Design. Content. Graphics. Coding. Engagement. Community.
All of these are important aspects of a blog, but one of the most overlooked aspects is keywords. Keywords might seem simple, but you actually need to spend time researching keywords for your blog and your competitors. After proper research, you can implement the ones that are the most relevant for your blog. With a little research and practice, you can improve your keyword skills so your blog is able to continually grow with relative ease.
The Importance of Keywords
Choosing the correct keywords is one of the most important things you can do for your blog because it helps the right visitors find your blog. Instead of having visitors that visit your homepage and then immediately click off, you want visitors that will read posts, visit multiple pages, and continue to come back to your blog. To have repeat visitors, you need to find the keywords that allow them to find your site.
When visitors come to your blog for the first time, it is most likely that they saw it shared on social media or found it from a search engine. When people have questions or need relevant information on a topic, one of the first places they turn (even before asking a friend or family member) is to a search engine. Because people are using search engines for so much, you must spend time choosing the correct keywords so your blog can pull up as one of the first results.
Tips for Growing your Blog through Keywords
1. Know Your Target Audience
To choose the right keywords for your blog, it is crucial to know your target audience. If you have a lifestyle blog geared toward mothers of young children, your keywords will look different from a blog that is geared toward fans of the Kansas City Chiefs. If your blog is to improve through keyword usage, you must choose keywords that make the most sense for your blog’s traffic and target audience.
2. Choose Specific Keywords
When you have a list of potential keywords that you are dwindling down, it’s key to look at the search traffic for each one but only choose keywords that are geared toward your blog. Of course, broader keywords like “blog” or “advice blog” will have more traffic, but they could describe almost any blog out there. Instead, you should choose keywords that accurately describe your site so visitors looking for relevant information can find it.
The goal isn’t to have the most clicks on your site because visitors will leave if your blog isn’t relevant to them. Instead, the goal is to have clicks on your site from people who are interested in your site and will read content and continue visiting. Quality over quantity, and in the end, quality will trump quantity because relevant visitors will keep returning to your blog.
3. Study the Analytics
Growing a blog into a successful one is hard work, and choosing the right keywords is one of the challenges that you will face. Studying the analytics behind your keywords and blog is important because it shows statistics on what is working and what is not. When you figure out what needs to be changed, you are helping your blog be the most successful it can be. You can work with an SEO company to help you with analytics, or you can use a site like Ahrefs or Google Keyword Planner to help you.
4. Look at the Competition
Competition is everything…even in using keywords to grow your blog. You should look at what keywords competitive sites are targeting, and if a relevant keyword is working for them, use it for your blog too. By looking at the competition, you will be able to see what is and is not working so you can use similar strategies for your blog too.
Every blog or website will have different keywords because every site is different. Even if your blog is in the homeschool category, your keywords will look different from other sites because your sites aren’t identical. You should always study the competition, but it is important not to copy all of the same keywords.
5. Use Long-Tail Keywords
Long-tail keywords are keywords that are made up of a string of words often phrased as a question. For example, “when is the best time to plant a garden” is a long-tail keyword that will pull up posts on planning and planting for a garden. When choosing keywords for different sections of your blog, it is essential to remember long-tail keywords, especially questions. If you have a potty-training guide on your blog, you might choose “when should I start potty training”, and if you have a cooking blog with beginner tips, you might consider “is a teaspoon or tablespoon bigger”.
6. Use Your Location
If your blog has information geared toward one geographical area (whether city, state, region, or country), you should use keywords geared toward it. For example, a travel blog on Memphis, TN, should use keywords such as “what to do in Memphis” or “reasons to visit Memphis” instead of general keywords like “travel”. By including Memphis in the keyword, your blog is able to capture interest from people looking to visit Memphis who will spend time on the blog. For your blog to grow, you need the right visitors to come to your site, and choosing keywords that are tailored directly to your target audience will ensure your blog finds the right visitors.
As a blog owner, you will spend a great deal of time investing in your blog so it has the most success possible. Keyword research and implementation are two of the many important tasks you will need to make happen. Keywords are essential to your blog’s success because they are how people find your blog through search engines. When choosing your keywords, remember to keep them relevant and specific to your site. When in doubt, search your keyword questions by using keywords (specifically long-tail keywords) to find the relevant information you need. Happy Keyword Hunting!
Valerie Cox is a contributing writer for TopSEOs.com. In her spare time, she enjoys spending time with her family, traveling, and volunteering in her local community.