It’s obvious enough to just about anyone that our smartphones have become absolutely indispensable. They’re used for everything from checking social media to snapping spontaneous photos to entertaining ourselves with online videos and casual games. As powerful and as integral as they have become, however, they can also be inconvenient and even addictive.

Working as an extension of your smartphone without all the added distractions is this great Fossil Smartwatch. In particular, we’re looking at the Fossil Gen 4 Venture HR Smartwatch for women in Rose Gold.

It’s powered by Google Wear OS, which is compatible with any Google Android device running Android 4.4 or above (except for Android Go), as well as any Apple iPhone running iOS 9.3 or later. This allows for easy data collection and great app integration. Better still, it can help you get fit and have fun too!

For a Fitter You

Studies have indicated that the simple act of monitoring, measuring and tracking your progress can actually improve your chances at achieving your goals. Seeing those incremental changes over time can be remarkably motivating, even more so that outside accolades or the actual achievement of the goal itself.

This Fossil women’s smartwatch ties right into that dynamic, as you can use it to record information about your exercise sessions. The HR in the model name refers to the heart rate monitor, which effectively works from the underside of the watch itself. By getting a good sense of your maximum and resting heart rates, as well as your heart rate over the course of an exercise session, can give you some great information that you can then use to plan better and more effective workouts too.

Going for a run, a bike ride, a hike, or a similar kind of activity? The Fossil smartwatch also tracks your location, which is again terrific for tracking those exercise sessions over time. It can also keep tabs of your sleep activity, as well as calories burned, steps taken and floors climbed. These are all metrics that you can use toward your personal fitness goals.

A great tie-in here is that the smartwatch works directly with the tremendous Google Fit app. That app has two new activity trackers: Heart Points and Move Minutes. These were designed in collaboration with the American Heart Association (AHA) and the World Health Organization (WHO). Instead of simply going with your gut, you can lean on these evidence-based metrics to track activity intensity. What’s more, Google Fit can provide you with smarter health coaching based on AHA and WHO guidelines.

Looks Good Anywhere

Especially if you’re in a line of work where you’re typically bound to a desk, in front of a computer for hours at a time, it’s important to have those reminders to get up and be active. Google Fit can help with that for sure, and the Fossil smartwatch is always right there on your wrist to show you how you’re still 9,000 steps shy today of your 10,000 step daily goal. Get up and move your feet!

But you see, none of that really matters if you’re not going to be motivated to wear the device on your wrist everyday too. And it needs to be the kind of device that you can wear to just about any occasion and under any circumstance. After all, if you’re taking the watch off when you go to a formal event, or you take it off because it’s raining outside, you’re almost defeating the purpose of getting one in the first place!

Fossil is a company that has a long and storied history with designing some great looking products, and the Gen 4 Venture HR Smartwatch is no exception. In this particular case, you get a rose gold body with fashionable embellishments surrounding the watch face, as well as in the rose gold stainless steel band. What this means is that the smartwatch is just as much at home with your exercise wear at the gym as it is with your office clothing when you’ve got that important client meeting. If people don’t see the actual watch face itself, they won’t even know it’s a smartwatch!

And it’s swimproof to boot, in up to 164 feet of water no less, so you don’t have to worry about getting it wet.

Google Assistant and More

Remember that this isn’t just a Fossil smartwatch. It’s a Fossil smartwatch powered by Google Wear OS. This means that it taps into a whole world of Google functionality. So, you’ll get your incoming messages and notifications, including with smart replies for quick on-the-go responses. Stay on top of email and social media without having to take out your phone every time.

However, you also get proactive help from Google Assistant. The digital assistant can show your agenda for the day, warn you of any traffic issues on your commute, alert you with news stories of interest, update you on sports scores and more. In short, you can keep ahead of your day with personalized help, even before you actually ask Google Assistant.

Another great feature is integrated support for Google Pay. This means that you don’t need to go reaching for your wallet — something that you might not have when you’re out on that run — when you want to pay for something at the local convenience store or quick stop. Google Pay is supported almost anywhere that accepts credit cards.

The Fossil of the Future Today

Being able to simply glance at your wrist for email updates, while also seeing how many calories you’ve burned, and then tapping your wrist on the terminal to pay for your purchase… these are game changers. In your day-to-day life, you want to strike the balance between minimizing distractions while still staying on top of everything that needs to get done. And that includes taking care of your physical wellbeing with plenty of exercise and a good night’s sleep. This watch can help you achieve those goals.

The Fossil Gen 4 Venture HR Smartwatch 40mm is available now on Best Buy for $275.00. In addition to the Rose Gold model shown here with the Stainless Steel band, it’s also available with your choice of a Gray Silicone Strap or a Blush Leather Strap for about $20 less. The functionality is otherwise identical.

*The reviewer has been compensated in the form of a Best Buy Gift Card and/or received the product.