Do you want to rank in the top search results for your keywords? It takes a lot of work and one post can’t share all the information you need to know, but here’s a short five step guide to help you begin your journey to the top of the search results. Before I start, this short story will help you remember the basic principals to follow to boost your blog growth.
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In high school, I grew up as the “Asian kid.” In fact, I fit the stereotypes perfectly. I enjoyed math, played chess, and played piano. If you asked anyone in my high school, who’s the “Asian kid,” the answer would have been Justin Ham. I was ranked very highly for “Asian Kid.” It’s a silly story that is very relevant in the world of blogging and SEO. You see, in my high school if you asked anyone who’s the “Asian kid” I would have ranked in the top results in most people’s minds. It was like I ranked first in search for the term, “Asian kid.” It’s fascinating how Google took the approach of social influence and applied it to their algorithm. The more people that reference you through out the web, the higher your ranking will go. The more authority the person that references you, the more impact that person makes on your “search results.” It’s just like high school, but on a much larger scale.
This principle can be used to help us start brainstorming some strategic ideas for growing your blog tribes. As many of you know, in order to become the top blogger, you need to find a seat with the “influencers” in your blogosphere. The trick is to find a way to make the best of the best link to you. Of course there are many other factors that influence your rank, but if you follow the next five steps written here, you’ll be able to be strategic and make every post boost your traffic. These are the five steps that will teach you to reach an audience so large you can finally create your dream tribe.
Step 1: Find The Key Influencers to Grow Your Blog
The most important step to strategic blogging is to create the perfect list. Don’t be mediocre on this step. You must grow and learn from the best by following them first. In fact, these top bloggers will be the best resources for you to read about expert tactics. The most important piece of information you’ll learn is what your audience values. If your following the bloggers you want to be like, you’ll see what type of information your audience is looking for. Take time to search google, yahoo, twitter, iTunes and more to find experts in your field. They will guide you and show you a pattern that will help you excel into the next level. The better the foundation of experts, the larger the your web tribe will become.
Step 2: Find Your Audience’s Passion
Wouldn’t it be great if you could write a post that went viral every time? Well, to get there, you have to understand your audience’s interest, and you can find it out by searching for patterns. There are patterns in everything that we do. Recognizing your audience’s patterns early helps you stay aware of your community to grow it rapidly. It’s not about finding the next big thing, but rather finding out what does the audience care about. We’ve always enjoyed relationship, romance, humor, food, etc. There’s been patterns. The same goes for your audience’s passions. You have to find the patterns in the audience’s interest. If you miss the patterns, you will have to try a lot harder to create an audience, but find the patterns and people will love your material.
Quick practical insight: The two tools I use to find patterns are social crawlytics or buzzsumo. Both provide enough information to search for the patterns. The first step is to run the top five sites that you found to find out which posts had the most activity and shares. Next copy and paste all the posts to an excel spread sheet and look for patterns.
Step 3: Find the Patterns of Interest to Increase Impact
You’re now on a hunt. Your goal is to find patterns. It’s time to go data mining to find patters. Don’t stop until you’ve found the passion pattern. If you find common topics or common trends that are occurring within the blogosphere you live in, it’s like striking gold. Your aim is nothing more than to find the passion of your audience and to read it and learn it. Once you learn it, then you can add your insights to it by conglomerating all that you’ve learned into a new post. Don’t ever copy the authors writing and always give credit where it is due, but by reading all the popular posts from the experts, you will become the expert.
Step 4: Find Your Platform to Reach the Millions
Now you have a golden blog idea that can shock the world, but you need a platform that to release it on. Before you write anything, you need to find the biggest platform that will accept your idea. So, begin reaching out to your top targets and see if you can get a guest post out there, and find the platform to show your new found ideas that can help your audience become an expert. (A lot of blogs, don’t require a full post, but some may ask for it. In this case, go ahead and ask).
Step 5: Repeat
The first sale is always the hardest, but you did it. You started your growth strategy to rank to the top. Just to let you know, it took me months to get my first guest post out, but it was posted on Fire Pole Marketing and John Lee Dumas commented on it. I was shocked. It was worth it. You don’t have to start big, as long as you start and keep going at it, you’ll get there. After the first one, all you have to do is repeat.
You have to let go of your old habits, your old thoughts, your old self to strive to become a new you. So, it may be fearful, it may take a lot of risks and work to do this, but you can. Don’t stop and keep going.
10 Strategies to Ensure a Strong ROI on Your Email List in 2019
Even in today’s world of countless digital communication channels, email marketing remains one of the most effective ways to reach current and potential customers. When done correctly, building and maintaining an email list can yield a high return on investment. Do it wrong, though, and you risk alienating subscribers and wasting your time, energy and resources.
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So how can you ensure that your email marketing efforts pay off? To find out, we asked members of Young Entrepreneur Council the following:
Email lists can be quite a potent tool, but they’re not always worth the investment. What step is crucial for making sure the email list you’re preparing to build will generate a strong return on investment?
