I’m starting a new series here on Blogging Tips and in the next few weeks I’ll be addressing a topic every blogger wants to know more about; growing blog traffic.
While there are several ways to grow traffic to your blog, it’s difficult knowing what works. In this series, I’ll be addressing what has worked for me on my blogs and I’ll be giving all information necessary to help you replicate this on your blog.
For now, here are topics I think I’ll be covering:
- Growing your traffic by creating presentations
- Growing your traffic by guest blogging
- Growing your traffic by publishing resource posts
- Growing your traffic by writing “ultimate guides”
- Grow your traffic by starting a case study
I might extend the series and include more options as time goes on but, for now, I’ll be starting with the above four topics and today’s post on how to get traffic by creating slide presentations will kickstart it.
How to Grow Your Blog Traffic with Slide Presentations
If you’ve been following trends in the online marketing world, you’ll notice that a lot of marketers are starting to jump on the slide marketing bandwagon. The idea behind this is simple; create a powerful and beautiful slide, include a few links back to your site and a call-to-action, let your slide go viral and benefit from the traffic that comes with it.
While most bloggers are yet to embrace marketing with slide presentations, its effect can be very powerful. Here are some reasons why you should create at least one slide for your blog today:
It makes it easy to reinforce your brand: If you take your blog seriously, it is a brand. With a slide, you can choose any color or combination of colors you want. In other words, you can ensure it has the same look and feel as your website. Now, imagine thousands of people viewing your slide and then later coming across your website? There’ll a connection since they’re already familiar with your work.
It serves as social proof: A presentation I published on Slideshare almost one year ago has already been viewed over 16,000 times. Around 14,000 of those views were gotten in the first month and people who saw that presentation and the views it got began to view me in a whole new level.
If you have a slide presentation that goes viral, it can serve as great social proof for your blog.
It can help you build buzz: When I released my first presentation on Slideshare, it resulted in a lot of buzz. I was talking and guest blogging about it everywhere so a lot of people were aware of it; eventually, without me doing much, other people started talking about me thanks to that slide.
It can result in some quality traffic: Slide presentations, if they go viral, can also result in some significant traffic to your blog. Also, traffic from presentation sharing sites like Slideshare are found to be highly converting due to how focused the audience is.
What Should Your Slide be About
When creating your slide, the first thing to determine is what it should be about.
It’s easier to want to create a slide that talks about any random topic you could think about but, if you’re aiming to get some exposure to your blog as a result of your slide, it’s important to ensure your slide talks about a topic you blog about. It’s even important if this is the core topic of your blog.
For me, my first slide was on how to get freelance clients by blogging; I teach people how to make money writing on my blog and I advocate the importance of having a blog as a freelance writer, so the topic of the slide was a good fit.
The slide eventually became a popular slide on all categories it was listed in and was eventually featured on the Slideshare homepage the week it was published.
You can view the slide below:
How to Create Your Slide
There are several ways to create your slide. When I created mine a year ago, I had to visit Graphicriver to purchase a PowerPoint template that I spent days editing and customizing. However, in my research to create another slide that I plan to publish soon, I noticed there are other – possibly better – ways to go about it.
A great way to create your slide, for example, is by using tools that specialize in helping people create presentations. Most of these tools have in built templates and a drag and drop feature that allows you to easily customize your presentations. Some of these tools even have an option to integrate with Slideshare so that your presentation is automatically published on Slideshare, saving you time and effort in having to manually convert your slide and submit it.
Two tools you might want to consider are:
EWC Presenter: It’s currently in beta but has pretty much everything needed to create a good slide. It also integrates with Flickr so you can search Flickr automatically and have images included in your presentations.
Prezi: Works similar to EWC Presenter but an added advantage to using it is that it has a section on its website where top slides are featured. You could get some exposure if you make this list.
How to Market Your Slide
Without effective marketing, your presentation is no different from another post on your blog. The best way to maximize the effect of your presentation is by putting your best into spreading the word about it.
Here are some steps you might want to follow:
1. Upload the presentation to Slideshare: Slideshare is the number one presentation sharing site online. It allows you to host your presentation on its site so that others can access it. Slideshare currently gets over 60 million unique visitors every month, resulting in more than 3 billion slide views monthly. There’s more than enough traffic for you to tap into.
2. Go on a guest blogging spree to promote your slide: Look for 5 – 10 top sites in your niche that you can contribute a guest post to shortly after your slide has been published. Write about a topic relevant to what your slide is about and then embed your slide in EVERY guest post you write. The more embed views your slide gets, the higher its chances of going viral on Slideshare, leading to a lot of potential traffic for you.