Starting a channel on YouTube has become so affordable, just about anyone can do it.
Yet, once you launch one, you realize that blogging goes far beyond just shooting videos and publishing them online. Besides gadgets – lights, camera, mic – time becomes your main investment. Truth be told, that technical part between shooting and hitting the “Publish” button sometimes requires much more effort than expected.
Good thing, there are hundreds of free tools that can help automate your workflow when it comes to post-production, thumbnail design, tagging, and social media posting. Some of them are reviewed in this article, so be ready to bookmark.
Free video editing software for Mac: iMovie
Clearly, video editing software is where you’ll be spending most of your time with, so take a serious approach to choosing one. If you’re on Mac, iMovie will probably be your best option so look no further. Apple has made it available for free to every iOS device owner and feature-wise it is so capable, many famous YouTubers stick to iMovie even after surpassing a million of subscribers.
iMovie has a clear concise interface, it’s intuitive and offers just about every feature you might need as a YouTuber – including color correction, title templates, transitions, and a decent audio editor.
Find iMovie for iOS here.
Free video editing software for Windows: VSDC
PC users have a much wider choice of video editing software. There is a good dozen of great video editors available for Windows at zero cost, including Movie Maker some may still have installed on their computers. For relatively tech-savvy bloggers, VSDC Free Video Editor might be a workable solution to start with. It’s a lightweight, powerful, and simple piece of software with over 50 built-in effects and various transitions.
You’ll be able to quickly cut and merge footage fragments, zoom in, create timelapses, add contour text, replicate effects often used by bloggers (such as picture-in-picture) and publish clips to YouTube directly from the program interface. On top of that, VSDC has built-in screen capture and webcam capture tools which might come in handy when recording tutorials or, say, reaction videos.
Download VSDC here.
Those on the latest OS, may proceed to a detailed review of free video editors for Windows 10.
Free tools for creating thumbnails: Stencil and Fotojet
If you are a student of YouTube Creators Academy, you have probably heard that thumbnails are like billboards. They have a tremendous impact on the number of views your video gets. When someone is looking for answers on YouTube, and several relevant videos appear among search results, the choice often depends on the thumbnail. That’s why a well-designed image is so important for channel growth.
Luckily, you don’t have to educate yourself on Adobe Photoshop to create a decent visual anymore. Consider using Stencil or Fotojet – online image editors and absolute no-brainers to use. You get access to hundreds of templates, stock images, and icons to build your own creative from scratch by dragging-and-dropping elements on the canvas.
The best part about both tools is that you can instantly resize your image based on where you’re planning to publish it. While neither app is positioned as completely free, both have robust trial versions that should be more than enough for a beginning YouTuber.
Free audio-to-text transcription tools
Video transcribing is the most efficient way to create descriptions, subtitles, and repurpose your content for other social media channels. It saves a great deal of time and effort. Audio-to-text transcription used to be performed manually and that was quite a pricey service just a few years ago. Now, there are free automated tools available, and you’ll probably regret you didn’t start using them earlier.
For starters, YouTube has a built-in tool that will transcribe your video and embed automated subtitles within several hours after you upload it. You’ll be able to access them in Creator Studio and download the entire text as a single document. Another way to turn your speech into text is using Google Docs.
Simply open a new text document in Google Drive, go to Tools and choose Voice Typing. One great thing about this feature – you can transcribe text in various languages, not just English. Note, voice typing works better if you’re using it in Google Chrome browser on a desktop. However, you can do it on a smartphone as well – just make sure to minimize background noise when recording.
Finally, there are few dedicated smartphone apps for converting speech into text. iPhone users may give Dictation a try. It is free and provides a pretty accurate transcription that can be edited, and afterword saved as a file or send via email.
Free keyword research tool – Ubersuggest
You may have heard about YouTube video optimization already, and therefore you know that tags have a significant impact on what search queries your video will be shown to. That said, using keywords in tags – as well as titles and descriptions – is quite important. Yet, what’s more important is using the right ones.
Keywords have few characteristics, but you should focus on two main ones: search volume and competition. The former shows how many times per month a keyword is searched for, the latter is a definition of how hard it will be to rank to the chosen keyword based on its competition level. As a beginner, you might want to target keywords and key phrases with high search volume and low competition.
