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Facebook Predictions 2014: What We Want to See and Hear from Our Favorite Social Network

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Analyze and Enhance Your Facebook Experience with Wisdom

With the fireworks dying down and people recovering from their new year drunken stupor, it’s time to think about how social media will affect us all in 2014. Facebook has reached quite a bit of milestones in 2013 so it’ll be interesting to watch out for more of their notable announcements.

Check out some Facebook trends that we predict may happen this year:

1. Better performance and responsive design for Facebook mobile app

Do You Love Facebook Contests?

With everything mobile going mainstream these days, Facebook is not about to lose out to other social media network by sacrificing their mobile market share. Some known issues such as slow-loading pages, regular crashes and inability to access timelines at times are highly annoying, prompting users to access Facebook using mobile browsers instead of its the mobile app.

2. Blogging will continue to rule – Facebook may possibly capitalize on this

Blogging

There are rumors saying blogging will die a slow death in 2014. Well, believe them not. Blogging WILL continue to rule, mark my words. And what’s more, who’s to discount the fact that there may be a new blogging platform built into Facebook itself (maybe even replacing the Note feature)? The social networking giant could provide a breath of fresh air to blogging and likewise, it would be very profitable for Team Zuckerberg as users find new reasons to log into their Facebook accounts daily.

3. Facebook cracks down on spam

Spammy content and fake likes will not get you anywhere in 2014 – the Facebook team is continuing their efforts to banish these negative elements to ensure a viable social network that creates value for all (genuine) users.

For those who are frustrated over having to pay to get their posts seen, here are some strategies:

  • Create authentic, awesome content your mother would be proud of. And that means creating and sharing something that other users would find value in.

  • Embed Facebook posts. Conversations are not only conducted on Facebook but it’s possible to have one on other sites and blogs if you embed your best posts.

  • Encourage your fans to receive notifications. Ever wondered why so few of your posts get seen even though you have thousands of fans? Post an update on your Wall asking if your fans would be so kind as to hover their cursor over your Page’s ‘Like’ button, and then click on receive notifications. This simple act can instantly get you more eyeballs for your content (just make sure they’re good!)

  • Curate the best content you can find. Seen or heard about articles, videos or photos that impress you? Why not curate them, insert your own take or annotations and see your fanbase grow?

Facebook Likes Viral Content

4. Pictures will go BIGGER on Facebook this year

Everyone knows Facebook bought Instagram right? But not everyone knows about its integration. Did you know that you can share BIGGER Instagram photos on Facebook? Once you do, you’ll get a dedicated “Instagram Photos” album to collate all your uploaded Instagram shots.

With image-centric sites like Instagram and Pinterest ruling the Internet in 2013, this trend will possibly continue with Facebook revamping both mobile and desktop app to feature a more image-rich layout. Larger thumbnails, anyone?

5. Videos will make a big splash on Facebook

And not just any videos too – the ability to post short videos from Instagram onto Facebook pages will lead more marketers and businesses to capitalize on this. The fact that Instagram became the fastest-growing network (150 million users uploading 40 million pictures per day – imagine that!) in 2013 is proof that Instagram will only get bigger, and Facebook is about to capitalize on this.

We may not have seen a lot of these videos but 2014 will be a year where everyone will try their hand at taking short videos via Instagram and uploading them on Facebook. Here’s how:

  • Shoot a short product demo video. This lessens questions on the hows, whys and whats, thus saving the company and the user’s time.

  • Create lookbooks. A twirl of your model wearing your newest creations or a DIY video on how to wear your brand’s latest makeup range is video-worthy, yes?

  • Contest opportunities galore! You can create a contest and invite users to send in their own unique video submissions. Some people would win and everyone will have fun!

  • We may even see more repair viral videos from non-business users – viral animal videos, anyone?

6. Facebook will continue to acquire, acquire, acquire

Failure to buy Snapchat over from its stubborn founder for $3 billion has its implications. Besides feeling scorned, it admitted last year that it is gradually losing teenage users, so Facebook is looking to make amends in 2014 and possibly acquire another startup that would appeal to the young user market.

This post was written by Adam Prattler – aka the Lord of Loathing – is somewhat of a Renaissance man transported through time to the Information Age. He is currently focused on launching his new business. While tech focused, his interests go beyond the Internet. Part artist and designer, part programmer and coder and part writer and wordsmith. 

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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#1 YouTube Banner Template: How to Create a Custom Banner for Free

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The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.

But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.

We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.

What is a YouTube Banner?

When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.

Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.

If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.

