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Five Simple and Free Strategies to Get Traffic to Your Blog

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Every blogger is looking to get more readership and traffic. Sometimes it can seem so difficult to build up your readership and to get to the point where you are getting natural growth from people sharing your articles. Here are some simple and free strategies to help you get more traffic to your blog. A side effect of these strategies will also be increased search engine rankings for your blog

1. Targeted Twitter messages

Twitter is an online social network with over 500 million active users. As Google and other major search engines are starting to factor social activity and the links shared on sites like Twitter, having a good social media presence here is a great way to attract new users. With this breadth of users, it also makes sense to harness the service as another way of connecting to potential customers.

Here is one way of doing this. Using specific keywords, you can search on twitter for people that might need your product or service, and you are to help them in any way that you can. For example, let’s say you have a blog on gardening. You can find the audience you are looking for by searching on twitter using keyword phrases related to gardening. Perhaps phrases like “starting garden”. Of course, the key here is finding the right phrases on twitter that are relevant to your topic area and that are used on twitter.

Then, you simply reach out and build relationship to these people. Remember, with social sites like Twitter, the best strategy is to build a large network of friends. The more helpful you are to people the more likely they are to want to visit your site and to help you in exchange..

Also, you don’t want to sell directly to them. Just offer advice and suggestions freely. Do not hesitate to recommend competing blogs or products. Everyone appreciates honesty and goodwill and if they see that you are genuinely offering helpful advice they will be interested in reading your blog.

You can also reach out to twitter users who have a large following in related areas and see if they are interested in some kind of joint venture. For example there might be someone with a large following of gardeners. Develop a relationship with them over Twitter and later you might end up getting access to their audience. Again don’t get straight to a business proposition, instead try to help them get what they are looking for and then later you may be able to write something for your audience for example.

2. Informational and instructional videos

With the implementation of Google’s universal search and blended results, you can make quality video contents that can get your content to rank on the first page of search engine results page. In other words it makes sense to develop not just written content but also video content for your blog.

“Blended search”, by the way, is a new approach of displaying results which has become increasingly common on major search engines. In a blended search, videos, images, maps, news, calendars and other types of results are displayed alongside the standard search results.

You should be aware that a video content designed to take advantage of blended search is one of the best methods to get a first page organic ranking on Google. According to a study, video content is 50 times more likely to get first page rankings on a of blended search results page than standard text.

To do this, create a video targeted to your intended audience, using keywords that your customers are searching for. For example, let’s say your blog is about project management. You can create a video review on The Top 10 Project Management Software Programs. You can use Google’s adwords keyword tool to know the best keywords to use (search on Google for “google adword keyword tool”)

After that, you will want to work on getting the video indexed by search engines so that it will end up on the results page whenever people query for related terms. One way is through creation of links that point towards the video on other websites. For example, you can participate on related blogs, topics or forums and put links there that point to the video (or other resources) you created. Link to the video content from these related blogs and forums. Also link to the video from your blog. Make sure that your video has branding for your blog so that readers will go to your blog after watching the video.

3. Answering questions from potential reader

Community driven Q&A sites and knowledge markets are another great tools that you can use to increase traffic to your blog. Yahoo! Answers, Answers.com, Answerbag.com, Quora and allexperts.com—these are the leading sites that receive around 62 million visits each month. If you can connect to potential customers using well crafted answers to popular, frequently asked questions in community driven sites (even forums), you will have no trouble gaining thousands of visits to your blog.

It’s important to never rush your answers for the sake of posting links to your site. Make sure your answer is informative and well researched.

4. Create a LinkedIn group

Another great tool that you can use to improve the visibility of your blog is LinkedIn. Similar to Twitter, LinkedIn is also a social networking website with over 161 million users as of February 2012. It allows users to build communities wherein members can participate and share content with each other.

When you create a LinkedIn group, it means that you can share your content to everyone in the whole community who may in turn share it, like it, bookmark it, repost it, link to it, etc. Your LinkedIn profile will also be featured to thousands of people on LinkedIn.

