When you get to the end of a blog post and you are just about to hit the submit button — think again. Your work isn’t done yet.
Before you cross the finish line, consider if you can elevate the quality of your post by simply using an added element. An added element is the cherry on top. It is the extra feature or formatting or bit of information that can take a blog from mediocre to great.
Bolding words is the easiest element to add because you don’t need to add anything to the content. You only neeed to sprinkle in some formatting.
As you know online readers like to scan through content, so by bolding words or phrases that include key takeaways, you are taking your post up a notch and making it more reader-friendly.
I did this in a recent post, “CopyPress Community Is Turning Creatives Into Media Making Entreprenuers.” When I finished the post, I realized that a lot of my major takeaways were hidden at the end of the post wedged between other text. So I bolded the most important phrases of the bullet points.
This way, readers will get the picture even if they don’t view the whole gallery.
When writing a post that uses quotes or information from other sources, highlight those statements using block quotes.
As with bolding, this helps highlight the important message of the blog for readers interested in just scanning the article.
Don’t think that by making your blog post scannable, you are telling the reader it’s okay not to read the rest of your words. Instead, think of it as a lure to pull the reader into the body of your post. Highlighting a strong quote, especially when delivered by an authority or thought leader, is giving readers a little nibble of content to draw them in.
Be a Freelance Writer did this in a recent post, “Here’s What Real Blog Editors Look For in Your Pitches.” They used block quotes to highlight specific inforamtion tied back to the subheading and title. This made it easy for readers to get all of the information without needing to read every word.
(This post had a double added element — it includes bolding in the quotes too.)
When including tips (or main takeaways) in a post that has a lot of supporting information, make sure that tip is straightforward, blunt, and easy to find. You can do this by featuring the tip:
- in a bulleted list
- with numbers
- with bold introductory phrases
- in subheadings
The body of a post may be lengthy in order to explain a concept to a reader who doesn’t fully understand the topic. But consider the reader who doesn’t need an explanation, the reader who just wants the solution. Make it easy for the reader to find what they are looking for by adding the extra element of the highlighted tip.
Copyblogger did this in a recent post. The post “9 Persuasion Lessons from a 4-Year-Old” used anecdotes in the body of the content to explain the topic, then provided bolded, numbered tips that made it easy to grab the main point.
There is a theme to every piece of content, so look for a way to pull that theme out and bring it to the forefront.
This works best for posts that have many sections or is in a list format. Look through your information and identify ways to show the relationship of each section or concept in a larger way. You could do this by ranking and categorizing information in an interesting way.
This post, “Six Rules of Dating You Can Apply to Customer Service” on the CopyPressed blog, uses a theme that shows a dating rule up against a client rule for each section. This added element makes the post more interesting by adding a unique hook and noticeable takeaway.
Subheading Supporting Information
If you are at the end of a blog post and find that you used vague or short subheadings, go back and see how you can better support those subheading. You can do that by adding:
- Superlatives (that show the best attribute of the element)
- Specific Supporting Information (for example, in “The Highest Grossing Apps of All Time,” the subheadings should include the amount earned by the app)
- Cues that Tie the Subheadings Together (numbers for steps, years for timelines, descriptions for phrases, reason why the element is in the list, etc.)
In this CopyPressed post “Your Email Subject Line Will Save Your from Zombies,” Andrea does a great job at adding an extra value to the subheading by immediately listing an example right after the subheading.
What’s even better about this is that she pulls together a unifying theme as the message in the examples flow from top down so it feel like we are reading the messages from an actual email about a zombie appocalype.
Examples, Screenshots, and Strong Visuals
The added element of this post is the examples and screenshots that I used to show each point.
This post could have existed without them. I could have created a complete message by simply explaining what I meant in each section. But the examples and screenshots of each article made this article better.
Don’t believe me? View this article without the examples and screenshots and tell me if you think I’m wrong.
Added elements can be the difference between a post that falls flat and a blog post that creates a lasting impact, so don’t waste your work by failing to add that push at the finish line. It’s worth it.
