscious, nutrition and wellness products will continue to sell well.

You could offer items like vitamins, supplements, and healthy snacks.

Your content might include blog posts about the benefits of certain vitamins or how to cook healthy meals.

Examples of Successful eCommerce Niche Websites

The five examples of eCommerce blogs below used some of the aforementioned ideas to create thriving online businesses.

Use these for inspiration as you build your eCommerce niche website.

1. Only Natural Pet

screenshot of the only natural pet homepage

Only Natural Pet focuses on selling pet products free of artificial ingredients.

Their target market is pet parents looking for natural and healthy alternatives for their animals.

Using this site as a model, you can see that niching into smaller sub-niches can work.

Rather than selling all pet products, consider if you enjoy a particular type for your eCommerce site.

2. Beardbrand

screenshot of the beardbrand homepage

Beardbrand is a company that sells beard care products for men.

Their target market is men who want to grow and groom their facial hair.

They’ve found success by appealing to a very specific audience.

Use this example to help you plan out your path to selling well in the niche.

3. Bulk Supplements

screenshot of the bulk supplements homepage

Bulk Powders is a nutrition website that offers protein powders, vitamins, and other supplements in bulk.

They target people interested in fitness and health.

The site offers a vast number of products.

Its visitors can purchase supplements that help with sports and fitness, mood, heart health, men’s health, women’s health, and keto.

Use this as inspiration that niching down like the previous two examples isn’t always necessary.

4. Olivia Burton

screenshot of the olivia burton homepage

Olivia Burton is a British watch and jewelry brand.

Their target market is fashion-savvy women.

The site sells a range of products, from dainty bracelets to statement earrings.

They’ve found success by appealing to a very specific type of customer.

5. Casper

screenshot of the casper homepage

Casper is a mattress company that sells mattresses, pillows, and bedding.

The website targets people looking for an affordable, high-quality mattress.

They offer a range of products, from twin-sized mattresses to king-sized mattresses.

What To Avoid in the eCommerce Niche

As you work toward eCommerce success, it’s important to learn common mistakes that might derail your goals.

Take time to understand what to avoid before getting started.

It can make the difference between long-term success and failure.

1. Failing To Select the Best Niche

It can seem tempting to try to sell everything under the sun on your website.

However, this approach will likely lead to failure. You need to focus on choosing the right blogging niche and stick to it.

Trying to sell too many products will make it challenging to rank in search engines, and you’ll have a hard time developing an audience.

2. Failing To Choose Your Keywords Carefully

It is vital to carefully do keyword research for your niche.

Keywords represent the words and phrases that potential customers will use to find your blog.

If you don’t select the right keywords, people won’t find your site.

Take time to research the most popular keywords in your niche and use them throughout your site.

3. Failing To Create Well-crafted Content

You can’t build a successful eCommerce website without creating high-quality content.

Build well-written, informative, and interesting content.

If you don’t do this well, potential customers will quickly move on to another site.

In addition, focus on creating keyword-rich content.

It will help with the next step.

4. Failing To Use the SEO Best Practices

If you want people to find your eCommerce site, you need to use good SEO practices.

It includes things like optimizing your website for search engines, building backlinks, and using social media.

Too often eCommerce site owners fail with SEO, including website mistakes like building slow sites.

Similar Niches Worth Checking Out

eCommerce isn’t the only niche worth checking out.

There are tons of other niches that improve your marketing potential.

If you’re still undecided about which eCommerce sector to pursue, read on for three more options.

  • Dropshipping Niche: Dropshipping is a form of eCommerce that enables store owners to sell items without keeping any on hand. When a store owner receives an order from a customer, the supplier ships the product.
  • Survival Niche: A survival niche eCommerce store sells products that people need to survive in emergencies. You might sell anything from food, water, and shelter. The survival niche could also include survival services rendered.
  • Luxury Niche: A luxury niche eCommerce store sells high-end products to a wealthy customer base. It could include items like designer clothing, jewelry, and watches. 

Frequently Asked Questions

If you still have a few questions about eCommerce niches, here are the answers to two commonly-asked questions.

What is a niche on Amazon?

A niche on Amazon is a category or group of products that you focus on selling.

For example, you might choose to sell survival gear or luxury watches.

How do I pick a niche for an online store?

The best way to pick a niche for your online store is to think about what you’re passionate about and what you’re knowledgeable about.

Once you have an idea of a few potential niches, do some research to see if there’s a demand for the products you want to sell.

Final Thoughts

eCommerce is a big business, and it will only get bigger.

That’s because more people shop online for the products they need every day.

If you’re looking to build a niche website, eCommerce can work well.

So what are you waiting for? Start building your eCommerce website today.

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