There are quite a few great tools for keyword research and Ubersuggest is one of them. It’s free straightforward and doesn’t even require a sign-up. Simply type in the keyword you had in mind for your video and check the suggestions to choose the best option. Ignore the CPC column because it is intended for search engine marketers paying for ads placement among search results. Alternatively, you can perform the research using Keyword Planner from Google. It’s also free and intuitive, however, you’ll need to create an Adwords account first.
Go to Ubersuggest.
Free tool for social media posting: Buffer
Social media post scheduler is another timesaver. Once you publish a new video, you probably rush to all your social media channels to spread the word. Buffer helps you schedule post sharing on multiple networks simultaneously and make sure everything looks neat. When scheduling each post, you are able to see how it will look in the timeline, and whether text or image adjustments are required.
When it comes to videos, you can upload them directly to Buffer using the composer and they will be posted natively on Twitter, Facebook, Google+, and Instagram. Or you can publish a link to your video that is already on YouTube. You may want to use the former to post short video fragments or teasers to generate interest, and the latter – to generate views after your video has been published.
The free version allows for connecting up to 3 social media accounts and scheduling up to 10 posts per month. Note that if you sign up for Bit.ly to shorten the links before sharing them, you’ll be able to see the statistics on how your followers are clicking on them, and which ones contribute traffic to your videos.
Sign up for Buffer.
Free stock materials: Unsplash, Pixabay, AudioBlocks, and Envato Market
Sooner or later you will need high-quality media for your channel: background music for the videos, graphics, and images for thumbnails or creative effects. While there are millions of media files available on the Internet, one thing you want to avoid is violating copywrite laws. Therefore, it’s best if you find few stock resources in advance and bookmark them.
Unsplash is among the best destinations to go for free photos and images that don’t require attribution – meaning you can freely use them in your projects. Pixabay is another amazing source of photos, illustrations, vector graphics, and videos available for free even for commercial use.
For music, sound effects, and audio loops, you can check out AudioBlocks. This website is a huge library of royalty-free materials you can use for personal and commercial projects.
Finally, there is Envato Market, where you can get up to 8 media files for free every month after joining the community. That includes songs, pictures, templates, graphics, site themes, and much more. Bookmark the Monthly Freebies page on your browser to check what is available at zero cost. Besides free creatives, Envato is great at sharing inspiring materials. Just pick a topic on Envato Community, and explore the recent articles about trends, useful tips, tricks, and tutorials.
Making the Best Online Videos and YouTube Channel Possible
There is no right way to start a YouTube channel and lead it to success. Yet, whether you have a text blog or a personal channel, one thing is true for both – content is the king. Hopefully, with the tools shared in this post, you may be able to automate your workflow and far better focus on what matters the most.
YouTube vs Blogging: How to Determine Which One is Best For You
Content marketing of all types is only continuing to grow in popularity, and if you haven’t started jumping on the content bandwagon yet, it’s time. The major issue that most people have is where to start making their content.
When it comes to starting your content marketing efforts, there are two major mediums you should look into using when you are starting off: blogs and videos. These are the two easiest places to start that show the highest engagement, but which one do you choose?
Let’s take a look at the differences with video content and blogging, to figure out which one you should jump into first.
Video Content on YouTube
Making video content is a great place to start your content creation, but there is a catch. Making high-quality video can be expensive and time-consuming. Most of the expense comes upfront in the form of buying a quality camera and editing software. If you already have those, congratulations, the bar of entry just dropped. Video is a great way to connect with your viewers in one of the most personal formats available online. On top of that, video is one of those mediums that keeps growing year after year.
However, if the idea of getting in front of the camera and being the face and sound of your brand, there are plenty of other alternatives as well. For example, explainer videos works extremely well on both YouTube, social media, and as blog content. And what’s even better, is that there are plenty of low cost and reliable drag and drop solutions out there for creating your own short black and white videos in just a few minutes time.
No matter what type of videos you want to create, the growth of video keeps going up because of the rise in smartphone use. These little devices make it easier for people to connect with the internet because the access is in their pocket.