Of course, building a LinkedIn group from scratch is not always easy, because it will require a certain amount of time to get enough people to join the community, to build interest, before it can start to gather its own momentum.

That means you may need to hustle to get the membership up to at least 500, even if this means an “I’ll add you, you add me” approach. Even more important is making sure that that the contents you are sharing are something that your community is interested in.

5. Well structured offers of writing content for other blogs

Just like answering questions in community driven Q&A sites, posting content on highly visited blogs is a surefire approach of getting more traffic into your own blog. For one, guest blogging is a good way of exposing your brand to new audiences who have never seen or heard of your brand before. It is also useful in building early links and references back to your site.

To do this, first you need to know which blogs are likely to be read by your intended audiences. For example, Technorati is a good place to blog for time management software like Time Doctor, since it has an active software developer community, and is among the most visited blogs, with over 112.8 million entries and 250 million pieces of tagged social media.

Look for contents that you can write, and then craft an email offering 2 or 4 articles that you can contribute on these blogs. Of course, it goes without saying that you must have unique, quality content appropriate to your target audience, or it can be tough convincing other bloggers to allow you to post on their sites..

Also, try to target sites that have a relevant audience, or you will be wasting your time writing a good piece only to see it fizzle because the audience were not interested.

Don’t have the time to do ANY of these strategies? So actually I designed these strategies so that you can hire a virtual assistant for as little as $4 an hour to do this work for you. So if you’re already a successful blogger this is something you can consider. Or if you have the time to do it, then it’s also something you can work on yourself.

This post was written by Robert Rawson, who is the “Chief of Staff” for a company Staff.com that provides outsourced Staff to companies and even to bloggers that are looking for help with their business.

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My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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10 Strategies to Ensure a Strong ROI on Your Email List in 2019

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Even in today’s world of countless digital communication channels, email marketing remains one of the most effective ways to reach current and potential customers. When done correctly, building and maintaining an email list can yield a high return on investment. Do it wrong, though, and you risk alienating subscribers and wasting your time, energy and resources.

So how can you ensure that your email marketing efforts pay off? To find out, we asked members of Young Entrepreneur Council the following:

Email lists can be quite a potent tool, but they’re not always worth the investment. What step is crucial for making sure the email list you’re preparing to build will generate a strong return on investment?

Email marketing

Here’s what they advise:

1. Give Subscribers What They Want

Email software programs can be very expensive, especially when you hit 10,000 monthly subscribers. The best way to generate a decent return on investment is by giving subscribers what they want and providing value, whether it’s an exclusive promotion or a great piece of tip-driven content.

Kristin Kimberly Marquet, Creative Development Agency, LLC

2. Build a Funnel

You can get immediate ROI from an email list if you build it with a sales funnel designed to pay for the cost to acquire the email. This funnel walks people through a series of offers that are very valuable to them and allows them to purchase immediately. Then create promotional calendar to give them more value and offers, so they stay on your list and continue to give ROI. – Monica Snyder, Birdsong

3. Use Gated Content

High-quality gated content attracts the right subscribers. You want subscribers who are interested in what you sell, and publishing content valuable to that niche is an excellent way to qualify leads. It can be expensive — good content costs money to create and promote — but you’re far more likely to attract subscribers who convert than with less focused methods of building a list.

Vik Patel, Future Hosting

4. Use Triggered Emails

To boost the ROI of your email marketing, use triggered emails. Triggered emails are automatically sent to subscribers when they take a certain action. So, if a customer abandons their shopping cart you can send a triggered email right away to convince them to return to buy. Triggered emails will allow you to message subscribers at the perfect time so they’ll be more likely to take action.

Chris Christoff, MonsterInsights

5. Hire a Talented Copy Writer

An email list is only valuable if it generates sales either directly or indirectly for your business. The most effective tool for consistently generating sales via email lists is good copy writing and a deep understanding of the psychology of your subscriber base. A good copy writer will be an expert at this and help you to squeeze every dollar out of your list by keeping open rates high.

Justin Faerman, Conscious Lifestyle Magazine

6. Make It Easy to Sign Up

Have a simple to use, easy to find page where people can sign up for your list on your website. Don’t hide it or make it difficult to find; it should be rather obvious.