What other ways to you add elements to your blot posts to kick them up a notch? Tell us in the comments below?
How About Helping Versus Pitching Top Bloggers?
I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.
Who guest posts on my blog? People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast. Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems. Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.
I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily. Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.
My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.
Being generous has some serious perks.
Should You Blog About Everything?
Blog about everything? I know this idea may be on your mind. Newbie bloggers especially ponder the idea.
I know blogging about anything on your mind seems like a good idea to new or even struggling bloggers. Maybe you gain mojo because you post daily, blogging about anything popping up in your dome. But this is a bad idea. Nobody should blog about any and every topic for the clear reason that nobody follows a specific blogger based on the blogger’s random thoughts, save world famous celebrities who built up a big following through some other niche.
Imagine a movie star begins blogging. Movie stars boast tens of millions of fans around the globe. Anything the star does, people hang on their every word, right? Imagine the icon publishing posts on a wide range of topics interesting to them. People read because of the star, not because of the wide range of broad topics. But imagine being a new blogger with zero followers. No movie stars read this post. Readers head for the hills the moment you change topics because no jack of all trades bloggers build credibility. Who has the time, energy and focus to be an expert in 5, 10 or 20 niches? No one does.
Blog About Everything?
Humans specialize. Doctors and lawyers do one thing and do it well because where attention and energy goes, grows. Imagine if your doctor delivered mail and picked up garbage professionally, too, working 2 jobs in addition to their medical practice. Would you trust her doctor skills? No. Of course not. People trust specialists because specialists devote all professional time and energy to one venture. Generalists? Nobody trusts someone who tries to master 2 or 5 or 10 skills simultaneously because thousands of other people master 1 skill, in these areas. We follow specialists and trust specialists. Generalists fade away.
If you want to blog about everything just ponder the specialist versus generalist point. Blogging about everything is trying to be a generalist. Nobody trusts you. Even though blogging about everything seems easy, seamless and almost effortless, people stop following your blog on each topic change. Imagine blogging about puppies one day. People who love puppies find your post, read it, enjoy it and follow your blog. Tomorrow, you publish about Chinese food. Puppy readers – who followed you for puppy content – skip the post…..most stop following your blog because puppy fans want only puppy-themed content. You just lost readers, for good.
Change Topics Lose Readers
Visualize the following day; you publish about relationships. Everybody stops following your blog. Perhaps a few relationships-focused folks read the post. But you lose trust the moment you shift topics again. Ultimately, who builds a large, targeted, loyal following, blogging about relationships? Relationships bloggers who blog about relationships 100% of the time. Specialists devote all blogging energy to mastering one topic, spending thousands of hours covering the topic, become skilled and trusted in the niche, build credibility and become successful. All multi topic bloggers blogging about everything fade away and vanish.
The world makes room for specialists. Generalists? Nope.
Pick one blogging topic. Blog about one thing. Focus on one discipline. Be a specialist, not a generalist, to be a leading blogger in your nice. Face your fear of releasing multiple passions to make room for a single passion. I know you fear letting go. I did too before creating Blogging From Paradise.
Google loves specialists too. Google turns its cyber nose down at generalists. I scanned a popular blogging key phrase a few moments ago. Guess what? I rarely note SEO but tidying up one blog post with some details for optimizing helped me reach page one on the search engine. Why? I specialize in the blogging tips niche. Apparently. Google interpreted through its complex algorithms that I published thousands of valuable blog posts on a single topic 100% of the time, virtually. Google traffic rocks. Impress the search engine gods by gaining search trust. Specialize. Stick to one blogging topic. Never blog about everything.
Let go the urge to blog about anything that comes to mind. New bloggers need release this notion to build the foundation for a successful blogging career. Specialize by picking one niche you love blogging about. Be a specialist, not a generalist, to succeed with your blogging campaign.
Do you want to be a pro blogger who circles the globe? Buy my eBook:
Avoid this Blogging Wake Up Call to Enjoy the Journey
Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.
But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?
Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts? How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?
Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.
Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉
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