When you start making videos, you want to create a video production timeline. This includes everything from finding the right people to the video storyboard and production to final edits.
Formatting Your Video Content
There is a great format that big agencies and companies use to create their videos, and if you plan to make video content, you should use this format too.
The best video format looks like this:
- The Hook (10 seconds of something later in the video to interest viewers)
- This can also be replaced with an introduction.
- An Intro (A recurring introduction you use for all your videos)
- Pose a Problem (show a general problem that many people have that your product or services fixes)
- Show the Solution (show how your product or service takes care of the problem)
- Ask for Action (tell them how to take the next steps in case they are already sold)
- Destroy Doubt with Testimonials (take the time to fill in holes that people might see in the pitch. This can be done with testimonials, footage of the item being used in different ways, or explaining further detail about the potential you are offering)
- Sign of by Asking for More Action (again tell them where to go or what to do)
If you format your videos in the manner, you are more likely to develop an interest in engagement from your customer. If your goal is to create one of the most viewed YouTube videos this year, you should really look into this format. Think about it, if you have ever seen an infomercial, you have seen this format, and it’s proven to work with the test of time.
Blogging is another great place to start, and it has one major advantage over video, the cost of entry. If you can write, you can blog. All it takes is a place to showcase those blogs, and that is ultimately cheaper than any camera you can buy for video production.
The only major downside to blogging is not having the knowledge or knowhow to make those posts rank organically. The biggest things you can learn to help your blogging succeed are keyword research, blog style, keeping it simple.
There are specific keywords that relate to your post that will give your blog more potential to pull organic traffic. Basically, if the term is highly searched and you use it in your post, you have the opportunity to rank for that term as the search engine bots index your page. This can also be done for your video titles.
Style is important when you are trying to set up a successful blog post. If you just write a block of content and post it online, it might be hard for search engine bots to determine it’s meaning and value. You want to break up your content with headings that describe the sections readers are about to read.
If you are wondering what that looks like, you can look at this post. If you really want to know what it takes to have the best setup possible for a post, you want to look into something like HubSpot’s inbound marketing course. This course will take you through the requirements and styles of great content, and it gives you a great framework to build your blog posts with. The best part of this course is the price: free.
Keeping it Simple
Remember, you are being ranked by robots, and although they can do some amazing things with the information they are given, robots perform better with simple tasks. That means keeping your writing simple will help the bots rank your content easier. If you can explain the topic the best with the easiest to understand terminology, you are likely to rank higher than using complex sentence structures and words. The rule of thumb you should shoot for is writing at a 5th-grade level when possible.
If You Can, Do Both YouTube and Blog Content
If you are wondering which is better than the other, there is no right answer when it comes to creating quality content for your audience.
The only truly right answer is that doing both together will create a better user experience than one or the other. When you put the power of video with the organic rankings of keywords in blog content, you get a more developed piece of content that has a higher potential to net you rankings in the search engine results.
14 Social Media Tips For Attracting Gen Z Audiences in 2019
As the workforce and consumer market’s next up-and-coming demographic, Gen Z is an attractive target audience for many businesses. Depending on your company, you may want to consider this audience in your social media efforts to engage prospective customers and employees. However, it’s important to remember that each generation has their own unique preferences — what worked in attracting millennials, for instance, won’t necessarily work for Gen Z.
To help you target Generation Z on social media, we asked a panel of Young Entrepreneur Council members for some tips they’ve used to successful appeal to this audience. Here is what they advise:
I think that personalization is one of the best ways to appeal to Gen Z on social media. Studies show that more people want to see personalized content and advertisements than ever before, starting with Gen Z. We can use this love of personalized experiences to create content playlists and advertisements that appeal to this crowd.
2. Influencer Marketing
Studies have shown that the Gen Z audience relates more to influencers than celebrities, so influencer marketing on social media is a great way to connect with them. When they see someone that they can relate to using a product, they’re more likely to buy that product too. Influencer marketing is a form of social proof that the Gen Z audience can trust.