Here’s what they advise:
1. Give Subscribers What They Want
Email software programs can be very expensive, especially when you hit 10,000 monthly subscribers. The best way to generate a decent return on investment is by giving subscribers what they want and providing value, whether it’s an exclusive promotion or a great piece of tip-driven content.
2. Build a Funnel
You can get immediate ROI from an email list if you build it with a sales funnel designed to pay for the cost to acquire the email. This funnel walks people through a series of offers that are very valuable to them and allows them to purchase immediately. Then create promotional calendar to give them more value and offers, so they stay on your list and continue to give ROI. – Monica Snyder, Birdsong
3. Use Gated Content
High-quality gated content attracts the right subscribers. You want subscribers who are interested in what you sell, and publishing content valuable to that niche is an excellent way to qualify leads. It can be expensive — good content costs money to create and promote — but you’re far more likely to attract subscribers who convert than with less focused methods of building a list.
4. Use Triggered Emails
To boost the ROI of your email marketing, use triggered emails. Triggered emails are automatically sent to subscribers when they take a certain action. So, if a customer abandons their shopping cart you can send a triggered email right away to convince them to return to buy. Triggered emails will allow you to message subscribers at the perfect time so they’ll be more likely to take action.
5. Hire a Talented Copy Writer
An email list is only valuable if it generates sales either directly or indirectly for your business. The most effective tool for consistently generating sales via email lists is good copy writing and a deep understanding of the psychology of your subscriber base. A good copy writer will be an expert at this and help you to squeeze every dollar out of your list by keeping open rates high.
6. Make It Easy to Sign Up
Have a simple to use, easy to find page where people can sign up for your list on your website. Don’t hide it or make it difficult to find; it should be rather obvious.
7. Segment Your List
Email marketing can generate up to $44 for every $1 spent, which is among the highest ROI you can find in marketing. It’s the one channel where you retain complete control of your brand and core message. So it’s critical that you have a healthy email list, which is organically sourced (no purchased lists!), and segmented so you can send relevant content to specific groups of subscribers.
8. Maintain It
Building an email list is imperative, but it can get out of hand very quickly. Many people have more than one email, which might be hard to keep track of. You want to make sure your email list is updated with the most current email of your leads and customers. Also, be sure to remove any duplicates. This can skew your estimates and reports, which can affect your conversions and business strategy.
9. Keep It Small and Niche
We create small email list of very targeted audience, generally based upon the industry, geolocation and job title. This allows us to target them with very specific messages. These email list works out better than larger lists. We have been doing it for the last four years and we have learned that smaller lists have better ROI than larger ones.
10. Build High-Quality Lead Lists
Having the best email drip campaign will not get you the results you need when the messaging does not resonate with your leads. If the lead lists are also low quality, then that will be an issue. Always build highly targeted lead lists based on your ideal customer profile and have them verified by your sales development rep or outsourced SDR team before sending your emails. Once verified, you won’t waste money.
f you enjoyed this expert round-up article, I recommend you also take a look at our latest how to start a blog article, with advice and tips from over 82 different experts around the world.
Traditional Marketing vs Digital Marketing: Which is Better in 2019?
Out of all businesses, 83% claim digital marketing works for them. When it comes to traditional marketing vs digital marketing, which is better?
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People think traditional marketing works better than online marketing. It’s still easier to determine your ROI (return on investment) with digital marketing.
Here’s what you should know about digital marketing vs traditional marketing:
Traditional Marketing vs Digital Marketing 101
What is traditional marketing?
Traditional marketing uses offline advertising and promotions. This includes television, billboards, telephone calls, and radio. Print ads, direct mail, promotional gifts, and brochures are also popular methods.
Digital marketing happens online. It uses images, videos, and custom content. SEO marketing makes this content easy to find on search engines.
Don’t forget about social media marketing. You control who sees your ads with digital marketing. Digital ads then appear on social media feeds and websites.
Pros of Traditional Marketing
Traditional marketing connects with consumers. It exposes your product/service to new audiences.
Traditional advertisements make strong brand impressions.
Consumers remember print ads better. The same goes for commercials.
Brochures are easy. Use free flyer templates to make custom flyers.
Cons of Traditional Marketing
Traditional marketing costs more money. After all, you make advertisements using materials.
There’s no interaction with consumers. You also can’t measure engagement.
It’s hard to determine an ROI with traditional vs digital marketing.
Traditional marketing has limited reach. It’s good for reaching local consumers. Digital ads reach people all over the world.
Measuring engagement is easier online. So is reaching target demographics. You can also connect with consumers easier.
Digital Marketing Madness
Digital marketing is taking the world by storm. You reach more people with digital marketing than with traditional market tactics.
