Once you’ve muddled through the topics, found something suitable to write about and then sat down at your computer to start, there’s one more thing you need to consider before you start typing away.
Getting exposure for your blog is a technique that goes beyond writing a well crafted, interesting piece. You need to be sure it appeals to the readers who get their material online and the search engines that categorize and place it where it needs to go.
First off, you need to make the format scannable. Today’s internet readers look for words and phrases that appeal to them and that means they generally scan an item rather than read it right through. Reading from a screen is more cumbersome than a page so you need to implement some techniques to make the process smoother.
- Lists. These work better than blocks of text and if you write a good headline that explains what’s underneath, you’re giving readers the chance to skim the text to get to where they want to be.
- Formatting. Bold and italics are just two of the ways you can draw a reader’s attention to the big points in your blog. You don’t want to use these techniques to excess here, but even changing the font size in moderation is a great system to employ.
- Pictures. These are worth a thousand words and although you certainly wouldn’t expect someone to read a blog post that long, pictures do have a way of drawing the reader’s eye to the major text. These are nice companions to the text but not a substitute for it so you want to keep the captions short and sweet.
- Stay on Point. It’s easy to start writing on one point and then get distracted and meander away. That’s the very type of thing you need to avoid when you’re writing a blog. Get on point and stay there. Try and say what you mean and mean what you say. Leaning the art of self editing helps here so you can cut out unnecessary words and phrases.
Finally, you need to remember the entire post starts with the headline so you’ll need to do a few things here. First off, the header needs to say as much as possible about the text underneath it. Second, you need to do that in a catchy, succinct style that catches the reader’s attention.
Don’t forget to use the right sub headers too. These make for a nice page break and can be very useful in breaking up big blocks of text.