Financial blogs can be extremely lucrative. A cursory website valuation of Bankrate.com shows that the site is worth an estimated $64.7 million. Even smaller financial blogs, such as Get Rich Slowly and Money Crashers are worth seven figures.
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If you have a background in finance, you could make a bundle managing your own personal finance blog. The downside is that this niche is obviously very competitive, especially if you are going into a high-paying vertical such as cryptocurrency and Forex.
This shouldn’t discourage you from trying to create the next Bankrate blog. Just recognize that you are going to need to really step up your game. The finance niche is becoming more competitive than ever. At the same time, Google is rolling out new algorithm changes almost monthly, so you will need to work harder than ever to keep your blog on the front page of the SERPs.
Here are five things that could make a huge difference in your financial blog.
Stock Ticker Symbols and Charts
Take a look at some of the smaller financial news blogs. You will notice that over 90% of them have purely static content. The authors typically publish an article and never touch it again. What is worse Is that many of them don’t have very appealing visuals.
Adding stock ticker symbols and charts is a good way to boost engagement. You can find a number of widgets that will automatically update with the most recent stock prices.
These visuals will make your financial blog much more engaging. They will lower your bounce rate and keep users on your site longer, which should improve your search engine rankings. You can see an example of this in action through the compass share price ticker below. Many financial websites and blogs will also offer the ability to grab one of their stock ticker widgets, which can be customized to display any of your preferred quotes.
Resource Videos for Training Purposes
I can’t begin to emphasize the importance of video marketing in 2018. It is even more important for financial blogs than most other niches.
Below you will see a few examples from Free Online Trading Education, where they not only provide users with the guidance and information they need to learn how to trade online, they also have useful and daily videos provided through their YouTube channels as well. Such stock videos and references will likely also include any movements and activity in the cryptocurrency space, especially with Bitcoin and others. These financial currencies can also be traded through coinbase and other trading sites.
Here are some reasons that resource videos are so useful.
Publishing videos is a good way to establish rapport and build trust with your visitors. This warms up leads and makes them easier to convert. This is important in the financial niche, because you are usually selling more expensive services that require greater levels of trust than bloggers in other niches.
Search engine rankings
Video plays a very important role in search engine rankings these days. There are a couple of reasons for this. Highly engaging videos are great for linkbait. If you have valuable insights and a charismatic brand ambassador, other blogs and even reputable new sites won’t hesitate to link to your videos as resources.
Video is also great for improving onsite engagement statistics and showing Google that you have rich content on your site. Over 51% of global marketers rate video as the medium with the highest ROI.
Testimonials from Previous Clients
If you are selling a product, adding testimonials from satisfied clients is a great way to improve your business. In fact, studies have shown that they are the most effective form of content. A report by Spectoos shows that they have an 89% effectiveness rating. Another study by Big Commerce shows that using customer testimonials can increase revenue by 62%.
In reference to stock recommendations or just providing a paid service for financial information, user testimonials can go a long way. Testimonials and reviews can be shown in a number of ways, such as with profile pictures, in video, or even in basic text like the ones shown below from TopStockPicks.com.
You don’t necessarily need to sell a product to get testimonials either. Even if you only use a blog that is purely monetized with advertising revenue or affiliate links, you can ask appreciative readers to share testimonials about your content. If you have a background in the field, you could also ask former colleagues to discuss your expertise.
In addition to helping convert users better, testimonials can help improve engagement. Visitors will spend time reading your testimonials, which will improve your site’s onsite engagement statistics. If your visitors are impressed by the testimonials, they will be more likely to read other content as well. This helps increase your onsite SEO profile.
Recent news throughout the World
If you want to create a really engaging financial blog, you are going to need to provide some topical content. Publishing some evergreen content can be helpful, but it is going to be tough to engage your visitors with it. The reality is that most have evergreen topics are pretty dry.
Bloomberg is a great example of a site that is covering a wide range of active topics at all times. Not only do they have a scrolling news bar at the top of their page, and day charts and pricing for different markets, they also have the trending news making headlines around the world. While it would be quite a mission to compete against a site like Bloomberg in terms of creating content for your blog, you could definitely use many of their widgets, tools, and news sources as reliable references.
Writing blog posts about current events will help your blog in a number of ways. First of all, fewer of your competitors are going to optimize their content for keywords related to specific events. You can generate a lot of traffic by targeting longtail keywords around them.
Publishing articles about new developments in the financial sector are also going to be a lot more interesting to most of your readers. They are going to spend more time pouring over your articles about these events that they would a try technical topic that you cover.
Crypto and Digital Currency Trends
I can’t begin to enumerate the ways that crypto has changed the global economy. It is influencing the financial sector more than any other.
It doesn’t matter what type of financial content you want to focus on. Cryptocurrency will have an effect on it. If you are talking about the investing side of personal finance, many people want to consider investing in crypto to improve the margins of their portfolio. If you are focusing on helping people get out of debt, they may want to understand the direction of the market decide whether it is worth putting their money in.
Not a day goes by that digital and cryptocurrencies aren’t making the headlines. Everyone wants to keep an eye on the latest coin, it’s price and where it’s headed. Through the use of widgets and tools like the ones at Coin Market Cap, anyone can easily view such information in seconds. You can also take a look at their Crypto Widgets page to start adding these same elements to your own site.
It is a good idea to have a section of your blog that Focus is purely on crypto. You can talk about a number of aspects. You can cover recent news related to the crypto industry. You can also provide detailed guides for people that want to consider investing in it.
How to Create the Best Financial or Stock Resource Possible
As you can see, there are plenty of moving parts and fancy widgets involved in creating a killer online resource for anything relating to stocks, finances, and cryptocurrencies. The most important thing for you to remember, is to provide the most detailed and accurate information possible… while also niching down as much in the process.
You will notice that each of the examples in this article are best at what they do, and many of them are extremely simple in design — yet accessed by millions of site visitors daily. Try to follow these same practices when building a blog of your own.
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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