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Essential Tools for Content Marketers

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No it’s not cheating, trust me. These handy tools will make your life easier and your content stronger.

Ever heard of mental block? For content marketers it’s that moment when you can’t even think of a topic let alone begin writing the content. Then there’s the frustration of submitting work and noticing a typo or worse still, word repetition.  Enter the content marketer’s toolbox – a set of go-to sites and resources that will put the good stuff back into your content.

Say goodbye to troublesome typos and neglected deadlines; these handy tools have got your back.

Content calendar

You need a content calendar. Simple. Planning your content weeks or even months before you write it allows you think carefully about what is most relevant to your audience. Before you know it, you’ll have the sweet satisfaction that your content is getting read and shared by the people who are most likely to get involved with your business. Plus, you know what you’re writing and who else is writing what and when, so you can meet every deadline without endlessly smashing away at the keyboard.

HubSpot’s Blog Topic Generator

Before you start filling out your content calendar with blogs and articles, have a go on HubSpot’s Blog Topic Generator – a search engine that creates blog titles based on topics. You can put up to three words into the search and then let the generator do the hard work for you. If you type in ‘Content’ and ‘Blog’ and ‘Marketing’, for example, it comes up with the following results:

The worst advice you’ve ever heard about content

How to solve the biggest problems with blog

7 things about marketing your boss wants to know

Why we love content (and you should too)

15 blogs to follow about blog

They’re by no means perfect, but think of it more as an inspiration tool than one to give you the best converting title. It’s the tool to use when you’re wracking your brains for a title, and with five to go at, you’re bound to find one you can take as your starting point.

Asana

According to Asana, if you can use your email, you can use its app. It’s basically a ticket system where content can be assigned to team members. With your content calendar laid out in an online system everyone in the team can stay on track, and you can move tasks around so deadlines are never missed. People can comment on tasks and start conversations, and with loads of ideas in the mix, your content will flourish. The app can be used on PCs and laptops as well as tablets and phones, so it’s ideal for in the office and for home. Whether your team is in house, freelance or on the move between meetings, you are all on the same page, quite literally.

Trello

Similar to Asana, Trello helps you to organise your workflow so tasks are completed on time. It’s all about efficiency, so you can drag jobs to different lists – the checklist, the to-do list or the in-progress section. Tasks can be moved around the dashboard to show progress and when you’re working on a campaign it’s easy to see what needs to be completed first. You can create different boards for each project you’re working on so nothing gets neglected. Spend less time creating and updating spreadsheets, and more time doing what you do best – being a creative genius.

Google Calendar

You can’t go wrong with a good old Google Calendar. It’s the Filofax of the 21st century; the ultimate in organisation that once you’ve got you can’t live without. With all appointments, blog articles and tasks saved in an online calendar, you can access it anywhere and share it with your colleagues. Release your inner Monica from Friends and create a calendar for each campaign. #smugface

Hemingway

Once you’ve written your article, get Hemingway to give it a once over. Copy and paste your test into the app and it will highlight areas for improvement in five categories – complicated sentences, long sentences, complex words, adverbs and use of the passive voice. It then tells you what you need to do in order to streamline your copy and make it bolder. Before you know it, you’ll be the next Hemingway (sorry).

Grammarly

Avoid submitting typos and grammatical errors by putting your copy into Grammarly. It will tell you where you have gone wrong so you can correct it. Even the best writers make mistakes, and this site will help you get rid of them before it’s too late. It also picks up on duplicated content from over eight billion websites so you can make yours unique. Google will love you, and up and up your content will climb on the SEO ladder.

These tools are just a handful of all the apps and websites out there that are made for content marketers and bloggers. They are the ones I like the most and I know there are heaps around. Do you know of a tool that you think I would love? Leave a comment – and thanks, in advance.

UK based SEO Consultant and co-founder of Hidden Pixel with a passion for everything related to online marketing. Works with clients of all shapes and sizes, along with offering PPC consultancy services. Find him on Twitter - @mattbeswick

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How to Develop Super Human Confidence in Your Blog

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Baby steps, my Young Blogging Padawans.

New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.

I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.

Follow these tips.

1: Feel and Release Fears-Doubts Aligned with Your Blog

Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.

2: Surround Yourself with Loving Bloggers

Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.

Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.

3: Write Your Butt Off and Publish Content Like the Dickens

Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.

If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.

4: Do Energy Work

I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.

Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.

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Should You Search for New Blogging Niche Ideas?

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Why?

Ask yourself that question and you will get an answer that best suits you.

I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.

Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.

What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.

Go with What You Know

When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.

But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.

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But Is It Worth the Time?

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One of my favorite check up blogging activities involves asking if some blogging action is worth the time. Someone may ask me to do something to benefit them. Sometimes, I do it. But often, it is not worth the time I would put into the action. Why? My time is precious. All time is precious. Thinking how a specific action leverages your presence in a specific amount of time gives you clarity in making a decision.

Someone may ask me to guest post on a blog completely out of my niche. Is it worth the time? Almost always, nope. But even if I do it once I likely never do it again because I only have so much time daily to work with, and I cannot spend 1 second trying to connect with an audience who has zero interest in what I have to offer. Just my gig. I have too much to do daily, to do anything otherwise. The secret for any new blogger is to learn this time posture tip and to put it into action before your schedule gets filled with clients and speaking to customers and creating and connecting. New bloggers believe they possess all the time in the world but this ain’t true. New bloggers need be as ruthless with their time or else other people will trample all over their time.

Imagine if someone asks you to self-publish an eBook on an unknown platform because the person enjoys reading eBooks on the platform. Would it be worth the 3 hours it took to write and proofread and ship the eBook to put it on a platform for one person? Nope. Waste of time. But you would be surprised at how many new bloggers or struggling bloggers make this foolish decision, choosing to waste their time for one person with weird, exotic tastes. What WOULD be worth your time? Write the eBook, self-publish on Amazon and gain access to an audience of hundreds of millions of people. This is smart use of your time because 3 hours of work gives you access to millions of people. Do you see why I promote my Amazon eBooks all day long?

Speaking of, buy my eBook:

5 Tips for Learning How to Say “No” to Online Partnerships

because this read melds perfectly with the topic of this blog post. We need turn down or release certain online partnerships that do not resonate with our blog, brand, schedule and overall energy. I released a few of these over the years because I was not resonant with the gig. Accepting out of a sense of guilt, or, loss of opportunity-money, would have completely wasted my time. I would have needed to own that one, big time, because if you say “yes” to an opportunity you do not vibe with, you waste time every split second you engage with the business partner, or, in the business opportunity itself.

Check your value filter. What do you most value? Before you do anything with your blog, ensure this activity aligns with your values. I value writing to help people, I value promoting my eBooks and I value promoting my course, too. Which is why you see me guest posting here and on a gazillion other blogs while publishing 5 or more posts to Blogging From Paradise these days. I spend time on what I value to help more folks, to succeed and to have fun enjoying the ride.

Do the same before you decide to engage in any blogging activity.

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