Andrew Schrage, Money Crashers Personal Finance

7. Segment Your List

Email marketing can generate up to $44 for every $1 spent, which is among the highest ROI you can find in marketing. It’s the one channel where you retain complete control of your brand and core message. So it’s critical that you have a healthy email list, which is organically sourced (no purchased lists!), and segmented so you can send relevant content to specific groups of subscribers.

Ismael Wrixen, FE International

8. Maintain It

Building an email list is imperative, but it can get out of hand very quickly. Many people have more than one email, which might be hard to keep track of. You want to make sure your email list is updated with the most current email of your leads and customers. Also, be sure to remove any duplicates. This can skew your estimates and reports, which can affect your conversions and business strategy.

Reuben Yonatan, GetVoIP

9. Keep It Small and Niche

We create small email list of very targeted audience, generally based upon the industry, geolocation and job title. This allows us to target them with very specific messages. These email list works out better than larger lists. We have been doing it for the last four years and we have learned that smaller lists have better ROI than larger ones.

Piyush Jain, SIMpalm

10. Build High-Quality Lead Lists

Having the best email drip campaign will not get you the results you need when the messaging does not resonate with your leads. If the lead lists are also low quality, then that will be an issue. Always build highly targeted lead lists based on your ideal customer profile and have them verified by your sales development rep or outsourced SDR team before sending your emails. Once verified, you won’t waste money.

David Henzel, TaskDrive

f you enjoyed this expert round-up article, I recommend you also take a look at our latest how to start a blog article, with advice and tips from over 82 different experts around the world.

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Traditional Marketing vs Digital Marketing: Which is Better in 2019?

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Out of all businesses, 83% claim digital marketing works for them. When it comes to traditional marketing vs digital marketing, which is better?

People think traditional marketing works better than online marketing. It’s still easier to determine your ROI (return on investment) with digital marketing.

Here’s what you should know about digital marketing vs traditional marketing:

Traditional Marketing vs Digital Marketing 101

What is traditional marketing?

Traditional marketing uses offline advertising and promotions. This includes television, billboards, telephone calls, and radio. Print ads, direct mail, promotional gifts, and brochures are also popular methods.

Digital marketing happens online. It uses images, videos, and custom content. SEO marketing makes this content easy to find on search engines.

Don’t forget about social media marketing. You control who sees your ads with digital marketing. Digital ads then appear on social media feeds and websites.

Pros of Traditional Marketing

Traditional marketing connects with consumers. It exposes your product/service to new audiences.

Traditional advertisements make strong brand impressions.
Consumers remember print ads better. The same goes for commercials.

Brochures are easy. Use free flyer templates to make custom flyers.

Cons of Traditional Marketing

Traditional marketing costs more money. After all, you make advertisements using materials.

There’s no interaction with consumers. You also can’t measure engagement.

It’s hard to determine an ROI with traditional vs digital marketing.

Traditional marketing has limited reach. It’s good for reaching local consumers. Digital ads reach people all over the world.

Measuring engagement is easier online. So is reaching target demographics. You can also connect with consumers easier.

Digital Marketing Madness

Digital marketing is taking the world by storm. You reach more people with digital marketing than with traditional market tactics.

With digital marketing, you’re placing your brand into a consumer’s daily life. The majority of people spend time online. Television viewership and magazine readership are declining.

It’s a better option for a smaller budget. Unlike traditional marketing, you pay as you go along with your campaign. There’s less financial risk involved with digital marketing.

It’s easier to attract, identify, and generate leads on social media. Social media campaign metrics tell you exactly how many people engage with your ads. These metrics tell you which ads are most effective and which ones aren’t.

It’s also easier to customize digital ads for specific demographics. Digital ads usually don’t need physical materials. You only need visual content and quality copy to make effective digital ads.

Online marketing lets you engage with consumers easier. You can respond to tweets and other social media posts. This makes consumers feel a more personal connection with your brand.

Consumers can also give you direct feedback about your service/product/ads online.

