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Use Added Elements to Instantly Improve Your Blog Post

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When you get to the end of a blog post and you are just about to hit the submit button — think again. Your work isn’t done yet.

Before you cross the finish line, consider if you can elevate the quality of your post by simply using an added element. An added element is the cherry on top. It is the extra feature or formatting or bit of information that can take a blog from mediocre to great.

Bolded Words

Bolding words is the easiest element to add because you don’t need to add anything to the content. You only neeed to sprinkle in some formatting.

As you know online readers like to scan through content, so by bolding words or phrases that include key takeaways, you are taking your post up a notch and making it more reader-friendly.

I did this in a recent post, “CopyPress Community Is Turning Creatives Into Media Making Entreprenuers.” When I finished the post, I realized that a lot of my major takeaways were hidden at the end of the post wedged between other text. So I bolded the most important phrases of the bullet points.

This way, readers will get the picture even if they don’t view the whole gallery.

bolding

Block Quotes

When writing a post that uses quotes or information from other sources, highlight those statements using block quotes.

As with bolding, this helps highlight the important message of the blog for readers interested in just scanning the article.

Don’t think that by making your blog post scannable, you are telling the reader it’s okay not to read the rest of your words. Instead, think of it as a lure to pull the reader into the body of your post. Highlighting a strong quote, especially when delivered by an authority or thought leader, is giving readers a little nibble of content to draw them in.

Be a Freelance Writer did this in a recent post, “Here’s What Real Blog Editors Look For in Your Pitches.”  They used block quotes to highlight specific inforamtion tied back to the subheading and title. This made it easy for readers to get all of the information without needing to read every word.

(This post had a double added element — it includes bolding in the quotes too.)

quotes

Highlighted Tips

When including tips (or main takeaways) in a post that has a lot of supporting information, make sure that tip is straightforward, blunt, and easy to find. You can do this by featuring the tip:

  • in a bulleted list
  • with numbers
  • with bold introductory phrases
  • in subheadings

The body of a post may be lengthy in order to explain a concept to a reader who doesn’t fully understand the topic. But consider the reader who doesn’t need an explanation, the reader who just wants the solution. Make it easy for the reader to find what they are looking for by adding the extra element of the highlighted tip.

Copyblogger did this in a recent post. The post “9 Persuasion Lessons from a 4-Year-Old” used anecdotes in the body of the content to explain the topic, then provided bolded, numbered tips that made it easy to grab the main point.

highlighted tips

Unifying Theme

There is a theme to every piece of content, so look for a way to pull that theme out and bring it to the forefront.

This works best for posts that have many sections or is in a list format. Look through your information and identify ways to show the relationship of each section or concept in a larger way. You could do this by ranking and categorizing information in an interesting way.

This post, “Six Rules of Dating You Can Apply to Customer Service” on the CopyPressed blog, uses a theme that shows a dating rule up against a client rule for each section. This added element makes the post more interesting by adding a unique hook and noticeable takeaway.

theme

Subheading Supporting Information

If you are at the end of a blog post and find that you used vague or short subheadings, go back and see how you can better support those subheading. You can do that by adding:

  • Superlatives (that show the best attribute of the element)
  • Specific Supporting Information (for example, in “The Highest Grossing Apps of All Time,” the subheadings should include the amount earned by the app)
  • Cues that Tie the Subheadings Together (numbers for steps, years for timelines, descriptions for phrases, reason why the element is in the list, etc.)

In this CopyPressed post “Your Email Subject Line Will Save Your from Zombies,” Andrea does a great job at adding an extra value to the subheading by immediately listing an example right after the subheading.

What’s even better about this is that she pulls together a unifying theme as the message in the examples flow from top down so it feel like we are reading the messages from an actual email about a zombie appocalype.

subheadings

Examples, Screenshots, and Strong Visuals

The added element of this post is the examples and screenshots that I used to show each point.

This post could have existed without them. I could have created a complete message by simply explaining what I meant in each section. But the examples and screenshots of each article made this article better.

Don’t believe me? View this article without the examples and screenshots and tell me if you think I’m wrong.

lesser

Added elements can be the difference between a post that falls flat and a blog post that creates a lasting impact, so don’t waste your work by failing to add that push at the finish line. It’s worth it.

What other ways to you add elements to your blot posts to kick them up a notch? Tell us in the comments below?

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Advanced Blogging Tip: Have a Poor Link Memory

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I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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