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Is Food Blogging Profitable?



Is food blogging profitable?

With “blogging” now a full-time serious profession, I have seen the trajectory of blogosphere grow from “tech blogging” majorly to other niche segments such as “fashion,” “real estate,” “personal health,” “finance” and even “food.”

In the last few days, I was researching the concept of niche sites and their monetization techniques. Apart from the run-of-the-mill technology blogs, I came across a large number of food blogs too. Genuinely intrigued, as a business person and a foodie, I delved ahead, and this article is the outcome of my research.

What is Food Blogging?

“Food blogging” is the unique blend of photography skills and written content. However, visuals are key, so it’s important to take the best food pictures possible. I can see food bloggers covering new restaurant openings, reviewing food joints, collaborating with brands and more. They also try out new recipes, record and share them – text and video. It is “blogging” in the truest sense but comes with a dash of PR exercise.

Food bloggers do not spend their days behind a computer screen writing content. As they become popular, they have to attend food-social engagements regularly, write about them on the blog, and create social media engagement. In short, it is a word-of-mouth referral system with commercial intent.

Now comes the question – is food blogging profitable? Is it possible to create a sustainable income?

Ultimately, if I have a food blog, I would want to earn money from it. Wouldn’t you?

More research ensued!

I came across blogs such as the Pinch of Yum, which generated around $90,000 in ONE damn month! You can read a detailed feature on them on Huffington Post. There is Tasting Table, grossing $100,000+ per year.

I literally swooned discovering these blogs. No kidding!

In a BlogHer study, it was found that 73% of general Internet users believe food bloggers. This is an impressive stat and encouraging for upcoming food bloggers.

I interacted with popular food bloggers and asked them for their method of blog monetization. It is divided into two phases.

Brand Recognition

In the first few months or even a year in some cases, food bloggers do not charge for any brand collaboration or activity, which includes covering a restaurant during launch, publishing guest blogs, attending launches, and generating social media interaction.

As new food bloggers, it is understood that all brands will not be interested in spending substantial money because the food bloggers are still building their self brand and brands will be unsure of potential ROI.

As such, a food blogger enlists their blog in various blog networks, Facebook groups, and PR companies to start getting brand invites.  It helps to build a social following and create a brand presence for the food blogger. Such activities are sometimes incentivized by brands through discount coupons and gift vouchers.

Is food blogging profitable?

Actual Earning

Once a food blogger builds a considerable brand presence, they create a PR kit/advertising kit and begin to accept paid gigs. By this time, it can be assumed that their food blog has begun to receive good traffic daily. Some of the preferred ways are:

#1 Direct Affiliate Partnerships

Food bloggers become the affiliate partners of popular products (mostly!) and services in existence. Also, there are marketplaces that connect product owners with food bloggers.

Food bloggers could directly partner with a product like Lavu winery POS for iPad with which wineries can onboard their winery business onto a compact, state-of-the-art system for all operations, from order taking to payments and receipts. Wineries can track sales, manage inventories, customer interactions and more. Products like this target a specific audience and food bloggers can help to reach the preferred audience set, and earn from every successful buyer referral.

Affiliate partnerships are also the best passive income generators. Some of the recommended affiliate programs for food bloggers are Swoop ads, Rakuten, and Shareasale.

#2 Paid Reviews


Food bloggers with large social following and influence can enter into paid review deals whereby they experience the product/service and publish an in-depth review on their blog. The review is then boosted on social accounts for higher engagement. Food bloggers usually charge between $100 and $1000 per review or more depending on the influence of the blogger.

Of course, the buyer also needs to see some stats before accepting highly priced review requests. Given the availability of sophisticated social and website traffic analysis tools, it is not tough to crunch numbers. Sometimes these paid review partnerships are followed by hashtag specific contests and giveaways.

#3 Social Campaigns

You will also see a lot of food bloggers promoting products exclusively on their social channels, preferably Pinterest and Instagram. This is usually the norm when new restaurants open. Food bloggers are contracted to attend the opening gala, experience the ambiance and talk about their experience on the social channels.

Food bloggers, in general, invest in sophisticated photography devices as the pictographic impact is higher than textual. Sharing food coupons or discount vouchers is usually the intent behind the social campaigns, which is to get more and more local people turn up at the restaurant.

Social collaboration fee for social campaigns depends on the influence of the blogger.

#4 AdSense & Others

AdSense is the TOP preferred monetization channel for any kind of blog. If a food blog has good traffic, it can be monetized with AdSense. Even while a food blogger spends the first few months of the blogging journey building a brand, AdSense monetization begins from the second or third month itself. Of course, the food blog needs to have high-quality niche traffic to earn from AdSense substantially.

To conclude, food blogging could be as profitable as any other blogging niche. Do you have one?

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Chitraparna Sinha is the founder of Esmee Network, a company that offers digital marketing solutions to business owners through creatively engaging content development and marketing services across multiple verticals to improve branding and business revenue. She has been writing weekly columns on BloggingTips since early 2012.

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Blogging Is Not What You Are Doing But What You Are Being




Think this one through.

Blogging is what you are being. Not doing.

Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?

“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.

Most Bloggers Fail Because They Screw It Up

Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.

The Core Elements of Being a Success

Blog mainly:

  • for fun
  • taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
  • with a complete trust in yourself
  • with a complete trust in the blogging process
  • with a complete trust in sound, proven advice from successful bloggers

Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.

Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.

Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.

100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.

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Why Does Blogging Seem Hard?




The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.


Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.


Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Do You Need to Respond to ALL Comments?




One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.


Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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