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Know Your Audience : Grow your blog by understanding your readers

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Yesterday I spoke about how you can influence the type of readers your blog attracts. Today I want to talk about how you can grow your blog by knowing and understanding your regular readers.

Grow your blog by understanding your readers

If you pay attention to the comments your blog posts receive then you should have a good idea of :

  • What type of posts your readers like/dislike
  • What type of posts gets the most comments
  • How knowledgeable your readers are about the topic you blog about
  • Which type of posts get linked to by other blogs/websites

This type of information can be incredibly useful. From a writing point of view, it can help you decide what type of posts would be popular (though it shouldn’t dictate what you write). From a marketing point of view, it will help you decide what’s the best way to market your blog. And, from a monetarizing point of view, it will help you decide what adverts to place on your blog. All of these things will help you grow and develop your blog.

What type of posts your readers like/dislike

If your blog has a decent amount of traffic and loyal regular readers then most posts you write should get a response. There are many ways to tell if your readers like your posts.

It’s common for readers to tell the blogger directly when they like a post with the response ‘Great post’ or something to that effect. Though readers are less direct with posts they don’t like. It’s not common to reply ‘Bad post’ or something similar therefore a lot of times you need to read between the lines.

Reading between the lines isn’t always easy. A lot of readers may be likely not to comment at all rather than leave a negative comment so posts with less comments than usual may indicate that the post was below average, then again, it might not. You see, a post with few comments isn’t always an indication that the post was poor. Some posts I have wrote have had few comments but have generated a lot of links.

Another thing to realise is that an unpopular post may not necessarily be a bad post per say. The post might be long, informatitive and witty but the main topic of the post might be about something which maybe only 20% of your readers are interested in. Bottom line, it isn’t an exact science and it’s difficult to compare posts like for like but overtime you should get a general idea of what type of posts your readers like and what posts they dislike.

What type of posts get the the most comments

Popular posts aren’t always the posts which get the most comments, infact, in a lot of blogs it’s the controversial posts which stimulate a lot of debate. Short newsbreaking posts which only took a few minutes to write may also get a lot of comments.

It’s not vital but it’s useful to know what kind of posts generate a lot of comments. Longer posts may be better from a Search Engine Optimisation point of view and some readers will love reviews and interviews too. However, nothing beats a good debate. Great debates can inspire future posts and increases interaction between readers.

How knowledgeable your readers are

As I mentioned in yesterdays post, how knowledgeable you are can greatly influence what type of reader you attract to your blog. However, you cannot assume that everyone knows as much as you so if you get a lot of comments asking for you to explain things in more detail, it may be a good idea to expand your technical posts a bit more and clairify some points for everyone.

As always, the opposite is always true. If your readers are experienced you shouldn’t dumb down what you write.

Basically, once you understand your readers you can accomodate them more in your posts and write them accordingly.

Which type of posts get the most links

Incoming links are not only great from a Search Engine Optimisation point of view, they also bring a lot of traffic directly too. Therefore it is important to know which type of posts get the most trackbacks.

The people who link to a blog post on your site will either be :

  • A regular reader who wanted to share the post with their own readers
  • Another blogger/website-owner which reads your blog daily to keep tabs on news/events
  • Someone who isn’t a regular reader but has found the post via another site, search engine or whatever

From the above list, clearly blog and website owners who subscribe to your blog will link to you the most. The people who are keeping tabs on your blog may not always comment but if you notice another website link to your posts semi frequently, it’s a good indication that they subscribe or at the very least, visit your site to stay up to date.

Knowing what type of posts generate a lot of links will help you plan future ‘linkbait’. It will also tell you which blogs are good linkers, a good thing to know. These are the blogs which are likely to link to your big posts, these are the blogs you should link back to often to return the favour.

Overview

Understanding your readers should be a fundamental part of how you plan the growth of your blog. Your readers will pat you on the back when you do something right and criticize you when you do something wrong. Don’t let readers dictate what you write as this sometimes means your blog goes off topic but take their opinions on board and let their feedback guide your blog in the right direction.

🙂

Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears

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Build a list. Publish posts frequently. Guest post. Work harder.

I did all that stuff. I still struggled. You did all of it, too. Some of you at least.

But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.

Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.

Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:

  • writer’s block
  • general apathy
  • laziness
  • indecision
  • sloth

I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.

Crying Leads to Shining

Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.

From my trip to Oman.

Do Not Be Tough Because Repressed Fear Leads to Endless Struggle

I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.

In my eBook: Creating the Mindset of a Successful Blogger

I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?

Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.

Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.

Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.

 

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Why Do You Resist Writing eBooks?

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Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger

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My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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