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6 Email Marketing Best Practices With Marketing Automation

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Email marketing is one of the most underrated channels for improving e-commerce marketing results. It can be used effectively not just by retail businesses, but also tech companies, startups, and any brand that relies on mass appeal. Emails are effective at selling everything from tech gadgets to beverages and fashion. Marketers are turning to automated communication tools like ConvertKit or MailChimp for help with this personalized form of marketing. These tools have rich features to send, track and measure responses to any types of marketing campaigns.

What Is Email Marketing Automation?

Email marketing automation is the application of technology to help send promotional emails in a smarter way. The automation of promotions to a reader’s inbox is different from basic email marketing. It allows automated sending of emails in follow up sequences and to market to targeted customers based on their actions.

If you are going to invest your time and money into email automation, it would also be a good idea to clean up your list. One of the best ways to accomplish this, would be through the use of an email validation service. This is often as easy as creating an account with a reliable service, uploading your list, and letting the service do the work for you. It’s a great way to save in list hosting costs, and removing any spammy or fraudulent emails from your list.

Marketing Automation For Ecommerce And Ecommerce Developers

Ecommerce developers can help boost a product’s conversion by building in effective integrations to allow responsive promotional messages. Building email automation in your product will improve its marketing “stickiness” over time. If you do not have a tech product, you can automate email using third-party tools. Tools like ConvertKit and others (see below), can help you automate promotional messages effectively.

Email marketing is so effective and important that Shopify considers it to be the key to ecommerce success. According to the ecommerce company, emails have a 4,300% ROI, as well as higher customer lifetime value (CLTV) than channels such as social media. Email boosts engagement and is a highly personal marketing channel. If you are not using emails and automating your marketing, you are likely holding your business back. To help accelerate your success with automating promotional emails, implement these best practices for email automation.

You can learn more about each of these best practices and more, from the email marketing infographic provided by CampaignMonitor.

Use Personalization And Contextual Emails For Best Results

To be successful with sending automated communications, be as personal as you can possibly be. Treat readers like old friends. Care more about the person than the sale, and be contextual, to give the user a logical reason for the email.

For example, if you are an ecommerce shop, you will be familiar with shopping cart abandonment. Rather than give up when a customer abandons their cart midway through a shopping checkout, you can send them reminder emails to nudge them, in a friendly way, to complete their purchase. You could send emails at intervals of say:

  • 12 hours – a friendly reminder that they wanted to purchase that shiny and cool pair of shoes on your site
  • 3 days – a reminder with a picture of the product that says “Still Want Style?”
  • 7 days – another reminder that says “Rescue a lonely (but fantastic looking) pair of shoes!”

Email automation, with the right tools, can be so effective because of the opportunity for personalization. That’s another great lesson you should apply – do not take a blanket approach.

Personalization begins with basics, things like first name and last name. Then you can move on to retargeting based on behaviors such as past product purchases. If someone has never bought from you, you can’t expect to sell them with the same sort of emails that convert your existing customers. This is where you can apply behavioral targeting as well as interest-based targeting to get better results from automated emails.

Automate Recipients List Uploading And Always Segment Your List

It is so routine to manually filter and extract emails from your database recipients according to campaign specifics. Instead, load all recipients for all upcoming campaigns with mandatory attributes (like gender, age, interests, date of the last contact, etc). You will be able to segment your list later to select specific audience for specific campaigns.

When it comes to segmentation, it is important to know the audience of your targeted message. This allows you to make separate appeals to every important segment of your list. For example, let’s say you provide dance classes. You can segment your main list into several segments, such as:

  • men 40+ years old
  • young women 18-25
  • kids 8-12

Segmenting improves your conversions because you can target your messages much more cleanly. Use separate templates for each segment, direct each one at the interests of the group, use specific slang, illustrations, and a color scheme that meshes with the group’s identity.

