Roundups are common – it’s been happening for a long time now.
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However, running one isn’t that simple.
It requires the right ingredients – Good Topic Selection, Outreach, Presentation and Sharing.
But that is just the basics. What makes a roundup success isn’t an easy to cook recipe. It will need a lot of dedicated effort, several weeks of emails and follow-ups – too much editing and coding and finally a lot of sharing.
Here’s a small guide on how we run roundups and receive several thousand social shares – once it goes live.
1) Topic Selection:
Roundups end up getting several thousand social shares on an average but much of that depends on the topic that you have selected. Spend enough time to thoroughly research titles that generates a lot of attention. This title must be related to the site where you are going to post the roundup – else there will be little benefit of it.
Think of what your target audience wants to hear, for example for a finance blog – “43 Millionaires Share their Tips on How to grow your Money Quickly” – In short, relevant, catchy and actionable.
Do note that you have to find enough willing influencers on the niche to justify the roundup.
2) Email out Reach
Once the topic is decided, start the outreach process. Look for list of sites related to your niche and send them an email.
Use Google and search for terms related to your roundup, see what sites comes up. Look up their email ids and contact details and send them a basic pitch email.
This is the first pitch and it should be small and catchy. People hardly have enough time to read more than a few words – no point sending them huge paragraphs. Simply email them a small line about yourself, tell them that you are hosting a roundup where you need their participation. Let them know that your past roundups have received several thousand social shares and that should be enough for the first pitch.
When they reply back send them all the details. Keep the email small and mention everything in points – for example, where the post will be published, names of a few huge influencers who will participate, the question and the deadline.
3) Social Media Outreach
Outreach shouldn’t be limited to emails only. There are facebook groups, LinkedIn groups etc. which are very active and have good discussions. Use those places, post a small update and ask people to participate in an upcoming roundup. You will receive several replies from these groups and these are excellent places for promoting the roundup too.
These are the same people who will share your roundup once it goes live and these groups will send you so many social shares too.
To learn more about what’s working for other big name sites and branding that have completed their own roundups, and have seen massive results with social sharing, check out these 21 examples.
4) Using Lists
If you are someone like us who likes to carry out these roundups regularly then it is best that you use an email service like Mailerlite, Aweber, MailChimp etc. and start making a list of people who likes to participate in roundups.
Send an email and ask for participation when you are carrying out the roundup.
Every time someone sends you their roundup entry, make sure to ask them to sign up for the roundup list – that way they won’t ever miss out on the next roundup you will be doing.
5) Direct Submission
People like to participate in places where they find entries from other familiar people. If they see a word document with some entries from people they know, they would want to add their own entry as well.
For this you can use the G Suite or use Guest Crew status updates like we do. This way, when you add a status update people will both participate and tweet it out as well – which results in more participation.
How you present your roundup is totally up to you. Here are a few quick tips to format a roundup for success.
At the top of the roundup before you get into the expert answers – make a small list of clickable names, that way people can quickly reach the expert that they want to read. This hashtag navigation is very important.
Once you start formatting the roundup make sure to include a small image of the expert and next to the image – post a tweetable answer. Post the longer answer below it, that way it becomes more readable.
Do note that many people prefers small roundups where less than 15 people participate like this one published at MYUKMailBox – just make sure to keep the formatting in the same style.
People like to share content and making catchy tweetables make the process simpler. When you pitch your question to an expert, always ask for a smaller answer which will be added to the tweetable. Most people will send their small answer but some won’t. This is where you need to edit out a small sentence from the longer answer and make a tweetable out of it.
While making the tweetable, include your own username – so that when someone tweets it out, you will get a notification too.
Canva is the best option here – or you can use a graphic tool if you are blessed with more talent.
Try to make a graphic for every entry you have received. Simply include the image of the expert, their tweetable answer as a quote in the image and mention some details of the site where the roundup is published and the name and website of the expert on the graphic.
Place the graphic below the tweetable and chances are that most people will use the graphic for sharing the answers.
While Canva is great for creating visuals, it’s also easy to create animated white board and explainer videos as well. A perfect tool for this is mysimpleshow.
Through their drag and drop video creation tool, it’s quite easy to take the information provided by your experts, add in a photo of the expert, and then have an animation video created with all of the information already presented in your roundup. The great thing about this is that it can greatly improve the overall branding and reach of your content, while also making it easier for the experts to share with their social audiences as well.
If putting in the time and effort to create your own video isn’t something you are interested in, you can also refer to their full service site at simpleshow. Through this premium service, their brand can create completely customized and professional videos to match the look and feel you are going after.
This is the ideal solution for bigger brands that want exposure from their expert roundups. The build it your own solution at mysimpleshow is also ideal for freelancers that might be doing all of the expert roundup outreach and work, then looking to upsell a premium package even further.
8) Sharing it out
At this point the entire roundup is ready. This is where you need to start sharing the roundup.
