Content is king – I know you’ve heard this a million times.
But who said your content only needs to be a blog post, an eBook or an email course?
How about running a live webinar with your audience?
It’s great for your brand image, connects you with your audience at a more personal level and helps you build dozens of new connections and relationships. Niche leaders and industry gurus like Neil Patel leverage webinars regularly for lead generation. In fact, Neil generated 74,381 visitors, 16,394 leads and $1,638,000 in revenue from webinars in 1 year. These are serious numbers and, of course, beyond the reach of most bloggers early in their careers.
But even if you’re a newbie blogger, webinars might just be the shortcut you need to skyrocket your growth. You can use webinars to connect with influencers and establish yourself as an authority.
So if you’re thinking of conducting a webinar, here are a few tips to help you get going.
1. Develop a Webinar Plan
Conducting webinars is similar to holding real life presentations. Both can make you panic and both can make you look awkward if things go wrong. So you need to be well-prepared before you actually kick off your first webinar. I recommend attending a few webinars yourself first. See how the top guys in the industry are using webinars to engage their audience, what’s their tone, how much content they are presenting, what’s the duration of their webinar etc. Based on your learnings, develop an outline for your webinar and list the main points that you plan to cover.
2. Focus on One Problem Only
Focusing on one burning issue of your target audience and then addressing it comprehensively is the key to successful webinars. It’s similar to how you create an eBook. You choose one issue and then dissect it for your audience. As a newbie, it’s easy to get overawed by the occasion and divert from the core topic. Don’t make that mistake. But since webinars are interactive platforms, you might get questions or requests that are not directly related to the core content of your webinar. Share your email address with the participants and respond to such queries after the webinar. You can also share links to reliable resources that can help your audience (here’s a good example) or free tools that can give them immediate value (like this business tool)
3. Choose a Flexible Webinar Platform
I’ve seen many potentially great webinars go wrong just because of the webinar platform. Choose your webinar wisely because the wrong selection can ruin all your hard work. Here are the key things to consider.
- It should have a simple registration process
- Your audience can be anywhere, using any devices. So your platform should support both mobile and desktop users.
- It should integrate well with social media so that you can get the word out.
- It should integrate with your mailing list and blog.
- You should be able to record the webinar for later use
- You should get detailed stats of your webinar participants so that you can draw further actions from them.
Google+ Hangouts On Air is a free platform that can be used for webinars. It does have some limitations but it’s a great place to start if you’re a newbie. But if you’re looking to provide a more professional webinar experience to your audience, with customized branding and many other webinar specific features, ClickWebinar is also a great option that is used by some of the top bloggers and corporations. Whichever solution you choose, make sure it provides a smooth and error free webinar experience to your audience and puts you in their good books.
4. Use Outreach To Maximize Webinar Attendance
There are thousands of blogs on the web with millions of combined readers. But very few blog owners get the time to offer free products or trainings to their readers. You can take advantage from this. Shortlist the most relevant blogs in your niche and reach out with your webinar offer. In my experience, targeting the mid-range bloggers (those with a higher social media and blog following than yours) gets you the most responses. Don’t go for the top influencers. They’re already short on time and receive such offers every day.
Send an outline of your webinar to your target bloggers and ask them to share it with their followers. Highlight how your webinar will give value to their readers. If you also plan to sell a product at the end of your webinar, offer affiliate commissions to your target bloggers on every referral sale.
5. Add a Bit of Humor to the Mix
Nobody likes listening to boring lectures. Your webinar needs to engage your audience in a fun way. So maintain a light tone from the start. It’s natural to be nervous in your first webinar. Just share your feelings with the audience. There’s nothing wrong in telling them that it’s a big occasion for you. As long as you deliver the content that you promised, your participants won’t care if you’re a bit nervous.
6. Summarize the Key Points and Encourage Discussion
Webinars can drag easily and it’s important to stick to your agenda. Ideally, it should not exceed the original time limit. But still you can’t always guarantee that everything will go according to plan. So it’s important that you clearly summarize the key points and takeaways of your webinar at the end. Tell your audience in bullet points what their next actions should be. Tell them how they can use this information to achieve their business objectives. At the same time, encourage discussion and answer as many questions as you can. This is a great opportunity to interact with your audience in real time and understand their key issues.
7. Use the Webinar for Future Content
Conducting webinars is a two way learning process. It’s not just your audience who’re there to learn. You’d also get to learn a lot of new things about your target audience, their needs, their actual problems and how you can resolve them. After you’re done with the webinar, structure this information and use it to extract future content ideas for more webinars and blog posts. You can share your learnings in a series of blog posts, or create an eBook or a case study for your audience. In short, use every webinar to create more useful content.
Content marketing has been evolving rapidly over the last few years. Many leading bloggers are now shifting from just written content to visual media. By integrating webinars in your content strategy, you can brand yourself as a niche leader, build a much closer relationship with your audience and develop a dedicated blog following much more quickly than simple text based blogging. Even if you’re a newbie, this can open new opportunities for you – try it!
Writing: Your Best Blogging Friend
Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.
Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.
All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.
Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.
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Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!
Practice in private. Shine in public.
Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!
Do You Assume too Much?
One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.
These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.
This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.
A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.
Blogging Success Is YOUR Choice
Blogging success is your choice. Blogging failure is your choice. YOU choose. Never blame anyone or anything for your blogging failure. Everything in life begins and ends with you because life follows your thoughts and feelings. People or things may *appear* to slow you down or get in your way. But all appearances are illusions. Illusions are not real, not true. You and you alone choose to succeed based on your chosen thoughts and feelings, independent of situations or circumstances around you.
For example, I had a tough time falling to sleep last night. Didn’t pass out until after 6 AM and only slept to 9:30 AM. Tossing and turning, my mind raced with fears. I feared being exhausted and getting sick. I feared work I’d be behind on, today. I also feared simply sitting with my racing thoughts and feelings, being in bed for hours, since I lay down in bed at midnight. I could choose to lay in bed to observe the fears or I could watch Netflix. I chose to observe fears. Eventually, I chose to get up and write my first blog post of the day at 5 AM. I feared waking to work due to fatigue. But nudging into the fear allowed me to create content, positioning myself to expand my success.
I also chose to wake at 9:30 AM after limited sleep to do 20 minutes of intense Kriya yoga, to meditate for 30 minutes and to spend 30 seconds in an icy cold shower. Heck yeah I feared doing each on 3 hours of sleep. But successes CHOOSE to BE the people that succeed. Life unfolds as a series of personal choices. Either you make comfortable choices based on fear, struggle, fail and quit blogging. Or you make uncomfortable, freeing and usually fun choices based on love, leading to your blogging success. You choose. No one can choose for you. No one can wade through fear for you. No blogger can glide through the discomfort for you. This is an intimately personal experience that you need to face, embrace and live, to succeed in blogging, all based on your choices.
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I observed these cute little – actually big – guys during my 4 month trip to Savusavu, Fiji. The little dog men swooped in every night like clockwork, working the papaya trees on the front lawn on dusk. The fruit bats never missed a night; their survival depended on feasting at sundown every single evening. Develop the same attitude with your blog to guarantee success. Be like clockwork. Show up daily. Work. Shine bright in a world of blogging failures who choose to work in fits and starts before choosing to quit. Blogging feels uncomfortable but the journey gets easier success-wise by choosing to wade through scary, unpleasant periods. You have a personal choice to make: generously help people for hours daily over years to succeed online. Or choose not to, guaranteeing your failure. You choose. I believe in you. I know you can choose success. Choose not to fear burnout. Choose to be happy about your future blogging success.
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