As I sat down at my desk ready to write an article entitled â€œHow To Write Quality Contentâ€ for my blog, a shocking revelation hit me and I let out an ear-piercing scream that vibrated my walls, sent stray dogs barking, and brought my neighbors knocking on my door!
After taking a few deep breaths to gather my strength, I somehow managed to crawl over to the door, open it, and feebly greet my two elderly neighbors.
â€œKumiko-chan!â€ they exclaimed. â€œWhat is wrong? Are you ok?â€
â€œNo! No! No!â€, I replied. Could I tell them? I had to. â€œIâ€™m the epitome of all evil!! Please help me!! I was about to write a post about how to write quality content for a blog!â€
â€œWhat is wrong with that?â€ my neighbors asked. They werenâ€™t exactly up to date with the happenings in the blogosphere.
â€œDonâ€™t you see!?â€ I asked in disbelief, â€œThe catchphrase â€˜write quality contentâ€™ is the most overused of all the phrases in the blogging world! By nearly writing about it, I was succumbing to itâ€™s allure and ease and joining the masses of bloggers who think that just saying â€˜write quality contentâ€™ is the only bit of advice thatâ€™s worthwhile! Donâ€™t you know that EVERYBODY is trying to write about quality content and thereâ€™s nothing original about it anymore! What should I do?â€
My neighbors were a little stunned. They had heard their grandchildren talking about this â€˜write quality contentâ€™ phenomenon and how it could build their humble blog into a money making work of art. They glanced at each other and a comforting look of understanding came across their faces as they both strangely said in unison:
And in those two words I understood exactly where I was going wrong with my blog. Quality content was not going to save me, it was â€˜Inequality Contentâ€™ that was going to set me apart and allow me to find my niche. I shivered as thoughts came flooding in to my mind at warp speed:
Write catchy headlines that contain keywords â€“ No! Flip it! Write headlines that actually explain what the post is about so that readers donâ€™t feel manipulated when they find the article only loosely matches the headline!
Never write negatively about another blog â€“ No! Flip it! The blogosphere isnâ€™t run by a big brother type figure. If you think someone is wrong or just plain stupid, tell them in a lengthy post devoted to it! Better yet, go Web1.0 and create a free Geocities site devoted to your hatred for them!
Write a list. All readers go crazy over lists â€“ No! Flip it! Write a story. In this internet age nobody curls up with a good book anymore. Web users are desperate to read an exciting tale of adventure and discovery!
Blog about breaking news â€“ No! Flip it! Blog about news that happened years ago and how it affects you to this day. This has a lot more impact than the latest hot topic and usually involves subjects that have real â€œstaying powerâ€!
Provide a well balanced argument â€“ No! Flip it! Be opinionated, controversial and tell it like it is. Thatâ€™s what is truly unique these days!
Make your posts informative and useful â€“ No! Flip it! Write a post purely for entertainment value. Blogs arenâ€™t encyclopedias and everybody likes to have a laugh!
I explained all this to my elderly neighbors who listened politely and silently to my hurried, excited blabbering. After I had finished, I apologized for my screams and thanked them for their simple, yet enigmatic advice. I returned to my desk with my newly found ideas on â€˜flipping itâ€™ and proceeded to write a controversial and biased story entitled â€œWhy I Hate Bloggersâ€ about a blogger that I hated 10 years ago. Purely for entertainment value of course.