While sharing, make sure to carefully tag the experts on every social site where you will share the roundup. You will receive many social shares if you tag carefully. Don’t limit the sharing to only social profiles, share it on the groups that are related to the roundup, share it further on forums where it is relevant. Ask your friends to share it further.
When it comes to running a successful expert roundup and promotion campaign, there are many tools to use to your advantage. Outside of the traditional WordPress plugins and social sharing methods we are all accustomed to, you can also look for other working methods — such as outreach tools, Facebook Groups, email finder tools, and also automation follow-up tools.
9) Outreach and Letting them know
Finally, send the experts who have participated – an email with all the details of where the post is published and a few quick links where they can share the roundup further.
Don’t be pushy while asking for shares – simply give them the links to make the sharing process easier.
10) Keep sharing further
This is your roundup and you should be the one to keep the sharing going – everyday after the roundup is published and socialized.
Do note that most people are busy and they can only share when they have enough time on their hands. This is where you need to fit in. Use the tweetables you have created and start tweeting it out – at least 10 tweets a day. This will take several days to complete and your roundup will keep getting social shares in the coming weeks.
Roundups are so far our best marketing method, it does takes time – most roundups take a full month of time to get it ready and published but they are always worth their time and effort.
#1 YouTube Banner Template: How to Create a Custom Banner for Free
The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.
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But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.
We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.
What is a YouTube Banner?
When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.
Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.
If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.
What are the Banner Specifications?
When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.
According to Google, your banner should meet the following specifications:
- Recommended: 2560 x 1440 px
- Minimum for upload: 2048 x 1152 px
- Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
- Maximum width: 2560 x 423 px
- File size: 4MB or smaller
What Should I Include in My Banner?
Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.
Here are the Best YouTube Banner Templates
There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.
Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.
Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.
Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.
It’s Easy and Vital To Get A Quality YouTube Banner
We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.
Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!
The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.
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Instagram Checkout and the Move Toward Frictionless eCommerce
The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform.
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Nowadays, social shopping is capable of enabling people to reduce the number of steps to checkout by allowing them to buy without exiting social media. Instagram Checkout is the latest feature geared toward making it easier to complete deals. Here’s more on this announcement and its potential impact on the ecommerce industry as a whole.
First, What Is Frictionless Ecommerce?
When you hear the word friction, you probably think of resistance. This force can be useful, like using sandpaper to smooth down rough wood. Or this force can be a hindrance, like trying to slide a piece of heavy furniture across the floor. In ecommerce, friction is undesirable because it means shoppers are meeting resistance when they try to proceed through the sales funnel.
Frictionless ecommerce is something sellers are seeking out because it allows them to “integrate buying opportunities as simply and seamlessly as possible into consumers’ everyday activities and natural environments,” according to BLM Technologies.
One of these natural environments is social media, an activity in which many users are spending a larger chunk of each day. It only makes sense to try to sell to people there, rather than requiring them to visit a separate website each time they want to browse or buy.
The ethos behind frictionless ecommerce tells us reducing the number of steps it takes to buy products online will motivate more people to stick around for as long as it takes to convert. Less hassle translates into more sales and a better customer experience.
Of course, it’s still vitally important to set up a responsive, fully featured online store complete with secure checkout. After all, some people won’t use social shopping. Today, leading platforms like Shopify offer free ecommerce website builders to help retailers run their stores. Branching out into frictionless ecommerce in the form of social shopping will help merchants capture even more sales by offering shoppers flexible options.
Building a Trusted Brand and Following Will Still Apply
As you can imagine, with more than a billion active users on the Instagram platform, it’s going to get quite competitive when it comes to ecommerce advertising. With that being said, this is where traditional authentic and organic followers and engagement will come into play.
We recently talked about the power and effectiveness of using a tool like Kicksta to automate the audience targeting and engagement process. For ecommerce and online stores, this is one of the best ways to put your Instagram marketing efforts on auto-pilot, which also reaching new audiences daily.
This also leads to better paid advertising and remarketing options as well. Once a user starts following your account, you have a clear indication that they are interested in what you have to offer.
Set up a new Instagram ad campaign that targets your existing followers, then compare the results with your outside targeting and default ad campaigns. We are sure the existing follower audience set will perform much better. You can visit their website here and watch the short video on their homepage to see how the process works.
The Rise of Instagram Checkout in Ecommerce
Instagram is a highly visual platform, allowing brands to connect with users through engaging images, videos and captions. If you’re an Instagram user, chances are you know the feeling of seeing something you like and wanting to know more about it — or perhaps even conducting an impulse purchase it on the spot.
Instagram Checkout aims to tap into the marketing prowess of this app by “allowing users to complete product purchases without having to leave the app.” It’s all of the convenience of online window shopping without even having to go into the store, except people can still get their hands on the product. Plus, after Instagram users enter their payment data once, the app saves it for future purchases. Thus, the purchasing journey remains inside a single app — making it more convenient and tempting for mobile shoppers who follow their favorite brands online.
