WRITE SEARCH ENGINE HEADLINES SHORT AND TO THE POINT
When a spider crawls on your blog pages looking for content, it is looking for specific keywords in your headings and sub-headings that web surfers use most often. Title length should have no more than 85 characters in all, and when you do put your keywords in the title, you have to make sure that the headline still stays dynamic and attractive to the reader.
Because the search engine readers are looking for good keyword usage from the beginning of your web pages, always include the keywords at the very beginning of you online articles. You always have to be very aware of any keywords you want to use to generate a bigger internet audience anyway, so you might as well embed them in your first paragraph in all of your articles so you will be able to repeat them as much as is necessary for higher search engine placement.
USE SUBTITLES FOR SEARCH ENGINE READERS IN VERY SPECIFIC TERMS
You should never force content or text on search engine readers, so you must use subtitles that break up different topics into paragraph form. Meaning that when you do start a new paragraph with a similar topic as the one before it, you should put in a bold sentence like the one you see above this sentence, that indicates you are now moving on to a sub-topic to the one you were just discussing.
When a search engine reader comes to your page, it is indexing all of the content your web page holds. Including subtitles and sub headings on your web pages allow you to reinforce your web page content to these search engine readers, thereby telling them “Here are my keywords that I want you to take back to Google with you.” This writing technique is a perfect method for achieving a higher search engine rank than if you just wrote your site content for the common reader.
YOU NEED TO LURE YOUR GENERAL INTERNET WEB VIEWER INTO YOUR BLOG SITE CONTENT
As a writer, you can use the analogy of fishing for this excellent headline writing technique. When you go out on a lake to fish for bass, you always have to use a specific kind of lure to attract the bass, or they will not go anywhere near your boat. When you write for the common web surfer out there who is always anxious to go on to the next site that peaks his interest, you need to make sure you’re using the right bait as well.
A good starting point to lure that jumpy web viewer to your blog page is to use words like “agitated” or “unreal” when describing your subject in the main headline text. A good example of this would be: “Unreal 10 story-high robot to be unveiled in Las Vegas”.
Do you see how that specifies the exact subject matter of the main first paragraph of your following article while also conjuring up visual images of a robot who might go on a rampage in Las Vegas?
Another good example that will keep that viewer glued to your web page would be to make them think about a new subject in a controversial manner. For example: “Comedy Central: the much improved uncensored X-rated channel”. Now this headline will definitely raise a few eyebrows with its claim that Comedy Central has gotten into X-rated material, but that is the truth.
They have a new uncensored block of time every Saturday night after midnight where anything goes as far as profanity, but the reader probably does not know that. He may assume that pornographic material will now be shown throughout the day!
But because you lured him into reading this hot headline, he will now read the rest of your article whether he really needed to know the subject matter or not. So now you can congratulate yourself on snagging that big bass that you’ve always wanted to catch.