There are many great reasons to be a freelancer. Unfortunately, there are also some challenges you must be prepared for as well. Knowing how to manage your time well is one of the biggest issues you will need to figure out.
Being good at the services you provide isn’t going to be enough to make a steady income being self-employed. You must also know how to manage your time wisely. You don’t have the luxury of having a boss provide the structure you need to meet your goals. This is something you’re going to need to figure out on your own, which requires you to identify ways that you are using your time inefficiently.
Unfortunately, it isn’t always clear when you are wasting your time. Many freelancers spend a lot of time on tasks that keep them busy, but don’t help them reach their long-term professional and financial goals. They often rationalize dedicating time to these tasks, since they keep them busy.
One of the biggest lessons that you were going to need to learn is that your priority should not be keeping yourself busy. You need to focus on improving productivity and meeting your milestones.
Here are some ways that you may be wasting time without even realizing it.
Marketing to the wrong potential clients
There are two types of potential clients that you will run into:
- People that will eventually have a decent amount of paying work for you.
- People that will never actually hire you, but like to talk a big game and waste your time.
Sadly, the second category of potential clients is a lot more prevalent than we would like. These people may not genuinely intend to waste your time. A lot of them are simply in denial about how fast their business is growing and how much they are going to need to outsource. You may also want to focus on clients that you know have money, or are already in a profitable niche.
Otherwise, you may end up dealing with potential clients will sit down with you for a couple of lunch meetings and talk about how great your relationship is going to be in the future. Some will boast about how fast their company is growing. Others won’t have even officially launched their company yet, but will be convinced that they will have lots of customers and need to outsource a lot of work for you as soon as they open their doors.
Here are some things to look for during your conversations to avoid this mistake:
- Avoid clients that talk too much about their success. They are usually overcompensating for the fact their company really isn’t growing as fast as they would like.
- Talk to clients that have projects they need you to start working on right away.
- Get clients from referrals that you trust. If one of your contacts has a good track record for referring paying customers, you should put those referrals at the top of your list.
You need to keep in mind the 80/20 rule. This means that 80% of your business is going to come from 20% of your clients. You will have a lot more time when you avoid working with people that waste your time with endless meetings and email exchanges without delivering any paying work.
Avoid networking events that do not pan out for you
I don’t mean to knock networking events in general. They can be a great way to drum up business. However, they are not equally beneficial for your business. Some of them will be a great investment, while others will be a total waste of your time. Also, just because they work well for some professionals does not mean they are appropriate for your business model.
A number of self-employed professionals have said that they get over 70% of their business from BNI networking groups. They have a proven track record of helping people get high quality leads. But does this mean they are worth your time?
One freelance writer was invited to review a couple BNI groups, but found they wouldn’t really help with their business goals. This freelancer primarily worked on retainer for large marketing agencies. They had enough clients to stay busy for long periods of time. It didn’t make sense for them to invest so much time and money in BNI when they already had as much work as they could handle.
You also need to keep in mind that many networking groups are really more focused on building social connections. Rotary and 20-30 our groups don’t typically have a great reputation for bringing in paying customers. It is fine to join them if you want to make social connections, but you are likely to be disappointed if you sign up solely for growing your business.
A better alternative to this might be to simply run your own online webinar and connect with potential clients through more detailed and longer one-on-one sessions. When you think about webinars, you likely think of the ones you commonly see on Facebook that are always pushing products and sales. However, there are actually several webinar meanings and how each of them can be setup and used to a freelancers advantage.
Here are some questions to ask yourself before joining a networking group:
- How well is this networking group working for people in a similar line of business? If your colleagues aren’t able to get paying clients from them, then they probably aren’t worth your time.
- What types of clients are you looking for? If you specialize in serving companies in a specific industry, then you are going to want to find a networking group that caters to them. For example, some web designers specialize in designing websites for wineries. It might make more sense for them to spend time at networking events for wine professionals than other web professionals that have never talked to a winery owner.
- How many long-term clients do you already have? If you are already on retainer with enough clients to keep you busy for the next few months, then you shouldn’t waste your time going to networking events to meet potential clients that you don’t have time to serve.
Joining a networking group may or may not be a good use of your time. Don’t be afraid to walk away from one that isn’t worthwhile.
Reading all emails in detail
Poor email management is one of the biggest times sinks for any business owner. According to a survey by OfficeTime, the majority of business owners spend over an hour a day going through emails. Nearly a quarter of them spend at least two hours a day.
