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How To Run Effective Webinars Even If You’re a Newbie

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Content is king – I know you’ve heard this a million times.

But who said your content only needs to be a blog post, an eBook or an email course?

How about running a live webinar with your audience?

It’s great for your brand image, connects you with your audience at a more personal level and helps you build dozens of new connections and relationships. Niche leaders and industry gurus like Neil Patel leverage webinars regularly for lead generation. In fact, Neil generated 74,381 visitors, 16,394 leads and $1,638,000 in revenue from webinars in 1 year. These are serious numbers and, of course, beyond the reach of most bloggers early in their careers.

But even if you’re a newbie blogger, webinars might just be the shortcut you need to skyrocket your growth. You can use webinars to connect with influencers and establish yourself as an authority.

So if you’re thinking of conducting a webinar, here are a few tips to help you get going.

1. Develop a Webinar Plan

Conducting webinars is similar to holding real life presentations. Both can make you panic and both can make you look awkward if things go wrong.  So you need to be well-prepared before you actually kick off your first webinar. I recommend attending a few webinars yourself first. See how the top guys in the industry are using webinars to engage their audience, what’s their tone, how much content they are presenting, what’s the duration of their webinar etc. Based on your learnings, develop an outline for your webinar and list the main points that you plan to cover.

2. Focus on One Problem Only

Focusing on one burning issue of your target audience and then addressing it comprehensively is the key to successful webinars. It’s similar to how you create an eBook. You choose one issue and then dissect it for your audience. As a newbie, it’s easy to get overawed by the occasion and divert from the core topic. Don’t make that mistake. But since webinars are interactive platforms, you might get questions or requests that are not directly related to the core content of your webinar. Share your email address with the participants and respond to such queries after the webinar. You can also share links to reliable resources that can help your audience (here’s a good example) or free tools that can give them immediate value (like this business tool)

3. Choose a Flexible Webinar Platform

I’ve seen many potentially great webinars go wrong just because of the webinar platform. Choose your webinar wisely because the wrong selection can ruin all your hard work. Here are the key things to consider.

  • It should have a simple registration process
  • Your audience can be anywhere, using any devices. So your platform should support both mobile and desktop users.
  • It should integrate well with social media so that you can get the word out.
  • It should integrate with your mailing list and blog.
  • You should be able to record the webinar for later use
  • You should get detailed stats of your webinar participants so that you can draw further actions from them.

Google+ Hangouts On Air is a free platform that can be used for webinars. It does have some limitations but it’s a great place to start if you’re a newbie. But if you’re looking to provide a more professional webinar experience to your audience, with customized branding and many other webinar specific features, ClickWebinar is also a great option that is used by some of the top bloggers and corporations. Whichever solution you choose, make sure it provides a smooth and error free webinar experience to your audience and puts you in their good books.

4. Use Outreach To Maximize Webinar Attendance

There are thousands of blogs on the web with millions of combined readers. But very few blog owners get the time to offer free products or trainings to their readers. You can take advantage from this. Shortlist the most relevant blogs in your niche and reach out with your webinar offer. In my experience, targeting the mid-range bloggers (those with a higher social media and blog following than yours) gets you the most responses. Don’t go for the top influencers. They’re already short on time and receive such offers every day.

Send an outline of your webinar to your target bloggers and ask them to share it with their followers. Highlight how your webinar will give value to their readers. If you also plan to sell a product at the end of your webinar, offer affiliate commissions to your target bloggers on every referral sale.

5. Add a Bit of Humor to the Mix

Nobody likes listening to boring lectures. Your webinar needs to engage your audience in a fun way. So maintain a light tone from the start. It’s natural to be nervous in your first webinar. Just share your feelings with the audience. There’s nothing wrong in telling them that it’s a big occasion for you. As long as you deliver the content that you promised, your participants won’t care if you’re a bit nervous.

6. Summarize the Key Points and Encourage Discussion

Webinars can drag easily and it’s important to stick to your agenda. Ideally, it should not exceed the original time limit. But still you can’t always guarantee that everything will go according to plan. So it’s important that you clearly summarize the key points and takeaways of your webinar at the end. Tell your audience in bullet points what their next actions should be. Tell them how they can use this information to achieve their business objectives. At the same time, encourage discussion and answer as many questions as you can. This is a great opportunity to interact with your audience in real time and understand their key issues.

7. Use the Webinar for Future Content

Conducting webinars is a two way learning process. It’s not just your audience who’re there to learn. You’d also get to learn a lot of new things about your target audience, their needs, their actual problems and how you can resolve them. After you’re done with the webinar, structure this information and use it to extract future content ideas for more webinars and blog posts. You can share your learnings in a series of blog posts, or create an eBook or a case study for your audience. In short, use every webinar to create more useful content.

Conclusion

Content marketing has been evolving rapidly over the last few years. Many leading bloggers are now shifting from just written content to visual media. By integrating webinars in your content strategy, you can brand yourself as a niche leader, build a much closer relationship with your audience and develop a dedicated blog following much more quickly than simple text based blogging. Even if you’re a newbie, this can open new opportunities for you – try it!

Jawad Khan is a digital marketer and a freelance blogger for hire. Follow him on his blog Writing My Destiny and Twitter.

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How to Better Handle Blogging Obstacles

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Take a breath.

Now, take a deep breath.

This, too, shall pass.

Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.

Better handle blogging obstacles by following a few tips.

1: Take a Deep Breath

Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.

Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.

2: Feel the Fear

Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.

Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.

3: See the Opportunity

Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:

  • learn more about tech, to solve the problem
  • hire a web developer to solve the problem, outsourcing
  • ask your readers and Facebook friends how to solve the problem, humbling yourself

Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps.  Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.

4: Invest in a Resource

Do you always seem to be getting tripped up by blogging obstacles?

Buy my eBook:

10 Powerful Strategies for Knifing through Blogging Obstacles

Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.

Obstacles Are Not that Scary

Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success

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3 Tips for Bonding with Blogging Influencers

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Forget traditional influencer marketing. We want to go deeper.

Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.

What is the solution? Learn how to bond with blogging influencers.

I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.

Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.

Follow these tips to bond with influencers.

1: Buy a Resource

The best way to bond with an influencer is to get inside their heads.

Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.

When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.

2: Spend a Few Months Giving Not Asking

Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.

Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.

Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.

3: Never Rush the Process

Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.

Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.

Good things take some time. Never rush the bonding process.

Allow bonds to form organically to do influencer marketing right.

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How Do Blogging and Fitness Relate?

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I spend 3 hours daily honing my mental and physical fitness.

In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.

I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.

Blogging and Fitness

Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.

Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.

I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.

Gratitude

Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.

Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.

Get fit.

Don’t quit.

Be a successful blogger by being mentally and physically fit.

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