For kids, you could, maybe send a compelling message with funny dancing animals. For the segment with young women, appeal to the benefits of dancing classes, such as the ability to meet their prince charming. Be creative and make group-specific appeals. You will be amazed how your email promotions results can improve drastically.

Select The Right Email Marketing Automation Software

Some great email marketing automation tools are included here to give you a starting point. Every marketer’s preferences differ, but a good email marketing software tool should give you the ability to upload your list, sanitize it at certain intervals, and set up autoresponders.

  • ConvertKit – This tool gives you the ability to set up as many autoresponders as you like for just $29. ConvertKit has a great reputation in the market for being very intuitive and easy to use. Prefer this if you want a hassle-free experience.
  • ActiveCampaign – A well-reputed email sending tool with a free trial, ActiveCampaign makes data-backed email flows easy. It’s a real smart solution for the email marketer. You can get started entirely free.
  • GetResponse – This comprehensive email marketing automation tool has all the bells and whistles for $15. It includes webinars, landing pages, and more marketing features. Beginners might find its learning curve a bit steep, but it allows your marketing to scale to thousands of email list subscribers.
  • AWeber – AWeber is great at one thing: setting up autoresponder series and delivering them. If you have a well-optimized sequence of emails, this is the tool to get the deliverability you need to see results.

Strategize A Clear Email Marketing Strategy

Tools are just that, tools. To succeed with email marketing automation, you will need an email promotion strategy. This goes beyond selecting a tool, planning when you will email your recipients and what you will send them.

A starter email strategy could be to send emails once a week with the deal of the week from your website. This is non-obtrusive and gives value since it offers a unique opportunity to recipients to get a deal. However, it doesn’t do much for building the perception of your brand over time.

A second email strategy, therefore, would be to send a round-up of important industry news once every two weeks. You only send an email with big events around your industry, that your list will be grateful for. All of a sudden your emails become very important to your list and they begin seeing you as a key brand in the industry.

Give some serious thought to the email automation strategy you pick because it can make the critical difference in the results you achieve.

Shooting For The Moon With Email Automation

As you can see, email marketing automation is a highly rewarding marketing endeavor when done right. With the right tools and the right email promotions automation strategy, you can reap an ROI that is multiple times your budget and time investment. If this is your first time doing email marketing with automation, you should leap boldly in. Your brand could be in store to have its best year yet!

I am Fawad Malik, writer and blogger who loves to write articles related to Blogging and also the new trends that are ruling the world nowadays.

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How to Better Handle Blogging Obstacles

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Take a breath.

Now, take a deep breath.

This, too, shall pass.

Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.

Better handle blogging obstacles by following a few tips.

1: Take a Deep Breath

Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.

Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.

2: Feel the Fear

Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.

Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.

3: See the Opportunity

Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:

  • learn more about tech, to solve the problem
  • hire a web developer to solve the problem, outsourcing
  • ask your readers and Facebook friends how to solve the problem, humbling yourself

Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps.  Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.

4: Invest in a Resource

Do you always seem to be getting tripped up by blogging obstacles?

Buy my eBook:

10 Powerful Strategies for Knifing through Blogging Obstacles

Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.

Obstacles Are Not that Scary

Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success

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3 Tips for Bonding with Blogging Influencers

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Forget traditional influencer marketing. We want to go deeper.

Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.

What is the solution? Learn how to bond with blogging influencers.

I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.

Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.

Follow these tips to bond with influencers.

1: Buy a Resource

The best way to bond with an influencer is to get inside their heads.

Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.

When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.

2: Spend a Few Months Giving Not Asking

Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.

Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.

Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.

3: Never Rush the Process

Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.

Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.

Good things take some time. Never rush the bonding process.

Allow bonds to form organically to do influencer marketing right.

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How Do Blogging and Fitness Relate?

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I spend 3 hours daily honing my mental and physical fitness.

In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.

I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.

Blogging and Fitness

Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.

Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.

I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.

Gratitude

Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.

Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.

Get fit.

Don’t quit.

Be a successful blogger by being mentally and physically fit.

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