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Gettin’ Back in the Game: Bringin’ Your Blog Back to Life after Goin’ MIA

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Maybe you’re gettin’ ready to take a little vaca somewhere. Maybe you’re swamped tryin’ to get that next great entrepreneurial venture off the ground. Maybe you’re just sick of posting on your blog day in and day out and wanna take a break.

After spending just over half a year creatin’ one of the most explosive blogs ever, takin’ profits from $254.72 in June ‘07, my first month at it, to just over five figures in December ‘07, I decided to take a break. Why? First, I’d made enough money between a hot job in Corporate America and rockin’ my site to be able to. Second, I wanted to redesign my site to visually reflect the same high quality as the content of my posts. Finally, and more than anything else, after workin’ with my nose to the grindstone for the past couple years, I just wanted to travel for a couple months, enjoy life, get drunk off margaritas on Mexican beaches and Guinness in Irish pubs, and not give a sh…. Sorry, not WORRY about posting on and managing my site every day.

Now, I could’ve made my way to the internet for an hour or so each and every day while away to post an article. Maybe I could’ve had guest writers post articles while I was away to keep content in front of my readers. Or before headin’ out, I could’ve spent hours and hours… hell, DAYS, frontloadin’ my blog with articles to post each day I’d be gone. But plain and simple, I didn’t wanna worry about any of that. I just wanted to get away, have fun, kick it on my own for a while with no worries.

Now that I’m back in the game and ready to rock it even harder than before, I’m dealin’ with a problem similar to what I faced in the beginning – gettin’ the buzz out to my readers that I’m back and better than ever. And at the request of Kevin here at BloggingTips.com, that’s what brings me here today. To answer the question: How do you bring your blog back to life after goin’ MIA for a while?

While I could go on for hours about search engine optimization, ad swapping, affiliate marketing, link building, and other passive internet marketing tools, what I wanna focus on today, because it’s far too often ignored, is the active side of rebuilding, or just building for that matter, your reader base.

As I’ve discussed in another post on my site, the bloggers who’ll end up on top of the heap at the end of the day, who’ll continue to make ridiculous cash even after the hype of how much they’re makin’ has died down, are the bloggers who have personality to back up their content. Every blogger has access to the exact same content, but very few bloggers out there really have any personality. I’m convinced that this is what’s led to my unbelievable success: Not only do I provide top-level, useful content, but I have a personality to match, creating a blog that readers can’t stop comin’ back to after they get that first taste. This has to be your starting point. If you can’t keep your readers comin’ back, what’s the point in wasting your time drivin’ traffic to your site anyway?!

So you’ve got that rockin’ site now, but how do you get the readers there, to take that first bite? The key is puttin’ yourself out there, lettin’ readers see your content, your personality, YOU! Think about it. As a reader, are you more likely to check out a blog because you saw a 125 x 125 ad or link for it on the side of some website, or because you saw an article written by the blogger on a fave site of yours that grabbed your attention and made you say, “Hey, I wanna read some more from this guy!” Not only will this get more readers to your site, but it will get word of your site spread much faster, since readers are more likely to talk about some hot post they just read than about some hot ad they just saw. And there’s your answer, friends.

The three most effective ways that I’ve found to actively put yourself out there and really build your traffic quickly are through forum posting, guest posting, and what I like to call feature swapping:

(1) Forum Posting can be as simple as joining a forum and each day posting the same article that you just posted on your site, though it is much more effective to actively participate in discussions on the forum to both interact with and build your reputation among other users. You want to look for forums with (a) a large number of members, (b) very lively discussion, and (c) a member base that matches your target audience. One of the best forums I’ve ever come across, which matches all three of these criteria better than any other I’ve seen, is YoungEntrepreneur.com. No matter the forum, get out there and meet your readers!

(2) Guest Posting is writing an article for someone else’s blog. There are plenty of bloggers out there happy to take the day off, kick their feet up (or go to their day jobs), and let you do their dirty work. As a result, your goal is to find the bloggers with (a) the highest traffic and (b) a reader base that matches your target audience. Start with a list of the bloggers that best match these criteria and start contactin’ ‘em. And don’t be shy. The worst thing they can do is not respond or say, “No.”

(3) Feature Swapping is an agreement between two bloggers to each write an article featuring and reviewing the other’s blog. This may be difficult because (a) it requires more time and effort from the other blogger than, say, guest posting and (b) few bloggers are willing to agree to feature swap with a new blogger or even another seasoned blogger but with considerably fewer readers. Still, this is great for bloggers in similar situations, to work together to grow their reader bases and blogs. On top of that, you might be surprised to find out that some of us big dogs are still open to the idea. For example, in order for me to get my name back out there, to let my readers know that I’m back and kickin’ it on my new site, I offer free product placements to any bloggers who feature my site in their blogs. You just have to take that first step and shout at us. Like with any negotiation, you’ll never get what you don’t ask for.

One of the most important things to take from this article is that to bring your blog back to life after goin’ MIA for a while, just like with any other entrepreneurial venture, you must be active, creative, and really put yourself out there. Are you gonna sit back and let the world pass you by, or you gonna take the bull by the horns and get those readers to your blog?! Rock it, baby! – JP

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Blogging

What Should You Write about for Your Blogging eBook?

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I have written and self-published over 100 eBooks.

About 40% focus on blogging tips.

As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?

Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.

Popular Topics

I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.

Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.

Listen to Your Readers

Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.

Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.

Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.

Get writing, bloggers.

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Blogging

Advertising Revenue: Yes or No?

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Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.

Example

Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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Blogging

The Ultimate Checklist To Grow Your Blog in 2019

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Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers

 

  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.

 

  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.

Conclusion

When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.

 

 

 

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