How to Grow Traffic Using Podcasts
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There are numerous ways to expand your blog, and one of the most effective tools to do so is podcasting.
Podcasts, in general, are affordable and convenient sources of entertainment, learning, relaxation, (or all of the above). Podcasts are a great way to communicate with your audience through intimately delivered content.
And unlike traditional radio shows, podcasts appeal to more niche audiences, making them a useful tool to grow traffic for your blog.
If you are thinking of starting a podcast for your blog site, here are just some of the benefits that you can expect:
- Scheduled. Podcasts, unlike radio shows, are pre-recorded and scheduled. Having a weekly release of podcasts can make your audience excited for every episode, given that you give them the quality content they’re looking for.
- Niches. The content for podcasts are specific niches, so listeners look for what they want to listen to. On one hand, you’re competing with other similar podcasts for listeners. But on the other, podcasts will create a following for your blog.
- Social media. Similar to how Youtubers promote their social media accounts, people who like your podcast will want to start interacting with you through other means. It’s an effective way to promote your blog’s Twitter, Instagram, and Facebook accounts for a bigger audience.
- Income. There are several ways you can monetize your podcasting. One way is to create a premium podcast that audiences can pay for. In this premium podcast, you can provide lengthier content, exclusive features, and bonus stuff that free podcasts don’t have. Secondly, you can have ads incorporated in your recordings. As your audience grows, so will your income.
- Affiliations. Podcasts can get boring if only one person is talking. In many good podcasts, there are at least two to three people talking to each other, making the recording more immersive for the listener. If you want to create relationships with other bloggers, you can invite them on your podcast or vice versa. This can lead to other things such as guest posting and collaborations.
- Creativity. Expanding beyond your blog is an excellent way to enhance your creativity as a content creator. Aside from gaining new followers, you learn more skills for yourself as well (producing, recording, editing, etc.)
Having a podcast sets you apart from other bloggers that stick to traditional means of blogging. With a podcast going on, you’re already doing more than the rest. It can also capture the attention of audiences who may not be interested in your blog.
What You Need to Do to Create a Podcast
Before we talk about how to grow your blog through podcasting, here’s what you need to have to start:
- Microphone. Plug-and-play microphones are sufficient, but if you want better quality audio, invest in a higher quality XLR microphone that can be plugged into a mixer.
- Audio recording software. Software will allow you to save your recordings as MP3 files and edit them later on.
- The computer is pretty self-explanatory.
- Headphones. Headphones allow you to record easily with multiple people talking in the podcast.
How to grow your blog site through podcasting
Now that you know the benefits of podcasting and what you need to start, we’re sure you’re already thinking of starting your own podcast. If you don’t have the slightest idea of how to start, don’t worry. Here is a useful guide on how to do it:
Step 1: Create a concept
Choose a topic that you can commit to. Just like your blog, your podcast will need to revolve around a central theme or niche. It’s okay to step outside the box once in a while, but make sure you still create related content. This step also involves creating your podcast name, format, and episode length.
Your first episode should be the hook, line, and sinker for potential followers, so make sure you outline everything well.
Step 2: Make artwork and a description
Design a cover art and write a description that will entice users to check out your podcast.
Step 3: Record your podcast
Since a podcast is pre-recorded, don’t worry if you make any mistakes or say something that you shouldn’t have. Be as natural as possible, and enjoy the process.
Step 4: Audit your recording
This step is the most tedious part of creating podcasts, but once you get the hang of it, it’s going to be a breeze. Find an audio editing software that you’re comfortable with. This is where your creativity will kick in, too, since you will need to add (royalty-free) music or sounds that will make your podcast more fun to listen to.
Step 5: Find a podcast hosting site
Choose a site that will allow you to host your podcasts, such as Libsyn or Podbean.
Step 6: Syndicate your podcast RSS feed
If you have at least one episode submitted to your media host, you will have your own RSS feed. This feed will contain all of your episodes and other things such as title, artwork, and file location. The RSS feed is what you submit to podcast directories like Spotify and iTunes.
Step 7: Promote your podcast
You’ve uploaded the first episode of your account.
Now, you just have to attract new listeners, which is easier said than done. Start with your existing blog followers. Make an announcement that will entice your followers to check out your podcast, then share this announcement with all your social media feeds.
Most people like podcasts because they are a time-efficient source of entertainment. You can listen to them in the car, at work, or during downtime before you go to bed.
So, it’s safe to say that having a podcast for your blog can reach a larger audience than what you currently have, particularly those who don’t have the time or the desire to read blog posts.
Let me know when you launch your podcast so I can share it on my social media channels!