With the latest Google PageRank just round the corner my thoughts for Blogging Tips are starting to turn towards how I can start making money from this blog. Apart from Google Adsense, there are currently no advertisements on Blogging Tips.
Whats so special about adsense you might ask? Well, adsense was added to the site because I am lazy. Pure and simple. I didn’t want to spend too much time looking at ways to make money from this blog a few months ago as the site did not have a page rank and traffic was low. However, it’s so easy to add adsense to a blog. It’s inoffensive to readers, you can easily blend it in with your blogs colour scheme and it only takes two minutes to add it to your blog. It’s the perfect advertising solution for lazy bloggers!!!
Poor conversion rates
John Chow yesterday made the decision to remove his 300×250 Google Adsense spot from his posts due to it’s poor conversion rate. When I read his post I decided to check my stats and they were much lower than I thought they would be, between June 23rd and August 12th 2007 adsense has made me $34.98 on Blogging Tips. This is a terrible return in my opinion (this shouldn’t really surprise me, adsense has performed poorly for me for years).
I may keep the adsense ads on the home page however I am going to remove the adsense links which are currently attached to the top right of blog posts. I was planning on placing text links from TLA in this area but I am unable to do so at the moment because I am still testing out their inlinks advertising solution.
Looking for an alternative
I am not suggesting that you completely remove adsense from your blog. However, if adsense is not performing well you should consider removing it from your premium ad spots eg. ad area in your posts, your header etc.
Some suggestions :
- Sell your premium ad spots directly to advertisers. This should be the first thing you try in my opinion, if you struggling to sell your best ad positions you can then look at your other options.
- Look for suitable affiliate programs. You can leave adsense on your blog until you find a good affiliate program. Don’t look for the affiliate program which offers the biggest commissions, look for the affiliate program that offers something your readers will be interested in.
- Promote your own blog. If your really struggling to get a return from your ad positions then it might be worth putting some links up to your best posts until traffic picks up.
Adsense is one of the best solutions for filling your ad inventory but it isn’t the be all and end all. If your conversion rates are poor you should look at what your alternatives are. 🙂