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Gettin’ Back in the Game: Bringin’ Your Blog Back to Life after Goin’ MIA

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Maybe you’re gettin’ ready to take a little vaca somewhere. Maybe you’re swamped tryin’ to get that next great entrepreneurial venture off the ground. Maybe you’re just sick of posting on your blog day in and day out and wanna take a break.

After spending just over half a year creatin’ one of the most explosive blogs ever, takin’ profits from $254.72 in June ‘07, my first month at it, to just over five figures in December ‘07, I decided to take a break. Why? First, I’d made enough money between a hot job in Corporate America and rockin’ my site to be able to. Second, I wanted to redesign my site to visually reflect the same high quality as the content of my posts. Finally, and more than anything else, after workin’ with my nose to the grindstone for the past couple years, I just wanted to travel for a couple months, enjoy life, get drunk off margaritas on Mexican beaches and Guinness in Irish pubs, and not give a sh…. Sorry, not WORRY about posting on and managing my site every day.

Now, I could’ve made my way to the internet for an hour or so each and every day while away to post an article. Maybe I could’ve had guest writers post articles while I was away to keep content in front of my readers. Or before headin’ out, I could’ve spent hours and hours… hell, DAYS, frontloadin’ my blog with articles to post each day I’d be gone. But plain and simple, I didn’t wanna worry about any of that. I just wanted to get away, have fun, kick it on my own for a while with no worries.

Now that I’m back in the game and ready to rock it even harder than before, I’m dealin’ with a problem similar to what I faced in the beginning – gettin’ the buzz out to my readers that I’m back and better than ever. And at the request of Kevin here at BloggingTips.com, that’s what brings me here today. To answer the question: How do you bring your blog back to life after goin’ MIA for a while?

While I could go on for hours about search engine optimization, ad swapping, affiliate marketing, link building, and other passive internet marketing tools, what I wanna focus on today, because it’s far too often ignored, is the active side of rebuilding, or just building for that matter, your reader base.

As I’ve discussed in another post on my site, the bloggers who’ll end up on top of the heap at the end of the day, who’ll continue to make ridiculous cash even after the hype of how much they’re makin’ has died down, are the bloggers who have personality to back up their content. Every blogger has access to the exact same content, but very few bloggers out there really have any personality. I’m convinced that this is what’s led to my unbelievable success: Not only do I provide top-level, useful content, but I have a personality to match, creating a blog that readers can’t stop comin’ back to after they get that first taste. This has to be your starting point. If you can’t keep your readers comin’ back, what’s the point in wasting your time drivin’ traffic to your site anyway?!

So you’ve got that rockin’ site now, but how do you get the readers there, to take that first bite? The key is puttin’ yourself out there, lettin’ readers see your content, your personality, YOU! Think about it. As a reader, are you more likely to check out a blog because you saw a 125 x 125 ad or link for it on the side of some website, or because you saw an article written by the blogger on a fave site of yours that grabbed your attention and made you say, “Hey, I wanna read some more from this guy!” Not only will this get more readers to your site, but it will get word of your site spread much faster, since readers are more likely to talk about some hot post they just read than about some hot ad they just saw. And there’s your answer, friends.

The three most effective ways that I’ve found to actively put yourself out there and really build your traffic quickly are through forum posting, guest posting, and what I like to call feature swapping:

(1) Forum Posting can be as simple as joining a forum and each day posting the same article that you just posted on your site, though it is much more effective to actively participate in discussions on the forum to both interact with and build your reputation among other users. You want to look for forums with (a) a large number of members, (b) very lively discussion, and (c) a member base that matches your target audience. One of the best forums I’ve ever come across, which matches all three of these criteria better than any other I’ve seen, is YoungEntrepreneur.com. No matter the forum, get out there and meet your readers!

(2) Guest Posting is writing an article for someone else’s blog. There are plenty of bloggers out there happy to take the day off, kick their feet up (or go to their day jobs), and let you do their dirty work. As a result, your goal is to find the bloggers with (a) the highest traffic and (b) a reader base that matches your target audience. Start with a list of the bloggers that best match these criteria and start contactin’ ‘em. And don’t be shy. The worst thing they can do is not respond or say, “No.”

(3) Feature Swapping is an agreement between two bloggers to each write an article featuring and reviewing the other’s blog. This may be difficult because (a) it requires more time and effort from the other blogger than, say, guest posting and (b) few bloggers are willing to agree to feature swap with a new blogger or even another seasoned blogger but with considerably fewer readers. Still, this is great for bloggers in similar situations, to work together to grow their reader bases and blogs. On top of that, you might be surprised to find out that some of us big dogs are still open to the idea. For example, in order for me to get my name back out there, to let my readers know that I’m back and kickin’ it on my new site, I offer free product placements to any bloggers who feature my site in their blogs. You just have to take that first step and shout at us. Like with any negotiation, you’ll never get what you don’t ask for.