What are the Banner Specifications?

When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.

According to Google, your banner should meet the following specifications:

  • Recommended: 2560 x 1440 px
  • Minimum for upload: 2048 x 1152 px
  • Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
  • Maximum width: 2560 x 423 px
  • File size: 4MB or smaller

What Should I Include in My Banner?

Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.

Here are the Best YouTube Banner Templates

There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.

Google

Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.

Adobe

Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.

Canva

Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.

It’s Easy and Vital To Get A Quality YouTube Banner

We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.

Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!

The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.

I make over six figures every month and so can you. Sign up below to get instant access to my exact blogging strategy!

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Instagram Checkout and the Move Toward Frictionless eCommerce

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The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform.

Nowadays, social shopping is capable of enabling people to reduce the number of steps to checkout by allowing them to buy without exiting social media. Instagram Checkout is the latest feature geared toward making it easier to complete deals. Here’s more on this announcement and its potential impact on the ecommerce industry as a whole.

First, What Is Frictionless Ecommerce?

When you hear the word friction, you probably think of resistance. This force can be useful, like using sandpaper to smooth down rough wood. Or this force can be a hindrance, like trying to slide a piece of heavy furniture across the floor. In ecommerce, friction is undesirable because it means shoppers are meeting resistance when they try to proceed through the sales funnel.

Frictionless ecommerce is something sellers are seeking out because it allows them to “integrate buying opportunities as simply and seamlessly as possible into consumers’ everyday activities and natural environments,” according to BLM Technologies.

One of these natural environments is social media, an activity in which many users are spending a larger chunk of each day. It only makes sense to try to sell to people there, rather than requiring them to visit a separate website each time they want to browse or buy.

The ethos behind frictionless ecommerce tells us reducing the number of steps it takes to buy products online will motivate more people to stick around for as long as it takes to convert. Less hassle translates into more sales and a better customer experience.

Of course, it’s still vitally important to set up a responsive, fully featured online store complete with secure checkout. After all, some people won’t use social shopping. Today, leading platforms like Shopify offer free ecommerce website builders to help retailers run their stores. Branching out into frictionless ecommerce in the form of social shopping will help merchants capture even more sales by offering shoppers flexible options.

Building a Trusted Brand and Following Will Still Apply

As you can imagine, with more than a billion active users on the Instagram platform, it’s going to get quite competitive when it comes to ecommerce advertising. With that being said, this is where traditional authentic and organic followers and engagement will come into play.

We recently talked about the power and effectiveness of using a tool like Kicksta to automate the audience targeting and engagement process. For ecommerce and online stores, this is one of the best ways to put your Instagram marketing efforts on auto-pilot, which also reaching new audiences daily.

This also leads to better paid advertising and remarketing options as well. Once a user starts following your account, you have a clear indication that they are interested in what you have to offer.

Set up a new Instagram ad campaign that targets your existing followers, then compare the results with your outside targeting and default ad campaigns. We are sure the existing follower audience set will perform much better. You can visit their website here and watch the short video on their homepage to see how the process works.

The Rise of Instagram Checkout in Ecommerce

Instagram is a highly visual platform, allowing brands to connect with users through engaging images, videos and captions. If you’re an Instagram user, chances are you know the feeling of seeing something you like and wanting to know more about it — or perhaps even conducting an impulse purchase it on the spot.

Instagram Checkout aims to tap into the marketing prowess of this app by “allowing users to complete product purchases without having to leave the app.” It’s all of the convenience of online window shopping without even having to go into the store, except people can still get their hands on the product. Plus, after Instagram users enter their payment data once, the app saves it for future purchases. Thus, the purchasing journey remains inside a single app — making it more convenient and tempting for mobile shoppers who follow their favorite brands online.

At the moment, Instagram Checkout is a feature in beta testing available to about 20 top brands. An advanced version will be available to more merchants down the line, which means we all need to prepare for the wider acceptance of social shopping. Once this becomes the standard, online users will crave ultra-convenient experiences.

Instagram Checkout is an exciting new development on the horizon for ecommerce brands, and stores must embrace the move toward frictionless ecommerce to stay competitive.

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7 Instagram Features Every Business Needs to Use for Marketing

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Instagram is a fun platform for sharing pictures and video. However, as far as it pertains to businesses, it’s a lot more than that. For businesses, Instagram is a marketing device and quite an effective one at that.

Are you interested in using Instagram to market your business? Then read on. We’re going to teach you about 7 Instagram features which will enhance your business marketing campaigns.