You need to have a sister to minimize the time you waste with emails. It isn’t a good idea to read every single word in every email you got. Know how to categorize them and delete any that clearly aren’t worth your time.
“Marketing” on social media
You have probably read statistics about how great social media can be for expanding the reach of your business. While these statistics are certainly on point, you can also spend more time than is necessary on social media.
Its not just about how much time you are spending on social media, it’s also about how effective your content is as well. For example, if you are marketing on Twitter, it’s best to focus on their current trends. With Instagram, it’s all about using popular hashtags.
You may find that you only need to spend half an hour a week composing posts and replying to social media replies. If you are spending more time creating too many posts or commenting on feeds that don’t get any visibility for your business, then you are simply wasting your time.
You also need to be objective about how many leads you are getting from social media. It can be great for some freelancers, but others find that almost all of their business comes from face-to-face marketing. If engaging with people on Facebook or Twitter isn’t paying dividends for your company, then you may not want to spend any time on it at all.
Writing daily blog posts
When you are a professional blogger, your blog is obviously your business. You should be creating a blog posts every day to increase traffic to your website. However, you don’t need to be a business to have a profitable blog. Take a look at any of these success stories and you will be amazed at how some individuals have found success through blogging.
That same rule does not apply for freelancers. Freelancers often don’t make money from their blog itself. They are going to see diminishing returns from additional blog posts. It may be worth writing a post every other week or even once a month just to keep it fresh.
When looking at your options with content creation and blogging, you need to decide if you want to write and build a blog for the long term, or write for others and make your earnings up front.
Be Productive. Not Busy.
We live in a very fast-paced society. People pride themselves on working long hours and even boast about how much time they invest in their business. The problem is that clocking long hours doesn’t necessarily bring you in more money, especially if you are self-employed and wasting your time on non billable work. You need to recognize tasks that turn out to be a waste of time and avoid them like the plague.
The world of freelance writing is a fun, exciting, and profitable one — but you need to make sure your content and writing is better than the competition, and that you are putting in the time and effort to acquire new clients. With so many freelancers in the world today, it’s way too easy to fall into the crowd and find your side business suffering in the process.
Build Your Online Business with Marketplace SuperHeroes
Have you ever wanted to run your own online business, but you weren’t sure what to expect or how to get started? The incredible thing about the online world is that you don’t need to be a big, recognizable brand yourself, nor do you need to develop and produce your own unique products. You can leverage all the systems that are already in place and start turning a considerable profit, but you need to know how to do it. And that’s what Marketplace SuperHeroes (MPSH) are all about.
The guys over at MPSH focus on helping their members create a 5-7 figure income stream selling low-competition, high-profit items on Amazon. And the cool thing is, they don’t just teach people to sell in the US – they work on “multiplying” sales and profits, by selling products in the US, UK and Europe, making this a global business model.
A Step-By-Step Comprehensive Guide
Approaching the world of online business can feel daunting and intimidating at first, and rightfully so. But that’s why Marketplace SuperHeroes was developed. Their flagship Core 2.0 Program is an online video course that you can follow, one step at a time, and get yourself moving towards building a successful, sustainable business that continues to make money while you sleep.
When you sign up to The MPSH Core 2.0 Program, you gain access to a number of different products, including Phase 1 and Phase 2 of the Core 2.0 Program, as well as a number of bonus products such as Fuel Your Empire, The 1K Per Day Roadmap, Invincible Importing, and 30 Minute Legendary Listings. For the purposes of this review, we’ll focus mostly on MPSH Core 2.0 Program (Phase 1).
This is where you really get started with the Marketplace SuperHeroes Core Program. It has been divided into six convenient modules, that you make your way through, taking action after each module. Don’t skip any, as each module builds upon the one that came before it, and so forth. There are also helpful building blocks at the end of each module, to make sure you’re ready to move onto the next one. Realistically, you can start your business at any time, building on the knowledge and guidance as you make your way through the program.
As you open the first module, you’ll see that it is further subdivided into a number of parts. Each part comes with a brief write-up, along with a main video. Most videos are around 10 minutes in length, making them easily digestible. Conveniently, audio versions and transcripts are also available for reference, in addition to the videos themselves.
A Closer Look at Module 1
The basic structure of module 1 is mirrored throughout the rest of the MPSH Core Program. The introductory video in each module gives you some sense of what you can expect to learn in that module. That’s also where you’re introduced to your hosts.