One of the most important things to take from this article is that to bring your blog back to life after goin’ MIA for a while, just like with any other entrepreneurial venture, you must be active, creative, and really put yourself out there. Are you gonna sit back and let the world pass you by, or you gonna take the bull by the horns and get those readers to your blog?! Rock it, baby! – JP

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Blogging

7 Reasons Nobody is Reading Your Blog

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Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.

It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.

Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.

1 – You Write About Things People Don’t Care About

“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.

“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”

If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.

2 – You Lack a Consistent Voice

Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.

3 – You Have No Social Media Presence

Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).

Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.

4 – You’ve Never Done SEO

SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.

This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.

5 – You’ve Never Invested in Link Building

In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.

Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.

This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.

6 – You’re All Words and No Visuals

All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.

As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.

Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.

“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”

You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.

7 – You Don’t Post Enough

You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.

As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.

Develop Your Blogging Strategy

Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.

One would hope this article has opened your eyes to what that can look like moving forward.

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Blogging

Beware Trying to Profit Solely through these 2 Travel Blogging Income Streams

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Sponsored post revenue.

Ad revenue.

Until you build a huge, loyal readership, who gobbles up your posts left and right, sponsors have little interest in advertising on your blog. Sponsors want maximum bang for their blogging buck. Advertisers want to get their business in front of as many interested, hungry eyes as possible. Imagine an advertiser paying for a television spot. Why? Businesses wish to receive massive exposure in front of hundreds of thousands to millions of interested people who will buy their product or service.

If this makes sense on television, why would you believe a sponsor would pay you money for the 10 people a day who read your new blog? Why would you believe advertisers would pay money for the 40 daily, un-targeted, non-engaged visitors to your blog? Advertisers have no interest spending money in a campaign that cannot work. Business owners do not pay bloggers to advertise their venture for 10 non targeted visitors daily. Why then do travel bloggers try to profit solely through both sponsored post and advertising channels if most get 10, 50 or maybe 100 visitors daily, to their blogs? Especially if said blogs lack engagement and targeting, you will not make a cent of ad revenue and sponsored revenue until you build a large, loyal following.

Building large, loyal followings takes time, energy and a certain generosity. Few bloggers put in the time and energy. Few bloggers generate significant sponsored post and ad revenue. But most travel bloggers see top travel bloggers raking in sponsored revenue, imitate the top pros, rely on these 2 income streams and struggle horribly to make income because sponsored post and ad revenue are only reliable, consistent income streams for bloggers with huge, targeted followings.

Try this Instead

Write and self-publish eBooks.

I wrote a travel blogger eBook to help you become a full time travel blogger. Although I do generate more and more sponsored post and advertising revenue, self-publishing eBooks allows consistent income to flow to me while I see more sponsored opportunities appear in my email inbox.

Convert the eBooks to audio books. Sell audio books to generate consistent income. Convert the eBooks to paperbacks. Sell the paperbacks to generate income. Create and sell online courses. Engage in affiliate marketing.

Most importantly, be generous and genuine. Help people freely in as many spots as possible. Be of service. Be helpful. Write and publish posts to your blog. Write and publish guest posts. Broadcast live videos on Facebook and YouTube. Publish a podcast. Being generous in many spots online boosts income because you gain the skills and exposure to become a known commodity in your blogging niche. Why do you think I guest post in so many spots daily? I love helping people and also know each post builds my skills and increases my exposure. The more folks know me, and the more folks who see I can write, income flows to me through all channels. But I never relied solely on sponsored post and ad revenue as a blogging tips and travel blogger because income does not flow through those channels until you build a large, loyal following. That takes time.

Diversify and Prosper

Diversify income streams. Be generous in helping people and in giving people options. Some of my readers prefer listening to audio books over reading eBooks. Some readers prefer reading eBooks over listening to audio books. I cater to their preferences and earn more income as my sponsored post and ad revenue grows.

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Blogging

Top 5 Social Media Marketing Tools To Grow Your Business

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Social media has become an imperative part of our daily lives.

And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.

Today 3.8 billion people or 45% of the global population use social media.

Below are some important statistics on the use of social media as of March, 2019.

 

As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.

Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.

However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.

This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.

Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.

While the best social media scheduling and management tools are always changing depending on  the social landscape, there are some evergreen tools that will dominate your social strategy.

 

Here goes the list………..

 

  1. Buffer

 

Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.

Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.

Pricing: $15 a month

 

  1. Buzzsumo

Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.

Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.

And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.

Pricing:  $99 per month

 

  1. Feedly

Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.

Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.

You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.

This helps you curate the best articles and share with your audience.

Pricing: $5 a month

 

  1. Agorapulse

Agorapulse is one of the best social media marketing tools on the internet.

The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.

One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.

In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.

Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.

 

Price – $89 a month

 

  1. Sprout Social

The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.

Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.

Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.

The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.

Pricing- $99 a month

Summing Up

There are a lot of outstanding tools out there, with new ones popping up time and again.

The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.

What are some of the social media marketing tools you’ve been using and how has been your experience with them?

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