One of the things I love about being a freelance writer and blogger is that I get to set my own rates. This means I can be flexible with clients if I want without having to consult with anyone.
But, as with most freedoms, this is a double-edged sword. Sometimes it can hurt you. Following is a scenario I had with a long-time client, and how I managed to stick to my pricing guns.
Freelance Writing Rates: The Client Who Challenges You
I’ve been working with this particular client for almost a year. He owns a small internet marketing firm. The assignments I get from him are usually blog posts and press releases.
I gave this client a break on my freelance writing rates for blogging after working with him a few months because he uses me on a regular basis. But recently, he’s started to change what he wants, which made me cut the discount and revert back to my full rate.
Freelance Writing Rates: The Problem
My blog posts are billed at $20 per 250-350 words. He orders them in sets of three. I give him a discount on this, and I usually turn in posts that are between 350-450 words. I don’t do this on purpose. I just write until I finish and if it’s more than 350 words, then fine.
But, what this means is that what he’s really getting is an SEO article instead of a simple blog post. My rates for SEO articles begin at $35. The reason I point this out is that he’s already getting over and beyond what he’s paying for.
He recently requested that I start to make each blog post at least 400 words, and that I write them in a certain style. Now, I don’t mind this. But, I told him that the rate would be $35/per because what he’s really getting is an article, not a blog post. AND, with the added writing guidelines he wanted me to follow, it would take more time to compose each article.
Freelance Writing Rates: The Solution
He decided to stick with the way we’ve been doing things all along. I explained to him that in business – as I’m sure he understood – it’s all about billable time. And time is money when you’re a freelance writer.
I stuck to my pricing guns, even at the risk of losing this client. And this is something that all freelance writers should keep in mind. Sometimes, after clients get comfortable in your working relationship, they will request certain things of you. And you may be tempted to grant it because you don’t want to lose them as a client.
Never be afraid to lose a client. Always be willing to walk away if it’s going to hurt your bottom line. And the reason I say this is because you’re NOT a freelance writer; you run a freelance writing BUSINESS. There’s a huge difference when you look at it this way.
Freelance Writing Rates: Why You Should Never Be Afraid to Lose a Client
Certain clients can cost you money — if you let them — by draining your time and your resources. Clients are business people too, and if you spell out why you can’t grant them a price break — using terminology they understand well (eg, it’s all about the bottom line) – they’ll respect you more.
While they may stop using you, that’s okay. The great thing about freelancing is that you don’t depend on one client to make a living. You depend on many.
Okay, freelancing writing business class over for today.