If you’ve gone through Zac’s free, but hugely valuable, blogging course (if you haven’t, sign-up from the sidebar) I’m sure you understand the huge earning potential that full-time blogging offers.
But reaching that stage requires time, effort and a lot of sweat. Almost every successful blogger has years of hard work behind him.
One smart way to keep the cash flowing while you build a full-time blogging career is to start offering services as a freelancer.
Depending on your skillset, you can offer services like article writing, web design, logo design etc. You can even get clients for services that you can’t personally offer, but can outsource them to other freelancers.
However, since there are hundreds of thousands of freelancers competing for clients on different platforms, the only way to acquire really high paying clients is to build a strong brand image that elevates you above ordinary freelancers.
Not sure how to do it? Here are a few tips you can start using straight away.
1. Don’t Call Yourself a Freelancer
Because doing so will immediately reduce your perceived value. The prospect will think of you as one of the thousands of freelancers that offer cheap services on freelancing portals.
As Seth Godin often says, calling yourself a freelancer will make you appear as just another cog in the system that has nothing unique to offer.
So start differentiating by not labeling yourself as a freelancer.
There are plenty of other catchy titles you can use.
For example, instead of calling yourself a freelance graphic designer, use the title “Creative Artist” or “Creative Media Consultant”.
If you’re a freelance copywriter, call yourself a “Creative Storyteller” or a “Corporate Wordsmith”
This immediately separates you from the crowd and makes potential clients think about you.
2. Adopt a Professional Outlook in All Business Operations
What’s the general perception about freelancers?
- They’re unreliable
- They’re lazy
- They’re not professional
I’m a freelancer myself, so I obviously hate the stereotype.
But it exists.
To counter this, and appear reliable, you need to adopt a professional outlook in all your business operations.
This starts from having a really professional website that has details of your services, your professional background, your portfolio, client testimonials and other details.
For example, Neil Patel, a six-figure content marketing and SEO consultant, started off as a freelance SEO. But look how he brands himself on his website now.
You can set up an attractive and responsive site using a WordPress theme or any other leading website builder.
Similarly, your email communication with the clients, the way you submit projects and how you send invoices, all these things represent your brand and have an impact on the client.
Always use a professional email address hosted on your domain name. Similarly, instead of creating plain invoices in MS Excel, without any branding, use invoicing tools like WorkFlowMax to create stunningly beautiful invoices that make an immediate impression on the client. It gives you several pre-designed templates that you can use to create professional invoices within minutes.
These seemingly small changes can help you establish a strong reputation with your clients and prospects, and help you grow your business in future.
3. Target a Specific Niche And Build Your Image as an Expert
If you’re branding yourself as a freelance writer or designer who can serve any clients from any industry in any part of the world, you’re setting yourself up for failure and mediocrity.
You’ll have a MUCH better chance of landing high-paying clients on a regular basis if you establish yourself as an expert in a very specific niche or a specific region.
This is the same approach that Glen Alsop (ViperChill) used last year to generate more than $1.4 million in 2015. He and his partner, just two people, created niche specific digital marketing agencies and acquired several clients in excess of $50,000.
For example, instead of branding yourself as just a freelance copywriter, you can brand yourself as a specialist real estate copywriter.
Or you can take the alternate route and focus on a specific region. For example, this web design agency even mentions its target region in the URL, Webdeveloper.Sydney
The third approach is to target both, a specific region and niche.
When you brand your services for specific regions or industries, you immediately increase your brand’s perceived value. This gives you a better chance of landing high-paying clients because you’re perceived as a specialist.
4. Create High-Quality Niche Specific Content
There’s no better way to build your authority in a niche than high quality and actionable content marketing.
According to HubSpot, content marketing produces 3 times more leads for every dollar spent, as compared to outbound marketing.
Creating high-quality content not only puts you ahead of other freelancers but also helps you generate traffic and leads for your business.
However, to make your content effective, especially blog content, you need to have the right strategy.
Here are a few things to keep in mind.
- Identify high performing and proven content ideas in your industry, using BuzzSumo or Ahrefs, and model your content accordingly.
- Perform comprehensive keyword research before creating content.
- Create eye-catching and attention grabbing headlines. Websites like Viral Nova and Wellness Nova have become million dollar businesses just because of their content headlines.
- Use high-quality images in your content.
- Use frequent data references and stats in your content.
- Link to other influential bloggers and content marketers.
And most importantly, spend 20% of your time creating content and 80% time promoting it on social media and other channels.
That’s the key.
5. Build Your Credibility With Guest Blogging and Self-Publishing
Guest blogging might not be the ideal way to generate traffic to a new site, but it’s certainly effective when it comes to branding and networking.
When you’re featured on the best blogs in your industry, your credibility immediately skyrockets. You can use this as a differentiation point while negotiating with prospects.
Similarly, if you’ve authored a book on any subject related to your core services, it immediately makes you look like an authority figure in your industry.
And self-publishing isn’t a big problem these days thanks to Amazon. You just need to write a decent enough book and publish it on Amazon so that you can call yourself a published author.
Your prospects would rarely buy your book to see what’s inside, but it’ll make a strong impression on them.
Freelancing is multi-billion dollar industry and there’s a lot of money to be made in it. But to really stand out from the crowd, and acquire high paying clients, you need to work on building your brand image and differentiating yourself from the thousands of other freelancers who’re offering similar services for pennies.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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