At the moment, Instagram Checkout is a feature in beta testing available to about 20 top brands. An advanced version will be available to more merchants down the line, which means we all need to prepare for the wider acceptance of social shopping. Once this becomes the standard, online users will crave ultra-convenient experiences.
Instagram Checkout is an exciting new development on the horizon for ecommerce brands, and stores must embrace the move toward frictionless ecommerce to stay competitive.
7 Instagram Features Every Business Needs to Use for Marketing
Instagram is a fun platform for sharing pictures and video. However, as far as it pertains to businesses, it’s a lot more than that. For businesses, Instagram is a marketing device and quite an effective one at that.
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Are you interested in using Instagram to market your business? Then read on. We’re going to teach you about 7 Instagram features which will enhance your business marketing campaigns.
Taking Advantage of Instagram Features When Marketing
A great many of Instagram’s features lend themselves to marketing. The best of these features include the following.
Instagram Stories work in the same way as Snapchat Stories, allowing you to post photos and videos for 24 hours before they disappear. Popular among all types of Instagrammers, they are frequently viewed and are great for attracting new followers.
Businesses have two options when it comes to using Instagram Story video: 1. They can post stories on their own Instagram pages, or 2. They can use Instagram Stories Ads. While the first option will provide some exposure for your business, the second option will provide more.
Why? Because it involves placing ads for your business in between the stories of Instagrammers that you don’t even know. As a result, you’ll be reaching customers who are entirely unfamiliar with your brand.
While Stories Ads cost money to post, they often end up bringing in more money than they cost. In other words, they’re usually worth a try.
2. Push Notifications
Another terrific feature for marketing on Instagram is the push notification. These are notifications which automatically send to specific followers upon the publishing of new posts. They work to keep top followers invested in your page.
Note, however, that getting followers to accept push notifications can be challenging. Unless your content is undeniably great, you’re going to have to be a little aggressive in getting followers to accept push notifications for your page.
One of the keys to doing this is to utilize calls to action. Simply telling visitors to enable push notifications for your page can be quite effective.
The other key is to post great content on a consistent basis while keeping non-value content to a minimum. The more valuable the content you post, the more valuable your page becomes, and the more your followers will want to frequent it. This leads to the enabling of push notifications which, in turn, leads to the conversion of more sales.
If you run a brick-and-mortar business, geotagging is a hugely valuable Instagram feature to utilize. By geotagging the photos you post, you make your business more visible on geographical searches. This is a great way to attract Instagram users who live in the geographical proximity of your business.
Note, however, that you must always be cognizant of whether you have geotagging turned on. If you’re not careful, you could accidentally geotag a photo or video that you wished to leave geographically anonymous.
4. Live Video
One of the best ways to build credibility and authenticity with your Instagram followers is by utilizing live video. Live video occurs in real-time, allowing you to communicate directly with your followers through page comments and voice.
Afraid that you might say something embarrassing? It won’t last for long. Instagram live videos disappear as soon as they’re done being broadcasted, ensuring that your faux pas isn’t picked apart by the masses.
You can use Live Video to discuss project updates, to show off new products, to showcase charitable efforts, and more. It’s all about making yourself and your business more familiar to your followers.
5. Photo Filters
A big part of marketing is building a brand. The goal is to evoke a feeling which is representative of your business. In evoking this feeling, you make your business instantly identifiable among the masses. Photo filters are also great for social profile branding. Take a look at these top brands that are doing social media profile branding correctly, then also consider how you can implement these same visuals into your own branding efforts.
There are a number of ways to do this on Instagram, but one of the most effective ways is through the use of photo filters. Using the same photo filters on all of your posts will provide your Instagram page with an overarching theme. This theme will become part of your brand and will help followers to identify your business.
Our advice is to experiment with different filters until you’ve found something you like. Then, once it’s established, you can hit your followers over the head with it.
When it comes to using Instagram for marketing purposes, it’s impossible to overstate the importance of hashtags. Hashtags are not only vital in building a brand, but in attracting non-followers as well.
Dropping trending hashtags into your posts is a great way to bring your Instagram page into the loop. Not only does it show that you’re part of the culture, but that your page might be worth visiting.
There are also many other famous hashtags too like;
In short, hashtags increase exposure for your business. The more exposure your business gets, the more sales it will convert.
7. Emoji Polls
One last Instagram feature you should consider using is Emoji Polls. These allow you to ask questions and receive direct feedback from your many followers, increasing familiarity among potential customers and allowing potential customers to feel as though their thoughts have an impact on the operation of your business.
One way to use Emoji Polls as a business is to ask followers how they feel about a specific product. However, you don’t need to strictly talk about your business. Inquiries about current events could get followers involved as well.
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There is no shortage of Instagram features, each of which can help businesses to market their products, services, and brand. While the features reviewed above are the most effective for marketing purposes, they comprise only a handful of what you have available to you.
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