If you’re the owner of a small business, the fact that 20% of small businesses fail within their first year will both daunt and haunt you. However, the fact that you have control over the success level of your business will give you hope.
You’re probably wondering exactly what strategies you can employ to remain solidly outside this statistic. The answer comes in the form of one simple word: backlinking.
Building high quality backlinks is essential for any business that’s taking the necessary steps to dip its toes into online marketing and blogging. If you don’t use the technology at your disposal, you’re setting yourself up for failure, so it’s crucial in the modern era that you know how to blog effectively with SEO and incorporate backlinks into your marketing strategies.
Here, we’re going to talk about the best strategies for link posting, so read on to grow your business and enhance success.
Know the Basics
Before you can employ strategies for obtaining quality backlinks, it’s crucial that you know the basics of backlinking.
The word refers to a simple concept: one page linking to another within a blog post. You know the 20% statistic in the first sentence of this blog post? Yeah, that’s a backlink- it takes you to another page related to the post that you’re reading. A backlink is the SEO equivalent of a book rec sheet that recommends novels based on the genres that you’ve already shown interest in.
The importance of backlinks comes at two levels: significance to search engines and significance to users. On the search engine level, having good backlinks on your blog posts helps algorithms determine how reliable your page is.
On the other end of the spectrum, you’ll have a good time getting more clicks if other blogs backlink to your site. Not only will people reading those posts be redirected to your page, but search engines will believe your content is important and worth linking to if many other sites include backlinks to your posts.
On the user level, backlinks work as a great form of marketing because they connect the internet user to sites related to those they’re already on.
This allows them to see why the services of the blog they’re reading are a good choice to purchase. Even if the page isn’t selling anything, it directs the user to other information that they may like to know.
Related: Link building basics for beginners
Use the Right Sites
In order to get high quality backlinks, the first thing you’ll need to do is use websites to check their quality. You want to find high PageRank (PR) backlinks. Doing so ensures that you as well as the content you’re linking to reap the benefits of backlinking.
To gain a greater understanding of this technology, check out the best backlink checker out there. This SEO tool will look into the PR index of the link posting you want to incorporate into your post and ensure that you’re only posting high PR backlinks.
Software like Semrush saves you work and stress trying to click through search engines in an attempt to find out whether your backlinks are effective. It also ensures that you’ll have more success finding quality backlinks than you would have if you were just guessing on how to link.
It’s All About Relationships
Building strong professional relationships is a good way to both get high quality backlinks and be linked to by other pages.
If you establish a strong rapport with a) a company that often uses your services (or vice versa), or b) a company related to yours but not in direct competition with it, you can have a mutually beneficial relationship. When you both link to one another in blog posts, you boost the traffic on both your websites by a lot.
Furthermore, if you have a relationship with the other blogger, you’ll know that linking to them is credible. You’ll know that you’re getting high PR backlinks because their site ranks highly, too.
Guest posting with SEO is a great way to get people to use your site in backlinking.
A guest post (or guest blog) is essentially when you pay another service to use your site as a backlink. Professional SEO bloggers will then insert these backlinks organically into blog posts for the other website.
Sometimes, both you and another company can agree to guest post for each other, ensuring the same mutually beneficial relationship that you would get after building a strong professional relationship. (This can also be the beginning of one such relationship!)
Reclaim Your Links
Link reclamation is another strategy essential to posting high quality backlinks on your blog.
Essentially, reclaiming links means that you’re going back through your previous blog posts and eliminating broken or low PR backlinks that you’ve posted before. These links can be replaced with quality backlinks that boost your credibility to search engines.
Reclaiming links is important because the fact that you don’t want any broken links on your site is Website Owner 101.
They look sloppy, but more than that, they make you look like you aren’t credible. Users will turn away from you because they believe you don’t care. More than that, though, you’ll be losing out on the opportunity to get the benefits of high PR backlinks.
Get High Quality Backlinks
Employing the top backlinking strategies can be a challenge, especially for a smaller business. Still, it’s absolutely necessary. The payoff is great and everything will be worth it when your organic traffic shoots up faster than you can say the word ‘backlink.’
Now that you know the best tips for getting high quality backlinks and boosting your site traffic, it’s time to get some more blogging tips that will get you hundreds of clicks in no time at all.
Check out the ‘contact’ tab on our page to speak with a knowledgeable professional about marketing and blogging strategies that will help grow your business overnight.