Making money is one of the main reasons many bloggers blog but the sad reality is that many of these hard working bloggers end up being so broke whereas there is much money to be made online.
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I have been blogging for over 6 years and the biggest reason I see many bloggers failing is the fact that they have just no skills. It’s not enough to create a beautiful blog and host it on a powerful server. There is more to that.
In today’s blogging industry, things have become more tightened. You need to really stand out to make a difference in the market. Almost everyone is doing the same thing to make money and if you have to be tagged with success, you must go extra miles.
We’ve read a lot about Affiliate Marketing, Direct and contextual advertising, Sponsored posts, etc. Some don’t believe these methods still work because they’ve tried out to their bones with no results. Here are a few tips to help you do something extra and earn an income.
7 Skills to develop and make money as bloggers
1 – Develop your writing skills
This is obvious!
If you are a blogger who doesn’t work on your writing skills, you should expect nothing in the present market.
Initially, we succeeded writing articles of 300 to 500 words. Today the whole game has changed. We now talk about going in-depth. Ranking in those early days with your short article in Google was a day’s job. In today’s content world, you’d be lucky to be indexed with shallow content.
Think about keyword stuffing. That worked powerfully well in the past. And it was easy to sprinkle your keywords around and rank well. Today it’s a different language. If you don’t understand and speak semantic web, you’ll be completely relegated.
You need to constantly develop your writing skills to go near success in today’s Internet business. If you are found to be a good writer, it would be easy to quickly pick writing jobs and be paid a good income.
Recommended: 8 skills to develop to be a good writer
2 – WordPress Development skills
WordPress is the most used Content Management System today. It powers over 30% of the websites on the Internet. This says a lot if your thinking cap is on.
Though WordPress development requires some extra amount of work, it’s worth investing in it. There are many areas in the WP development business you can develop your skills in and stand out in the job market:
- WordPress theme development
- WordPress plugin development
- WordPress Security
- WordPress learning courses
- WordPress Hosting
- WordPress Installation and Setup
This skill actually generate extra income for me. Having deeply developed the my WordPress knowledge, I offer the service to my readers and get paid per site installed and setup.
3 – SEO skills
There is a huge demand for SEO experts today for SEO jobs beginning from creating SEO friendly content to link building, Auditing and ranking for simple and complex keywords.
Many SEO professionals I have worked with are bloggers. If you give yourself a bit of time and take the challenge, you’ll soon be offering SEO services and getting paid for.
4 – Graphics design
It does not require any serious thinking and meditation to understand that the virtual world is largely graphics. From content marketing to social media marketing, it’s hugely graphics.
The demand for logos, Facebook cover images, Twitter, Pinterest Pins, eCovers, eBoxes, Infographics, etc is on the rise. There is a massive market for these design elements, making it easy for any blogger to make extra money by developing these design skills.
5 – Blogging Coach
You may be an expert blogger. But coaching others into success is a skill that has to be developed. The good news is that there is high demand for blogging coaches today.
People think about starting their own blogs but the fear of the unknown keeps them procrastinating. What they need is the services of a coach to guide their steps and help them avoid making silly and costly mistakes. If you’ve been blogging for a couple of years, this is something you could jump in so easily.
6 – Social media marketing Coach
I used to be one of those who think social media marketing is easy. Posting on Facebook, Twitter, Instagram is easy right?
I hear you!
But listen you need to go deep and you’ll find out that special skills are needed to succeed in this industry. Fortunately, there are professional training materials and the market for the skills is on an increasing demand. If you invest in this area, you will soon be picking extra jobs and making extra money.
7 – Translation jobs
I know of many bloggers who speak and understand one other business language. That’s a huge money making opportunity.
If your main language is English and you can read and understand French or another International language, the translation job is knocking at your door.
It only takes you to develop those skills and start translating for income. Add this to your money making channels and watch as more income locates your wallet.
Where to find demand and market these skills
The first place to start marketing your extra skills in your blog. Your readers are in need of your services. Tell them about it and serve them better.
Another place to market your skills as a blogger is job boards. There are many of these job boards out there, some developed uniquely for bloggers like you.
The most common job board is Problogger where you have hundreds of blogging jobs posted per month. Additionally, you may want to visit efaah job board for bloggers and freelancers. Don’t forget BloggingPro, one of the places to sell your skills.
So I have just given you some basic ideas to add another money making method to your arsenal as a blogger. You just need to overcome the fear and pick a method that’s closer to what you know best.
Invest in it and develop the skills. You may just be very knowledgeable in some of these points. What you needed was just this little push. Go ahead and implement it.
Should You Aim for Blog Post Quality or Quantity?
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The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
Focus on Things More to Leverage Your Blog Quickly
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What is the relationships guy talking about?
Blogging is a people business, right?
Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.
Email List Example
Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.
But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.
Using Things Effectively Leverages Your Presence
Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.
I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.
At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.
Exit Human-Obsessed and Things-Resistant Blogging Circles
I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.
While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.
Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?
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