Google just recently released its new algorithm technology for search called the Hummingbird and very little is known how this works exactly. However, SEO professionals do know that this new algorithm for search from Google is very crucial among online marketers who want to rank high in search as it is reported to affect about 90% of the search engine results in Google. If you find this fact interesting enough, here are some observations and information coming from the SEO experts on what they know about the Google Hummingbird algorithm so far that you will certainly find very useful.
The New Core of Google Search Algorithm
Google searches through the billions of information that is available on the World Wide Web and uses algorithms in order to provide a more accurate search result. Several updates were already made by Google in the past which include the Caffeine, Panda and Penguin updates. According to Joe Friedlein of the Browser Media, the Hummingbird is the evolution of the Caffeine update that was released in 2010 only that the Hummingbird will be more competent in providing a faster and precise search results. Andrew Girdwood of Media Innovations remarked however that the Hummingbird is not merely an algorithm update but one that introduces a new algorithm in addition to the old algorithm systems rules, filters and weights.
The Concept of the Hummingbird Algorithm
The Google concept on the Hummingbird algorithm is to provide a more precise and accurate search result. With this new algorithm system one gets a result from search with better relevance according to your intended search. The algorithm works using a Knowledge Graph with encyclopedia support to provide results that will include other facts and information that will be useful related to your search. While the Caffeine algorithm is more directed towards targeted indexing and crawling of sites to find the information you are looking for using the search engine, the Hummingbird works to provide better quality search results more specifically in addressing the longer conversational search phrases known as semantic search. It focuses more on understanding the intent of your search while considering each word used in your search phrases making sure that the search engine considers the entire concept of your search query. The Hummingbird is designed to address the complexity of search using long tail keywords and phrases and to provide an integrated result that will meet the intent of the search.
Google Hummingbird Reinvents the Search Engine Experience
Because the manner of the search queries made in Google are evolving such as people are getting more inclined to use their web browsers for searching information online and more people are using semantic searches, the Hummingbird adapts to these changes and is designed to provide more accurate results despite the use of long keyword phrases. Web searchers often engage in conversational queries which a traditional search engine can address only by using just a few of the keywords used in the sentence. Hummingbird algorithm works on obtaining precise results taking into account the whole meaning of the sentence instead of just selecting a particular word as the searchable keyword. However, it is worth pointing out that the old algorithm systems are still integrated with the Hummingbird but its new approach is one that addresses the latest demand in search of the modern search engine users.
The Hummingbird Implications on the Old Algorithm Systems
Some may think that the Hummingbird replaces the traditional search engine optimization strategies. It appears however that the golden rule in SEO will continue to live on which includes writing high quality original contents. The important elements of SEO are still integrated with the new Hummingbird algorithm which is to the great relief among SEO professionals and marketers. While others are getting worried about the impact of the Hummingbird to their search rank, there is nothing much to get worried about as the new algorithm system has been up and running at least for a month and no complaints from online marketers were expressed as yet. If its implementation has made quite a negative impact on your search rank then the result must be apparent by now already.
Stacy Carter is a technology, marketing writer. She loves writing articles for netspysoftware website.