Taking Advantage of Instagram Features When Marketing

A great many of Instagram’s features lend themselves to marketing. The best of these features include the following.

1. Stories

Instagram Stories work in the same way as Snapchat Stories, allowing you to post photos and videos for 24 hours before they disappear. Popular among all types of Instagrammers, they are frequently viewed and are great for attracting new followers.

Businesses have two options when it comes to using Instagram Story video: 1. They can post stories on their own Instagram pages, or 2. They can use Instagram Stories Ads. While the first option will provide some exposure for your business, the second option will provide more.

Why? Because it involves placing ads for your business in between the stories of Instagrammers that you don’t even know. As a result, you’ll be reaching customers who are entirely unfamiliar with your brand.

While Stories Ads cost money to post, they often end up bringing in more money than they cost. In other words, they’re usually worth a try.

2. Push Notifications

Another terrific feature for marketing on Instagram is the push notification. These are notifications which automatically send to specific followers upon the publishing of new posts. They work to keep top followers invested in your page.

Note, however, that getting followers to accept push notifications can be challenging. Unless your content is undeniably great, you’re going to have to be a little aggressive in getting followers to accept push notifications for your page.

One of the keys to doing this is to utilize calls to action. Simply telling visitors to enable push notifications for your page can be quite effective.

The other key is to post great content on a consistent basis while keeping non-value content to a minimum. The more valuable the content you post, the more valuable your page becomes, and the more your followers will want to frequent it. This leads to the enabling of push notifications which, in turn, leads to the conversion of more sales.

3. Geotagging

If you run a brick-and-mortar business, geotagging is a hugely valuable Instagram feature to utilize. By geotagging the photos you post, you make your business more visible on geographical searches. This is a great way to attract Instagram users who live in the geographical proximity of your business.

Note, however, that you must always be cognizant of whether you have geotagging turned on. If you’re not careful, you could accidentally geotag a photo or video that you wished to leave geographically anonymous.

4. Live Video

One of the best ways to build credibility and authenticity with your Instagram followers is by utilizing live video. Live video occurs in real-time, allowing you to communicate directly with your followers through page comments and voice.

Afraid that you might say something embarrassing? It won’t last for long. Instagram live videos disappear as soon as they’re done being broadcasted, ensuring that your faux pas isn’t picked apart by the masses.

You can use Live Video to discuss project updates, to show off new products, to showcase charitable efforts, and more. It’s all about making yourself and your business more familiar to your followers.

5. Photo Filters

A big part of marketing is building a brand. The goal is to evoke a feeling which is representative of your business. In evoking this feeling, you make your business instantly identifiable among the masses. Photo filters are also great for social profile branding. Take a look at these top brands that are doing social media profile branding correctly, then also consider how you can implement these same visuals into your own branding efforts.

There are a number of ways to do this on Instagram, but one of the most effective ways is through the use of photo filters. Using the same photo filters on all of your posts will provide your Instagram page with an overarching theme. This theme will become part of your brand and will help followers to identify your business.

Our advice is to experiment with different filters until you’ve found something you like. Then, once it’s established, you can hit your followers over the head with it.

6. Hashtags

When it comes to using Instagram for marketing purposes, it’s impossible to overstate the importance of hashtags. Hashtags are not only vital in building a brand, but in attracting non-followers as well.

Dropping trending hashtags into your posts is a great way to bring your Instagram page into the loop. Not only does it show that you’re part of the culture, but that your page might be worth visiting.

There are also many other famous hashtags too like;

  • #love
  • #instagood
  • #me
  • #cute
  • #tbt
  • #photooftheday
  • #instamood
  • #iphonesia
  • #motivation
  • #repost
  • #igers
  • #instadaily

In short, hashtags increase exposure for your business. The more exposure your business gets, the more sales it will convert.

7. Emoji Polls

One last Instagram feature you should consider using is Emoji Polls. These allow you to ask questions and receive direct feedback from your many followers, increasing familiarity among potential customers and allowing potential customers to feel as though their thoughts have an impact on the operation of your business.

One way to use Emoji Polls as a business is to ask followers how they feel about a specific product. However, you don’t need to strictly talk about your business. Inquiries about current events could get followers involved as well.

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Find More Marketing Tips

There is no shortage of Instagram features, each of which can help businesses to market their products, services, and brand. While the features reviewed above are the most effective for marketing purposes, they comprise only a handful of what you have available to you.

Looking for more marketing tips? Blogging Tips has you covered. We provide information on everything from content marketing to social media marketing and more.

Browse our collection of articles now!

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