After the introduction, you dive into the first video in the module. For example, for this first module, we learn about how you can get the most out of the system. The video course is largely structured like a PowerPoint presentation with voiceover narration. The presentation can include screenshots and screencasts, as well as more basic text-based slides as part of the deck.
At the root of it, Marketplace SuperHeroes is training you to be a successful global seller on Amazon, selling products that you can reliably source and resell in Amazon’s online marketplace. The objective here is not to become a big brand yourself or to grow into a massive company that requires significant management. Instead, it’s about creating a business and system that can generate reliable profit, day after day, from the comfort of your home, on your own schedule.
The videos explain why Robert and Stephen believe that Amazon is the ideal environment for such a business, like how it already has such a strong brand presence and how customers know they’ll get quality support. Each module wraps up with a longer analysis video where the guys provide a deeper dive into the content. Think of it like a post-show discussion or podcast episode about a TV show or movie you just watched.
Key Concepts to Begin
I won’t dive too much into the finer details here, as you really need to make your own way through the entire course to appreciate how much you can learn and apply to your own business. However, I will touch on a couple of key concepts that provide a sort of framework for the type of Amazon business you can expect to build by following this blueprint.
First, they describe the Rule of Five. If you can decide on five products that you can sell in five countries, selling five units per country per day at a $5 net profit per unit, you’re well on your way to online success. That works out to $18,750 per month or $225,000 per year. Remember that this is net profit, not total revenue. The Rule of Five really illustrates the power of multiplication and simple scale. They also mention that you should look for at least a 30% profit margin (they call it POR, or Profit on Return) for the products you choose to sell.
Another key concept is what they call the B.E.S.T. product strategy. This describes how you should go about choosing which products you want to sell. B.E.S.T. stands for Boring, Established, Scalable, and Tangible. In other words, you’re not looking for trendy products that could be a flash in the pan or brand new products that have not yet been adequately tested in the market. Instead, boring is best. These are the products that people will keep buying, outlasting fly-by-night trends.
The 4S Product Gauntlet
Another huge component to how Marketplace SuperHeroes guides your path to building a successful online business is the 4S Product Gauntlet. The 4S’s stands for Search, Shortlist, Select, and Source, and it’s the four-step process that goes into deciding which products you should sell on Amazon and how to get them. This ties into the related tool, which accompanies the online course.
As you can see in the provided screenshot here, the navigation is simple and logical to follow. The four “S” steps are all listed along the left column, so you can work your way through them one by one. There’s also a “Goals” tab at the top for working out some of the numbers you’d like to achieve. For the 4S, it’s easy enough to add products to your list for research purposes.
Remember that product research is an ongoing process, so while the starting objective is the Rule of Five, recognize that there is always room for improvement and refinement too. The videos explain how the 4S Product Gauntlet works, as well as how you can implement that strategy using the provided tool.
Become a Best Seller
This is all just the tip of the iceberg. As you work your way through Phase 1 of Marketplace SuperHeroes Core 2.0 Program and into Phase 2, you’ll be guided through a series of other concepts and frameworks. These include business structure, purchasing and importing, listing optimization, and international expansion. It’s critically important to understand these sorts of logistical matters, as they are part and parcel of running a successful online business.
Marketplace SuperHeroes really is a comprehensive guide to starting your own Amazon seller business. You are provided with hours of video content presented in a format that’s easy to follow and understand. It’s just up to you to put those lessons into action.
How to Drive More eCommerce Sales and Leads with Marketing Automation
Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours worked will necessarily lead to more dollars and cents; it doesn’t. Instead, it’s much more about the effectiveness of those hours worked. The more you can automate and outsource, the more hours you’ll have free to focus on higher level, more executive tasks like strategy and positioning.
To that end, Flashy can take your eCommerce business and elevate it to the next level with advanced ecommerce marketing automation and email marketing. It’s positioned as “the smartest way to understand your visitors and customers,” giving you the opportunity to get the results you desire. Let’s take a closer look.
The Flashy Approach to eCommerce
There are a multitude of tools out there that you can use for different facets of your overall marketing plan. You might already use an email marketing platform for your email newsletter, for instance, and another as a customer relationship management (CRM) solution, and another still for optimizing website pop-ups or push notifications. Flashy brings all these components together as an all-in-one eCommerce solution.
One of the more profound and remarkably common challenges that you’ll find with eCommerce is that all of these moving pieces don’t “talk” to one another in the most effective manner. Each platform might maintain its own user list, for example, and you don’t get to capitalize on cross-referencing that data for maximum impact. Flashy overcomes this, because it’s an all-in-one system.
