In today’s digital world, it’s easy to drift afloat in the never-ending sea of information. Data is literally everywhere, and that’s what makes it difficult to absorb all of them at once.
That’s where infographics come to play.
According to a recent survey by Hubspot, it’s found out that the number of infographic searches in Google has increased by more than 800%. That’s around a 1% increase in infographic creation every day.
The reason behind its exponential popularity increase is due to the ever-growing need for a better way to market content across the web. Infographics have proven to be more appealing and engaging to consumers. Its vibrant colors, simple visual presentations, and straight-to-the-point content are what makes them more sought-after compared to articles which only have written content.
Take note that 65% of people prefer looking at visual presentations over reading texts. This leads us to one fact – and that infographics are the way-to-go if you’re looking to improve your digital marketing efforts and online presence. If you’d also like to see step by step instructions on how to create an infographic, be sure to check out this resource from Venngage.
Here are ten examples of what a great infographic should be like:
1. Anatomy of a Teacher
This is a good example of what a perfectly targeted infographic should look. The font and the background resemble a school chalkboard. This shows that it is specifically made for teachers and no one else, thereby catching their attention.
Pro tip: When you’re planning to make one, it’s important that you know who your target audience is. Remember that it would be better if you create an infographic that’s relevant to a specific audience instead of a generic one that appeals to everyone.
2. The Current State of Backup
The thing with infographics is that they should be made with putting focus in mind. The viewer should have an easy time understanding the infographic’s content.
Pro tip: This example shows how Mac users deal with their backups. It presents it in a very organized and detailed way. By putting figures, few icons, graphs, and well-thought-of words, you come up with a streamlined and easily understandable infographic. This way, you’re able to let the information drive the viewer to be focused on a single issue. In this case, it’s the backup practices of Mac users.
3. Geek vs. Nerd
In the example above, you can see how the headline’s words imply direct meaning. By using as few words as possible, you’re helping the viewer easily understand your infographic. Take note that the ideal headline length is 70 characters.
But what makes this example even more attractive is that it differentiates two very similar types of people. Most people don’t even know that geeks and nerds are different! That’s what sparks the viewers’ interest into reading the whole infographic.
Pro tip: Infographics might be more inclined to visual style. But don’t get us wrong, as its headlines still play a vital role in its ability to attract viewers. The principle here is simple: the better your headline is, the higher the chances of it gaining attention.
4. 7 Superpowers of a Knockout Infographic
You’ll notice how each section differs from one another in terms of color. Each section also has its own number and headline. Aside from that, its comic book style makes it easier for viewers to go through each section. It’s with this that you make sure that the viewer would finish reading the entire infographic from top to bottom.
Pro tip: An important trait an infographic should have is its ability to bring the viewer from one phase to another in a seamless and sequential manner. The infographic above is a perfect example of how you can assure that every phase will be interconnected with each other.
5. Companies that Acquired Customers from Facebook
Infographics aren’t exempted from the need of citing sources. Sources are important especially if you’re presenting statistical figures. It’s in citing the sources that prove your content is factual and legitimate. Just be sure they’re up-to-date and doesn’t distract the viewers from going through the infographic’s visual flow.
6. The Growth of Artificial Intelligence in eCommerce
The infographic talks about AI growth in e-commerce, which is reflected by its theme that features shopping robots. Apart from its simple yet relevant theme, it also made efficient use of the spaces in between points. This helps the viewers to easily read and understand the content of the infographic.
Pro tip: Having a single-color theme is another good idea if you’re looking to create an infographic that’s built to go viral. This example shows how it effectively utilizes different shades of blue into its font and background.
7. The 2016 Classy #GivingTuesday
The above example also lets the viewer feel a nostalgic feeling due to its “Home Alone” theme. The tarry staircase and the VHS tape are Easter eggs to the classic thriller movie. Psychology Today reports that nostalgic memories influence social behavior, thereby making the infographic more shareable.
Pro tip: Color scheme and nostalgia have powerful effects on the attractiveness of an infographic. Having fewer colors is better as it makes the content easier to understand. A recent analysis of more than 200 Pinterest infographics shows that those that have a maximum of two colors are the ones that have the most Likes and Pins.
8. Is Life Good?
Infographics should not only be a means to present something, but they should also be capable of evoking viewers’ emotions. This infographic is pretty good in doing that as everyone can relate to it.
Pro tip: The simplicity of the question and flowchart is what captures viewers’ attention. Add into the equation the surprising, yet very obvious reality of simply changing something to live the good life.
9. Cheetah: Nature’s Speed Machine
Here is another good example of an infographic that has a minimal yet meaningful content. It presents how a cheetah’s speed stacks up against other animals, vehicles, and even with Usain Bolt, the former world’s fastest man.
Pro tip: The way it presented the comparison is so simple, yet highly effective. The illustrator portrayed the icons in a silhouette shade to make it look clean. The headline is also placed inside a border frame. This highlights the infographic’s headline and makes it more organized.
10. How Steve Jobs Started
A good example of this is by showing a brief timeline of the life of Apple founder and former CEO, Steve Jobs. Talking about Jobs’ life is a great way to attract viewers because he has influenced the modern world in a lot of ways. You can also see how the elements of headline, simplicity, and visual cues come to play here.
Pro tip: Discussing the life story of an influential person is a great idea when creating an infographic. Infographics are not only meant to inform and educate people, but these are also made to quench the viewers’ curiosity.
Creating an interesting infographic boils down to these four things: simplicity, readability, target audience, and visual style. When you incorporate these four areas into your infographic, there’s no doubt that it’s going to go viral. Remember that it’s easier and more interesting to deal with visual graphics than reading an entire article. Thus, now is the perfect time to start making infographics – lots of them!
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
7 Reasons Nobody is Reading Your Blog
Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.
It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.
Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.
1 – You Write About Things People Don’t Care About
“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.
“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”
If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.
2 – You Lack a Consistent Voice
Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.
3 – You Have No Social Media Presence
Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).
Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.
4 – You’ve Never Done SEO
SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.
This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.
5 – You’ve Never Invested in Link Building
In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.
Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.
This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.
6 – You’re All Words and No Visuals
All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.
As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.
Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.
“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”
You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.
7 – You Don’t Post Enough
You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.
As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.
Develop Your Blogging Strategy
Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.
One would hope this article has opened your eyes to what that can look like moving forward.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging12 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
How to Become a Nimble Blogger