With digital marketing, you’re placing your brand into a consumer’s daily life. The majority of people spend time online. Television viewership and magazine readership are declining.
It’s a better option for a smaller budget. Unlike traditional marketing, you pay as you go along with your campaign. There’s less financial risk involved with digital marketing.
It’s easier to attract, identify, and generate leads on social media. Social media campaign metrics tell you exactly how many people engage with your ads. These metrics tell you which ads are most effective and which ones aren’t.
It’s also easier to customize digital ads for specific demographics. Digital ads usually don’t need physical materials. You only need visual content and quality copy to make effective digital ads.
Online marketing lets you engage with consumers easier. You can respond to tweets and other social media posts. This makes consumers feel a more personal connection with your brand.
Consumers can also give you direct feedback about your service/product/ads online.
Embrace The Digital Marketing Trend
Out of all marketers, only 61% believe their marketing strategy works best. In the battle between traditional marketing vs digital marketing, digital marketing is winning.
Only 22% of businesses are satisfied with their conversion rates. It’s true: traditional marketing also generates leads and conversions. Still, leads and conversions are easier to track with digital marketing.
Boost your business by learning more about social media. Your brand will thank you for it.
The Top 3 Promotional Items Your Business Should Be Using
When it comes to promoting your blog or brand, handing out promotional items is one of the most effective ways to do it. People love free stuff. If you give them something useful for free, they’ll love you, too. This also works well for branding yourself as an expert, or showing off your best content and expertise through your blog.
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And each time they use your useful product, they see your brand name. This repetition will leave your brand imprinted in their memory.
While there are many ways to purchase company schwag and bags with your brand name on them, some products will have better success than others. For example, if you’ve ever been to an affiliate or marketing conference, just take a look at the tables that are getting all the attention, and people are flocking to for the free gifts.
Making sure you have a great exhibit it also key. Imagine having one like the Avengers Infinity War showcase below?! This would really wow your audience and leave a lasting impression.
So what are the top promo items to give out at the next trade show? Read on to find out.
Runners Up: Pens and Flash Drives
Before we get to the top 3, promo pens and flash drives deserve honorable mention. Both are cheap and extremely useful. And both can be customized in really cool ways.
Though they’ve been around a long time, flash drives have many benefits that are still relevant today. But as useful and appreciated as flash drives are, their use has declined since the introduction of cloud storage technology.
Promo pens are the most common promotional item. There are many creative ways to distribute them even outside the trade show setting. Entire volumes can be written about using promo pens to market your business.
But let’s face it: no one at the trade show will be excited about pens. And even the coolest pen won’t last longer than a year.
Still, promo pens and flash drives (and flash drive pens!) are a decent cheap option. But they’re not the best.
The following items, however, are sure to wow trade show attendees and get lots of use for a long, long time.
1. Mobile Device Chargers With Power Banks
Device chargers are super useful items that your attendees will use every day. These will be very much appreciated. BUT, if you’re not careful, handing out chargers can backfire for a couple reasons.
For one, you can buy these for a dollar. That means your attendees may already have 3 of them. For two, your trade show may have 3 other booths handing out chargers.
If you’re handing out chargers alone, be competitive. Make sure they are the high-quality ones and not the super-cheap kind.
Better yet, one-up everyone at the trade show by handing out fully-charged, portable power banks with your chargers. These babies make your promo chargers immediately useful.
Anyone at the trade show with a dead phone battery can connect to one of your power banks on the spot and get a few more hours of use.
These will be very appreciated. And it’s doubtful anyone has “too many” power banks.
2. Reusable Water Bottles
Why not be super helpful and environmentally-friendly? Thirsty trade show attendees need to stay hydrated. With reusable water bottles, you’re filling a need and reducing plastic waste.
It will do well for your conscience and your image to do good to the environment. And you can set up refill stations so people keep coming back to your booth. Besides, these are a really great item to hand out anywhere, not just at trade shows.
If you’re anything like us, you’ve never turned down a free shirt. Even if it’s not your favorite, you can still use it as pajamas, workout clothes, even drying your car after a wash.
Plus, we apparently don’t throw them out. A study by the Advertising Specialty Institute found that T-shirts are the most-owned promotional item in the U.S.
But if you really want to steal the show, be awesome. That is, get creative and funny and pump out a variety of fun, branded shirts people will actually enjoy.
You can even set up a laptop with a camera and a printer to make personalized photo shirts. You can also allow attendees to use photos from their phone.
These fun shirts will cost the same as the lame ones you were planning to make, anyway. And, as we said, they will be used regardless.
Steal the Trade Show With These Promotional Items
Do you want to waste time and money pushing unpopular promo items nobody wants? Or do you want to show up with the best promotional items at the trade show and wow attendees and competitors alike? The choice is yours, but we really suggest you choose the latter.
Use these top promo products at your next trade show for the win!
Now check out 11 Brand Building Basics For Entrepreneurs.
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