Creating a Facebook page is one thing; growing it is another, and monetizing is yet another. All of them require different kinds of knowledge and skills.
If you have already grown your Facebook page to a sizable number but still have not monetized it because you need to learn how to do that, don’t worry.
This guide will explain everything about Facebook monetization so you can earn what you deserve from your page.
Frequently Asked Questions
Can I Monetize My Facebook Posts?
Yes, there are a couple of ways to monetize Facebook posts.
You can do posts promoting an affiliate product, charge others on a per-post basis for promoting their products or businesses, and so on.
Does Facebook Pay Per Likes?
No. Facebook doesn’t pay anyone on a per-like basis, or any other basis for that matter.
As you’ll see in this post, other methods exist for making money on social media platforms, including Facebook.
Does Facebook Pay More Than YouTube?
It depends on the niche. People can earn more on Facebook for some niches, while others are better monetized through YouTube.
How Many Followers Do I Need to Monetize My Facebook Page?
You should monetize your Facebook page only after gaining 1,000 followers.
That is because only after reaching that milestone you’ll be paid anything meaningful for your posts and monetization efforts.
Some methods mentioned here even require at least 10,000 followers to get started.
What You’ll Need for Facebook Monetization
You don’t need anything specific for some of the methods explained below, but some others may require the following:
- Affiliate program membership: To monetize your Facebook page using the affiliate method, you must join an affiliate program.
- Ten thousand followers: Some methods explained below require your Facebook page to have over 10,000 followers.
How to Do Facebook Monetization: Step-by-Step Instructions
There are a total of five different ways to monetize your Facebook page. Let’s take a look at each of them:
1. Branded Content
Source: Facebook
Collaborating with brands is one of the first and easiest ways to monetize a Facebook page.
There’s no shortage of brands that want to work with influencers and other social media content creators to promote their products through sponsored posts.
They can pay you per post to tag their brand or product in your post, depending on the number of fans or followers on your page.
This method is one of the easiest and simplest ways to earn from your Facebook presence. However, your earnings through this route largely depend on the level of engagement you can drive through your Facebook presence.
If enough people don’t see your branded post, the next time that brand may not want to work with you and hire someone else.
2. Affiliate Product Promotion
This method is similar to Sponsored posts but with a twist. Instead of getting paid on a per-post basis, you get paid on a per-sale basis.
You sign up for some affiliate programs related to your niche or industry, and then you insert the affiliate product links in your posts as you publish more content on your page.
Depending on the affiliate program’s terms, you get paid a fixed commission whenever someone buys the product through your link.
This method allows you to earn more than the Branded Content if you choose your affiliate programs and niches correctly.
But it requires you to ensure that your audience is also turning into customers of the product you are promoting. Otherwise, you don’t get a dime!
3. Selling Products
If you have an e-commerce business, you can also monetize your Facebook page by selling your products through your Facebook page.
You can create your brand’s store on the Facebook page, where people can browse your entire product catalog and purchase the products they want.
You can also include your products directly in your post so people can buy them from the post itself, turning Facebook into one of the best money-making apps for yourself.
The key advantage of this approach is that you can keep all the profits from driving sales.
This is unlike the affiliate method, in which you get a commission from the sales amount, or sponsored post method, in which you don’t even come to know how many sales you drove for someone.
4. In-stream Ads During Live Videos
Source: Facebook
Vlogging is a money-maker, and Live videos add the vlogging functionality to Facebook. But the best part is that in addition to this functionality, Facebook also provides a way to monetize these videos easily through in-streaming ads.
This monetization method requires you to have at least 10,000 followers on your page. If you have that many followers, you can include in-stream ads in your Live and on-demand videos to earn from them.
The ads can appear before, during, and after your video.
There are also static image ads that show consistently during the video at the bottom and do not cause any disruption to the viewing experience. While this may sound good, you must get your page approved for the In-Stream ads.
And even before approval, there are many rules in the eligibility criteria of this monetization method, which include:
- Having 10,000 followers
- Six hundred thousand video-watching minutes in the last 60 days
- Five videos on the page
- Living in a country where the feature is available (yes, it’s not available worldwide).
If you tick all the checkboxes for these requirements, you can apply for in-stream ads. Once approved, you can start including those ads from the Creator Studio tools of Facebook.
Payouts are initiated to your preferred bank account by Facebook once you’ve accumulated more than $100 in ad income.
5. Paid Subscription
Facebook also allows you to generate income by offering paid subscriptions to your audience.
These subscriptions can be monthly recurring memberships that people can purchase if they love your work.
Like in-stream ads, this option also requires you to pass an eligibility criterion that includes the following parameters:
- Ten thousand followers
- Five hundred thousand post engagements or 180,000 watch minutes in the last 60 days.
- Living in a country where Facebook has enabled this feature (yes, like in-stream ads, this feature is also available only in a few countries).
If you’re eligible according to these criteria, you can apply for the Subscription feature on your page.
Once enabled, you can set up various membership levels for your page and include a “Support Now” button in your account and posts.
Similar Tutorials to Check Out
- How To Make Money On TikTok: Besides Facebook, TikTok is another important social media platform for anyone looking to make money through social media. This tutorial explains how you can earn from it.
- How To Make Money On Pinterest: Besides Instagram, another image-focused social media platform is Pinterest. This tutorial explains how to make money through Pinterest.
- How to Make Money on Medium: Medium is a platform people use to publish high-quality articles and other long-form content related to various niches. This article explains how you can make money using Medium.
Wrapping Up
So these are the five different ways to do Facebook monetization and earn money from your posts.
If you still have any queries regarding these methods, you can check out the Facebook Content Monetization page that explains all these methods in greater detail.
Share your thoughts about these methods in the comments, and share this guide on your social media accounts. It will help other entrepreneurs in your network learn how to monetize their Facebook pages.