Indeed, the best and most effective forms of automation marketing are heavily reliant on customer and visitor data. The more specific data you can gather on any individual user, the better positioned the system can be in providing just the right message at just the right time. Flashy monitors and saves each and every interaction, crafting a unique customer journey for optimized conversion and the best customer experience.
Email Marketing Platform
Let’s take a look at some of the individual components of the Flashy platform. First, there’s email marketing. You can start with any number of the delightful themes and templates as a starting point, which you can then customize to best suit your specific branding and messaging.
Built right into the Flashy platform is a dynamic, yet easy-to-use email editor with drag and drop functionality. This makes it really easy for you to move the elements around to suit your particular needs. No coding experience or knowledge needed. And the emails are already mobile optimized, so you’ll know they will look great whether your subscribers are accessing them on their smartphones or computers.
Continuing with the mantra of leading with data to optimize the automation, the email platform offers robust and deep segmentation for your contact lists. You can segment your list based on a number of attributes, like geo-location and gender, as well as by actions, like purchase history and website visits. For instance, you may have a special message crafted specifically for a customer who has visited the “women’s jeans” page, is over 22 years of age, is located in Canada, and was last seen more than 30 days ago.
With a personalized message, delivered based on this segmentation and on the specific triggers you define, you give yourself the best shot at increasing leads and sales. You can track all of this through real-time campaign analytics, giving you key insights into who opened the email, who clicked on the links, what they did when they got to your website, and more.
Marketing Automation Platform
Really, the biggest benefit that you’ll see with Flashy is when you take advantage of the marketing automation component of the platform. You can set up the automation to be as complex or as simple as you like, as segmented or as generalized as you like. These specific workflows are really easy to understand and adjust, because they are all visualized in a drag-and-drop editor.
You can customize and segment these types of automations down to the individual customer, giving each and every one of your contact as personalized an experience as possible. For example, you might set up one series of automations that are targeting cart abandonment. From there, you may have one path for customers who have a cart value over $100 and a different one for under $100. You might set up an automation for customers who are subscribed to your emails and have opened them, but maybe they haven’t clicked on any of the links inside.
That one-on-one interaction empowers you to deliver just the right message at exactly the right moment, all happening automatically behind the scenes as you work on other aspects of your business. The deep segmentation and filters available to you are outstanding, from email and website activity to purchase history and customer lifetime value (LTV). Drip campaigns are all a part of this too.
Smart Popups, SMS Marketing, and Push Notifications Too
As alluded to earlier, Flashy isn’t just about email marketing either. The all-in-one eCommerce solution also empowers you to connect with customers in various other ways, including smart popups on your website, SMS marketing to their phones, and push notifications to their desktop and mobile devices as well.
Just as you saw with the marketing automation and email marketing, the smart popups are equally intelligent in their execution. Again, you can take advantage of advanced triggers based on specific activity, like scrolling, purchase behavior or exit-intent. These popups can also be populated with dynamic content based on specific customer activity too. If they browsed around on Product X, you might automatically suggest Product Y.
This improves opportunities for upselling and cross-selling, as well as a chance to reduce cart abandonment and grow your email or SMS list.
Pricing Plans Starting at $0 Per Month
The monthly pricing plans for Flashy depend on the package you want and the number of contacts you wish to manage.
What’s remarkable is that you can literally start for free with the starter plan and 250 contacts. That includes basic marketing automation, unlimited emails, and both email and SMS marketing for up to one user. More features are offered in the Professional, Master, and Enterprise plans, like smart popups, CRM, more users, unlimited history, a custom domain, and more. For context, the starter plan with 1,250 contacts is $13 per month, going up to $251 for 50k contacts and $394 for almost 100k contacts.
No matter the type of eCommerce business you run or the number of contacts you wish to manage, Flashy has a plan for you. And with advanced marketing automation to free up your time and to drive more sales and leads, it’ll pay for itself multi-fold in no time.
Evadav Native Advertising Network With Push Notifications
It’s been said that the only constant in life is change. In few arenas does this ring truer than on the Internet. If you hope to succeed online, either as a publisher or as an advertiser, you must be prepared to adapt to the times. What may have worked for you a few years ago could be completely irrelevant today, especially in the increasingly competitive space to grab the attention of users.
Staying ahead of the curve, Evadav is a native advertising network based on push notifications. And it could prove remarkably lucrative for publishers, just as it represents a tremendous new opportunity for advertisers. Let’s look into this a little deeper.
