I’m starting a new series here on Blogging Tips and in the next few weeks I’ll be addressing a topic every blogger wants to know more about; growing blog traffic.
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While there are several ways to grow traffic to your blog, it’s difficult knowing what works. In this series, I’ll be addressing what has worked for me on my blogs and I’ll be giving all information necessary to help you replicate this on your blog.
For now, here are topics I think I’ll be covering:
- Growing your traffic by creating presentations
- Growing your traffic by guest blogging
- Growing your traffic by publishing resource posts
- Growing your traffic by writing “ultimate guides”
- Grow your traffic by starting a case study
I might extend the series and include more options as time goes on but, for now, I’ll be starting with the above four topics and today’s post on how to get traffic by creating slide presentations will kickstart it.
How to Grow Your Blog Traffic with Slide Presentations
If you’ve been following trends in the online marketing world, you’ll notice that a lot of marketers are starting to jump on the slide marketing bandwagon. The idea behind this is simple; create a powerful and beautiful slide, include a few links back to your site and a call-to-action, let your slide go viral and benefit from the traffic that comes with it.
While most bloggers are yet to embrace marketing with slide presentations, its effect can be very powerful. Here are some reasons why you should create at least one slide for your blog today:
It makes it easy to reinforce your brand: If you take your blog seriously, it is a brand. With a slide, you can choose any color or combination of colors you want. In other words, you can ensure it has the same look and feel as your website. Now, imagine thousands of people viewing your slide and then later coming across your website? There’ll a connection since they’re already familiar with your work.
It serves as social proof: A presentation I published on Slideshare almost one year ago has already been viewed over 16,000 times. Around 14,000 of those views were gotten in the first month and people who saw that presentation and the views it got began to view me in a whole new level.
If you have a slide presentation that goes viral, it can serve as great social proof for your blog.
It can help you build buzz: When I released my first presentation on Slideshare, it resulted in a lot of buzz. I was talking and guest blogging about it everywhere so a lot of people were aware of it; eventually, without me doing much, other people started talking about me thanks to that slide.
It can result in some quality traffic: Slide presentations, if they go viral, can also result in some significant traffic to your blog. Also, traffic from presentation sharing sites like Slideshare are found to be highly converting due to how focused the audience is.
What Should Your Slide be About
When creating your slide, the first thing to determine is what it should be about.
It’s easier to want to create a slide that talks about any random topic you could think about but, if you’re aiming to get some exposure to your blog as a result of your slide, it’s important to ensure your slide talks about a topic you blog about. It’s even important if this is the core topic of your blog.
For me, my first slide was on how to get freelance clients by blogging; I teach people how to make money writing on my blog and I advocate the importance of having a blog as a freelance writer, so the topic of the slide was a good fit.
The slide eventually became a popular slide on all categories it was listed in and was eventually featured on the Slideshare homepage the week it was published.
You can view the slide below:
How to Create Your Slide
There are several ways to create your slide. When I created mine a year ago, I had to visit Graphicriver to purchase a PowerPoint template that I spent days editing and customizing. However, in my research to create another slide that I plan to publish soon, I noticed there are other – possibly better – ways to go about it.
A great way to create your slide, for example, is by using tools that specialize in helping people create presentations. Most of these tools have in built templates and a drag and drop feature that allows you to easily customize your presentations. Some of these tools even have an option to integrate with Slideshare so that your presentation is automatically published on Slideshare, saving you time and effort in having to manually convert your slide and submit it.
Two tools you might want to consider are:
EWC Presenter: It’s currently in beta but has pretty much everything needed to create a good slide. It also integrates with Flickr so you can search Flickr automatically and have images included in your presentations.
Prezi: Works similar to EWC Presenter but an added advantage to using it is that it has a section on its website where top slides are featured. You could get some exposure if you make this list.
How to Market Your Slide
Without effective marketing, your presentation is no different from another post on your blog. The best way to maximize the effect of your presentation is by putting your best into spreading the word about it.
Here are some steps you might want to follow:
1. Upload the presentation to Slideshare: Slideshare is the number one presentation sharing site online. It allows you to host your presentation on its site so that others can access it. Slideshare currently gets over 60 million unique visitors every month, resulting in more than 3 billion slide views monthly. There’s more than enough traffic for you to tap into.
2. Go on a guest blogging spree to promote your slide: Look for 5 – 10 top sites in your niche that you can contribute a guest post to shortly after your slide has been published. Write about a topic relevant to what your slide is about and then embed your slide in EVERY guest post you write. The more embed views your slide gets, the higher its chances of going viral on Slideshare, leading to a lot of potential traffic for you.
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
Focus on Things More to Leverage Your Blog Quickly
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What is the relationships guy talking about?
Blogging is a people business, right?
Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.
Email List Example
Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.
But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.
Using Things Effectively Leverages Your Presence
Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.
I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.
At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.
Exit Human-Obsessed and Things-Resistant Blogging Circles
I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.
While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.
Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?
Long Term Blogging Success: Co-Creation Not Manipulation
Every blogger who succeeds over the long haul did so through co-creation.
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Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.
I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:
- increase my blog traffic
- increase my blogging profits
- increase my DA
- increase my brand exposure
Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.
You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.
What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.
When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.
Co-Creating Benefits All over the Long Haul
If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.
You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.
How Can You Co-Create?
A few ideas:
- guest post on your blog
- guest post on other blogs
- create joint videos
- create joint podcasts
- create joint business ventures
Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.
Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.
Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.
Co-create to out last virtually everybody else in your blogging niche.
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