I recently read the NY Times bestseller, The 4-Hour Workweek. One of the things the author, Tim Ferris said was to remove the word “Free” from your marketing.
His reasoning? More or less, people looking for free stuff are lower-end customers. They are the ones who will make the most demands on your time and usually buy nothing, or very little. He explains it better than I ever could, but that’s the gist of it.
So, this got me to thinking about free article directories. I’ve used this marketing tactic for years to spread the word about my business. It’s worked in that I get subscribers to my newsletter and visitors to my website blog.
Is Free Article Marketing a Good Marketing Strategy?
So, I do think it’s a good free marketing strategy – to a degree.
For about the past six months or so, I haven’t contributed very much to free article directories because I simply haven’t had the time. As I sell a lot of my content to sites like AssociatedContent (AC) and as PLR content, it’s becoming a less viable way for me to market.
3 Things to Keep in Mind to Make the Most Effective Use of Free Article Marketing
Following are three things to keep in mind about article marketing to make it work for you.
1. What level of freelancer are you? Free article marketing directories are great for newbies who are just starting out to start attracting traffic and clients to their website blog.
Don’t just submit to a directory though and expect clients to come. Contact clients directly with links to your article. There are millions are articles on the web in free article directories (of which there are thousands), so to get found, you have to proactively market your content there.
2. Submit articles to paid sites first. One of the reasons I stopped submitting to free directories on a regular basis is that some paid sites like AC won’t pay up front for content that can be found all over the web. And, this is what happens when you submit articles to numerous free article directories – they wind up all over the web.
So, submit to the paid sites first. If you so desire, you can submit to the free directories later.
3. Know when to let go. As in, once free article marketing – or any form of advertising – has exhausted its use for you, let it go. May of us keep doing the same things over and over out of habit.
While I think I’ll always submit to free article directories, it’s usually during some down time when I have nothing else pressing going on.
When you freelance, time is money, so every second you’re at your computer, make sure you’re doing something that adds to your income – and doesn’t waste time.
Free article marketing is a wonderful marketing strategy to get the word out about your freelance services – if it’s used correctly.