Generation Z or Gen Z is the first generation of consumers with significant buying capacity that grew up with social media and the internet around them. Bloggers can take advantage of the next generation’s familiarity with the internet and everything on it, to make Gen Z their prime target audience. As to how they should go about that, the following tips and ideas should help.
Transparency and Authenticity is Essential
Not that any generation should be misled, of course, but except for a few late millennial groups, no other generation of audience is nearly as hard to mislead as Gen Z. This is good news for honest bloggers and predicts the rise of a much more aware customer base in the coming decades.
However, what it also means is that blogs need to be transparent in their goals, methods, and objectives. Most of the next-generation workforce with buying capacity already understand how business models work for bloggers, so be clear, transparent, and genuine with your affiliate links. Provide them with genuine value and clarity regarding your blog’s commercial nature to gain their trust.
Social Media Platforms: Where You Can Find Them
If you have a blog, make sure that your blog has a prominent social media presence too. Never forget that the core idea behind a commercial or even a personal blog site is to create a platform for reaching out to their target audience.
This makes it mandatory for the blogger to pursue their audience, wherever they are. If your target audience is Gen Z, Instagram and YouTube should be the primary social media outlets to promote your blog on.
This also works well for individuals and gurus around the world that might be looking to make a name for themselves. A perfect example of this would be Satguru Mata Sudiksha Hardev, who is well known in her region, but still improving her reach and following online.
Get to Know them Professionally
Visit the Gen Guru website and you will be able to find a huge resource base, dedicated exclusively towards helping businesses connect with Gen Z consumers and employees. They discuss and reveal key techniques, which are uniquely relevant to this new generation.
As previously mentioned, generation Z is a particularly tech-savvy one, with an intricate understanding of online business models. Getting to know your audience and learning the exact steps that come together in building a perfect blog marketing strategy for them requires professional knowledge, experience, and guidance to accomplish.
Dynamic Site Design is Crucial
The mobile-desktop separation was created with the idea that readers will use their laptops/desktops to access them for the most part, but may at times access the blog on their smartphones too.
The situation has flipped now because the majority of people – and almost the entire Gen Z – spend most of their time on their smartphones. The smartphone is no longer an alternate medium for media consumption and reading, but the main one.
Having a dynamic web design on your blog means that it will simply provide your readers with the best possible view on any device, making it easy for them to follow your blog from a device that they have with them at any given time.
Gen Z can feel like a difficult generation to target with blogs at times, but that’s only because most bloggers do not know how to go about it. They are different and more aware for sure, but as all stats indicate, they are also the most likely generation to convert.