Embrace The Digital Marketing Trend

Out of all marketers, only 61% believe their marketing strategy works best. In the battle between traditional marketing vs digital marketing, digital marketing is winning.

Only 22% of businesses are satisfied with their conversion rates. It’s true: traditional marketing also generates leads and conversions. Still, leads and conversions are easier to track with digital marketing.

Boost your business by learning more about social media. Your brand will thank you for it.

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The Top 3 Promotional Items Your Business Should Be Using

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When it comes to promoting your blog or brand, handing out promotional items is one of the most effective ways to do it. People love free stuff. If you give them something useful for free, they’ll love you, too. This also works well for branding yourself as an expert, or showing off your best content and expertise through your blog.

And each time they use your useful product, they see your brand name. This repetition will leave your brand imprinted in their memory.

While there are many ways to purchase company schwag and bags with your brand name on them, some products will have better success than others. For example, if you’ve ever been to an affiliate or marketing conference, just take a look at the tables that are getting all the attention, and people are flocking to for the free gifts.

Making sure you have a great exhibit it also key. Imagine having one like the Avengers Infinity War showcase below?! This would really wow your audience and leave a lasting impression.

So what are the top promo items to give out at the next trade show? Read on to find out.

Runners Up: Pens and Flash Drives

Before we get to the top 3, promo pens and flash drives deserve honorable mention. Both are cheap and extremely useful. And both can be customized in really cool ways.

Though they’ve been around a long time, flash drives have many benefits that are still relevant today. But as useful and appreciated as flash drives are, their use has declined since the introduction of cloud storage technology.

Promo pens are the most common promotional item. There are many creative ways to distribute them even outside the trade show setting. Entire volumes can be written about using promo pens to market your business.

But let’s face it: no one at the trade show will be excited about pens. And even the coolest pen won’t last longer than a year.

Still, promo pens and flash drives (and flash drive pens!) are a decent cheap option. But they’re not the best.

The following items, however, are sure to wow trade show attendees and get lots of use for a long, long time.

1. Mobile Device Chargers With Power Banks

Device chargers are super useful items that your attendees will use every day. These will be very much appreciated. BUT, if you’re not careful, handing out chargers can backfire for a couple reasons.

For one, you can buy these for a dollar. That means your attendees may already have 3 of them. For two, your trade show may have 3 other booths handing out chargers.

If you’re handing out chargers alone, be competitive. Make sure they are the high-quality ones and not the super-cheap kind.

Better yet, one-up everyone at the trade show by handing out fully-charged, portable power banks with your chargers. These babies make your promo chargers immediately useful.

Anyone at the trade show with a dead phone battery can connect to one of your power banks on the spot and get a few more hours of use.

These will be very appreciated. And it’s doubtful anyone has “too many” power banks.

2. Reusable Water Bottles

Why not be super helpful and environmentally-friendly? Thirsty trade show attendees need to stay hydrated. With reusable water bottles, you’re filling a need and reducing plastic waste.

It will do well for your conscience and your image to do good to the environment. And you can set up refill stations so people keep coming back to your booth. Besides, these are a really great item to hand out anywhere, not just at trade shows.

3. T-Shirts

If you’re anything like us, you’ve never turned down a free shirt. Even if it’s not your favorite, you can still use it as pajamas, workout clothes, even drying your car after a wash.

Plus, we apparently don’t throw them out. A study by the Advertising Specialty Institute found that T-shirts are the most-owned promotional item in the U.S.

But if you really want to steal the show, be awesome. That is, get creative and funny and pump out a variety of fun, branded shirts people will actually enjoy.

You can even set up a laptop with a camera and a printer to make personalized photo shirts. You can also allow attendees to use photos from their phone.

These fun shirts will cost the same as the lame ones you were planning to make, anyway. And, as we said, they will be used regardless.

Steal the Trade Show With These Promotional Items

Do you want to waste time and money pushing unpopular promo items nobody wants? Or do you want to show up with the best promotional items at the trade show and wow attendees and competitors alike? The choice is yours, but we really suggest you choose the latter.

Use these top promo products at your next trade show for the win!

Now check out 11 Brand Building Basics For Entrepreneurs.

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