Push Notifications for the Win with Evadav
When you think about most of the advertising that you see on the Internet, it’s largely passive in nature. You might see an ad banner running in the sidebar of a blog, or the sponsored listings at the top of a search engine results page. Users can just glaze right on past them.
The push notifications of the Evadav platform are able to by pass that traditional ad blindness, because the push notifications literally push themselves front and center to grab a user’s attention. At the same time, the ads are balanced against the desire to maintain a positive user experience where the ads don’t feel overly intrusive or annoying. The net result is a win-win for publishers and advertisers alike.
Evadav offers a “new form of monetization for your website” with “fast integration” and “the highest eCPM rate among all advertising formats.” You get paid whenever someone from your website (or from traffic that you purchase) subscribes to the push notifications. And that person who signs up is associated with your account forever, representing a long-term opportunity for continuous revenue.
Be Seen and Get Paid with Evadav Placements
Push notifications work on both mobile devices, like smartphones and tablets, as well as on laptops and desktop computers.
You’re likely already familiar with the notifications you receive on your phone whenever someone sends you an email or you receive a social media message. The advertising side of push notifications work much the same way, and they work on desktop too. These small pop-ups appear on the screen of the user’s device, and they’re much more effective at grabbing a user’s attention than other ad formats.
You can monetize any geographic region (“geo”) with Evadav. Along with an average 12% conversion rate, 60% click rate, 100% system uptime, over 172k campaigns, and some 287k daily impressions, it’s no wonder that publishers are enjoying some of the highest eCPMs on the market.
Creating a Native Ad
Signing up for an Evadav account literally takes just seconds. All you need to provide is an email address and password, plus either Skype or Telegram as a means for your account manager to contact you. Account registration does not require moderation, so you’ll have access to the dashboard immediately. From there, you can get started with creating your “stream.”
Configuring the native advertising widget is easy. After giving a name to the stream, you give a name to the native ad, as well as the domain (HTTPS only) where the ad will appear. You can then optionally customize settings like the customer service worker name, time to next display and display delay.
The prompt constructor is what brings up the additional settings in the lower half of the screenshot above. That’s the pop-up for asking to show notifications to the user. Once they click “allow,” that’s your conversion and you’re well on your way to making money. You can customize the main text, as well as the text in the allow and cancel fields, plus the icon on the left if you don’t like the default bell. Once you click on “create,” the widget is sent for approval, which typically happens very quickly.
After the widget is approved, you simply go back into your dashboard to grab the code. You’ll need to download the JS file (it’s less than 1kb) and upload it to the root directory of your website. Then, place the ad code on your website where you want the ad to appear. And that’s it.
Creating a Popup Ad within Evadav
In addition to the native advertising option described above, you can also choose to create a popup ad that converts in exactly the same way: if someone clicks to “allow” push notifications on their device, either mobile or desktop, then you’ll get paid for that conversion. Accessing the popup ads is in the same area as the native ads; you just need to switch over to the popup tab in the widget creation tool.
There, you’ll see a place to give your popup widget a name. You can optionally include postback pixels and postback links, if you’d like, as well as a trafficback URL. If you use the default trafficback, you can maximize your earning potential through Evadav. There’s also the “complexity,” which represents how many times a user can cancel the subscription. And then there’s the option of choosing between a revenue share or a CPA model for payment.
Below that are a great number of templates for the popup ad, both adult and mainstream. Fro each, you can see the template name, as well as average conversion rate (CR), valid platforms, and allowable geos. Unlike the native ads above, popup ads do not require moderation and are available to you immediately after creation. You are given a popup URL if you buy traffic, as well as popup codes for your own website, both with and without your sub IDs.
Regarding how much money you can expect to earn, here is the current list of CPA rates. As a general rule of thumb, mobile earns higher rates than desktop, and most of the top-performing countries are of the tier-1 variety.
This Is Your Notification
As a publisher, the Evadav Native Advertising Network offers a lot of appeal. You can expect the highest conversion rates on the market, an easy-to-use interface, an effective monetization model, and weekly payments too with a low minimum threshold of just $25. They can pay out via PayPal, Paxum, Skrill, Payoneer, ePayments or Webmoney; there’s also the option for SWIFT with a $500 minimum. There are no minimum traffic requirements too.
If you’re looking for a new and lucrative way to monetize your traffic, whether you have a website or not, give Evadav a look. That’s one way to push your way to profitability!
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging12 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
How to Become a Nimble Blogger