One of the best ways to generate leads for your business, especially with the Gen Z crowd, is by having a chatbot available on your social media account to answer any questions. Live chat reps are good for some tasks, but if a customer has a common inquiry, you could implement a chatbot to help resolve these questions or concerns in seconds.
4. Instagram Stories
Instagram Stories are widely popular with the Gen Z audience. Instagram Stories are great because they’re short and engaging, which is perfect for an audience with a shorter attention span. With so much content on the internet, it’s important to get information across quickly and in an entertaining way.
5. Answer Their Questions
Gen Z prefers to engage with businesses on a more personal level, so taking time to answer their hard-pressed questions when other brands ignore them can set you apart from the rest. Try to solve their pain points and figure out what they need help with so they look to you as an expert and appreciate what you can give them.
6. Video Content
Blog content is great and capable of getting millions of views, but Gen Z seems to prefer video content over traditional text. I like to mix it up by creating a blog post, then creating a short video version of the article for people who prefer this format.
7. Leverage FOMO
People, especially in the younger crowd, hate to feel like they’re missing out on anything important going on. That’s why using FOMO, or fear of missing out, is such an effective method to get their attention on social media. Make it sound urgent that they take some sort of action beneficial to your business. – Thomas Griffin, OptinMonster
8. Focus Your Efforts
Facebook is trending towards the millennial and older group, while Tik Tok, Snapchat and even Instagram are much more appealing to Generation Z. Make sure you focus your efforts on the channels in which your audience exist, then produce content that resonates with them. Short videos, in particular, are very powerful for interacting with this audience.
9. Value-Driven Content
When communicating with Gen Z through my social platforms, I focus on providing some form of value in the content that I share. There is no audience as tech-savvy or as fluent and comfortable with different online platforms as Gen Z, and in turn, they will not be impressed by or respond to something that is not of value to them. Providing value allows you to cut through the clutter and resonate.
10. Mobile Experiences
Go mobile, because that’s where the Gen Z audience is. Smartphones are what they live by. This can supersede other strategies that might seem effective because, in the interests of the demographics, you have to go to the device where they’re at the most. On that note, your website should be perfectly optimized to mobile.
11. No Filters
If you’ve been following Gen Z on Instagram and other social media, you might have noticed that they don’t spend nearly as much time as, say, millennials to make their feed look polished. Many of them specifically bypass Snapseed and post straight from their phone. The “realness” of this world is what really attracts young people from this generation, so just be real and capitalize on imperfection.
12. Images and Memes
The younger generation has a short attention span. Get your message across quickly by using images and memes. Avoid any marketing message that takes more than 10 seconds to initially consume.
13. Behind-the-Scenes Content
Gen Z is a more self-aware generation. They use social media for entertainment as well as learning. Using video content to give them behind-the-scenes glimpses into the brand, creating how-to videos and using social media for telling compelling stories is the best method to boost engagement. They don’t want to be sold to, so brands need to forge organic connections through their content.
14. Corporate Social Responsibility
Use a social cause to drive your brand and product mission forward. Create social media campaigns and profiles that are associated with improving life. The majority of Gen Z care deeply about making an impact and they want to be aligned with brands and products that do just that. Do this in an engaging way, like through Instagram story, to build a more personal connection this generation craves.
Social Media is the Path to Generation Z
In addition to the many tips and marketing methods listed above, it’s also important to have an effective content creation and marketing strategy in place.
To learn more about what’s working best for bloggers, brands and content marketers on social media, click here for more tips and actionable methods you can start implementing today.
#1 YouTube Banner Template: How to Create a Custom Banner for Free
The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.
But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.
We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.
What is a YouTube Banner?
When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.
Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.
If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.
What are the Banner Specifications?
When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.
According to Google, your banner should meet the following specifications:
- Recommended: 2560 x 1440 px
- Minimum for upload: 2048 x 1152 px
- Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
- Maximum width: 2560 x 423 px
- File size: 4MB or smaller
What Should I Include in My Banner?
Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.
Here are the Best YouTube Banner Templates
There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.
Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.
Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.
Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.
It’s Easy and Vital To Get A Quality YouTube Banner
We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.
Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!
The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.
I make over six figures every month and so can you. Sign up below to get instant access to my exact blogging strategy!
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger