Maybe you’re gettin’ ready to take a little vaca somewhere. Maybe you’re swamped tryin’ to get that next great entrepreneurial venture off the ground. Maybe you’re just sick of posting on your blog day in and day out and wanna take a break.
After spending just over half a year creatin’ one of the most explosive blogs ever, takin’ profits from $254.72 in June ‘07, my first month at it, to just over five figures in December ‘07, I decided to take a break. Why? First, I’d made enough money between a hot job in Corporate America and rockin’ my site to be able to. Second, I wanted to redesign my site to visually reflect the same high quality as the content of my posts. Finally, and more than anything else, after workin’ with my nose to the grindstone for the past couple years, I just wanted to travel for a couple months, enjoy life, get drunk off margaritas on Mexican beaches and Guinness in Irish pubs, and not give a sh…. Sorry, not WORRY about posting on and managing my site every day.
Now, I could’ve made my way to the internet for an hour or so each and every day while away to post an article. Maybe I could’ve had guest writers post articles while I was away to keep content in front of my readers. Or before headin’ out, I could’ve spent hours and hours… hell, DAYS, frontloadin’ my blog with articles to post each day I’d be gone. But plain and simple, I didn’t wanna worry about any of that. I just wanted to get away, have fun, kick it on my own for a while with no worries.
Now that I’m back in the game and ready to rock it even harder than before, I’m dealin’ with a problem similar to what I faced in the beginning – gettin’ the buzz out to my readers that I’m back and better than ever. And at the request of Kevin here at BloggingTips.com, that’s what brings me here today. To answer the question: How do you bring your blog back to life after goin’ MIA for a while?
While I could go on for hours about search engine optimization, ad swapping, affiliate marketing, link building, and other passive internet marketing tools, what I wanna focus on today, because it’s far too often ignored, is the active side of rebuilding, or just building for that matter, your reader base.
As I’ve discussed in another post on my site, the bloggers who’ll end up on top of the heap at the end of the day, who’ll continue to make ridiculous cash even after the hype of how much they’re makin’ has died down, are the bloggers who have personality to back up their content. Every blogger has access to the exact same content, but very few bloggers out there really have any personality. I’m convinced that this is what’s led to my unbelievable success: Not only do I provide top-level, useful content, but I have a personality to match, creating a blog that readers can’t stop comin’ back to after they get that first taste. This has to be your starting point. If you can’t keep your readers comin’ back, what’s the point in wasting your time drivin’ traffic to your site anyway?!
So you’ve got that rockin’ site now, but how do you get the readers there, to take that first bite? The key is puttin’ yourself out there, lettin’ readers see your content, your personality, YOU! Think about it. As a reader, are you more likely to check out a blog because you saw a 125 x 125 ad or link for it on the side of some website, or because you saw an article written by the blogger on a fave site of yours that grabbed your attention and made you say, “Hey, I wanna read some more from this guy!” Not only will this get more readers to your site, but it will get word of your site spread much faster, since readers are more likely to talk about some hot post they just read than about some hot ad they just saw. And there’s your answer, friends.
The three most effective ways that I’ve found to actively put yourself out there and really build your traffic quickly are through forum posting, guest posting, and what I like to call feature swapping:
(1) Forum Posting can be as simple as joining a forum and each day posting the same article that you just posted on your site, though it is much more effective to actively participate in discussions on the forum to both interact with and build your reputation among other users. You want to look for forums with (a) a large number of members, (b) very lively discussion, and (c) a member base that matches your target audience. One of the best forums I’ve ever come across, which matches all three of these criteria better than any other I’ve seen, is YoungEntrepreneur.com. No matter the forum, get out there and meet your readers!
(2) Guest Posting is writing an article for someone else’s blog. There are plenty of bloggers out there happy to take the day off, kick their feet up (or go to their day jobs), and let you do their dirty work. As a result, your goal is to find the bloggers with (a) the highest traffic and (b) a reader base that matches your target audience. Start with a list of the bloggers that best match these criteria and start contactin’ ‘em. And don’t be shy. The worst thing they can do is not respond or say, “No.”
(3) Feature Swapping is an agreement between two bloggers to each write an article featuring and reviewing the other’s blog. This may be difficult because (a) it requires more time and effort from the other blogger than, say, guest posting and (b) few bloggers are willing to agree to feature swap with a new blogger or even another seasoned blogger but with considerably fewer readers. Still, this is great for bloggers in similar situations, to work together to grow their reader bases and blogs. On top of that, you might be surprised to find out that some of us big dogs are still open to the idea. For example, in order for me to get my name back out there, to let my readers know that I’m back and kickin’ it on my new site, I offer free product placements to any bloggers who feature my site in their blogs. You just have to take that first step and shout at us. Like with any negotiation, you’ll never get what you don’t ask for.
One of the most important things to take from this article is that to bring your blog back to life after goin’ MIA for a while, just like with any other entrepreneurial venture, you must be active, creative, and really put yourself out there. Are you gonna sit back and let the world pass you by, or you gonna take the bull by the horns and get those readers to your blog?! Rock it, baby! – JP
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
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